Download or read book Olympic Media written by Andrew Billings and published by Routledge. This book was released on 2008-01-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
Download or read book Olympic Television written by Andrew C. Billings and published by Routledge. This book was released on 2017-07-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
Download or read book Broadcasting the Olympic Games written by Olympic Broadcasting Services and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document presents the mission of the Olympic Broadbasting Services (OBS) which produces the live television, radio and digital coverage of the Olympic and Paralympic Games. This document focuses in particular on the Paris 2024 Olympic and Paralympic Games.
Download or read book Television in the Olympics written by Miquel de Moragas Spa and published by James F. Larson. This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
Download or read book Olympic Media written by Andrew Billings and published by Routledge. This book was released on 2008-01-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic text to explore TV sports media's output from this 'behind the scenes' perspective including the first scholarly interviews with the influential US broadcasters and producers and sports media professionals.
Download or read book Global Television And The Politics Of The Seoul Olympics written by James F. Larson and published by James F. Larson. This book was released on 1993-12-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcasting the Olympic Games written by Miranda Larrosa and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2 first documents summarise the major stages in the dissemination of the Olympic Games through broadcasting, as well as the evolution of Olympic Games TV broadcasting, from its beginning to the present day. They serve as a companion to the Activity Sheets which suggest activities to perform in class, according to students' levels, based on the "goal-oriented learning" approach.
Download or read book Media Events written by Daniel DAYAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
Download or read book Skating on Air written by Kelli Lawrence and published by McFarland. This book was released on 2014-01-10 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of all winter sports, none is so widely watched and commented upon by the media as figure skating, which is often considered the Winter Olympics' centerpiece. This critical text examines the ways in which media attention has gradually altered and affected the sport, from the early appearances of Sonja Henie, to skating's gradual audience growth via television, and to the ramifications of the scandals in the 1994 and 2002 Olympics. The topic is illuminated by more than 30 interviews with commentators, skaters, producers, directors and others. In addition to numerous photos, illustrations show the compulsory figures for which "figure skating" got its name, as well as a sample of the charted-out "camera blocking" for TV directors. Appendices include collected anecdotes from early broadcasting experiences; a profile of broadcaster Jim McKay; and commentary from Carol Heiss on her 1961 musical Snow White and the Three Stooges.
Download or read book Olympic Media written by Andrew C. Billings and published by Routledge Critical Studies in. This book was released on 2008 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC's Olympic telecasts have huge power and potential to shape viewer perceptions. Billings's unique text examines the production, content, and potential effects of NBC's Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machi≠ content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC's telecast; and survey analyses interrogate the extent to which NBC's storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
Download or read book Broadcasting Rights and the Business Behind Network News written by Matt Splett and published by . This book was released on 2011 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcasting rights are a multi-million dollar investment made by a television network to secure exclusive rights to a sports or entertainment event. This study examined whether the acquisition of these rights impacts television news network's coverage of the event by comparing ABC, CBS and NBC's evening news coverage of the 2008 Olympic Games in Beijing, China. NBC owned the exclusive broadcasting rights to the 2008 Summer Olympics. Four variables (frequency, total run time, tone, and the predominant media frame) were measured by conducting a content analysis of television news rundowns and transcripts from August 2008. The results showed that NBC broadcast more than twice as many Olympic-related stories and devoted more than twice as much time to Olympic-related stories as ABC and CBS combined. The study found no evidence that NBC broadcast proportionally more positively toned stories about the Olympics than ABC and CBS. In addition, the study revealed that the three networks framed the games predominantly through the human interest frame, choosing to highlight the achievements of athletes such as Michael Phelps, more than the controversies surrounding the games such as China's poor environmental and human rights record. These results suggested that NBC's financial investment led to the network's self-promotion of the Olympics through its news division - a practice which questions whether journalistic principles can be maintained when facing the corporate pressures from the business side of media. However, despite significant differences in the amount of coverage, the tone and predominant media frames of NBC's reporting did not differ from their competitors.
Download or read book Owning the Olympics written by Monroe Price and published by University of Michigan Press. This book was released on 2009-12-10 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Download or read book Berichterstattung Von Internationalen Sportereignissen und Olympischen Spielen written by and published by . This book was released on 1994 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcaster Handbook written by and published by . This book was released on 2000 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidebook for the broadcast rights holders of the 2000 Sydney Olympic Games.
Download or read book Power Games written by Jules Boykoff and published by Verso Books. This book was released on 2016-05-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely, no-holds barred, critical political history of the modern Olympic Games The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event’s nineteenth-century origins, through the Games’ flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers’ Games and Women’s Games of the 1920s and 1930s as well as athlete-activists and political movements that stood up to challenge the Olympic machine.
Download or read book Broadcasting the Olympic Games written by and published by . This book was released on 1956 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
