Download or read book Build a Green Small Business Profitable Ways to Become an Ecopreneur written by Scott Cooney and published by McGraw-Hill. This book was released on 2008-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow an eco-friendly business that creates limitless profit potential From organic groceries to fuel-efficient cars and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless. As an entrepreneur who has developed successful eco-friendly businesses, Scott Cooney gives you expert advice and guidance on starting, building, and growing a green business--and then delivers a gold mine of business ideas for every kind of product and service. Grow a Green Small Business also gives you: Green Entrepreneur Rules that will get you started on the right foot Marketing, advertising, and networking techniques that build a loyal customer base Valuable resources, including green franchises, contacts, and web links for more information Whether you're a novice or a veteran business developer, Cooney points the way to productivity and profit strategies you can build into any small business model.

Download or read book Ecopreneuring written by John D. Ivanko and published by New Society Publishers. This book was released on 2008-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ivanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal I'm not even sure I'd call this a "business book." ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income. This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuring is filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors. I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do. Reviewed by Jeff McIntire-Strasburg, Sustainablog Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living. This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of: Eco-business basics Purposeful management Marketing in the green economy Running a lifestyle business Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability. Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability. John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.

Download or read book Starting Green written by Glenn E. Croston and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Green entrepreneur and scientist Dr. Glenn Croston outlines green business essentials and helps you uncover eco-friendly opportunities, build a sustainable business plan, and gain the competitive advantage in today's environmentally mindful market."--Publisher description.

Download or read book Starting Green An Ecopreneur s Toolkit for Starting a Green Business From Business Plan to Profits written by Ph.D. Croston, Glenn and published by Entrepreneur Press. This book was released on 2009-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a Better Business And a Better World Green entrepreneur and scientist Dr. Glenn Croston outlines green business essentials and helps you uncover eco-friendly opportunities, build a sustainable business plan, and gain the competitive advantage in today's environmentally mindful market. “The world is finally waking up to the importance of green...including entrepreneurs! They understand and appreciate the importance of going green, but few have the practical roadmap to make it happen. Croston gives entrepreneurs and small businesses an incredible blueprint on how to join the green revolution, be successful, profitable, and make a difference!” - Jim Horan, author, consultant, and speaker, president of The One Page Business Plan Company “Glenn Croston's Starting Green is the indispensable guide for the entrepreneur of the 21st Century. Croston's extensive research and incredible examples will illuminate the incredible opportunities within Green Business. Even as a green business owner for the past two decades, I drew countless ideas and inspiration from this book.” -Eric Corey Freed, principal of organicARCHITECT, author of Green Building & Remodeling for Dummies “We face great challenges today in our economy and environment, but the shift toward sustainability offers even greater opportunities. Starting Green gives you the tools to join this revolution with a business of your own. The business case for sustainability is clear; what we need now is action. This book will help you pave the way forward and thrive.” -Hunter Lovins, Co-author of Natural Capitalism, co-founder of the Rocky Mountain Institute, and president and founder of Natural Capitalism Solutions “The emerging green economy offers a wealth of opportunities for entrepreneurs and innovators, building everything from green-minded service providers to breakthrough products and technologies. Glenn Croston has created a valuable roadmap that can help find the profitable opportunity that's right for you.” -Joel Makower, executive editor of GreenBiz.com, and author of Strategies for the Green Economy "In his new book Glenn Croston successfully fuses two of the most powerful and constructive trends in present day society: (1) the boom in entrepreneurship that Information Age technologies has ignited, and (2) mounting public support and consumer demand for more efficient and sustainable products and services. With Croston's book in hand, the many people eager to explore and to profit from this healthy social change can start taking giant steps. " Byron Kennard, executive director of the Center for Small Business and the Environment, and co-author of Small Wonders (http://www.smallwondersreport.org/) “Glenn Croston has done it again. In his latest book, Starting Green: An Ecopreneur's Guide to Starting a Green Business-From Business Plans to Profits, he provides eco-minded entrepreneurs with an inspiring, well thought out and information rich roadmap for creating new green businesses for the coming conserver economy. There are so many people looking for ways to enter this rapidly growing segment of the marketplace, yet because the territory is new and ideas are untested, many lose confidence before they've begun. But we need those ideas in order to create a sustainable economic future, and Croston, with his straight-forward and easy to implement advice, shows the way. If you are wanting to help re-envision our economic future, begin with this book and, and become a part of the transformation.” --Sarah Susanka, architect and author of The Not So Big House series, and The Not So Big Life

Download or read book 75 Green Businesses You Can Start to Make Money and Make a Difference written by Glenn Croston and published by Entrepreneur Press. This book was released on 2008-08-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money—and make a difference. Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success.

