Download or read book Burrelle s New York Media Directory written by and published by . This book was released on 1990 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Burrelle s Black Media Directory 1989 written by and published by . This book was released on 1989 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Burrelle s Hispanic Media Directory written by and published by . This book was released on 1989 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Burrelle s Media Directory 1995 written by James L. Hayes and published by . This book was released on 1994-11 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.

Download or read book Burrelle s New England Media Directory written by and published by . This book was released on 1990 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Download or read book Directories in Print written by and published by . This book was released on 2004 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Standard Periodical Directory written by and published by . This book was released on 2001 with total page 2216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ulrich s International Periodicals Directory written by Carolyn Farquhar Ulrich and published by . This book was released on 1999 with total page 2294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Irregular Serials Annuals written by and published by . This book was released on 1987 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Writing Financing Producing Documentaries written by Anne Hart and published by iUniverse. This book was released on 2005-07 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to write, finance, produce, distribute, publicize, launch, and market documentaries-videos on DVD or similar formats and/or movie scripts. Use your personal computer and your camcorder linked together for editing. Learn about the best script-formatting software to use. Make time and money budgets. Learn how to get funding by fundraising. Write Audio-Visual scripts and turn them into reality-based documentaries for information, travel, or education. Use the Internet's Web to syndicate and disseminate your content in text, audio, or video formats. This can be a career, business, or hobby. You can work online. Documentaries may be based on reality video, life stories, or current issues in the news or in society. Popular subjects for linking your personal computer to your camcorder can be anything from world or local travel, your lectures, or life issues. You can link your personal computer to the tapes in your camcorder and broadcast at home part time or whatever hours you desire. You can transfer your files to CDs and DVDs and save them or mail them out. Podcasting refers to uploaded MP3 audio files to a Web site that offers 'podcasts'-broadcasting from a Web site online. RSS feeds are put on Web sites that offer content syndication of your writing or 'Blogs' which are online publications, diaries, or sites that allow content and comment to be inserted regularly. Now anyone can publish or broadcast via the Web and/or print-on-demand publishing software. Learn how to start and run 25+ low-cost online home-based scriptwriting or video production businesses at home. Use your video scriptwriting, public relations, and documentary producing interest.

Download or read book Ulrich s Periodicals Directory written by and published by . This book was released on 2003 with total page 2748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Guide to Financial Public Relations written by Larry Chambers and published by CRC Press. This book was released on 2020-03-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.

Download or read book Making Health Communication Programs Work written by and published by DIANE Publishing. This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.

Download or read book Statement of Disbursements of the House written by and published by . This book was released on 1997 with total page 1552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.