Download or read book Broadcast Advertising in Latin America written by Emma Dorothea Schutrumpf and published by . This book was released on 1931 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Latin American Advertising Marketing and Media Sourcebook written by and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Download or read book Media Promotion Marketing for Broadcasting Cable the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Download or read book Picture tube Imperialism written by Alan Wells and published by . This book was released on 1972 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Latin American Broadcasting written by Fox de Cardona Fox and published by Indiana University Press. This book was released on 1997 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conflicts and compromises that accompanied the introduction and growth of radio and television in Latin America are explored in this comparative-historical analysis of the role of foreign influence on Latin American broadcasting. Documented are stories of how radio and television broadcasting developed in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, and Venezuela from the early 20th century to the present.
Download or read book Latin American Television written by John Sinclair and published by OUP Oxford. This book was released on 1998-12-17 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States—the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'.
Download or read book The Media in Latin America written by Jairo Lugo and published by McGraw-Hill Education (UK). This book was released on 2008-04-16 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ably edited, this volume offers an unusually wide-ranging collection of well-informed chapters by experts from across the region. For those who want to understand the current realities that shape media performance from the Gulf of Mexico to the Tierra del Fuego, here is the ideal starting-point." Professor Philip Schlesinger, University of Glasgow, UK "For those of us in the area of Latin American studies, this text comes to fill a gap in the field, both in terms of teaching and research." Charles Jones, Centre of Latin American Studies,University of Cambridge, UK "More than an introduction, it provides a comprehensive insight into the modern Latin America media landscape." Ramesh Jaura, Chairman of the Global Cooperation Council and Euro-Mediterranean coordinator of the IPS News Agency The media's role as a mechanism of control throughout Latin America has become increasingly sophisticated. Many repressive elements of the dictatorship periods have remained in place or have mutated into more subtle means of censorship and control. Media owners and political elites are more than keen to use the media's increasingly prominent role in framing politics in the region, in order to pursue their own agenda and interests. This book provides a comprehensive and critical overview of some of the most important media systems in Latin America. Drawing on original and critical essays from some of the most prominent authors in the field, the author approaches the subject with a country-by-country analysis, exploring the most relevant aspects of the media in each society. The essays cover: Media history Organisation The interrelationship of the media and the state Media regulation and policy and ownership Broadcast media Film, music, advertising and digital media The Media in Latin America is valuable reading for students of media and journalism studies.
Download or read book A Companion to Television written by Janet Wasko and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Download or read book Media Systems and Communication Policies in Latin America written by M. Guerrero and published by Springer. This book was released on 2014-10-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media's role in Latin American societies.
Download or read book Broadcasting Broadcast Advertising written by and published by . This book was released on 1945-07 with total page 2424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication in Latin America written by Richard R. Cole and published by Rowman & Littlefield. This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelve essayswritten exclusively for this publication - examine either an aspect of the mass media in the region or the media in a particular country during a number of stages of its political development.
Download or read book The American Radio Industry and Its Latin American Activities 1900 1939 written by James Schwoch and published by University of Illinois Press. This book was released on 1990 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Routledge Revivals Radio Broadcasting from 1920 to 1990 1991 written by Diane Foxhill Carothers and published by Routledge. This book was released on 2016-11-10 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting — with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.
Download or read book The Making of the Global Consumer written by Noreene Janus and published by . This book was released on 1980 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Imperialism Media and the Good Neighbor written by Fred Fejes and published by Praeger. This book was released on 1986 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents an historical account of the expansion of United States interests in Latin American communications in the first half of this cntury. Particular emphasis is placed on how United States shortwave broadcasting was used as a vehicle for the penetration and dominance of Latin American mass communication systems. This penetration is analyzed in relation to the overall context of the goals and activities of the Good Neighbor Policy of Franklin D. Roosevelt. Conversely, with the development of shortwave broadcasting as a tool of foreign policy, there arose the need to restructure the traditional relations between the broadcasting industry and government. This study describes the process by which the American broadcasting industry came to accept government control and dominance in the field of international broadcasting. Finally, this study attempts to show how such an historical account as this can be used to eluciate the notion of media imperialism.
Download or read book The Early Shortwave Stations written by Jerome S. Berg and published by McFarland. This book was released on 2013-10-04 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In July 1923, less than three years after Westinghouse station KDKA signed on, company engineer Frank Conrad began regular simulcasting of its programs on a frequency in the newly-discovered shortwave range. It was an important event in a technological revolution that would make dependable worldwide radio communication possible for the first time. In subsequent years, countless stations in practically all countries followed suit, taking to shortwave to extend reception domestically or reach audiences thousands of miles away. Shortwave broadcasting would also have an important role in World War II and in the Cold War. In this, his fourth book on shortwave broadcast history, the author revisits the period of his earlier work, On the Short Waves, 1923-1945, and focuses on the stations that were on the air in those early days. The year-by-year account chronicles the birth and operation of the large international broadcasters, as well as the numerous smaller stations that were a great attraction to the DXers, or long-distance radio enthusiasts, of the time. With more than 100 illustrations and extensive notes, bibliography and index, the book is also a valuable starting point for further study and research.
