Download or read book Reaching Audiences written by Jan Johnson Yopp and published by Pearson Higher Ed. This book was released on 2013-03-08 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945

Download or read book Reaching Audiences written by Jan Johnson Yopp and published by Allyn & Bacon. This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.

Download or read book Effective Public Relations written by Glen M. Broom and published by Pearson/Education. This book was released on 2008 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

Download or read book Technical Communication Fundamentals New Mytechcommlab With Pearson Etext Standalone Access Card written by William S. Pfeiffer and published by Longman Publishing Group. This book was released on 2012-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A Down-to-Earth Approach James Henslin shares the excitement of sociology in Essentials of Sociology: A Down-to-Earth Approach, 11/e. With his acclaimed "down-to-earth" approach and personal writing style, the author highlights the sociology of everyday life and its relevance to students' lives. With wit, personal reflection, and illuminating examples, Henslin stimulates students' sociological imagination so they can better perceive how the pieces of society fit together. In addition to this trademark down-to-earth approach, other distinctive features include: comparative perspectives, the globalization of capitalism, and visual presentations of sociology. MySocLab is an integral part of the Henslin learning program. Engaging activities and assessments provide a teaching a learning system that helps students see the world through a sociological lens. With MySocLab, students can develop critical thinking skills through writing, explore real-world data through the new Social Explorer, and watch the latest entries in the Core Concept Video Series. Revel from Pearson is a new learning experience designed for the way today's students read, think, and learn. Revel redesigns familiar and respected course content and enriches it for today's students with new dynamic, rich-media interactives and assessments. The result is improved student engagement and improved learning. Revel for Henslin will be available for Fall 2014 classes. This program will provide a better teaching and learning experience-for you and your students. It: Personalizes Learning with MySocLab: MySocLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Explores a A Down-to-Earth Approach: This title highlights the sociology of everyday life and its relevance to students' lives. Improves Critical Thinking: Features throughout help build critical thinking skills. Understands Social Change: An important theme of the text, social change over time, examines what society was previously like, how it has changed, and what the implications are for the present and future. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

Download or read book Effective Public Relations written by Scott M. Cutlip and published by Pearson Education India. This book was released on 1962 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cities and Urban Life written by John J. Macionis and published by Pearson Education. This book was released on 2010 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A comprehensive introduction to urban sociology"" ""Cities and Urban Life," written by two of the best-known authors in the field, provides a comprehensive introduction to urban sociology, urban anthropology and urban studies. The focus of the text is sociological, but it also incorporates research and theory from other disciplines. Learning GoalsUpon completing this book, readers will be able to: Understand how cities and urban life vary according to time and place Understand how cities reflect society and culture Use a global perspective to explore urban sociology Explore how cities reflect the human condition Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205902588 / ValuePack ISBN-13: 9780205902583

Download or read book Precalculus written by Paul Sisson and published by . This book was released on 2006-01-01 with total page 1075 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A World Lit Only by Fire written by William Manchester and published by Back Bay Books. This book was released on 2009-09-26 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "lively and engaging" history of the Middle Ages (Dallas Morning News) from the acclaimed historian William Manchester, author of The Last Lion. From tales of chivalrous knights to the barbarity of trial by ordeal, no era has been a greater source of awe, horror, and wonder than the Middle Ages. In handsomely crafted prose, and with the grace and authority of his extraordinary gift for narrative history, William Manchester leads us from a civilization tottering on the brink of collapse to the grandeur of its rebirth: the dense explosion of energy that spawned some of history's greatest poets, philosophers, painters, adventurers, and reformers, as well as some of its most spectacular villains. "Manchester provides easy access to a fascinating age when our modern mentality was just being born." --Chicago Tribune

Download or read book Technical Communication written by William S. Pfeiffer and published by Pearson Education. This book was released on 2011-12-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Technical Communication. Emphasizing the connection between writing and context, Technical Communication: A Practical Approach 8e uses a fictional company (M-Global) and students' own school and workplace settings to introduce the common genres of technical communication. Featuring numbered guidelines and an ABC format, the book shows how to write a variety of technical documents including business proposals, white papers, scripts, research reports, digital documents and more! This edition features earlier coverage of collaboration, more on software tools, expanded ABC formats, and the innovative MyTechCommLab website.

Download or read book Public Speaking written by Steven A. Beebe and published by Pearson. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.

