Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Download or read book The Six New Rules of Business written by Judy Samuelson and published by Berrett-Koehler Publishers. This book was released on 2021-01-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

Download or read book Biz Talk 2 written by David Burke and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biz Talk-2 is the second of a three-part series on the most common slang and jargon used in American commerce... essential for anyone doing business in the United States! Chapters include General Business Slang & Jargon, International Trade Slang & Jargon, Common Initials Used in International Trade, Bureaucratese, Political Slang & Jargon, Management Slang, and More Computer Slang.

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Download or read book Plain Talk written by Ken Iverson and published by John Wiley & Sons. This book was released on 1997-10-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.

Download or read book Walking the Talk written by Jr, Charles O. Holliday and published by Routledge. This book was released on 2017-10-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors argue the business case for sustainable development in this study that explores a range of issues beginning with corporate social responsibility and ending with eco-efficiency.

Download or read book Business Secrets from the Bible written by Rabbi Daniel Lapin and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find success in finance, friendships, , and spirituality with the advice of a well-known expert It's safe to say that nearly everyone is seeking a happier, more successful life. So then why do so few attain it? Business Secrets from the Bible proposes a new way to view and approach success—one based upon key concepts from the Bible that are actually surprisingly simple. Written especially for those seeking success in the realms of money, relationships, and spirituality, this book encourages readers to realize their common mistakes, come to terms with them, and turn those mistakes into future triumphs. Filled with concrete advice for improved finances, spirituality, and connection, this resource takes a practical approach and aims to change not just the minds, but the actions of readers with a self-evident and persuasive pathway. Drawing on his wisdom and knowledge of the Bible, the author reveals the clear link between making money and spirituality, and urges readers to focus on self-discipline, integrity, and character strength in order to achieve personal prosperity. Special emphasis is given to establishing positive attitudes toward making money and adopting effective Biblically-based strategies. Demonstrates how earnings and profits are God's reward for forming relationships with others and serving them Stresses the importance of service, sharing, change, leadership, and creating boundaries and structures Encourages readers to focus on other people's desires and teaches why and how to make connections with many people Suggests ways for readers to transform themselves and continue toward success even in the face of fear and uncertainty Attaining wealth and well-being is no longer a mystery. Let this book identify and correct the errors that are keeping you from fulfillment and happiness.

Download or read book Engine of Impact written by William F. Meehan III and published by Stanford University Press. This book was released on 2017-11-14 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale." William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an "engine of impact"—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information.

Download or read book Simple Numbers Straight Talk Big Profits written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Download or read book Managing Business Ethics written by Linda K. Trevino and published by John Wiley & Sons. This book was released on 2016-09-13 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the authors' Managing business ethics, [2014]

Download or read book The Frackers written by Gregory Zuckerman and published by Portfolio. This book was released on 2013 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the Frackers. George Mitchell, the son of a Greek goatherder, who tried to extract gas from rock that experts deemed worthless. He faced an unexpected obstacle in his quest to change history. Aubrey McClendon, the charismatic descendant of an Oklahoma energy dynasty, who scored bil­lions leading a land grab. He wasn't prepared for the shocking fallout of his discoveries. Tom Ward, who overcame a troubled childhood to become one of the nation's wealthiest men. He could handle natural-gas fields but had more trouble with a Wall Street power broker. Harold Hamm, the son of poor farmer, who believed America had more oil than anyone imagined. Hamm was determined to find the crude before others caught on. Charif Souki, the dashing Lebanese immigrant who saw his career crumble and his fortune disintegrate, leaving one last, unlikely chance for success. Mark Papa, the Enron castoff who panicked when he realized a resurgence of American natural gas was at hand: one that his company wasn't prepared for. Praise for The Greatest Trade Ever 'Simply terrific. Easily the best of the post-crash financial books.' Malcolm Gladwell 'The definitive account of a strange and wonderful subplot of the financial crisis.' Michael Lewis 'Zuckerman is a first-rate reporter who is able to explain the complexities of finance in layman's terms. At times, The Greatest Trade Ever reads like a thriller.' The New York Times

Download or read book Value Investing written by Bruce C. Greenwald and published by John Wiley & Sons. This book was released on 2004-01-26 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.

Download or read book The Serious Business of Small Talk written by Carol A. Fleming and published by Berrett-Koehler Publishers. This book was released on 2018-03-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small talk has a big impact—learn to master this most important communication skill to feel more at ease at work, parties, and events of all kinds. Carol Fleming wants to show you that small talk is not as small as you might think. It’s the foundation of every relationship, professional and personal. It’s the sound of people reaching out to each other, searching for similarities, shared interests, goodwill, connections, and friendship. And it’s something that can be learned, even by those requiring the smallest of baby steps. We engage in small talk every day with people we know—but it feels a lot tougher when we go outside our comfort zone. This guide to graceful social conversation covers both inner and outer aspects—from the right attitude to how to dress, move around, and introduce yourself. Most importantly, Fleming lays out a series of simple, memorable conversational strategies that make it easy to go from “Nice weather we're having” to a genuine, rewarding give-and-take. But she won’t tell you what to say. Believe it or not, you already have what you need inside you. She merely provides the keys to unlock it!

Download or read book Mindy Kim and the Yummy Seaweed Business written by Lyla Lee and published by Simon and Schuster. This book was released on 2020-01-14 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh Off the Boat meets Junie B. Jones in this first novel in an adorable new chapter book series about Mindy Kim, a young Asian American girl who is starting a snack business! Mindy Kim just wants three things: 1. A puppy! 2. To fit in at her new school 3. For her dad to be happy again But, getting all three of the things on her list is a lot trickier than she thought it would be. On her first day of school, Mindy’s school snack of dried seaweed isn’t exactly popular at the lunch table. Luckily, her new friend, Sally, makes the snacks seem totally delicious to Mindy’s new classmates, so they decide to start the Yummy Seaweed Business to try and raise money for that puppy! When another student decides to try and sabotage their business, Mindy loses more than she bargained for—and wonders if she’ll ever fit in. Will Mindy be able to overcome her uncertainty and find the courage to be herself?

Download or read book Business Babble written by Olive and published by . This book was released on 1991-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Bullshit written by André Spicer and published by Routledge. This book was released on 2017-09-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our organizations are flooded with empty talk. We are constantly "going forward" to lands of "deliverables", stopping off on the "journey" to "drill down" into "best practice". Being an expert at using management speak has become more important in corporate life than delivering long lasting results. The upshot is that meaningless corporate jargon is killing our organizations. In this book, management scholar the author argues we need to call this empty talk what it is: bullshit. The book looks at how organizations have become vast machines for manufacturing, distributing and consuming bullshit. It follows how the meaningless language of management has spread through schools, NGOs, politics and the media. Business Bullshit shows you how to spot business bullshit, considers why it is so popular, and outlines the impact it has on organizations and the people who work there. It also outlines what we can do to minimise bullshit at work. The author makes a case for why organizations need to avoid empty talk and reconnect with core activities.