Download or read book Building a Broader Market written by Twentieth Century Fund (New York, N.Y.). Task Force on the Municipal Bond Market and published by . This book was released on 1976 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Conference on Nonmetropolitan Community Services Research written by and published by . This book was released on 1977 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Web Based Enterprise Energy and Building Automation Systems written by Barney L. Capehart and published by CRC Press. This book was released on 2020-12-17 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability and use of IT and web based energy information and control systems has expanded from single facilities to multiple facilities and organizations with buildings located throughout the world. This book answers the question of how to take the mass of available data and extract from it simple and useful information which can determine what actions to take to improve efficiency and productivity of commercial, institutional and industrial facilities. The book also provides insight into the areas of advanced applications for web based EIS and ECS systems, and the integration of IT/web based information and control systems with existing BAS systems.
Download or read book Monetary Study written by American Bankers Association. Economic Policy Commission and published by . This book was released on 1954 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Green Buildings written by Jerry Yudelson and published by CRC Press. This book was released on 2020-12-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Download or read book Hypesnagging Building Strong Brand Identities Through Authentic Marketing written by Sven Patzer and published by Hype Snagger. This book was released on with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hypesnagger is a marketer who specializes in leveraging hype, exclusivity, and emotional connections to create compelling marketing campaigns that resonate with target audiences. They focus on authenticity and personalization to build long-term relationships with customers and elevate brand identities in a crowded marketplace. Hypesnaggers are skilled in using a variety of marketing channels and techniques, including social media, influencer marketing, and email marketing, to create engaging campaigns that drive results. In today's crowded and competitive marketplace, building a strong and memorable brand identity is essential for businesses looking to stand out and connect with their target audience. Hypesnagging, a marketing technique that leverages hype, exclusivity, and emotional connections, can be a powerful tool for achieving these goals. In this book, author Sven Patzer explores the principles and best practices of hypesnagging, providing practical guidance and insights for businesses looking to elevate their marketing efforts and build strong brand identities. From storytelling and personalization to emotional connections and exclusivity, Patzer covers the key components of successful hypesnagging campaigns and how businesses can use them to achieve their marketing goals. Through real-world examples and case studies, readers will learn how to use hypesnagging to create compelling campaigns that resonate with their target audience and build lasting loyalty and engagement. From social media and influencer marketing to email marketing and beyond, Patzer provides practical guidance for using hypesnagging in a variety of marketing channels and techniques. Whether you're a small business owner looking to stand out in a crowded market or a marketer looking to elevate your skills and knowledge, this book is a must-read. With a focus on authenticity, differentiation, and continuous improvement, Hypesnagging: Building Strong Brand Identities Through Authentic Marketing is a comprehensive guide to one of the most powerful marketing techniques available today.
Download or read book If You Build It Will They Come written by Rob Adams and published by John Wiley and Sons. This book was released on 2010-03-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Download or read book Urban China written by The World Bank;Development Research Center of the State Council and published by World Bank Publications. This book was released on 2014-07-29 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last 30 years, China’s record economic growth lifted half a billion people out of poverty, with rapid urbanization providing abundant labor, cheap land, and good infrastructure. While China has avoided some of the common ills of urbanization, strains are showing as inefficient land development leads to urban sprawl and ghost towns, pollution threatens people’s health, and farmland and water resources are becoming scarce. With China’s urban population projected to rise to about one billion – or close to 70 percent of the country’s population – by 2030, China’s leaders are seeking a more coordinated urbanization process. Urban China is a joint research report by a team from the World Bank and the Development Research Center of China’s State Council which was established to address the challenges and opportunities of urbanization in China and to help China forge a new model of urbanization. The report takes as its point of departure the conviction that China's urbanization can become more efficient, inclusive, and sustainable. However, it stresses that achieving this vision will require strong support from both government and the markets for policy reforms in a number of area. The report proposes six main areas for reform: first, amending land management institutions to foster more efficient land use, denser cities, modernized agriculture, and more equitable wealth distribution; second, adjusting the hukou household registration system to increase labor mobility and provide urban migrant workers equal access to a common standard of public services; third, placing urban finances on a more sustainable footing while fostering financial discipline among local governments; fourth, improving urban planning to enhance connectivity and encourage scale and agglomeration economies; fifth, reducing environmental pressures through more efficient resource management; and sixth, improving governance at the local level.
Download or read book High Performance Buildings written by M.S. Robinson and published by CRC Press. This book was released on 2020-12-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a blueprint for action for readers making decisions about how to improve the energy efficiency and performance of new or existing buildings. Suitable for both seasoned veterans and new managers, it takes an objective and orderly approach to what is often a complex, costly, and time-consuming process. The book presents fundamental principles illustrated with case studies. It thoroughly covers the topics in a concise, technically accurate way. The book is designed for architects, engineers, and construction managers.
