Download or read book Building on SugarCRM written by John Mertic and published by "O'Reilly Media, Inc.". This book was released on 2011-07-18 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both developers and nondevelopers alike how to use them to build a sample application step-by-step. You'll learn how to bend and twist SugarCRM’s extensible MVC framework to create custom applications, including solutions for automating your business that go beyond traditional CRMs. Learn how SugarCRM modules interact with one another through data relationships Build your CRM application with SugarCRM’s GUI developer tools—without touching code Use built-in design templates with Module Builder to design new CRM modules Customize modules with the Studio tool to add new fields or additional relationships between modules Automate common and tedious tasks within your application, using custom PHP code with SugarCRM's powerful API Integrate external applications into your CRM solution through SugarCRM's web services API
Download or read book The Definitive Guide to SugarCRM written by John Mertic and published by Apress. This book was released on 2010-01-08 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: SugarCRM is a leading open-source customer relations management tool and development platform with nearly 5.5 million downloads, nearly 17,000 developers, and lots more users. The Definitive Guide to SugarCRM is the first official SugarCRM book available to developers and users. This definitive book begins with a discussion of the SugarCRM platform components, namely MVC, Studio, Module Builder, authentication, and themes. Next, you'll learn how to customize the modules SugarCRM comes with out of the box in an upgrade-safe manner. The text then presents an example application that a typical business might use and shows how to build it using SugarCRM, using both existing functionality as well as newly added functionality.
Download or read book SugarCRM For Dummies written by Karen S. Fredricks and published by John Wiley & Sons. This book was released on 2009-01-06 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers. This guide helps you choose the flavor of Sugar you need, acquire and deploy it, set up accounts and contacts, and organize your day. You’ll first learn how to install SugarCRM, customize user preferences, create databases, and import contacts from other software. Next, you’ll discover how to extend SugarCRM’s capabilities to meet needs unique to your business. You’ll also find out how to: Schedule appointments, link them to records and notes, and organize your sales opportunities Build campaigns, track their success, and grow your contact list with Web-to-lead forms Manage customer issues and forums to exterminate software bugs Send e-newsletters and automate customer e-mail communication with templates Take advantage of a complete recipe book for SugarCRM administrators Improve sales performance with SugarCRM Provide great service to your customers Develop searchable libraries and FAQs Create and share documents SugarCRM For Dummies will get you quickly up to speed on this customer relationship management software so you can enhance your business. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download or read book SugarCRM Developer s Manual written by Mark Bain and published by . This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the application and database architecture of this open-source CRM and develop and integrate your own modules and custom workflows Learn to customize SugarCRM code Develop modules from scratch Learn database and application architecture In Detail SugarCRM is the world's leading commercial open-source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative to proprietary applications. SugarCRM's open-source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration, and configuration needs. This book will help you to customize the SugarCRM code. You will get learn about the database and application architecture. The book provides you with a module development tutorial, showing the essential steps for hooking your module into the SugarCRM infrastructure. You will learn about common customizations that can be performed against the codebase. This is a developer's manual for SugarCRM. It focuses on customizing SugarCRM. It provides an overview of the architecture of the application and the database, and covers the essential steps for hooking your module into the SugarCRM infrastructure.
Download or read book Digital Marketing Analytics written by Chuck Hemann and published by Pearson Education. This book was released on 2013 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything; use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors; measure real social media ROI: sales, leads, and customer satisfaction; track the performance of all paid, earned, and owned social media channels; leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR; start optimizing web and social content in real time; implement advanced tools, processes, and algorithms for accurately measuring influence; integrate paid and social data to drive more value from both; make the most of surveys, focus groups, and offline research synergies; and focus new marketing and social media investments where they'll deliver the most value."--Publisher's description.
Download or read book Software Business written by Michael A. Cusumano and published by Springer. This book was released on 2014-07-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the Third International Conference on Software Business (ICSOB) held in Cambridge, MA, USA, in June 2012. The software business refers to commercial activities in the software industry, aimed at generating revenues from the design, delivery, and maintenance of software products and IT services to enterprises and individual customers, as well as from digital content. Although this business shares common features with other knowledge-intensive markets, it carries many inherent features making it a challenging domain for research. The 20 full and 10 short papers accepted for ICSOB were selected from 60 submissions and are organized in sections on software product management, organizational transformation, industry transformation, software platforms and ecosystems, and emerging trends.