Download or read book The Renaissance written by Hourly History and published by Hourly History. This book was released on 2016-05-29 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Middle Ages, the nations of Europe forged new identities that moved them away from the lost glory of the Roman Empire into their own ethnicity. The experience of maturation was often clumsy and out of step, an evolutionary process that saw the nation's developing at their own pace as they struggled to replace the protection of Rome with their own home-grown strength. What the nations, once they were ready to be described in that manner, did have was the Roman Catholic Church, which defined itself as the spiritual protector of Christian believers. But the dutiful Christians of the Middle Ages who sought orthodoxy and for the most part obeyed the papal rules underwent a change when the Middle Ages ended. The Renaissance, or rebirth, was a period of time when Europeans began to question what they had been told was sacrosanct. Through art, inventions, science, literature, and theology, the separate nations of the European continent sought answers that the Roman Catholic Church was unwilling, or perhaps unable, to offer. Inside you will read about... ✓ The Rebirth of Europe ✓ The Italian Renaissance ✓ The French Renaissance ✓ The Spanish Renaissance ✓ The German Renaissance ✓ The Low Countries Renaissance ✓ The English Renaissance ✓ Here Be Dragons: Exploring the Unknown The Church that had become a powerful political entity was viewed with distrust and skepticism by many Christians; the spread of learning that accompanied the invention of Gutenberg’s printing press meant that bold new ideas were traveling across the boundaries of Europe faster than the Church could silence them. Lascivious, power-brokering popes could not bring a halt to the challenges they encountered when a German priest rebelled against corrupt practices that masqueraded as ecclesiastical authority. As the walls came tumbling down, humanism burst forth, inspiring the art of Michelangelo, the science of Vesalius, the literature of Shakespeare and Cervantes. But with the loss of religious uniformity came terrible conflicts: France suffered the St. Bartholomew’s Day Massacre; Spain welcomed the Inquisition to purge heresy; the Low Countries were split between Catholic and Protestant. The Renaissance was a triumph of the human spirit and a confirmation of human ability, even as it affirmed the willingness of men and women to die for the right to think freely.

Download or read book Viewing Life Mathematically Textbook and Software Bundle with EBook written by Hawkes Learning and published by . This book was released on 2015-01-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Everything You Need to Ace English Language Arts in One Big Fat Notebook written by Workman Publishing and published by Workman Publishing Company. This book was released on 2020-07-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s the revolutionary English language arts study guide just for middle school students from the brains behind Brain Quest. Everything You Need to Ace English Language Arts . . .takes students from grammar to reading comprehension to writing with ease, including parts of speech, active and passive verbs, Greek and Latin roots and affixes; nuances in word meanings; textual analysis, authorship, structure, and other skills for reading fiction and nonfiction; and writing arguments, informative texts, and narratives. The BIG FAT NOTEBOOK™ series is built on a simple and irresistible conceit—borrowing the notes from the smartest kid in class. There are five books in all, and each is the only book you need for each main subject taught in middle school: Math, Science, American History, English Language Arts, and World History. Inside the reader will find every subject’s key concepts, easily digested and summarized: Critical ideas highlighted in neon colors. Definitions explained. Doodles that illuminate tricky concepts in marker. Mnemonics for memorable shortcuts. And quizzes to recap it all. The BIG FAT NOTEBOOKS meet Common Core State Standards, Next Generation Science Standards, and state history standards, and are vetted by National and State Teacher of the Year Award–winning teachers. They make learning fun, and are the perfect next step for every kid who grew up on Brain Quest.

Download or read book Aim for the Heart written by Al Tompkins and published by CQ Press. This book was released on 2017-01-12 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the “what” to telling the “why”

Download or read book Broadcast News and Writing Stylebook Plus Mysearchlab Access Card Package written by Robert A. Papper and published by Prentice Hall. This book was released on 2012-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Updated in its 5th edition, Papper's Broadcast News and Writing Stylebook is the first and most widely used handbook in broadcast news. This book clearly and concisely outlines the rules of broadcast news writing, reporting, grammar, style, and usage. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, education, government, health, the environment, weather, and sports, the Broadcast News and Writing Stylebook lays out the particular demands of composition, form, style, and usage in all the diverse areas of broadcast news. Because the news business has changed -- and continues to evolve -- so has this text. Written by the person who has overseen the major industry research for the past 18 years, the latest edition looks into the future of news by exploring the business of news. Citing the latest data and trends, the book takes a hard look at where the industry stands and where it appears to be headed.

Download or read book Caravaggio written by Rossella Vodret and published by Silvana Editoriale. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited and text by Rossella Vodret.

Download or read book College Algebra written by Hawkes Learning and published by . This book was released on 2016-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: