Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Palgrave Macmillan. This book was released on 2020-06-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Download or read book Media in the Middle East written by Nele Lenze and published by Springer. This book was released on 2017-11-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume offers the first extended, cross-disciplinary exploration of the cumulative problems and increasing importance of various forms of media in the Middle East. Leading scholars with expertise in Middle Eastern studies discuss their views and perceptions of the media’s influence on regional and global change. Focusing on aspects of economy, digital news, online businesses, gender-related issues, social media, and film, the contributors of this volume detail media’s role in political movements throughout the Middle East. The volume illustrates how the increase in Internet connections and mobile applications have resulted in an emergence of indispensable tools for information acquisition, dissemination, and activism.
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Download or read book Business Politics in the Middle East written by Steffen Hertog and published by Hurst Publishers. This book was released on 2013-04-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although most Arab countries remain authoritarian, many have undergone a restructuring of state-society relations in which lower- and middle-class interest groups have lost ground while big business has benefited in terms of its integration into policy-making and the opening of economic sectors that used to be state-dominated. Arab businesses have also started taking on aspects of public service provision in health, media and education that used to be the domain of the state; they have also become increasingly active in philanthropy. The ‘Arab Spring,’ which is likely to lead to a more pluralistic political order, makes it all the more important to understand business interests in the Middle East, a segment of society that on the one hand has often been close to the ancien regime, but on the other will play a pivotal role in a future social contract. Among the topics addressed by the authors are the role of business in recent regime change; the political outlook of businessmen; the consequences of economic liberalisation on the composition of business elites in the Middle East; the role of the private sector in orienting government policies; lobbying of government by business interests and the mechanisms by which governments seek to keep businesses dependent on them.
Download or read book Business and Education in the Middle East written by N. Azoury and published by Springer. This book was released on 2014-07-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and Education in the Middle East brings together academic and business expertise in order to come up with long-term strategies that will have a great effect on the university performance and governance. The book shares experiences and knowledge to explore innovative strategies and plans with a new perspective for the future.
Download or read book Doing Business in the Middle East written by Donna Marsh and published by Robinson. This book was released on 2015-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes: - The practical impact of Islam on business - Safety and security in the region - Business etiquette - Political and social do's and don'ts The practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.
Download or read book Online Arab Spring written by Reza Jamali and published by Chandos Publishing. This book was released on 2014-12-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the role of social media on fundamental change in Arab countries in the Middle East and North Africa? Online Arab Spring responds to this question, considering five countries: Egypt, Libya, Jordan, Yemen, and Tunisia, along with additional examples. The book asks why the penetration rate for social media differs in different countries: are psychological and social factors at play? Each chapter considers national identity, the legitimacy crisis, social capital, information and media literacy, and socialization. Religious attitudes are introduced as a key factor in social media, with Arabic countries in the Middle East and North Africa being characterized by Islamic trends. The insight gained will be helpful for analysing online social media effects internationally, and predicting future movements in a social context. provides innovative interdisciplinary research, incorporating media studies, cultural aspects, identity and psychology presents a detailed study of factors such as national heritage, cultural homogeneity, belief system and consumer ethnocentrism focuses on religious attitudes in the context of online media
Download or read book Entrepreneurship and Social Entrepreneurship in the MENA Region written by Nehme Azoury and published by Springer Nature. This book was released on 2022-01-22 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state of the art research on entrepreneurship and social entrepreneurship in the MENA region. Combining practical and academic insights, it sheds light on future directions for the sector and addresses the many challenges that entrepreneurs face, for instance, the lack of special laws and regulations, lack of financial assistance and government recognition as well as the lack of social awareness. It covers topics such as entrepreneurship and sustainability, female entrepreneurship, entrepreneurship education, and future research directions. Ultimately this book aims to advance research in the field and highlights the importance of social entrepreneurs in the Middle East
Download or read book Digital Authoritarianism in the Middle East written by Marc Owen Jones and published by Oxford University Press. This book was released on 2022-07-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are being lied to by people who don't even exist. Digital deception is the new face of information warfare. Social media has been weaponised by states and commercial entities alike, as bots and trolls proliferate and users are left to navigate an infodemic of fake news and disinformation. In the Persian Gulf and the wider Middle East, where authoritarian regimes continue to innovate and adapt in the face of changing technology, online deception has reached new levels of audacity. From pro-Saudi entities that manipulate the tweets of the US president, to the activities of fake journalists and Western PR companies that whitewash human rights abuses, Marc Owen Jones' meticulous investigative research uncovers the full gamut of tactics used by Gulf regimes and their allies to deceive domestic and international audiences. In an age of global deception, this book charts the lengths bad actors will go to when seeking to impose their ideology and views on citizens around the world.
