Download or read book The Billion Dollar Branding Blueprint written by Bernt Ullmann and published by . This book was released on 2019-08-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.

Download or read book How to Build a Billion Dollar Company from Scratch written by Harry E. Figgie and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the closing days of 1963, Harry E. Figgie Jr. left his job at Booz Allen Hamilton and patched together the financing to purchase a struggling $23 million sprinkler company. During the next 30 years, he grew the company into a consistently profitable, $1.3 billion diversified corporation through a strategic combination of internal and external growth, and a consistent focus on profit improvement. His Entrepreneurial Handbook is a step-by-step guide on how to replicate his success.

Download or read book When Building a Billion Dollar Company written by Richard Scrushy and published by CreateSpace. This book was released on 2014-06-24 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is simple: to provide inspiration to others, so they can build a solid business and grow it into a billion-dollar company. Just as Richard Scrushy took this idea and turned it into a real, tangible product, his book shows you how to take your big idea and turn it into a real, profitable venture. It begins with a dream that you can only pursue by overcoming the fear of the unknown-obstacles, failures, humiliations-whatever form they may take, they can no longer stand in your way. Let Scrushy inspire and encourage you to take that first leap of faith. From there, it is a matter of making the math work, finding the money to get the ball rolling, building the management team, and taking your idea all the way to the top. Scrushy will show you what has worked for him in his two decades of experience, and he will help you avoid the same mistakes he made so that you can overcome obstacles on your climb to the top. With Scrushy as your guide, you're sure to enjoy and learn from his life experience while building your own billion-dollar company.

Download or read book Building Billion Dollar Brands written by Rick Cesari and published by . This book was released on 2018-11-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your "unique selling proposition," or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.

Download or read book Billion Dollar Branding written by Honey Parker and published by Morgan James Publishing. This book was released on 2012-08-21 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

Download or read book How to Build a Multimillion Dollar Brand Manual written by Tiana Johnson and published by . This book was released on 2016-12-22 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Order this book if you plan to attend Tiana Von Johnson's "How to Build a Multimillion Dollar Brand" Master Class. This book includes all of the notes from Tiana's lecture that you can take home and study. Visit TianasMasterClass.com for more details.

Download or read book Million Dollar Web Presence written by Chad Barr and published by Entrepreneur Press. This book was released on 2012-04-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele—quickly raising the bar to produce better results for their brand and their business. Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their site with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today’s social web, delivering a strategic plan to uncovering opportunity in online communities, social networks, and other popular platforms—allowing them to showcase their greatest business draw: their expertise. Entrepreneurs also learn which components are critical to their success as a thought leader, gaining valuable insight into trending technologies like mobile devices to help them in determining which avenues are of the greatest gain. Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand, and ultimately, their business.

Download or read book How to Build a Billion Dollar App written by George Berkowski and published by Little Brown Uk. This book was released on 2014-09-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur George Berkowski—one of the minds behind the internationally successful taxi hailing app Hailo—gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what itreally takes to create your own billion-dollar, mobile business.

Download or read book Moonshot written by John Sculley and published by RosettaBooks. This book was released on 2014-10-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former Apple CEO “delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither” (Booklist). The future belongs to those who see the possibilities before they become obvious. This is the most exciting time ever to be part of the business world. Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley, former CEO of both Pepsi and Apple, discusses an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come. He offers wisdom for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

Download or read book Managing the Dragon written by Jack Perkowski and published by Random House. This book was released on 2009 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional Chinese edition of Managing the Dragon:How Im Building a Billion-Dollar Business in China. Jack Perkowski left a lucrative Wall Street job to find more challenges. He believed in a "Go East, young men" mentality and went to China. Through his keen observation and on-task research, he successfully broke through the seeming bureaucracy of building a successful business in China. Founding the automotive parts manufacturing company, ASIMCO Technologies, in 1994, Perkowski shares his experience and the lessons he's learned with the readers who aspire to work in the China market. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

Download or read book One Million Dollar Brand written by Roy H Jones and published by Independently Published. This book was released on 2024-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced world of entrepreneurship, building a million-dollar brand from the ground up is not only a pipe dream but a real objective that needs to be accomplished. In "One Million Dollar Brand," follow professional ideas and useful tactics to take you on an exciting adventure through the complex world of branding and business development. This book is your all-inclusive road map, providing a plethora of information and doable actions to turn your idea into a prosperous reality, from the first flicker of inspiration to the pinnacle of achievement. Learn how to use storytelling to create emotional connections with your audience, develop a brand identity that is captivating, and become an expert in brand positioning to make your business stand out in a crowded market. "One Million Dollar Brand" gives you the skills and self-assurance you need to skillfully handle the challenges of brand building through engrossing case studies, conversations with professionals in the field, and practical exercises. To take your brand to new heights, discover how to capitalize on digital marketing channels, foster brand loyalty, and adjust to the always shifting dynamics of the market. Regardless of your level of experience, "One Million Dollar Brand" gives you the tools to discover the strategies for creating a million-dollar brand from the ground up. Build a brand that leaves a lasting impression on customers by embracing the trip, seizing the opportunity, and setting out on a transforming route.

Download or read book Primalbranding written by Patrick Hanlon and published by Simon and Schuster. This book was released on 2006-01-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

Download or read book Building the Brand Driven Business written by Scott M. Davis and published by Jossey-Bass. This book was released on 2002-10-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Download or read book Billion Dollar Brand Club written by Lawrence Ingrassia and published by Henry Holt and Company. This book was released on 2020-01-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to choose from. You’ve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century. As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened—where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service. Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It’s a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Download or read book The Third Wave written by Steve Case and published by Simon and Schuster. This book was released on 2016-04-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entrepreneurial Internet pioneer and co-founder of AOL shares a roadmap for how to succeed in a world of rapidly changing technology and offers behind-the-scenes stories about some of the most consequential business decisions of the Internet world.