Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Download or read book Biz Talk 2 written by David Burke and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biz Talk-2 is the second of a three-part series on the most common slang and jargon used in American commerce... essential for anyone doing business in the United States! Chapters include General Business Slang & Jargon, International Trade Slang & Jargon, Common Initials Used in International Trade, Bureaucratese, Political Slang & Jargon, Management Slang, and More Computer Slang.
Download or read book Business Talk English written by Stuart Dean and published by Grada Publishing a.s.. This book was released on 2008 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
Download or read book Why Business Matters to God written by Jeff Van Duzer and published by InterVarsity Press. This book was released on 2010-09-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the nature and meaning of doing business and finds it calls for much more than most think. Seattle Pacific School of Business Dean Jeff Van Duzer presents a robust Christian approach that integrates biblical studies with the disciplines of business and displays a vision of business that contributes to the very purposes of God.
Download or read book The Serious Business of Small Talk written by Carol A. Fleming and published by Berrett-Koehler Publishers. This book was released on 2018-03-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small talk has a big impact—learn to master this most important communication skill to feel more at ease at work, parties, and events of all kinds. Carol Fleming wants to show you that small talk is not as small as you might think. It’s the foundation of every relationship, professional and personal. It’s the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something that can be learned, even by those requiring the smallest of baby steps. We engage in small talk every day with people we know—but it feels a lot tougher when we go outside our comfort zone. This guide to graceful social conversation covers both inner and outer aspects—from the right attitude to how to dress, move around, and introduce yourself. Most importantly, Fleming lays out a series of simple, memorable conversational strategies that make it easy to go from “Nice weather we're having” to a genuine, rewarding give-and-take. But she won’t tell you what to say. Believe it or not, you already have what you need inside you. She merely provides the keys to unlock it!
Download or read book Simple Numbers Straight Talk Big Profits written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.
Download or read book Plain Talk written by Ken Iverson and published by John Wiley & Sons. This book was released on 1997-10-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.
Download or read book The Frackers written by Gregory Zuckerman and published by Portfolio. This book was released on 2013 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the Frackers. George Mitchell, the son of a Greek goatherder, who tried to extract gas from rock that experts deemed worthless. He faced an unexpected obstacle in his quest to change history. Aubrey McClendon, the charismatic descendant of an Oklahoma energy dynasty, who scored billions leading a land grab. He wasn't prepared for the shocking fallout of his discoveries. Tom Ward, who overcame a troubled childhood to become one of the nation's wealthiest men. He could handle natural-gas fields but had more trouble with a Wall Street power broker. Harold Hamm, the son of poor farmer, who believed America had more oil than anyone imagined. Hamm was determined to find the crude before others caught on. Charif Souki, the dashing Lebanese immigrant who saw his career crumble and his fortune disintegrate, leaving one last, unlikely chance for success. Mark Papa, the Enron castoff who panicked when he realized a resurgence of American natural gas was at hand: one that his company wasn't prepared for. Praise for The Greatest Trade Ever 'Simply terrific. Easily the best of the post-crash financial books.' Malcolm Gladwell 'The definitive account of a strange and wonderful subplot of the financial crisis.' Michael Lewis 'Zuckerman is a first-rate reporter who is able to explain the complexities of finance in layman's terms. At times, The Greatest Trade Ever reads like a thriller.' The New York Times
Download or read book Business of Talk written by Deirdre Boden and published by Polity. This book was released on 1994-10-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a bold and innovative analysis of the role of talk in business firms and organizations in general. Like all other organizations, business firms are run primarily through talk. Boden illustrates the significance of conversation analysis as a means of studying organizational structures.
Download or read book THE MAKING OF A YOUNG ENTREPRENEUR written by Gabrielle Williams and published by . This book was released on 2011 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business English Smart Business Talk written by Joern Meissner and published by Manhattan Review. This book was released on 2008 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide designed for young professionals at various levels to improve their communication skills and functional knowledge. It provides an approach to targeting frequently misused slang or confusing words in an everyday business setting. This book covers: Useful common idioms; useful euphemisms; corporate hierarchy; performance review; and, more.
Download or read book Sociolinguistics and Business Talk written by Yeonkwon Jung and published by Springer Nature. This book was released on 2022-04-21 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delivers essential skills in “spoken” professional communications, presenting theoretical and applied frameworks for business talk using English as a lingua franca. Adopting a role-playing approach mimicking various professional settings, it assesses the strength of the well-reasoned argument, the logical links that convince the audience of the coherence of the speaker’s argument and the necessary linguistics competencies. This book centers on a variety of situations that commonly take place in business organizations (such as relational talk; call center talk; job application talk) and addresses key skills such as conflict resolution and collaborative problem solving through communication, which are key for both students and practitioners. In addition it analyses spoken business discourse data with the four main sources of communicative competence: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to highlight how they are used in business speaking practices.
Download or read book Directory of Business Talk Radio Shows written by Francine Silverman and published by Francine Silverman. This book was released on 2009-11-18 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business ebook covers workplace issues, innovation, entrepreneurship, business strategies, careers, finance, small business, sales, home-based businesses, investments, insurance, money management, leadership, real estate, law, law enforcement, America-China trade, labor and criminal justice.
Download or read book Small Business Talk written by and published by . This book was released on 1999 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Talk More Say Less Get Ahead The Business Speak Dictionary written by HarperCollins and published by HarperCollins. This book was released on 2021-08-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADOPT THE LANGUAGE OF LEADERS
Download or read book Business Talk H rkurs written by Barry Baddock and published by Hueber Verlag. This book was released on 2010 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
