Download or read book Database Technologies Concepts Methodologies Tools and Applications written by Erickson, John and published by IGI Global. This book was released on 2009-02-28 with total page 2962 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference expands the field of database technologies through four-volumes of in-depth, advanced research articles from nearly 300 of the world's leading professionals"--Provided by publisher.

Download or read book Business Database Systems written by Thomas Connolly and published by Pearson Education. This book was released on 2008 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Database Systems arms you with the knowledge to analyse, design and implement effective, robust and successful databases. This book is ideal for students of Business/Management Information Systems, or Computer Science, who will be expected to take a course in database systems for their degree programme. It is also excellently suited to any practitioner who needs to learn, or refresh their knowledge of, the essentials of database management systems.

Download or read book Business Database Technology 2nd Edition written by Shouhong Wang and published by Universal-Publishers. This book was released on 2022 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Database Technology provides essential knowledge of database technology for four-year college/university business students who study information technology and data resource management. Students will learn basic data structure techniques in databases, relational database model, design and implementation of relational databases, normalization, SQL, physical relational database design techniques, database administration, relational databases in computer networks, data warehouses, overview of OLAP (online analytical processing), and introduction to NoSQL databases.

Download or read book Principles of Database Management written by Wilfried Lemahieu and published by Cambridge University Press. This book was released on 2018-07-12 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or computer science.

Download or read book Information Systems for Business and Beyond written by David T. Bourgeois and published by . This book was released on 2014 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.

Download or read book Entity Relationship Modeling written by Bernhard Thalheim and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive presentation of entity-relationship (ER) modeling with regard to an integrated development and modeling of database applications. It comprehensively surveys the achievements of research in this field and deals with the ER model and its extensions. In addition, the book presents techniques for the translation of the ER model into classical database models and languages, such as relational, hierarchical, and network models and languages, as well as into object-oriented models.

Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Download or read book Next Generation Databases written by Guy Harrison and published by Apress. This book was released on 2015-12-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It’s not easy to find such a generous book on big data and databases. Fortunately, this book is the one." Feng Yu. Computing Reviews. June 28, 2016. This is a book for enterprise architects, database administrators, and developers who need to understand the latest developments in database technologies. It is the book to help you choose the correct database technology at a time when concepts such as Big Data, NoSQL and NewSQL are making what used to be an easy choice into a complex decision with significant implications. The relational database (RDBMS) model completely dominated database technology for over 20 years. Today this "one size fits all" stability has been disrupted by a relatively recent explosion of new database technologies. These paradigm-busting technologies are powering the "Big Data" and "NoSQL" revolutions, as well as forcing fundamental changes in databases across the board. Deciding to use a relational database was once truly a no-brainer, and the various commercial relational databases competed on price, performance, reliability, and ease of use rather than on fundamental architectures. Today we are faced with choices between radically different database technologies. Choosing the right database today is a complex undertaking, with serious economic and technological consequences. Next Generation Databases demystifies today’s new database technologies. The book describes what each technology was designed to solve. It shows how each technology can be used to solve real word application and business problems. Most importantly, this book highlights the architectural differences between technologies that are the critical factors to consider when choosing a database platform for new and upcoming projects. Introduces the new technologies that have revolutionized the database landscape Describes how each technology can be used to solve specific application or business challenges Reviews the most popular new wave databases and how they use these new database technologies

Download or read book Introductory Relational Database Design for Business with Microsoft Access written by Jonathan Eckstein and published by John Wiley & Sons. This book was released on 2018-01-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on beginner’s guide to designing relational databases and managing data using Microsoft Access Relational databases represent one of the most enduring and pervasive forms of information technology. Yet most texts covering relational database design assume an extensive, sophisticated computer science background. There are texts on relational database software tools like Microsoft Access that assume less background, but they focus primarily on details of the user interface, with inadequate coverage of the underlying design issues of how to structure databases. Growing out of Professor Jonathan Eckstein’s twenty years’ experience teaching courses on management information systems (MIS) at Rutgers Business School, this book fills this gap in the literature by providing a rigorous introduction to relational databases for readers without prior computer science or programming experience. Relational Database Design for Business, with Microsoft Access helps readers to quickly develop a thorough, practical understanding of relational database design. It takes a step-by-step, real-world approach, using application examples from business and finance every step the way. As a result, readers learn to think concretely about database design and how to address issues that commonly arise when developing and manipulating relational databases. By the time they finish the final chapter, students will have the knowledge and skills needed to build relational databases with dozens of tables. They will also be able to build complete Microsoft Access applications around such databases. This text: Takes a hands-on approach using numerous real-world examples drawn from the worlds of business, finance, and more Gets readers up and running, fast, with the skills they need to use and develop relational databases with Microsoft Access Moves swiftly from conceptual fundamentals to advanced design techniques Leads readers step-by-step through data management and design, relational database theory, multiple tables and the possible relationships between them, Microsoft Access features such as forms and navigation, formulating queries in SQL, and normalization Introductory Relational Database Design for Business, with MicrosoftAccess is the definitive guide for undergraduate and graduate students in business, finance, and data analysis without prior experience in database design. While Microsoft Access is its primary “hands-on” learning vehicle, most of the skills in this text are transferrable to other relational database software such as MySQL.

