Download or read book Building Strong Brands written by David A. Aaker and published by Simon and Schuster. This book was released on 2012-10-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Download or read book Building Strong Families written by Dennis Rainey and published by Crossway Bibles. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With topics ranging from the glory of marriage to passing on one's legacy, this Foundations for the Family book shares a consistent and convincing message that must be heard by Christians: it is time to rebuild our families.
Download or read book Blueprint for Building Strong Faith written by Kenneth E. Hagin and published by Faith Library Publications. This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This powerful minibook presents a five-part blueprint to help believers receive whatever they need from God.
Download or read book Building Strong Congregations written by Bruce Wrenn and published by Autumn House Publishing. This book was released on 2010 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.
Download or read book Thoughts on Building Strong Towns written by Charles L. Marohn (Jr.) and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the first volume of this book was published in 2011, Strong Towns was a fledgling nonprofit. Since then, it has grown into a national media organization with an award-winning website, StrongTowns.org, and accompanying podcast. Over the last five years, Strong Towns' member base has grown and its message has spread across the country. Volume II is a chance to share the top essays published on our website in 2015, reworked and compiled into compelling chapters including, "Can you be an engineer and speak out for reform?" "Dealing with Congestion," and "My Car Pays Cheaper Rent Than Me." Also included are sections on Strong Towns' ongoing campaigns, #NoNewRoads and #SlowtheCars. The book features writing from Strong Towns' president, Charles Marohn, as well as several Strong Towns contributors.
Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Download or read book The Purple Book Updated Edition written by Rice Broocks and published by HarperChristian Resources. This book was released on 2017-08-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's uncertain world, storms will arise that test your faith in a loving heavenly Father. At times, the winds and waves of the world's deceptions will roll in and seek to erode your confidence in God. Without a firm foundation in the truth of God's Word, you may be tempted to go off course and accept less than God's best for you. However, when you hear Jesus' words, receive them, and put them into practice, you will construct a life the torrents cannot shake, "because it was well built" (Luke 6:48). The Purple Book will help you understand foundational truths that God wants you to hear on topics such as sin, salvation, spiritual gifts, prayer, worship, generosity, and evangelism. It will show you how the Bible is "God-breathed and is useful for teaching, rebuking, correcting and training in righteousness" (2 Timothy 3:16). It will help you understand that the faith you hold has true power to change lives and transform nations. It will give you a solid foundation the enemy cannot dismantle—and a heart shaped by knowledge of God's Word.
Download or read book Building the Strong written by Barrett Williams and published by Barrett Williams. This book was released on 2024-05-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Discover the Power Within Unveil the Secrets of Unbreakable Strength with "Building the Strong"** Embark on the definitive journey towards mastering resilience with "Building the Strong," an essential guide for anyone seeking to fortify their life against all odds. Dive deeply into this meticulously crafted volume that serves as your personal architect in constructing a robust foundation of strength that endures through life's most turbulent storms. In "Building the Strong," you will begin by laying down the bedrock in **Chapter 1 The Foundations of Strength,** exploring the multifaceted nature of resilience, the components that bolster collective fortitude, and the paradoxical role of adversity in personal and societal growth. Progress into **Chapter 2**, where you navigate the landscapes of **Individual Resilience The Inner Fortress,** learning transformative personal mindset shifts, the cultivation of mental toughness, and the sophisticated mechanisms that weave the fabric of emotional resilience. As you advance through the chapters, you'll discover the secrets of **Community Power** and how to build unshakeable networks, the defining traits of resilient leadership that can move mountains, and historical as well as contemporary tales of triumph that will inspire your voyage. Uncover a treasure trove of daily practices in **Chapter 7 The Resilience Workout** that promise to sharpen your will and refine your spirit. These practical exercises span from mental fortification to physical activities and reflective practices, aiding you in constructing a monument of resilience. "Building the Strong" goes beyond the individual, exploring the dynamics of **Societal Resilience,** the impact of culture on strength at scale, and the vital role of technological innovation in supporting our collective backbone. This monumental work paves a path through spheres as diverse as arts and culture, spirituality, financial wisdom, and the delicate balances of work and life, each chapter engaging you with actionable insights and compelling case studies that demonstrate resilience in action. Prepare for an expedition through **29 enthralling chapters**—a holistic sanctuary offering strategies for individuals and communities to not only bounce back from challenges but to catapult forward into an era of prosperity and unity. Whether you crave to become a pillar for your loved ones, a linchpin in your community, or a beacon for your organization, "Building the Strong" is the blueprint for all those who dare to become invincible. **Begin your odyssey now, wield the blueprint to immeasurable strength, and erect a legacy that echoes through time. "Building the Strong" awaits your first indomitable step.**
