Download or read book Britain s Persuaders written by Helen Ramscar and published by Bloomsbury Publishing. This book was released on 2021-10-21 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Download or read book Britain s Persuaders written by Helen Ramscar and published by Bloomsbury Publishing. This book was released on 2021-10-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Download or read book The Persuaders written by James Garvey and published by Icon Books Ltd. This book was released on 2016-02-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Download or read book Imperial persuaders written by Anandi Ramamurthy and published by Manchester University Press. This book was released on 2017-03-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Download or read book Restless written by William Boyd and published by A&C Black. This book was released on 2012-12-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is 1939. Eva Delectorskaya is a beautiful 28-year-old Russian émigrée living in Paris. As war breaks out she is recruited for the British Secret Service by Lucas Romer, a mysterious Englishman, and under his tutelage she learns to become the perfect spy, to mask her emotions and trust no one, including those she loves most. Since the war, Eva has carefully rebuilt her life as a typically English wife and mother. But once a spy, always a spy. Now she must complete one final assignment, and this time Eva can't do it alone: she needs her daughter's help.
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Download or read book The Northern Ireland Question written by Brian Barton and published by Palgrave MacMillan. This book was released on 2009-01-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines how the Belfast Agreement came about and its effect on unionism, nationalism, the paramilitaries, electoral support for local parties and the constitutional position of Northern Ireland. It also considers the extent to which the Agreement may be regarded as an exercise in political cynicism or the basis for lasting peace.
Download or read book The Hidden Persuaders written by Alexandrous-Panagiotis Oikonomou and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Invisible Persuaders written by David Michie and published by Bantam Books. This book was released on 1998-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book British Irish Relations and Northern Ireland written by Brendan O'Duffy and published by . This book was released on 2007 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of British - Irish relations since 1921 and applies theories from political and social sciences, including international relations to the Irish/Northern Irish case. The book includes the generation and analysis of primary data on violence and constitutional debate; the analysis of primary sources such as state papers; and elite interviews with British and Irish officials, representatives of constitutional political parties in Northern Ireland, and leaders and activists of republican and loyalist parties/organisations. Part 1 looks at how the attempt to regulate the Irish nationalist challenge to the British state (through dominion status for the Irish Free State and partition) impacted on governance in both jurisdictions. The re-opening of the (Northern) Irish Question in the late 1960s is then analysed to demonstrate the continued primacy of opposing claims to national self-determination and their impact on subsidiary levels of conflict. The final part, covering the year 1985 to the present, then demonstrates how the relative equalization of national status, reflected in the bi-national, inter-governmental relationship, has been successful in regulating conflict by integrating vertically the bi-nationality at state, governmental, and societal levels. Finally, implications of the British-Irish approach are developed as contributions to the comparative theory and practice of ethno-national conflict regulation. Ã?Â?Ã?Â?
Download or read book The Universal Eye the World of Television written by Timothy Green and published by . This book was released on 1972 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Year I Stopped to Notice written by Miranda Keeling and published by Icon Books. This book was released on 2022-03-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book is a delight ... the world is full of little surprises, momentary little fountains of pleasure and beauty, that could be visible to all of us if we learned to stop and notice as Miranda Keeling does.' Philip Pullman 'An odd, beautiful book ... Buy an extra copy to give to someone you love.' Neil Gaiman January: A man walking along Caledonian Road falls over onto the huge roll of bubble wrap he is hugging, perhaps for just this sort of situation. Inspired by her popular Twitter account, The Year I Stopped to Notice brings together Miranda Keeling's observations of the magic, humour, strangeness and beauty in ordinary life. Through the changing seasons, on city streets and on buses, in parks and cafes, Miranda notices things: moments between friends, the interactions of strangers, children delighting in the world around them, the quiet melancholy of lost items on the pavement. Accompanied by stunning watercolour illustrations from Luci Power, Miranda's poetic vignettes take us on journeys of discovery and share with us the joy of stopping to notice. September: On a sweltering, packed rush-hour train, my arm suddenly feels lovely and cool, and I look down to see a shopping bag held by the woman beside me - full of just-bought cartons of milk.
Download or read book Pressure Politics in Contemporary Britain written by Graham Wootton and published by Lexington, Mass. : Lexington Books. This book was released on 1978 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ernest Dichter and Motivation Research written by Stefan Schwarzkopf and published by Palgrave MacMillan. This book was released on 2010-08-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.
Download or read book Bibliographic Index written by and published by . This book was released on 2006 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Respectable Persuaders written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Northern Star written by and published by . This book was released on 2000 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
