Download or read book Build Your Brand Mania written by Matt Bertram and published by . This book was released on 2018-07-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers. Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a "Trusted Advisor." In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create "trusted advisor status" in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before These are not untested theories, or rehashed ideas but strategies and tactics that Matt has personally helped implement for hundreds of clients and entrepreneurs, including: Understanding the science behind credibility - a factual basis to generate trust A blueprint to creating the reputation you want others to see online The hidden concepts behind affinity audiences, attraction marketing, and cause-based selling Case studies and real-world examples of people and businesses that achieved significant success through brand building A step-by-step explanation of how to build authority using the best tools, platforms, and resources online Why achieving a "Trusted Advisor Status," SERP stacking, and the celebrity effect is so important Brand new ways you can use social media, paid ads, email automation and more Matt Bertram is a trainer, local keynote speaker and consultant in Digital Marketing and Social Selling. He is currently the Co-host of the most popular SEO podcast on iTunes and Ahrefs called, "The Unknown Secrets of Internet Marketing." He is COO at eWebResults, a top internet marketing agency since 1999.
Download or read book Customer Mania written by Kenneth H. Blanchard and published by Simon and Schuster. This book was released on 2004-11-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of America's biggest bestselling authors and inspiring business speakers comes the key to creating a people-oriented, performance-driven, customer-first organization.
Download or read book Agency Mania written by Bruno Gralpois and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.
Download or read book Burn Rate written by Andy Dunn and published by Crown Currency. This book was released on 2023-05-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • In this “gripping” (TechCrunch), “eye-opening” (Gayle King, Oprah Daily) memoir of mental illness and entrepreneurship, the co-founder of the menswear startup Bonobos opens up about the struggle with bipolar disorder that nearly cost him everything. “Arrestingly candid . . . the most powerful book I’ve read on manic depression since An Unquiet Mind.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of WorkLife At twenty-eight, fresh from Stanford’s MBA program and steeped in the move-fast-and-break-things ethos of Silicon Valley, Andy Dunn was on top of the world. He was building a new kind of startup—a digitally native, direct-to-consumer brand—out of his Manhattan apartment. Bonobos was a new-school approach to selling an old-school product: men’s pants. Against all odds, business was booming. Hustling to scale the fledgling venture, Dunn raised tens of millions of dollars while boundaries between work and life evaporated. As he struggled to keep the startup afloat, Dunn was haunted by a ghost: a diagnosis of bipolar disorder he received after a frightening manic episode in college, one that had punctured the idyllic veneer of his midwestern upbringing. He had understood his diagnosis as an unspeakable shame that—according to the taciturn codes of his fraternity, the business world, and even his family—should be locked away. As Dunn’s business began to take off, however, some of the very traits that powered his success as a founder—relentless drive, confidence bordering on hubris, and ambition verging on delusion—were now threatening to undo him. A collision course was set in motion, and it would culminate in a night of mayhem—one poised to unravel all that he had built. Burn Rate is an unconventional entrepreneurial memoir, a parable for the twenty-first-century economy, and a revelatory look at the prevalence of mental illness in the startup community. With intimate prose, Andy Dunn fearlessly shines a light on the dark side of success and challenges us all to take part in the deepening conversation around creativity, performance, and disorder.
Download or read book The Only Book You Will Ever Need on Branding written by Michiel Maandag and published by Robinson. This book was released on 2015-12-17 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Download or read book Wellmania written by Brigid Delaney and published by Greystone Books Ltd. This book was released on 2018-03-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE BOOK THAT INSPIRED THE HIT NETFLIX SERIES "I laughed so hard I choked on a donut reading this book."—Jen Mann, NYT-bestselling author of People I Want to Punch in the Throat Tired of late-night parties and all-day hangovers, thirty-something-year-old journalist Brigid Delaney decides to test the things that are supposed to make us healthy and whole, looking (with skepticism) to the trillion dollar wellness industry as her guide. She begins with a controversial and brutal 101-day fast, which leaves her glowing and "giddy," but also unemployed, bed-ridden, and strangely stinky. Next, she tries yoga classes, meditation, CBT, Balinese healing, silent retreats, group psychotherapy, and more, sorting through the fads and expensive hype to find out what works, while asking, "What does all this say about us?" With refreshing honesty and biting wit, Wellmania is an all too relatable book about the lengths we go to achieve optimal health—and whether it’s really worth it. As The Cut's Katey Heaney said: "Reading about all these impossible, expensive, scientifically unsupported self-improvement projects piled end on end, I wanted to shake Delaney, as I might shake myself, were I brave enough to tally all the money I've spent on green juice and witchy crap." According to comedian Judith Lucy, the result of Delaney's harrowing wellness journey is "a bloody entertaining read that leaves you wondering whether you want to do yoga or get mindlessly drunk and despair at the state of the world."
