Download or read book Business in Action Global Edition written by John V. Thill and published by . This book was released on 2014-12-02 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introduction to Business An introduction to business text can be comprehensive without being overly complex and overwhelming-and this text proves it Business in Action, Seventh Edition is uniquely positioned to help today's students become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. * Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material. * Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.* Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles. MyBizLab(R) is not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Download or read book Intrapreneuring in Action written by Gifford Pinchot and published by Berrett-Koehler Publishers. This book was released on 1999-12-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the combined experience of the authors in helping to develop and launch over 400 new products and new businesses, this volume shows organizational leaders how to make good use of their peoples intrapreneural energy. How? By helping them direct that energy toward what is most important and allowing them to use it with considerable freedom

Download or read book Just Business written by Elaine Sternberg and published by Oxford University Press on Demand. This book was released on 2000 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring an Ethical Decision Model, this text explains why being ethical is fully compatible with doing business, discusses what business has to do in order to be ethical, and looks at how properly structured systems can promote ethical business conduct that maximizes owner value.

Download or read book True Story written by Ty Montague and published by Harvard Business Press. This book was released on 2013 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.

Download or read book Social Marketing in Action written by Debra Z. Basil and published by Springer. This book was released on 2019-05-24 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Download or read book Business Ethics in Action written by Domènec Melé and published by Red Globe Press. This book was released on 2009-06-25 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is argued that, without neglecting efficiency or profits, human well-being should be the first priority of every business. Business Ethics in Action defends the need to orient business to people. Drawing on the author's extensive experience in teaching business ethics at one of Europe's leading business schools, this textbook overcomes common approaches in which business ethics is presented exclusively as a tool for solving ethical dilemmas by applying principled theories. Business Ethics focuses on both principles and virtues, although emphasizing virtues as the key for human flourishing. Through illustrative case studies and interesting pedagogy, this book will be accessible and practical, aiding students in applying the foundations and principles of business ethics to real world situations.

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Activiti in Action written by Tijs Rademakers and published by Simon and Schuster. This book was released on 2012-07-11 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Activiti in Action is a comprehensive tutorial designed to introduce developers to the world of business process modeling using Activiti. Before diving into the nuts and bolts of Activiti, this book presents a solid introduction to BPMN 2.0 from a developer's perspective. About the Technology Activiti streamlines the implemention of your business processes: with Activiti Designer you draw your business process using BPMN. Its XML output goes to the Activiti Engine which then creates the web forms and performs the communications that implement your process. It's as simple as that. Activiti is lightweight, integrates seamlessly with standard frameworks, and includes easy-to-use design and management tools. About the Book Activiti in Action introduces developers to business process modeling with Activiti. You'll start by exploring BPMN 2.0 from a developer's perspective. Then, you'll quickly move to examples that show you how to implement processes with Activiti. You'll dive into key areas of process modeling, including workflow, ESB usage, process monitoring, event handling, business rule engines, and document management integration. Written for business application developers. Familiarity with Java and BPMN is helpful but not required. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book. What's Inside Activiti from the ground up Dozens of real-world examples Integrate with standard Java tooling Table of Contents PART 1 INTRODUCING BPMN 2.0 AND ACTIVITI Introducing the Activiti framework BPMN 2.0: what's in it for developers? Introducing the Activiti tool stack Working with the Activiti process engine PART 2 IMPLEMENTING BPMN 2.0 PROCESSES WITH ACTIVITI Implementing a BPMN 2.0 process Applying advanced BPMN 2.0 and extensions Dealing with error handling Deploying and configuring the Activiti Engine Exploring additional Activiti modules PART 3 ENHANCING BPMN 2.0 PROCESSES Implementing advanced workflow Integrating services with a BPMN 2.0 process Ruling the business rule engine Document management using Alfresco Business monitoring and Activiti PART 4 MANAGING BPMN 2.0 PROCESSES? Managing the Activiti Engine

Download or read book Business of Talk written by Deirdre Boden and published by Polity. This book was released on 1994-10-27 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a bold and innovative analysis of the role of talk in business firms and organizations in general. Like all other organizations, business firms are run primarily through talk. Boden illustrates the significance of conversation analysis as a means of studying organizational structures.