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Download or read book Building Web 2 0 Business Websites written by Jackley Cesar and published by Web 2.0 Business Websites. This book was released on 2008-05 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cesar provides a step-by-step procedure to build a Web 2.0 business or organization Web site that generates results in the value chain of a company.
Download or read book Cloud Technology Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-10-31 with total page 2300 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Web grows and expands into ever more remote parts of the world, the availability of resources over the Internet increases exponentially. Making use of this widely prevalent tool, organizations and individuals can share and store knowledge like never before. Cloud Technology: Concepts, Methodologies, Tools, and Applications investigates the latest research in the ubiquitous Web, exploring the use of applications and software that make use of the Internets anytime, anywhere availability. By bringing together research and ideas from across the globe, this publication will be of use to computer engineers, software developers, and end users in business, education, medicine, and more.
Download or read book CIO written by and published by . This book was released on 2005-11-15 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Implementing Sugarcrm 5 x written by Angel Magana and published by Packt Pub Limited. This book was released on 2010-09-13 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book works from the SugarCRM basics right up to advanced features in a clear and friendly way. It follows a combination of theoretical discussions relating to varying business needs and the manner in which CRM technology can address them. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs. If you are a small-medium business owner/manager with reasonable IT skills, a system implementer, or a system administrator who wants to implement SugarCRM for yourself either as a first CRM or as a replacement for existing solutions, this book is for you. Existing SugarCRM users who want to broaden their understanding of the topic will find this book valuable too. No programming knowledge is required to use this book to implement, customize, and use SugarCRM.
Download or read book ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT written by James Seligman and published by Lulu.com. This book was released on 2018-09-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.
Download or read book Selling Power written by and published by . This book was released on 2007 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Starting a Tech Business written by Alex Cowan and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to formulate and reality test new ideas package what you learn into frameworks that are highly actionable for engineers understand key foundation concepts about modern software and systems participate in an agile/lean development team as the ‘voice of the customer’ Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn: 1. How to apply today’s leading management frameworks to a tech business 2. How to package your product idea in a way that’s highly actionable for your technical team 3. How to ask the right questions about technology selection and product architecture 4. Strategies to leverage what your technology ecosystem has to offer 5. How to carefully define the roles on your team, and then effectively evaluate candidates 6. The most common disconnects between engineers and business people and how to avoid them 7. How you can apply process design to your tech business without stifling creativity 8. The steps to avoid the most common pitfalls tech founders encounter Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.
Download or read book Strategic Uses of Social Media for Improved Customer Retention written by Al-Rabayah, Wafaa and published by IGI Global. This book was released on 2016-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
Download or read book Open Source Ecosystems Diverse Communities Interacting written by Cornelia Boldyreff and published by Springer. This book was released on 2009-07-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the 5th International Conference on Open Source Systems! It is quite an achievement to reach the five-year mark – that’s the sign of a successful enterprise. This annual conference is now being recognized as the primary event for the open source research community, attracting not only high-quality papers, but also building a community around a technical program, a collection of workshops, and (starting this year) a Doctoral Consortium. Reaching this milestone reflects the efforts of many people, including the conference founders, as well as the organizers and participants in the previous conferences. My task has been easy, and has been greatly aided by the hard work of Kevin Crowston and Cornelia Boldyreff, the Program Committee, as well as the Organizing Team led by Björn Lundell. All of us are also grateful to our attendees, especially in the difficult economic climate of 2009. We hope the participants found the conference valuable both for its technical content and for its personal networking opportunities. To me, it is interesting to look back over the past five years, not just at this conference, but at the development and acceptance of open source software. Since 2004, the business and commercial side of open source has grown enormously. At that time, there were only a handful of open source businesses, led by RedHat and its Linux distribution. Companies such as MySQL and JBoss were still quite small.
Download or read book Enterprise Information Systems written by Slimane Hammoudi and published by Springer. This book was released on 2016-02-02 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains revised papers from the 17th International Conference on Enterprise Information Systems, ICEIS 2015, held in Barcelona, Spain, in April 2015. The 31 papers presented in this volume were carefully reviewed and selected from a total of 327 submissions. The book also contains one full-paper invited talk. The selected papers reflect state-of-the-art research that is oriented toward real-world applications and highlight the benefits of information systems and technology for industry and services. They are organized in topical sections on databases and information systems integration, artificial intelligence and decision support systems, information systems analysis and specification, software agents and Internet computing, human–computer interaction, and enterprise architecture.