Download or read book Building a Career in Opera from School to Stage Operapreneurship written by James Harrington and published by Routledge. This book was released on 2020-04-23 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a Career in Opera from School to Stage: Operapreneurship provides early-career singers with an overview of the structure of the opera industry and tools for strategically approaching a career within it. Today's voice students leave the conservatory with better training than ever, but often face challenges to managing their own careers after graduation. This book addresses what singers need to know in order to craft a career path in the contemporary landscape of opera. Readers learn about the opera industry's structure, common pathways and entry points, non-academic training programs, researching and evaluating opportunities, crafting professional documents and media, and what it means to be a professional opera singer. Written by a singer with recent experience in the industry—and particularly the emerging phase—this book is a practical guide for all singers embarking on a career in opera. The author's website, www.OperaCareers.com, hosts additional resources including databases of training programs, guides and templates for creating professional documents, as well as articles addressing current industry issues and interviews with subject matter experts.
Download or read book Building Corporate Identity Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Download or read book Banking Institutions in Developing Markets Building strong managememt and responding to change written by and published by World Bank Publications. This book was released on 1992-01-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to run a sound and efficient bank in a liberalized financial environment.Also available:Banking Institutions in Developing Markets. Volume 2: Interpreting Financial StatementsChris J. Barltrop and Diana McNaughton152 pages / (ISBN 0-8213-2218-4) / Stock No. 12218 / $20.00 / Price code S2
Download or read book The Routledge Handbook of Urbanization and Global Environmental Change written by Karen C. Seto and published by Routledge. This book was released on 2015-12-22 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive overview of the interactions and feedbacks between urbanization and global environmental change. A key focus is the examination of how urbanization influences global environmental change, and how global environmental change in turn influences urbanization processes. It has four thematic foci: Theme 1 addresses the pathways through which urbanization drives global environmental change. Theme 2 addresses the pathways through which global environmental change affects the urban system. Theme 3 addresses the interactions and responses within the urban system in response to global environmental change. Theme 4 centers on critical emerging research.
Download or read book The Architect s Guide to Design Build Services written by The American Institute of Architects and published by John Wiley & Sons. This book was released on 2003-05-27 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive resource for designer-led projects The Architect's Guide to Design-Build Services offers authoritative knowledge and industry insight to architects considering entry into the burgeoning practice of design-build project delivery. Written by architects and other professionals with expertise in risk management, law, ethics, finance, and contracts, this instructive guide addresses the roles architects can assume during a design-build project, including leading the project, acting as subcontractor, and forming a joint venture with a contractor. Developed by the AIA Design-Build Professional Interest Area, this book offers the real-world expertise of thirty industry leaders from the United States, Canada, and Mexico, who share their experience and know-how on such topics as: Starting out in design-build Risks and rewards of design-build delivery Succeeding in a design-build practice Design-build education Essential practice information Ethics and licensing laws State laws regulating both architects and contractors are summarized to help busy firms bring design-build projects through to successful completion in a variety of jurisdictions. The Architect's Guide to Design-Build Services is the most complete, definitive resource for architects, contractors, and attorneys involved in designer-led projects.
Download or read book Sustainable Retrofitting of Commercial Buildings written by Richard Hyde and published by Routledge. This book was released on 2015-01-28 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite recent improvements in energy efficiency being made in new build, it is important that the existing commercial building sector also take action to meet emission reduction targets. The objectives and challenges of such action will reduce the risk of the sector becoming obsolete due to high energy use and poor environmental performance. This book presents a theory-based, practice-support methodology to deal with sustainable retrofitting opportunities for existing commercial buildings in warm climates using bioclimatic design as the basis. The book has four main parts, focusing on eco-design and renovation, bioclimatic retrofitting, technological and behavioural change and case studies of retrofitting exemplars. In the first part, the context of climate change effects on design and renovation at the city scale is discussed. The second part looks at bioclimatic retrofitting as a 'design guide' for existing buildings, highlighting the significance of architectural design and engineering systems for energy performance. The technological and behavioural contexts of the existing building sector – policies, modelling, monitoring and trend analysis in respect to energy and environmental performance – are covered in part three. The final part gives some case studies showing the effectiveness of strategies suggested for effective environmental performance. This book is a must-have guide for all involved in the design and engineering of retrofitting projects in warm climates.
Download or read book Building Assets Building Credit written by Nicolas P. Retsinas and published by Brookings Institution Press. This book was released on 2006-05-25 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poor people spend their money living day to day. How can they accumulate wealth? In the United States, homeownership is often the answer. Homes not only provide shelter but also are assets, and thus a means to create equity. Mortgage credit becomes a crucial factor. More Americans than ever now have some access to credit. However. thanks in large part to the growth of global capital markets and greater use of "credit scores," not all homeowners have benefited equally from the opened spigots. Different terms and conditions mean that some applicants are overpaying for mortgage credit, while some are getting in over their heads. And the door is left wide open for predatory lenders. In this important new volume, accomplished analysts examine the situation, illustrate its ramifications, and recommend steps to improve it. Today, low-income Americans have more access to credit than ever before. The challenge is to increase the chances that homeownership becomes the new pathway to asset-building that everyone hopes it will be.
Download or read book Launching Building a Brand For Dummies written by Amy Will and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