Download or read book Building Strong School Cultures written by Sharon D. Kruse and published by Corwin Press. This book was released on 2008-09-17 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Standing on the back of their groundbreaking research on school culture, Kruse and Seashore Louis provide an insightful and very practical guide that should be a must-read for anyone preparing to become a school leader." —Kenneth Leithwood, Professor OISE/University of Toronto "A manageable, well-rehearsed plan for discussion, research, and lots of reflective thought for any school leader willing to develop their own leadership and the culture in which they desire to lead." —Teresa P. Cunningham, Principal Laurel Elementary School, TN Develop an integrated school culture that engages educators with their colleagues and communities! As a principal, you realize that effecting positive, long-lasting change requires support both within your school and in the wider community. This practical handbook shows school leaders how to build a climate of collaboration with staff, teachers, and parents as well as how to develop connections with foundations, business groups, social service providers, and government agencies. Sharon D. Kruse and Karen Seashore Louis call on principals to create a viable, sustainable school culture using organizational learning and trust to involve the professional community and to affect teaching and learning. This addition to the Leadership for Learning series presents a leadership approach that integrates teachers, parents, and community members into a coherent team. The authors examine schools that have achieved lasting cultural change and present practical strategies for: Diagnosing and shaping a school culture Revising leadership functions to broaden decision-making processes Rethinking organizational structures Supporting continuous improvement while ensuring stability Building Strong School Cultures draws from business and psychology research on motivating and organizing people to provide school leaders with the skills they need to promote effective change.
Download or read book Strong Curves written by Bret Contreras and published by Victory Belt Publishing. This book was released on 2013-04-02 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not your run-of-the-mill fitness book. Developed by world-renowned gluteal expert Bret Contreras, Strong Curves offers an extensive fitness and nutrition guide for women seeking to improve their physique, function, strength, and mobility. Contreras spent the last eighteen years researching and field-testing the best methods for building better butts and shapelier bodies. In Strong Curves, he offers the programs that have proven effective time and time again with his clients, allowing you to develop lean muscle, rounded glutes, and greater confidence. Each page is packed with information decoding the female anatomy, providing a better understanding as to why most fitness programs fail to help women reach their goals. With a comprehensive nutritional guide and over 200 strength exercises, this book gets women off the treadmill and furnishes their drive to achieve strength, power, and sexy curves from head to toe. Although the glutes are the largest and most powerful muscle group in the human body, they often go dormant due to lifestyle choices, leading to a flat, saggy bum. Strong Curves is the cure.
Download or read book Building Strong Nations written by Eran Vigoda-Gadot and published by Routledge. This book was released on 2016-04-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of global challenges and changes - some may even say because of them - one major dilemma looms large for citizens and leaders worldwide: how can we ensure that our countries address these challenges successfully? This book demonstrates that the answer can be found in a better match between the nature of modern bureaucracy and the spirit of modern democracy, as well as by improving methods and ideas for what the author terms 'cleaver governance' and better governability. Moreover, it suggests potential directions for improving governability and public management against the backdrop of the tension between bureaucracy and democracy that has given rise to increasing mistrust of and lack of confidence in public institutions. Building Strong Nations enriches the discussion about moving modern nations forward despite major problems such as the clash of ideologies, the overburdening of and expectations from public administration, and the growing instability in world economics and international relations.