Download or read book Blueprint to Business written by Michael Alden and published by John Wiley & Sons. This book was released on 2017-10-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for any would-be entrepreneur Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to 'make it,' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It's a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own; from motivation and commitment to business licenses and the IRS, this guide is your personal handbook for the biggest adventure of your career. So you want to start a business: how much are you willing to commit in terms of time, money, and energy? How do you plan to bring in customers? What will set you apart from the crowd? What will convince clients to come to you rather than your competitor with an established track record? These questions must be answered before you even begin planning—and then, you have to make that canyon-sized leap from planning to doing. This book guides you through the early stages with practical advice from a real-world perspective. Turn 'dreams' into goals, and goals into reality Discover just what it takes to build a successful business Dig into the paperwork and legal/regulatory requirements Adjust your expectations to reflect your abilities and willingness to commit Starting a business could be the best thing you've ever done—or it could be the worst. Mitigate the risk by setting yourself up for success from the very beginning with the invaluable advice in Blueprint to Business. Praise for Blueprint to Business "I've had the opportunity to work directly with Michael Alden on his children's book. His business know how and ability to get things done is unparalleled.” —Naren Aryal, CEO Mascot Books. "As an entrepreneur and author myself, I would recommend Blueprint to Business to anyone who is in business or looking to start a company. Michael Alden's no nonsense approach is much needed for anyone who wants the real truth about the life of an entrepreneur." —Ken Kupchik, author of The Sales Survival Handbook Cold Calls, Commissions, and Caffeine Addiction The Real Truth About Life in Sales "Michael Alden's story is truly inspirational. He has seen some extremely difficult times and has overcome extraordinary odds along his journey. He harnessed what he learned even as a young child to achieve great business success. The lessons in Blueprint to Business not only help those in business but it is for anyone who wants more out of life.” —June Archer, author of YES! Every day can be a good day: The Keys to success that lead to an Amazing life “As a young entrepreneur, I have found that truly successful people help and teach others. Michael Alden has taken the time to help me with my business and my book. His experience is undeniable and I would recommend Blueprint to Business to any entrepreneur who wants to learn from someone who has done great things and continues to.” —Casey Adams, social media influencer and author of Rise of The Young: How To Turn Your Negative Situation Into A Positive Outcome, and Build A Successful Personal Brand “Being an entrepreneur has its challenges. Michael Alden shares his business experiences to help others succeed. His advice and enthusiasm is directed towards teaching and leading through example. If you are looking to succeed in business this book is a must read!

Download or read book Business Ethics in Action written by Domènec Melé and published by Bloomsbury Publishing. This book was released on 2019-10-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook, packed with international cases, places individual human action at the heart of ethical business, arguing that business ethics guides human excellence in businesses. With its unique person-centred approach and student-centred pedagogy, this book will help students to discover and frame ethical issues in business, allowing them to gain an understanding of the role of ethical values and moral character in leadership, reason about ethical dilemmas, and reflect on how to improve business and organizational conditions from an ethical perspective. With international and up-to-date case studies drawn from a wide range of business contexts, this book helps students to apply the foundations and principles of business ethics to real world situations. With a strong theoretical unpinning that supports positive practical action, this is an ideal textbook for Business Ethics students at undergraduate, postgraduate and MBA level. New to this Edition: - Thoroughly updated throughout - All new case studies - Increased coverage of: immigration; climate change; social networking; organizational culture; transnational corporations; ecological issues; environmental, social and corporate governance - Increased international coverage, in particular of Asia, the Middle East and Africa - A new companion website with instructor and student resources

Download or read book Service Strategy in Action written by Christian Kowalkowski and published by . This book was released on 2017-03-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to � determine if your company is "fit-for-service," � make the most of your existing services, � innovate and create value-added services and customer solutions beyond your products, � embed a true service-centric culture in your organization, � drive change and align your service strategy with corporate goals, � transform your product-centric sales force into a service-savvy sales organization, � design an organizational structure that promotes service growth, and � align your interests with distributors and partners. Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.