Download or read book Funding a Revolution written by National Research Council and published by National Academies Press. This book was released on 1999-02-11 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 50 years have witnessed a revolution in computing and related communications technologies. The contributions of industry and university researchers to this revolution are manifest; less widely recognized is the major role the federal government played in launching the computing revolution and sustaining its momentum. Funding a Revolution examines the history of computing since World War II to elucidate the federal government's role in funding computing research, supporting the education of computer scientists and engineers, and equipping university research labs. It reviews the economic rationale for government support of research, characterizes federal support for computing research, and summarizes key historical advances in which government-sponsored research played an important role. Funding a Revolution contains a series of case studies in relational databases, the Internet, theoretical computer science, artificial intelligence, and virtual reality that demonstrate the complex interactions among government, universities, and industry that have driven the field. It offers a series of lessons that identify factors contributing to the success of the nation's computing enterprise and the government's role within it.

Download or read book Industrial Arts Index written by and published by . This book was released on 1923 with total page 1528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book CIO written by and published by . This book was released on 1992-10-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of Database Management Vol 23 ISS 1 written by Keng Siau and published by IGI Publishing. This book was released on 2011-12 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Database Technology EDBT 2002 written by Christian S. Jensen and published by Springer. This book was released on 2003-07-31 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Eighth International Conference on Extending Database Technology, EDBT 2002, was held in Prague, Czech Republic, March 25–27, 2002. It marks the 50th anniversary of Charles University’s Faculty of Mathematics and Physics and is the most recent in a series of conferences dedicated to the dissemination and exchange of the latest advances in data management. Previous conferences occurred in Konstanz, Valencia, Avignon, Cambridge, Vienna, and Venice. The topical theme of this year’s conference is Data Management in the New Millennium, which encourages the community to see beyond the management of massive databases by conventional database management systems and to extend database technology to support new services and application areas. The intention is to spur greater interest in more integrated solutions to user problems, which often implies the consideration of data management issues in entire information systems infrastructures. There is data (almost) everywhere, and data access is needed (almost) always and everywhere. New technologies, services, and app- cations that involve the broader notion of data management are emerging more rapidly than ever, and the database community has much to o?er. The call for papers attracted numerous submissions, including 207 research papers, which is a new record for EDBT. The program committee selected 36 research papers, 6 industrial and applications papers, 13 software demos, and 6 tutorials for presentation at the conference. In addition, the conference program includes three keynote speeches, by Jari Ahola, Ian Horrocks, and Hans-J ̈org Schek, and a panel.

Download or read book Encyclopedia of Database Technologies and Applications written by Rivero, Laura C. and published by IGI Global. This book was released on 2005-06-30 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Addresses the evolution of database management, technologies and applications along with the progress and endeavors of new research areas."--P. xiii.

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE Publications. This book was released on 2002-03-26 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. " - C. Samuel Craig, New York University, Stern School of Business "This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer" Kari Regan, Vice President, Database Marketing Services, The Reader′s Digest Association "Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!" - Patrick E. Kenny, Executive Vice President, Qiosk.com "This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area." - Naomi Bernstein, Vice President, BMG Direct "Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. " Mary Lou Roberts, Boston University and author of Direct Marketing Management "I think it is a terrific database marketing book, it′s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. " - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing "An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing." - Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division "This is an amazingly useful book for direct marketers on how to organize and analyze database information. It′s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. " - Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University "The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives." - Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association "This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment " - Richard Hochhauser, President, Harte-Hanks Direct Marketing Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum. Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents. Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader′s Digest Association, most recently as the Director of Marketing Services. In addition to consulting, Perry has taught at New York University in the Direct Marketing Master′s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing′s "1998-1999" Outstanding Master′s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University′s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing. Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri. The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how′s, why′s and when′s. Features/Benefits: Draws on numerous examples from real businesses Includes applications to all direct marketing media including the Internet Describes in step-by-step detail how databases are developed, maintained, and mined Considers both business and social issues of marketing databases Contains a sample database allowing the reader to apply the mining techniques Offers access to comprehensive package of academic support materials

Download or read book Avoiding IT Disasters written by Lance Gutteridge and published by . This book was released on 2018-05-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the real reasons behind enterprise system failure? This book tells you what no one else will. It reveals the simple but powerful NLP property of software that when combined with software project entropy (disorder) creates a toxic mix that can destroy your enterprise system. It includes tips on how to select enterprise system software.