Download or read book Media Management written by Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Download or read book Creating Technology Driven Entrepreneurship written by Giuseppina Passiante and published by Springer. This book was released on 2016-08-27 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a comprehensive analysis of the existing schools of thought on technology-driven entrepreneurship to point out the process-based nature of this phenomenon. It explores whether entrepreneurship can be learned and examines the main processes that help influence entrepreneurial mind-sets. In the current economic landscape, technology-driven entrepreneurship is the driving force behind national economies and entrepreneurial societies. It is the engine of innovation, job creation, productivity and economic growth, bringing benefits both at the level of the individual and of the society and promoting sustainable smart growth and development. This book provides a comprehensive view of “how” entrepreneurs and future entrepreneurs learn and develop their business ventures in a wider environment. Moreover, it discusses issues concerning setting up the suitable entrepreneurial environments, processes, values and policies to encourage and foster individual entrepreneurial aptitudes. It also explores practices for developing technology-driven entrepreneurship in a European context as well as in emerging regions.

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Download or read book A New English Hindustani Dictionary written by S. W. Fallon and published by . This book was released on 1883 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Connected written by Nicholas A. Christakis and published by Little, Brown Spark. This book was released on 2009-09-28 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.

Download or read book iBrain written by Gary Small and published by Harper Collins. This book was released on 2008-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up? In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price? While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.

Download or read book Construction Stakeholder Management written by Ezekiel Chinyio and published by John Wiley & Sons. This book was released on 2009-10-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures best practice in construction stakeholdermanagement using a range of international case studies. Itdemonstrates stakeholder mapping, presents the power/interestmatrix and analyses a model for the timely engagement ofstakeholders. The increased use of partnering and other relational forms ofcontracting have underlined the need for project participants towork together and also to be aware of all those who can affect orbe affected by a project and its associated developments.Stakeholder management enables them to see this wider picture andprovides guidance for managing the diverse views and interests thatcan manifest in the course of a project’s life. All construction projects have the potential for conflicts ofinterest that can result in costly and damaging legal proceedings.This new book advocates an alternative to dispute resolution thatis proactive, practical and global in its application.Construction Stakeholder Management is therefore anessential text for advanced students, lecturers, researchers andpractitioners in the built environment.

Download or read book Master of the Ghost Dreaming written by Mudrooroo and published by ETT Imprint. This book was released on 2018-09-01 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lost is the way to the skyland. Our souls wander forlornly in the land of ghosts. Our spirits become their play things; our bodies their food, to be ripped apart, and our gnawed bones are scattered. We are in despair; we are sickening unto death; we call to be healed. Anxiously we wait for our mapan, the Master of the Ghost Dreaming to deliver us. In the first years of the 19th century a small Aboriginal tribe reels under the threat of white invasion of their ancestral lands. Fada, a missionary from London, is attempting to impose a Christian God over their ancient beliefs. Fada and his wife Mada bring with them disease and despair, along with a message of hope - the result of their own Cockney dreaming. This novel by Mudrooroo, author of the acclaimed Wild Cat Falling, is a story of survival - physical, metaphysical and magical. It is also the story of Jangamuttuk, the custodian of the Ghost Dreaming, and his shamanistic efforts to will his tribe back to its own promised land. This is the first of the completed quartet known as his Vampyre Novels...

Download or read book Virtual Reality written by Jean Leston and published by . This book was released on 1996-01-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Download or read book Standard Test Lessons in Reading written by William Anderson McCall and published by . This book was released on 1950 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Jute Industry written by Subimal Palit and published by . This book was released on 2007 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: History of jute industry in India from 1830-2006.

Download or read book The White Shadow written by Andrea Eames and published by Random House. This book was released on 2012 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tinashe is a young Shona boy living in a small village in rural Rhodesia. The guerilla war of the late 1960s haunts the bushlands, but it only infrequently affects his quiet life; school, swimming in the river, playing with the other kids on the kopje. When his younger sister, Hazvinei, is born, Tinashe knows at once that there is something special about her. Their life in the village, once disturbed only by the occasional visits of his successful uncle and city cousin, Abel, now becomes entangled with the dual forces of the Shona spirit world and the political turmoil of the nation. As Tinashe, Hazvinei and Abel grow older, their destinies entangle in ways they never expected. Tinashe is prepared to follow his sister anywhere - but how far can he go to keep her safe when the forces threatening her are so much darker and more sinister than he suspected?Andrea Eames weaves together folklore and suspense in this compelling tale of a boy struggling to do the right thing in an unpredictable world.