Download or read book Building a Canadian Brand written by George Golubovskis and published by iUniverse. This book was released on 2001-05-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays relay an essence of how Canada has transformed itself in the past generation or so. Some may refer to these essays as an ethnographic overview. Others would note this book is simply a collection of observations of someone who has lived and worked on both sides of the border; in short, an observer without a single home country, but who actually is lucky to have two.
Download or read book Canadian Pacific written by M. C. Huhne and published by Callisto Publishers Gmbh. This book was released on 2019-05-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unprecedented look at Canada's history presented in a spectacular, colorful book The history of Canada is inseparable from the history of Canadian Pacific. The company's advertising and publicity strategies and their influence on the country's perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company's economic and strategic interests and a newly formed nation's identity makes this arrangement unique. Canadian Pacific not only built the nation's first transcontinental railway, a prerequisite for Canada's political unification in the 19th century; it quickly expanded to become the world's largest transportation conglomerate that for many decades formed the backbone for Canada's economic development. Efficient railroad and global shipping services were complemented by numerous activities that attracted immigrants and tourists to Canada, including the famous landmark hotels designed in what is now referred to as Canadian Chateaux Style: Chateaux Frontenac, The Banff Springs Hotel, Chateaux Lake Louise, and many others. A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by the designers and artists whose work is portrayed in the book and by Canadian Pacific's executives. In the context of these identity building processes the book showcases the significance of commercial art and advertising pointing far beyond their trivial function as promoters of a commodity or service.Professor Marc H. Choko's concise and compelling narrative is brought to life by more than 600 carefully selected historic photos, illustrations and documents that mirror Canadian Pacific's widespread activities and unusually diverse clientele, ranging from the adventurous travelers of the late 19th century to immigrants in search of a better future, from wealthy cruise passengers to big game hunters, from outdoor enthusiasts to airline customers starting in the 1940s.No expense has been spared to reproduce this critical part of Canadian history: the publisher sent their production manager to Canadian Pacific's corporate archives in Montreal to supervise digitalization and record the properties of the originals reproduced in this book, taking note of any special colours or other significant characteristics. Similarly, many museums and private collectors cooperated to allow for a book that reproduces all commercial art with unparalleled accuracy and vivacity. Conceived by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Canadian Pacific: Creating a Brand, Building a Nation was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The Premium Edition is also available as a Collector's Edition, limited to 999 copies and presented in a grand clamshell case hand-crafted in Berlin, Germany and designed by Yvonne Quirmbach, with a wood veneer cover symbolizing the natural beauty of Canada. (See ISBN 9783981655032.)
Download or read book Canadian Manufacturer written by and published by . This book was released on 1912 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Brands Directly written by Stewart Pearson and published by Springer. This book was released on 2016-07-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Download or read book Industrial Canada written by and published by . This book was released on 1925 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Canadian Company Law written by Cornelius Arthur Masten and published by . This book was released on 1901 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Partnerships and Responsible Business written by M. May Seitanidi and published by Routledge. This book was released on 2013-12-04 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-sector partnerships are widely hailed as a critical means for addressing a wide array of social challenges such as climate change, poverty, education, corruption, and health. Amid all the positive rhetoric of cross-sector partnerships though, critical voices point to the limited success of various initiatives in delivering genuine social change and in providing for real citizen participation. This collection critically examines the motivations for, processes within, and expected and actual outcomes of cross-sector partnerships. In opening up new theoretical, methodological, and practical perspectives on cross-sector social interactions, this book reimagines partnerships in order to explore the potential to contribute to the social good. A multi-disciplinary perspective on partnerships adds serious value to the debate in a range of fields including management, politics, public management, sociology, development studies, and international relations. Contributors to the volume reflect many of these diverse perspectives, enabling the book to provide an account of partnerships that is theoretically rich and methodologically varied. With critical contributions from leading academics such as Barbara Gray, Ans Kolk, John Selsky, and Sandra Waddock, this book is a comprehensive resource which will increase understanding of this vital issue.
Download or read book Coping with the Future written by Hans Christian Garmann Johnsen and published by Routledge. This book was released on 2018-03-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coping with the Future has been written in response to widespread international awareness that the future is not predictable. In political and economic terms, we are in unknown territory, with daily developments around Brexit and the Trump Presidency, and "Kodak moments" in business. On the other hand, business leaders demand certainty, which is not available. This book redefines the nature of modern business. In contrast to recent trends, it has a focus on human-centred manufacturing and on decision-making which goes beyond a focus on short-term profit. The liberal capitalism of the USA and the UK is not the only current variety of capitalism. Business is not just about managers, but requires participation and engagement by workers. Since the financial crash of 2008, there has been much talk about the need for fresh approaches to business, but little has changed. This book pulls together current research and practice and poses new questions based on case studies. There is no one simple best way, but an uncertain future can be addressed, drawing on diverse past experience and cases. The book addresses an intended audience in business and universities, including business schools, around the world. The debate takes a broader approach, involving research in the social sciences and approaches from philosophy. The world has always been unpredictable, but we have allowed ourselves to be comforted by convenient myths. It is time to wake up.
Download or read book Canada Nation Branding and Domestic Politics written by Richard Nimijean and published by Routledge. This book was released on 2020-06-29 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume highlights issues in the relationship between articulated visions of Canada as a global actor, nation branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for thinking about ‘Brand Canada’ in the Trudeau era. The authors explore the Trudeau government’s embrace of political branding and how it plays out in key areas central to the brand, including: Canada’s relations with Indigenous peoples; social media and digital diplomacy; and the importance of the Arctic region for Canada’s brand, even though it is often ignored by politicians and policymakers. The book asks whether the Trudeau government has lived up to its claim that Canada is back, and highlights the challenges that emerge when governments provide optimistic visions for meaningful transformation, but then do not end up leading meaningful change. This book will be of great interest to students and scholars of political science, particularly those with a focus on Canada. It was originally published as a special issue of Canadian Foreign Policy Journal.
Download or read book Canadian Foundryman and Metal Industry News written by and published by . This book was released on 1923 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Journal of the Engineering Institute of Canada written by Engineering Institute of Canada and published by . This book was released on 1927 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Canadian American Industry written by Herbert Marshall and published by McGill-Queen's Press - MQUP. This book was released on 1976-01-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is distinguished both for its detailed survey of the vast movement of industrial capital across the Canadian-American frontier, and for its multi-faceted analysis of the determinants and results of this movement. The authors have achieved a broad analysis covering the international movement of capital, labour skills, and technology, as well as the significant individual personalities. First published in 1936, Canadian-American Industry has retained its reputation for discerning and wise scholarship, and is republished at a crucial time in the debate over foreign ownership.
Download or read book Electrical World written by and published by . This book was released on 1897-07 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Green to Gold Business Playbook written by Daniel C. Esty and published by John Wiley & Sons. This book was released on 2011-04-19 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
Download or read book Public Accounts Alberta written by Alberta. Treasury Dept and published by . This book was released on 1916 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Problems of American Small Business written by United States. Congress. Senate. Special Committee to Study Problems of American Small Business and published by . This book was released on 1942 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Canadian Chemical Processing written by and published by . This book was released on 1918 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