Download or read book Green Entrepreneur Handbook written by Eric Koester and published by CRC Press. This book was released on 2016-04-19 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.

Download or read book Building an Entrepreneurial and Sustainable Society written by Hernández-Sánchez, Brizeida R. and published by IGI Global. This book was released on 2020-03-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global economy continues to evolve, the idea of sustainability has become a prevalent area of concentration. Businesses are searching for more environmentally and socially conscious practices as the market distances itself from the industrial age. Implementing sustainable initiatives starts with entrepreneurs, as these individuals are the foundation for creating and building profitable societies. Understanding the practice of sustainable entrepreneurship is pivotal in predicting future trends in business and the economy. Building an Entrepreneurial and Sustainable Society provides emerging research exploring the theoretical and practical aspects of sustainability within entrepreneurship and its applications in modern socioeconomics. Featuring coverage on a broad range of topics such as public policies, internationalization, and social innovation, this book is ideally designed for entrepreneurs, business specialists, professionals, researchers, managers, economists, educators, scholars, and students seeking current research on the evolution of sustainable entrepreneurship and its contextual factors.

Download or read book Harnessing Green IT written by San Murugesan and published by John Wiley & Sons. This book was released on 2012-10-22 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ultimately, this is a remarkable book, a practical testimonial, and a comprehensive bibliography rolled into one. It is a single, bright sword cut across the various murky green IT topics. And if my mistakes and lessons learned through the green IT journey are any indication, this book will be used every day by folks interested in greening IT.” — Simon Y. Liu, Ph.D. & Ed.D., Editor-in-Chief, IT Professional Magazine, IEEE Computer Society, Director, U.S. National Agricultural Library This book presents a holistic perspective on Green IT by discussing its various facets and showing how to strategically embrace it Harnessing Green IT: Principles and Practices examines various ways of making computing and information systems greener – environmentally sustainable -, as well as several means of using Information Technology (IT) as a tool and an enabler to improve the environmental sustainability. The book focuses on both greening of IT and greening by IT – complimentary approaches to attaining environmental sustainability. In a single volume, it comprehensively covers several key aspects of Green IT - green technologies, design, standards, maturity models, strategies and adoption -, and presents a clear approach to greening IT encompassing green use, green disposal, green design, and green manufacturing. It also illustrates how to strategically apply green IT in practice in several areas. Key Features: Presents a comprehensive coverage of key topics of importance and practical relevance - green technologies, design, standards, maturity models, strategies and adoption Highlights several useful approaches to embracing green IT in several areas Features chapters written by accomplished experts from industry and academia who have first-hand knowledge and expertise in specific areas of green IT Presents a set of review and discussion questions for each chapter that will help the readers to examine and explore the green IT domain further Includes a companion website providing resources for further information and presentation slides This book will be an invaluable resource for IT Professionals, academics, students, researchers, project leaders/managers, IT business executives, CIOs, CTOs and anyone interested in Green IT and harnessing it to enhance our environment.

Download or read book Sustainable Entrepreneurship written by Christina Weidinger and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.

Download or read book CITES as a Tool for Sustainable Development written by Marie-Claire Cordonier Segger and published by Cambridge University Press. This book was released on 2023-07-31 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saving endangered species presents a critical and increasingly pressing challenge for conservation and sustainability movements, and is also matter of survival and livelihoods for the world's poorest and vulnerable communities. In 1973, a global Convention on International Trade in Endangered Species (CITES) was adopted to stem the extinction of many species. In 2015, as part of the Sustainable Development Goals (SDG 15) the United Nations called for urgent action to protect endangered species and their natural habitats. This volume focuses on the legal implementation of CITES to achieve the global SDGs. Activating interdisciplinary analysis and case studies across jurisdictions, the contributors analyse the potential for CITES to promote more sustainable development, proposing international and national regulatory innovations for implementing CITES. They consider recent innovations and key intervention points along flora and fauna value chains, advancing coherent recommendations to strengthen CITES implementation, including through the regulation of trade in endangered species globally and locally.