Download or read book Women in Business 2014 Accelerating Entrepreneurship in the Middle East and North Africa Region written by OECD and published by OECD Publishing. This book was released on 2014-10-20 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women in Business 2014 summarises the progress made by the OECD-MENA Women Business Forum (WBF) since the publication of its first Women in Business report in 2012.
Download or read book ECSM 2019 6th European Conference on Social Media written by Wybe Popma and published by Academic Conferences and publishing limited. This book was released on 2019-06-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media in the Arab World written by Barrie Gunter and published by Bloomsbury Publishing. This book was released on 2016-04-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the Arab Spring, the use of social media has become instrumental in organising activist movements and spreading political dissent in the Middle East. New online behaviours have transformed traditional communication channels, enabling young people of all backgrounds to feel politically empowered. But now that spring has turned to winter, what are the long-term implications of internet activism in the region? Social Media in the Arab World provides a unique insight into the role of online communications as a force for change in the Gulf States. Featuring examples as diverse as neo-patrimonial politics in Saudi Arabia and the ways an online presence affects the status of women in Kuwait, the chapters examine shifts in the political, social and religious identities of citizens as a result of increased digital activism. With contributions from a variety of inter-disciplinary experts, this wide-ranging study examines the consequences of changing power dynamics brought about by popular social media. In doing so, this book offers an original perspective on the long-term implications of internet usage in the Arab world and is essential reading for students and researchers working across the region.
Download or read book Proceedings of IAC 2019 in Budapest written by Group of authors and published by Czech Institute of Academic Education z.s.. This book was released on 2019-03-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science Budapest, Hungary 2019 (IAC-TLEl + IAC-MEM + IAC-TLTS), March 15 - 16, 2019
Download or read book Mass Communication in the Modern Arab World written by Naila Nabil Hamdy and published by Rowman & Littlefield. This book was released on 2022-03-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication in the Modern Arab World: Ongoing Agents of Change following the Arab Spring introduces, explains, and explores how unceasing growth of media and communication technologies has acted as an ongoing agent of change in the modern Arab world Each contributed chapter provides evidence of mass communication’s potential to transform society, culture, politics, economies and development in a region where expectations of media and communication are higher than those of the Western world. Studying these media platforms and communication channels and their relationship to governments and other social and religious institutions reveals how an area of over 400 million people has seen both good and bad of transformations from the global communication wave. Case studies of media formats and practices specific to the region illuminate cultural and political factors that impact the growth of media and allow it to positively contribute to all-encompassing democratization in the region. List of Contributors: Azza A. Ahmed, Mohammad Ayish, Tayeb Boutbouqatl, Aliaa Dawoud, Khaled S. Gaweesh, Ahmed El Gody, Kamal Hamidou, Fran Hassencahl,Tara Al-Kadi, Kyung Sun Lee, Deanna Loew, Noha Mellor, Hesham Mesbah, Meriem Narimane Noumeur, Saddek Rabah, Abeer Salem, Hend El-Taher, Leonard Ray Teel, Oshane Thorpe, Karin Wilkins, and Inas Abou Youssef
Download or read book Research Anthology on Human Resource Practices for the Modern Workforce written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 2224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource departments have been a crucial part of business practices for decades and particularly in modern times as professionals deal with multigenerational workers, diversity initiatives, and global health and economic crises. There is a necessity for human resource departments to change as well to adapt to new societal perspectives, technology, and business practices. It is important for human resource managers to keep up to date with all emerging human resource practices in order to support successful and productive organizations. The Research Anthology on Human Resource Practices for the Modern Workforce presents a dynamic and diverse collection of global practices for human resource departments. This anthology discusses the emerging practices as well as modern technologies and initiatives that affect the way human resources must be conducted. Covering topics such as machine learning, organizational culture, and social entrepreneurship, this book is an excellent resource for human resource employees, managers, CEOs, employees, business students and professors, researchers, and academicians.
Download or read book Constitutionalising Social Media written by Edoardo Celeste and published by Bloomsbury Publishing. This book was released on 2022-06-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores to what extent constitutional principles are put under strain in the social media environment, and how constitutional safeguards can be established for the actors and processes that govern this world: in other words, how to constitutionalise social media. Millions of individuals around the world use social media to exercise a broad range of fundamental rights. However, the governance of online platforms may pose significant threats to our constitutional guarantees. The chapters in this book bring together a multi-disciplinary group of experts from law, political science, and communication studies to examine the challenges of constitutionalising what today can be considered the modern public square. The book analyses the ways in which online platforms exercise a sovereign authority within their digital realms, and sheds light on the ambiguous relationship between social media platforms and state regulators. The chapters critically examine multiple methods of constitutionalising social media, arguing that the constitutional response to the global challenges generated by social media is necessarily plural and multilevel. All topics are presented in an accessible way, appealing to scholars and students in the fields of law, political science and communication studies. The book is an essential guide to understanding how to preserve constitutional safeguards in the social media environment.
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
