Download or read book Brutal Simplicity of Thought written by M&C Saatchi and published by St. Martin's Press. This book was released on 2013-04-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day? Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
Download or read book On Not Being Someone Else written by Andrew H. Miller and published by Harvard University Press. This book was released on 2020-06-09 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A captivating book about the emotional and literary power of the lives we might have lived had our chances or choices been different. We each live one life, formed by paths taken and untaken. Choosing a job, getting married, deciding on a place to live or whether to have children—every decision precludes another. But what if you’d gone the other way? It can be a seductive thought, even a haunting one. Andrew H. Miller illuminates this theme of modern culture: the allure of the alternate self. From Robert Frost to Sharon Olds, Virginia Woolf to Ian McEwan, Jane Hirshfield to Carl Dennis, storytellers of every stripe write of the lives we didn’t have. What forces encourage us to think this way about ourselves, and to identify with fictional and poetic voices speaking from the shadows of what might have been? Not only poets and novelists, but psychologists and philosophers have much to say on this question. Miller finds wisdom in all these sources, revealing the beauty, the power, and the struggle of our unled lives. In an elegant and provocative rumination, he lingers with other selves, listening to what they say. Peering down the path not taken can be frightening, but it has its rewards. On Not Being Someone Else offers the balm that when we confront our imaginary selves, we discover who we are.
Download or read book Secrets of Simplicity written by Mary Carlomagno and published by Chronicle Books. This book was released on 2010-07-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Live More, Want Less shares her organizational expertise in this interactive journal and practical guide. Bulging in-boxes, out-of-control stress, and even climate change serve as reminders that when it comes to being happy and healthy, less is more. In Secrets of Simplicity, Mary Carlomagno leads readers on a journey toward release and discovery. Guided by the principle that the way you spend your time and money should reflect your true priorities, Carlomagno shows you how to make practical changes to unburden your closets and calendars and make room for what’s really important. Readers can record their successes as they de-clutter their homes, and in the process, their minds.
Download or read book Simplify written by Richard Koch and published by Piatkus. This book was released on 2016-04-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success? Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer. The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.
Download or read book Just Say NO written by Heather Lynn Tobin and published by . This book was released on 2019-10-31 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comical, adult, self-help picture book illustrating the art of saying no!
Download or read book Sailing to Simplicity written by Migael Scherer and published by International Marine Publishing Company. This book was released on 1999-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life on a boat is a life of change and discovery. In even the simplest task there is a lesson. On every voyage we learn, and learn again.
Download or read book Brutal Simplicity of Thought written by and published by Random House. This book was released on 2011 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.
Download or read book Brutal Simplicity of Thought written by Lord Saatchi and published by Random House. This book was released on 2013 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simplicity looks easy. It's not. It's easier to complicate than simplify. Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Download or read book Ties That Bind written by Natalie R. Collins and published by Macmillan. This book was released on 2012-07-31 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: While investigating a serious of murders that were made to look like suicides, Detective Samantha Montgomery uncovers secrets about her family's past that are linked to the case, putting her in the path of a serial killer with a dark obsession.
Download or read book They Thought They Were Free written by Milton Mayer and published by University of Chicago Press. This book was released on 2017-11-28 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award Finalist: Never before has the mentality of the average German under the Nazi regime been made as intelligible to the outsider.” —The New York TImes They Thought They Were Free is an eloquent and provocative examination of the development of fascism in Germany. Milton Mayer’s book is a study of ten Germans and their lives from 1933-45, based on interviews he conducted after the war when he lived in Germany. Mayer had a position as a research professor at the University of Frankfurt and lived in a nearby small Hessian town which he disguised with the name “Kronenberg.” These ten men were not men of distinction, according to Mayer, but they had been members of the Nazi Party; Mayer wanted to discover what had made them Nazis. His discussions with them of Nazism, the rise of the Reich, and mass complicity with evil became the backbone of this book, an indictment of the ordinary German that is all the more powerful for its refusal to let the rest of us pretend that our moment, our society, our country are fundamentally immune. A new foreword to this edition by eminent historian of the Reich Richard J. Evans puts the book in historical and contemporary context. We live in an age of fervid politics and hyperbolic rhetoric. They Thought They Were Free cuts through that, revealing instead the slow, quiet accretions of change, complicity, and abdication of moral authority that quietly mark the rise of evil.