Download or read book Roadmap for Global Sustainability Rise of the Green Communities written by Salah El-Haggar and published by Springer. This book was released on 2019-05-08 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Progressive increases in consumer demands along with aggressive industrial consumption led the world to proximate resource depletion, weather changes, soil and air degradation and water quality deterioration. We now know that the paradigm of production at the expense of human condition is not sustainable. This book briefly explains how we reached this situation and offers suggestions as to what can be done to overcome it. It invites the best entrepreneurial talent and scientific and technological know-how to develop a sustainable economy around sustainable communities, services, and sectors. A major obstacle previously identified by involved parties was the ability of accommodating for the emerging economic growth without causing harm to the environment, especially with resource depletion. This book provides the solution by creating a need to bring on a new revolution that preserves the rights of next generations to live in a healthy environment This Sustainability Revolution requires the integration of economic, environmental, and social factor as well as the practical aspects of implementing sustainability through green activities, which are discussed throughout the book. In this book, a globalization is proposed that encourages creativity and innovation towards sustainability. With this global sustainability approach (real globalization) both rich and poor will benefit from the global sustainability approach. This will close the gap between rich and poor. Developing countries could reap the benefit of current technology without undergoing many of the growing pains associated with development of these technologies. Governments are able to better work together towards common goals now that there is an advantage in cooperation, an improved ability to interact and coordinate, and a global awareness of issues. The book presents a sustainability roadmap to bring together various concepts, that have been dealt with independently by previous authors, and link them to establish the fundamental practical steps. The flow path and the direction for successful implementation of a sustainability roadmap are also discussed in detail in the book. For the first time, the authors use sustainable communities to create a better quality of life for residents while minimizing the use of the resources to meet current needs and ensure adequate resources for future generations. These green communities create new industries for the local economy and improve public health, which offers more hope for their citizens. Sustainable transportation, renewable energy, recycling, clean water, and urban forests help to make a more livable community and help to control the global climate change. They involve all citizens and incorporate local values into decision-making.

Download or read book Charity and Philanthropy For Dummies written by Karl T. Muth and published by John Wiley & Sons. This book was released on 2014-01-09 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to make a difference Despite tough economic times, rates of donations are on the rise. If you want to make a difference but don't know where to start, you need Charity & Philanthropy For Dummies. This is your one-stop, no-nonsense guide to charitable activities. Inside you'll find lots of strategies for philanthropic work such as volunteering your time, raising funds, donating your own cash or expertise, impact investing, and social entrepreneurship. You'll also find lots of case studies from charities big and small to show you what works and what doesn't. Help with selecting where to donate or invest Ideas for how you can make a difference without having pots of money Advice on socially responsible and impact investing Techniques for reaching out to others to help your cause - from a local to a global level You don't need deep pockets to make a difference—you need Charity & Philanthropy For Dummies.

Download or read book INTRODUCTION TO SUSTAINABLE ENGINEERING written by R. L. RAG, and published by PHI Learning Pvt. Ltd.. This book was released on 2016-06-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has become a sine qua non in the study and practice of engineering. This introductory textbook aims to make the concepts of sustainable engineering accessible to the undergraduate students of engineering. This will help them to keep in view the philosophy of sustainability while learning the core subjects of their specialisations and will equip them with a set of tools for this purpose. In addition to providing a broad-based introduction to the idea of sustainability and its relevance, the book talks about environment-related legislation, air and water pollution, solid waste management, local and global environmental challenges, climate change and the steps taken at an international level to manage them. Tools used to ensure sustainability in engineering activities such as Environmental Management Systems (EMS) and Environmental Impact Assessment (EIA) are mentioned. Green buildings, green computing, green chemistry, sustainable cities, sustainable transportation, sustainable sources of energy, economic and social factors affecting sustainability including rapid urbanization and poverty are also covered. A set of questions, some of them quite open-ended, are added at the end of each chapter to help students test their understanding. The reader is encouraged to use this book as a starting point to explore how the principles of sustainable engineering are relevant to their chosen branch of study and professional practice. The references given at the end of the book will serve as efficient guideposts in this journey which is well worth taking.