Download or read book Karma In Action written by Joanne Flinn and published by . This book was released on 2020 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are tired of anger, aggression, and toxicity in your life; if you are looking for a calmer, kinder way of building a successful career and growing your business; if you are simply wanting to thrive in an increasingly fast-paced world-this book gives you the tools to do so serenely. Karma in Action is a simple, actionable, step-by-step process that helps you use karma and kindness to create prosperity and success. What entrepreneurs, leaders, and executives say about Karma in Action: "Short. Simple. Profoundly valuable."-Steve Pipe, UK Entrepreneur of the Year "This wonderful little book is your friend. Treasure it. The results will be wonderful. And karma and kindness will become ever more a part of your world... and ours too."-Paul Dunn, Chairman, B1G1 "Leadership is about empowering those whom you serve. A highly recommended book by a true modern-day renaissance thinker." -Hema Prakash, CEO MindBody Asia, former board member, Monster.com "Kindness and service are powerful human forces that make a real bottom-line difference in business. Karma in Action makes kindness a practical business skill for everyone." -Ron Kaufman, New York Times best-selling author, Founder of UP! Your Service "Whatever you want to experience abundantly in your life, first give it to others. When you follow these steps, not only will you plant your karma, but you'll reap so much more-because karma works." -Jac Phillips, Senior Director, VISA "Effective, fun and focused. Joanne's book brings you a time-tested process where kindness leads to success. Buy this book and give it to friends and colleagues to help them do better too." -Shafi Saxena, President, Bauer Media Group OCP About the AuthorTEDx speaker, author, and businesswoman Joanne Flinn ran her first $10 million business at 24 before going on to run businesses and lead digital transformation programs for PricewaterhouseCoopers, IBM, and more. Burning out, she decided to find a better, kinder way for life, business growth, and success. An Australian by birth, she is currently based in Asia. Her creative alter-ego is the artist Booth Aster.

Download or read book Learning in Action written by David A. Garvin and published by Harvard Business Review Press. This book was released on 2003-03-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most managers today understand the value of building a learning organization. Their goal is to leverage knowledge and make it a key corporate asset, yet they remain uncertain about how best to get started. What they lack are guidelines and tools that transform abstract theory—the learning organization as an ideal—into hands-on implementation. For the first time in Learning in Action, David Garvin helps managers make the leap from theory to proven practice. Garvin argues that at the heart of organizational learning lies a set of processes that can be designed, deployed, and led. He starts by describing the basic steps in every learning process—acquiring, interpreting, and applying knowledge—then examines the critical challenges facing managers at each of these stages and the various ways the challenges can be met. Drawing on decades of scholarship and a wealth of examples from a wide range of fields, Garvin next introduces three modes of learning—intelligence gathering, experience, and experimentation—and shows how each mode is most effectively deployed. These approaches are brought to life in complete, richly detailed case studies of learning in action at organizations such as Xerox, L. L. Bean, the U. S. Army, and GE. The book concludes with a discussion of the leadership role that senior executives must play to make learning a day-to-day reality in their organizations.

Download or read book Take Action Revise Later written by Bob Jenkins and published by . This book was released on 2010-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab this book ONLY if: You're ready to get out of your own way and finally finish what you start; You're eager to achieve bigger results in your business without working ten times as hard or trading time for dollars; You're passionate about helping people profitably, but not sure what to do next; You're overwhelmed by all the choices and possibilities with your business, and you want a clear guide to making more profitable decisions; You're a pretty big deal in the offline world, but all thumbs when it comes to online marketing; You're going insane with marketing expenses and want free and affordable ways to get more clients and customers; You're bored of mediocrity and ready for new challenges; You're thinking of someone close to you who fits any of the above descriptions. (They'll thank you forever for getting them this book!)

Download or read book Building Your Business written by David Irwin and published by . This book was released on 1998 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maximise your business success you need a strategy - a clear and simple direction in which to take your business, monitor performance and deliver results. This pocketbook provides practical information about growth, strategy and business planning, effective leadership, problem solving, decision making and the formal aspects of running a business. It is a convenient guide which will help to define your ideal strategy and ensure that you achieve your stake in the future.

Download or read book How to Say Anything to Anyone written by Shari Harley and published by Greenleaf Book Group. This book was released on 2013-01-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take charge of your career by taking charge of your business relationships and communication skills. We all know how it feels when our colleagues talk about us but not to us. It's frustrating, and it creates tension. When effective communication is missing in the workplace, employees feel like they're working in the dark. Leaders don't have crucial conversations; managers are frustrated when outcomes are not what they expect; and employees often don’t get positive feedback or constructive feedback. Many of us remain passive against poor communication habits and communication barriers, hoping that business communication will miraculously improve--but it won't. Business communication and relationships won’t improve without skills and effort. The people you work with can work with you, around you, or against you. How people work with you depends on the business relationships you cultivate. Do your colleagues trust you? Can they speak openly to you when projects and tasks go awry? Do you have effective communication skills? Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback. In How to Say Anything to Anyone, you'll learn how to: - ask for what you want at work - improve communication skills - strengthen all types of working relationships - reduce the gossip and drama in your office - tell people when you’re frustrated and have difficult conversations in a way that resonates - take action on your ideas and feelings - get honest positive feedback and constructive feedback on your performance Harley shares the real-life stories of people who have struggled to get what they want at work. With her clear and specific business communication roadmap in hand, Harley enables you to improve communication skills and create the career and business relationships you really want--and keep them.