Download or read book The Great Rift written by James Mann and published by Macmillan + ORM. This book was released on 2020-01-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Rift is a sweeping history of the intertwined careers of Dick Cheney and Colin Powell, whose rivalry and conflicting views of U.S. national security color our political debate to this day. Dick Cheney and Colin Powell emerged on the national scene more than thirty years ago, and it is easy to forget that they were once allies. The two men collaborated closely in the successful American wars in Panama and Iraq during the presidency of George H. W. Bush--but from this pinnacle, conflicts of ideology and sensibility drove them apart. Returning to government service under George W. Bush in 2001, they (and their respective allies within the administration) fell into ever-deepening antagonism over the role America should play in a world marked by terrorism and other nontraditional threats. In a wide-ranging, deeply researched, and dramatic narrative, James Mann explores each man’s biography and philosophical predispositions to show how and why this deep and permanent rupture occurred. Through dozens of original interviews and surprising revelations from presidential archives, he brings to life the very human story of how this influential friendship turned so sour and how the enmity of these two powerful men colored the way America acts in the world.
Download or read book By Nightfall written by Michael Cunningham and published by Farrar, Straus and Giroux. This book was released on 2010-09-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter and Rebecca Harris: mid-forties denizens of Manhattan's SoHo, nearing the apogee of committed careers in the arts—he a dealer, she an editor. With a spacious loft, a college-age daughter in Boston, and lively friends, they are admirable, enviable contemporary urbanites with every reason, it seems, to be happy. Then Rebecca's much younger look-alike brother, Ethan (known in thefamily as Mizzy, "the mistake"), shows up for a visit. A beautiful, beguiling twenty-three-year-old with a history of drug problems, Mizzy is wayward, at loose ends, looking for direction. And in his presence, Peter finds himself questioning his artists, their work, his career—the entire world he has so carefully constructed. Like his legendary, Pulitzer Prize–winning novel, The Hours, Michael Cunningham's masterly new novel is a heartbreaking look at the way we live now. Full of shocks and aftershocks, it makes us think and feel deeply about the uses and meaning of beauty and the place of love in our lives.
Download or read book The Great Influenza written by John M. Barry and published by Penguin. This book was released on 2005-10-04 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestseller “Barry will teach you almost everything you need to know about one of the deadliest outbreaks in human history.”—Bill Gates "Monumental... an authoritative and disturbing morality tale."—Chicago Tribune The strongest weapon against pandemic is the truth. Read why in the definitive account of the 1918 Flu Epidemic. Magisterial in its breadth of perspective and depth of research, The Great Influenza provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. As Barry concludes, "The final lesson of 1918, a simple one yet one most difficult to execute, is that...those in authority must retain the public's trust. The way to do that is to distort nothing, to put the best face on nothing, to try to manipulate no one. Lincoln said that first, and best. A leader must make whatever horror exists concrete. Only then will people be able to break it apart." At the height of World War I, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease.
Download or read book Last Lecture written by Perfection Learning Corporation and published by Turtleback. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book My Begging Chart written by Keiler Roberts and published by Drawn & Quarterly. This book was released on 2021-11-25 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiler Roberts mines the passing moments of family life to deliver an affecting and funny account of what it means to simultaneously exist as a mother, daughter, wife, and artist. Drawn in an unassuming yet charming staccato that mimics the awkward rhythm of life, no one’s foibles are left unspared, most often the author’s own. When Roberts considers whether or not to dust the ceiling fan, it’s effectively relevant. She can get lost in the rewarding melodrama of playing Barbies with her daughter and will momentarily snap out of her depression. Her harmless fibs to get through the moment are brought up by her daughter a year or two later, yet without hesitation Roberts will request that her daughter’s imaginary friend not visit when she is around. Her MS diagnosis lingers in the background, never taking center stage. In My Begging Chart, her most encompassing work yet, Keiler meditates on routine and stillness. The vignettes of her everyday life exude immense presence, making her comics thoroughly relatable and reflective of our all-too-human lives as they unfold with humour, sadness, and relieving joy. In transporting these stories onto paper, Keiler observes, and at times relishes, a fleeting present.