Download or read book Uprising How to Build a Brand and Change the World By Sparking Cultural Movements written by Scott Goodson and published by McGraw Hill Professional. This book was released on 2012-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.
Download or read book How To Build It written by Niran Vinod and published by Random House. This book was released on 2020-10-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the new ‘How To...’ series from #Merky Books: unlock your potential with our short, practical pocket-sized guides. _______________________________________________________ How to Build It: Grow Your Brand In a world where everyone is trying to monetise their side hustle and the 5-to-9 is as valuable as the 9-to-5, building your brand is a necessity. But how can you work out what your brand is? How can you make it relevant, and how can you give it real longevity? This indispensable step by step guide will help you understand all the key considerations as you build solid foundations for your brand to thrive and grow. Complete with creative tasks, and shared personal insight from two creative strategists who have worked with some of the world's most renowned brands, How to Build It will set you on the road from nowhere to everywhere. Written by Niran Vinod and Damola Timeyin Foreword by Nando's _______________________________________________________ Designed to inspire and encourage readers to unlock their potential and provoke change, the How To series offers a new model in publishing, helping to break down knowledge barriers and uplift the next generation. Creatively presented and packed with clear, step-by-step, practical advice, this series is essential reading for anyone seeking guidance to thrive in the modern world. Curate your bookshelf with these collectible titles.
Download or read book Fast Food Maniac written by Jon Hein and published by Crown. This book was released on 2016-02-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The beloved personality from The Howard Stern Show celebrates American fast food, exploring the history and secret menu items of both national and regional chains, ranking everything from burgers and fries to ice and mascots, and offering his own expert tips on where to go and what to order. Jon Hein is the ultimate fast food maniac, and in this book he draws on his extensive knowledge of, and love for, both nationwide chains and regional gems, from McDonald’s and KFC to In-N-Out Burger and Carvel. He digs into their origin stories; reveals secret menu items; includes best lists for everything from fried chicken and shakes to connoisseur concerns such as straws and biscuits; takes a nostalgic look back at the best giveaways, slogans, and uniforms; and even provides a battle-tested drive-thru strategy. With behind-the-counter looks at places like the Dunkin' Donuts headquarters and Nathan's original hot dog stand, Fast Food Maniac is the definitive, cross-country guide to some of America's best-loved guilty pleasures.
Download or read book Bottlemania written by Elizabeth Royte and published by Bloomsbury Publishing USA. This book was released on 2011-01-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's better: tap water or bottled?
Download or read book Building Brand You written by Omar Abedin and published by Trafford Publishing. This book was released on 2015-07-07 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
Download or read book I Am My Brand written by Kubi Springer and published by Bloomsbury Publishing. This book was released on 2019-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
Download or read book Brand Warfare written by David F. D'Alessandro and published by McGraw-Hill Companies. This book was released on 2001 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock.
Download or read book Star Wars Mania written by Amanda Formaro and published by . This book was released on 2015-12-03 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars Mania shows fans of all ages how to turn ordinary objects into incredible intergalactic creations. This amazing book is filled with craft projects, trivia, experiments, party ideas and more. Packed with fascinating fun, Star Wars Mania is sure to make a Star Wars maniac out of you! Hours and hours of fun guaranteed!
Download or read book Sudoku Mania 1 written by Sudoku Institute and published by Gallery Books. This book was released on 2014-04-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's mind-boggling . . . It's addictive . . . It's SUDOKU MANIA Solving Sudoku number puzzles demands no mathematical skills. All you need to have is a good sense of logic, a love of game-playing, and a whole lot of patience! If you have not yet discovered Sudoku, you'll be playing like a pro in no time. If you -- like millions of other Americans -- are already hooked on the game, SUDOKU MANIA will provide further hours of challenging fun -- with seven mind-bending skill levels! Look for brand-new puzzles in the SUDOKU MANIA series -- coming soon from Pocket Books.
Download or read book Ready Set Build Your Brand written by Synovia Dover-Harris and published by A2z Books, LLC. This book was released on 2017-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: he Ready Set Build The Ready Set Build Your Brand guide will assist you with building your professional, personal, or business brand. This book was created to: Assist the new entrepreneur with brand building. Assist the seasoned entrepreneur with branding strategies. Assist all those interested in learning how to create a successful brand.This guide contains 21 Steps to Building your Brand. All of the steps are action items that you will need to complete and will assist you with the Brand Building Process. This book can be utilized to brand any company as well as individuals who have personal brands. Most of the steps should be easy to complete and implement, however, because this is a resource guide assistance, may be required.
Download or read book Agency Mania written by Bruno Gralpois and published by Publish Green. This book was released on 2010 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.
