Download or read book Creating a Successful Digital Presence written by Gordon Fletcher and published by Routledge. This book was released on 2021-07-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Download or read book Building an Effective Online Presence written by Ray Goodwin and published by Independently Published. This book was released on 2023-07-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the ultimate guide for anyone looking to establish a strong online presence and grow their business. With over 25 years of experience in online sales, the author has seen it all - from the early days of the internet to the current era of social media dominance. In this book, you'll discover practical strategies and tactics for building an effective online presence that will attract customers, build trust, and ultimately lead to increased revenue. Whether you're just starting out or looking to take your existing online presence to the next level, Building an Effective Online Presence has everything you need to succeed. From developing a killer content marketing strategy and mastering SEO to creating high-converting landing pages and leveraging social media platforms effectively, this book covers it all. With actionable tips, real-world examples, and expert advice straight from someone who's been there and done that, This book is a must-read for any entrepreneur or marketer looking to thrive in today's digital landscape.

Download or read book Creating a Sense of Presence in Online Teaching written by Rosemary M. Lehman and published by John Wiley & Sons. This book was released on 2010-08-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a Sense of Presence in Online Teaching This important new resource shows how a strong sense of online presence contributes to greater student satisfaction and retention. The authors explore the psychological and social aspects of online presence from both the instructor and student perspective and provide an instructional design framework for developing effective online learning. Based on solid research and extensive experience, the book is filled with suggested methods, illustrative case scenarios, and effective activities for creating, maintaining, and evaluating presence throughout an online course. "The authors have taken the mystery out of the critical concept of presence by providing the theory that supports its importance and simple techniques to make it happen. Instructors who read this book will be able to develop effective online learning communities and achieve desired learning outcomes." Rena M. Palloff and Keith Pratt, program directors and faculty, Teaching in the Virtual Classroom Program, Fielding Graduate University "Lehman and Conceição blend hands-on experience, research, and a collection of practical tips to provide every online instructor with strategies for 'being there.' If you want to bring the real you into your online classes and take your online teaching to the next level, this is the book to read." Chip Donohue, director of distance learning, Erikson Institute "This book provides a practical and interactive model to help readers reflect on why and how they can guide online and blended learning activities, characterized by a personal 'sense of presence.'" Alan B. Knox, professor, School of Education, University of Wisconsin-Madison

Download or read book Social Media in Higher Education written by Chris Rowell and published by . This book was released on 2019 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment."--Publisher's website.

Download or read book Strategies for Building a Thriving Online Business written by RWG Publishing and published by RWG Publishing. This book was released on 2024-06-27 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Building a Thriving Online Business by RWG Publishing is an essential guide for anyone looking to succeed in the competitive world of e-commerce. Gone are the days when merely having a web presence could guarantee success. Today's digital landscape demands more sophisticated strategies and a deep understanding of market dynamics. Drawing on the rich history of Ferndale School, a pioneering British educational establishment that first ventured online in 1996, this book provides invaluable insights derived from over two decades of experience. The author has meticulously gathered knowledge from a diverse array of businesses, including traditional retailers, product designers, wholesalers, distributors, consultancies, software developers, and service organizations. This book dispels the myths and misconceptions that often plague new online entrepreneurs, offering practical, actionable advice on managing content effectively. Whether your website is an extension of a brick-and-mortar store or a standalone digital enterprise, this guide will help you transform it from a mere electronic postcard into a powerful, profit-generating platform. Learn from the triumphs and mistakes of others to build a sustainable and thriving online business.

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Download or read book Effective Web Presence Solutions for Small Businesses Strategies for Successful Implementation written by Burgess, Stephen and published by IGI Global. This book was released on 2009-02-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.

Download or read book Online Success written by Beth Gramling Sanders and published by . This book was released on 2018-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will teach you to make the most of the internet. What if you could increase your business by building relationships online? Whether you're a freelancer, entrepreneur, small business owner, or other independent professional, this book can help you learn to use the power of the internet for your business. You'll learn how to use social media, email marketing, your blog, and your website to share your story and inspire readers and followers to become customers. Each chapter contains practical material that explains the whys, the whats, and the hows. You get worksheets to help you put what you're learning in action. If you don't have a large marketing budget, and find yourself wearing too many hats, help is here.

Download or read book Building and Maintaining an Effective Internet Presence written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If a friend or foe, work colleague or headhunter were to Google you today, what would they find? A positive squeaky-clean reflection of you, or damaging information, photos or even video that presents evidence of a less than stellar past? Your Internet presence is critical to your personal and professional life and it pays to be very cautious about personal information you post online, as well as keeping a close eye on what is said by others about you. In this program Ted Demopoulos, founder and principle of Demopoulos Associates, offers insights and the best practices for building and maintaining an effective Internet. Track: Peak performance methodologies and proven practices that advance the management skills of IT professionals. Learning objectives: Understand what it means to have an effective internet presence. Discuss guidelines for online personal information. What's ok and what should be avoided? Identify an action plan to help build and maintain an effective Internet presence.