Download or read book SIMPLIFYING CORPORATE SUSTAINABILITY written by Dr Charu Jain and published by Charu Jain. This book was released on 2016-09-01 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations are slowly realizing the impact of their business on the environment and society. They are also facing increasing pressure from their stakeholders to follow responsible business practices. Many companies are looking to incorporate and manage a sustainable business. However, they are unaware on where and how to start this transition. This book explains the basics on how to incorporate sustainability into any business. It gives the simple understanding of the concept of sustainability, and the basic approaches to identify, implement and measure sustainability in any business. Through the various examples given in this book of various industries, readers can identify which aspect of sustainability to adopt in their business, and the various steps that can be taken for its implementation and management. This book aims to simplify and explain corporate sustainability to professionals, students and businessmen from all industries! What Others Say: This book by Dr. Charu Jain, Simplifying Corporate Sustainability: A Guide to Implementing Sustainable Practices, comes as a lifeline and breath of fresh air for anyone who would like to have a 360‐ degree view on sustainability in a lucid manner. In this publication, she brings to the fore her understanding of the subject and her experience therein, combining her educational pursuits and her practical work for many years. The book beautifully blends in the theoretical aspects and various elements of sustainability, along with the metrics and best practices, to implement and improve on the same. The inclusion of case studies and real‐life examples helps the reader to better relate to SIMPLIFYING CORPORATE SUSTAINABILITY and understand the core of the subject. Its relevance to successful businesses is what distinguishes it from other publications, which tend to delve solely on the philosophical and environmental aspect, which incidentally also stands covered herein. My compliments to Dr. Charu Jain for capturing the above in this publication, and I hope it can motivate many organizations and individuals to weave in sustainability into every aspect of their lives. Happy reading! Dilip Raghavan Chief Editor‐Publisher Colour Publications, India Dr Charu Jain has attempted through this handbook to remind the readers about the United Nations Sustainable Development Goals (SDG) that nations have to aspire for and achieve before 2020. Sustainability strategy is to be carved out to manage and measure it to enable environmental foot‐print measurements. I am sure that the global industry system shall make this as a handy tool‐box for human resource development through this simplified guidance document for sustainability practices to corporate responsibility for ensuring sustainability on our planet. Wishing all best reading experience, Dr TP Rajendran Former ICAR‐Asst DG (Plant Protection) & ICAROfficer on Special Duty (NIBSM) Visiting Fellow Research Information System for Developing Countries “Sustainability” & “CSR”, once cliché words as “nice to have” on the company agenda, have moved today to the “must have” essential focus of the industry. In her book “Simplifying Corporate Sustainability,” Dr. Jain, with her vast experience, adeptly explains the fundamental understanding of this concept and then proceeds to the steps that need to be taken to implement and monitor its efficacy. This book is for corporates and professionals who would like to begin their journey in this area. Ullhas M. Nimkar (M.Sc. Leeds, U.K., C. Col; FSDC, FTA), Chairman and Managing Director, NimkarTek Technical Services Pvt. Ltd. To save the natural resources and restrict the environmental pollution in different areas is the biggest problem before the world. Dr. Charu Jain has done the great work by authoring the book to manage sustainability in all spheres of life. P. K. Jain Civil Engineer and Business Management Academic

Download or read book Industrial Environmental Management written by Tapas K. Das and published by John Wiley & Sons. This book was released on 2020-01-23 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides aspiring engineers with pertinent information and technological methodologies on how best to manage industry's modern-day environment concerns This book explains why industrial environmental management is important to human environmental interactions and describes what the physical, economic, social, and technological constraints to achieving the goal of a sustainable environment are. It emphasizes recent progress in life-cycle sustainable design, applying green engineering principles and the concept of Zero Effect Zero Defect to minimize wastes and discharges from various manufacturing facilities. Its goal is to educate engineers on how to obtain an optimum balance between environmental protections, while allowing humans to maintain an acceptable quality of life. Industrial Environmental Management: Engineering, Science, and Policy covers topics such as industrial wastes, life cycle sustainable design, lean manufacturing, international environmental regulations, and the assessment and management of health and environmental risks. The book also looks at the economics of manufacturing pollution prevention; how eco-industrial parks and process intensification will help minimize waste; and the application of green manufacturing principles in order to minimize wastes and discharges from manufacturing facilities. Provides end-of-chapter questions along with a solutions manual for adopting professors Covers a wide range of interdisciplinary areas that makes it suitable for different branches of engineering such as wastewater management and treatment; pollutant sampling; health risk assessment; waste minimization; lean manufacturing; and regulatory information Shows how industrial environmental management is connected to areas like sustainable engineering, sustainable manufacturing, social policy, and more Contains theory, applications, and real-world problems along with their solutions Details waste recovery systems Industrial Environmental Management: Engineering, Science, and Policy is an ideal textbook for junior and senior level students in multidisciplinary engineering fields such as chemical, civil, environmental, and petroleum engineering. It will appeal to practicing engineers seeking information about sustainable design principles and methodology.

Download or read book Making Ecopreneurs written by Michael Schaper and published by CRC Press. This book was released on 2016-05-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book looked at the emergence of 'ecopreneurs' - environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues. These green entrepreneurs have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This new edition continues the examination of what distinguishes these green entrepreneurs from others. It draws on a diverse range of case studies embracing examples of both successful and unsuccessful ecopreneurial ventures on at least four continents. Contributions have been updated and a number of entirely new chapters describe sustainable business projects in places ranging from the USA , India, western Europe, UK, Australia, central America and New Zealand. Making Ecopreneurs, second edition, charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship, to policymakers within governments and NGOs, and to those running businesses.

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.