Download or read book Hypesnagging Building Strong Brand Identities Through Authentic Marketing written by Sven Patzer and published by Hype Snagger. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hypesnagger is a marketer who specializes in leveraging hype, exclusivity, and emotional connections to create compelling marketing campaigns that resonate with target audiences. They focus on authenticity and personalization to build long-term relationships with customers and elevate brand identities in a crowded marketplace. Hypesnaggers are skilled in using a variety of marketing channels and techniques, including social media, influencer marketing, and email marketing, to create engaging campaigns that drive results. In today's crowded and competitive marketplace, building a strong and memorable brand identity is essential for businesses looking to stand out and connect with their target audience. Hypesnagging, a marketing technique that leverages hype, exclusivity, and emotional connections, can be a powerful tool for achieving these goals. In this book, author Sven Patzer explores the principles and best practices of hypesnagging, providing practical guidance and insights for businesses looking to elevate their marketing efforts and build strong brand identities. From storytelling and personalization to emotional connections and exclusivity, Patzer covers the key components of successful hypesnagging campaigns and how businesses can use them to achieve their marketing goals. Through real-world examples and case studies, readers will learn how to use hypesnagging to create compelling campaigns that resonate with their target audience and build lasting loyalty and engagement. From social media and influencer marketing to email marketing and beyond, Patzer provides practical guidance for using hypesnagging in a variety of marketing channels and techniques. Whether you're a small business owner looking to stand out in a crowded market or a marketer looking to elevate your skills and knowledge, this book is a must-read. With a focus on authenticity, differentiation, and continuous improvement, Hypesnagging: Building Strong Brand Identities Through Authentic Marketing is a comprehensive guide to one of the most powerful marketing techniques available today.
Download or read book Building the Elite written by Jonathan Pope and published by . This book was released on 2021-06-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Strong People written by Bobbie Reed and published by Wipf and Stock Publishers. This book was released on 2002-02-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leader may operate an efficient church or Christian organization but not excel at helping others become active, ministering members of the body of Christ. Or a one-person show may accomplish good things but foster a congregation of passive, dependent, and uninspired people. Building Strong People is written for church and ministry leaders who want to learn how to encourage others to become effective team members and leaders. Beginning with an extensive, self-administered leadership test, Reed and Westfall give readers the tools to recognize their own style of leadership and understand how to adjust their approach for the best results. They describe how to help people clarify their vision, and then how to equip and empower teams of people to achieve their common goals. Twenty myths of leadership that are stumbling blocks for growth are exposed, such as ÒIf it's not broken, don't fix itÓ and ÒExperts know bestÓ. This well-researched, easy-to-read look at leadership is an effective guide for church staff, lay workers, and students who want to become more effective leaders of leaders, dream releasers, and kingdom builders.
Download or read book Building Strong Communities written by Steve Skinner and published by Bloomsbury Publishing. This book was released on 2019-10-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Strong Communities is an introductory textbook that contains practical tools, down-to-earth frameworks and useful methods, a valuable resource for working with communities. A key focus of the book is on empowering the grass roots – building people, groups, organisations, partnerships and networks. In particular, it describes how strong communities might look with seven key features and introduces a new 'Wheel of Participation' as a useful planning framework. Written by a practitioner for both students and other practitioners, the book combines theory and practice, draws on recent research and is packed with practical examples. This is key reading for community studies, social work or youth and community programmes, and will also be useful in many different settings, such as regeneration, local government, health and housing.
Download or read book Skilled Hands Strong Spirits written by Grace Palladino and published by Cornell University Press. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: AFL-CIO, and U.S. government records as well as numerous union journals, the local and national press, and interviews with former Department officers."--Jacket.
Download or read book Cracking the Leadership Code written by Alain Hunkins and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations Yes, you can learn the skills to effectively lead people, organizations, and employees. With the right motivation and knowledge, you can be a leader who knows what it takes to succeed. Throughout his extensive experience in training leaders, author Alain Hunkins discovered that many leaders shared a common trait. They were mainly focused on what they were doing but not so focused on how they were doing it, especially when it came to working with other people. By strengthening their leadership capabilities, they could become trusted leaders within their organization, improve employee communications, and build bridges across hierarchies. Cracking the Leadership Code shares the valuable principles and practices that Hunkins developed and refined during the 20+ years he’s worked with leaders. When you crack the code, you’ll have a new operating model for organizational leadership that will help your teams thrive in a 21st century economy. Discover the brain science behind leading people Get inspired by real life leadership stories Use a practical leadership tool kit to become a better leader Learn how to communicate, influence, and persuade others, more effectively than ever before With this book as a resource, you’ll have a new perspective, a new framework, and new tools at your disposal, readily available to guide your leadership. You’ll learn to establish proactive, leader-follower relationships. To do this, you’ll use the interconnected elements of Connection, Communication, and Collaboration. When you learn from the author’s insightful experiences working with organizations around the world, you can accelerate your leadership development and become the leader you’ve always aspired to be.