Download or read book Building an Effective Digital Marketing Strategy from Scratch written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2022-02-08 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building an Effective Digital Marketing Strategy from Scratch" is a comprehensive guide that empowers businesses to navigate the dynamic online landscape successfully. This book offers invaluable insights for individuals and organizations seeking to establish a strong digital presence. From defining clear objectives to implementing practical tactics, the book covers the entire process of creating a tailored digital marketing strategy. Readers will gain a deep understanding of various platforms, tools, and techniques required to engage the target audience effectively. With practical case studies and real-world examples, the book equips readers with the knowledge to optimize their online reach, increase brand visibility, and drive meaningful results. Whether a novice or a seasoned marketer, this book proves to be an indispensable resource for anyone striving to thrive in the digital realm.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Handbook of Research on Developing Engaging Online Courses written by Thornburg, Amy W. and published by IGI Global. This book was released on 2020-01-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online instruction is rapidly expanding the way professors think about and plan instruction. In addition, online instructional practices are expanding and changing as new tools and strategies are adopted. It is imperative that programs and institutions of higher education explore increased online options that align with best practices to develop effective and engaging online courses. The Handbook of Research on Developing Engaging Online Courses is an essential research publication that provides multiple perspectives on improving student engagement and success in online courses. This book includes topics focused on the online learner, online course content, and effective online instruction. The content contained within the title is ideal for curriculum developers, instructional designers, IT consultants, deans, chairs, teachers, administrators, academicians, researchers, and students.

Download or read book Research Anthology on Developing Effective Online Learning Courses written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-12-18 with total page 2104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current educational environment, there has been a shift towards online learning as a replacement for the traditional in-person classroom experience. With this new environment comes new technologies, benefits, and challenges for providing courses to students through an entirely digital environment. With this shift comes the necessary research on how to utilize these online courses and how to develop effective online educational materials that fit student needs and encourage student learning, motivation, and success. The optimization of these online tools requires a deeper look into curriculum, instructional design, teaching techniques, and new models for student assessment and evaluation. Information on how to create valuable online course content, engaging lesson plans for the digital space, and meaningful student activities online are only a few of many current topics of interest for promoting student achievement through online learning. The Research Anthology on Developing Effective Online Learning Courses provides multiple perspectives on how to develop engaging and effective online learning courses in the wake of the rapid digitalization of education. This book includes topics focused on online learners, online course content, effective online instruction strategies, and instructional design for the online environment. This reference work is ideal for curriculum developers, instructional designers, IT consultants, deans, chairs, teachers, administrators, academicians, researchers, and students interested in the latest research on how to create online learning courses that promote student success.

Download or read book Building Online Learning Communities written by Rena M. Palloff and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Online Learning Communities further explores the development of virtual classroom environments that foster a sense of community and empower students to take charge of their learning to successfully achieve learning outcomes. This is the second edition of the groundbreaking book by Rena Palloff and Keith Pratt and has been completely updated and expanded to include the most current information on effective online course development and delivery. A practical, hands-on guide, this resource is filled with illustrative case studies, vignettes, and examples from a wide variety of successful online courses. The authors offer proven strategies for handling challenges that include: Engaging students in the formation of an online learning community. Establishing a sense of presence online. Maximizing participation. Developing effective courses that include collaboration and reflection. Assessing student performance. Written for faculty in any distance learning environment, this revised edition is based on the authors many years of work in faculty development for online teaching as well as their extensive personal experience as faculty in online distance education. Rena M. Palloff and Keith Pratt share insights designed to guide readers through the steps of online course design and delivery.

Download or read book Viralnomics written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-12-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.

Download or read book Handbook of Research on Effective Online Language Teaching in a Disruptive Environment written by LeLoup, Jean W. and published by IGI Global. This book was released on 2021-11-26 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic radically and rapidly, and perhaps forever, changed the K-20 educational landscape. In March 2020, K-12 schools and institutions of higher education were forced to pivot quickly to online and remote teaching. This new paradigm resulted in many teachers, regardless of content area, being unprepared. In the field of second language teaching and learning, world language and TESOL educators require the investigation of techniques used during the global pandemic to ensure continued success in online teaching practice. The Handbook of Research on Effective Online Language Teaching in a Disruptive Environment provides strong and cogent guidance in the use of pedagogically sound methods of online language instruction. This book builds an innovative knowledge base about teaching during disruptive times in the context of K-20 language learning that is supported with empirical evidence. Covering topics such as online work engagement, reflective practice, and flipped classroom methods, this handbook serves as a powerful resource for instructors of English language arts and TESOL, TESOL professionals, pre-service teachers, professors, administrators, instructional designers, curriculum developers, students, researchers, and academicians.

Download or read book Strategies for Building a Thriving Online Business Presence written by Whiteman Az and published by Independently Published. This book was released on 2024-06-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Building a Thriving Online Business Presence: The Social Media Blueprint Tired of struggling to get noticed on social media? This comprehensive guide equips you with the tools and strategies to transform your online presence and propel your business forward. In The Social Media Blueprint, you'll discover: Proven strategies: for identifying your ideal audience and choosing the perfect platforms to connect with them. The secrets: to crafting engaging content that captivates your audience and drives results, including mastering different formats like text, images, videos, and live streaming. Expert tips on crafting headlines and captions that hook your audience and make them want to learn more. Powerful storytelling techniques to build trust and forge lasting connections with your followers. Actionable advice for leveraging Facebook Groups to foster a vibrant community of brand advocates. The insider scoop on unlocking the power of Facebook Ads for targeted marketing that reaches your ideal customers. Creative ways to utilize user-generated content to boost authenticity and build trust. Effective tactics for sparking conversations, responding to inquiries, and building genuine relationships with your audience. The Social Media Blueprint is your roadmap to unlocking the full potential of social media for your business. No matter your experience level, this book will equip you with the knowledge and strategies to overcome common challenges and achieve social media success. Bonus Material: Chapter-by-chapter action plans to keep you on track and ensure progress. Valuable resources like free design tools, stock photo websites, and social media management platforms. Whether you're a seasoned entrepreneur or just starting out, The Social Media Blueprint is your essential guide to building a thriving online presence and taking your business to the next level.