Download or read book Bricks to Clicks written by Ed McMahon and published by . This book was released on 2000 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gone are the days when managers could throw money at the Web in the hope that some of it would stick. An unplanned approach is risky. Just ask Levi Strauss and Toys "R" Us, and CD Universe. Over the past two Christmas sesasons, Levi Strauss and Toys "R" Us each suffered sales losses and brand damage when the seasonal demand overwhelmed their distribution capabilities and they failed to deliver orders taken on-line. And in January 2000 a security crisis threatened to sink CD Universe when an on-line hacker hijacked almost 350,000 credit card numbers and threatened to post them on his Web site unless he was paid a ransom. But the Internet is here to stay, and many businesses have figured out how to make it work. Look at Dell, which pioneered the direct sales of personal computers to end consumers in an industry that had until then relied on value-added resellers for the distribution of product to retail outlets. Dell has proven that selling on-line has unlimited potential when the go-to-market model is planned and executed, and is continuously monitored for success. Ed McMahon's message is straightforward: In order to make your e-business transformation successful, you need a plan - an overview, a blueprint. You need some way to assess what you have to work with and to get yourself and the other leaders in your organization united around a common purpose. You need to understand your company's resources and capabilities, your industry, and your customer. Bricks to Clicks gives you that blueprint. With clear explanations and hundreds of real-life examples, this timely and important book tells you everything you need to know to craft your approach. From e-business fundamentals to understanding B2B and B2C top-line and bottom-line opportunities to assessing your company's internal capabilities, the answers you need are here! -- from dust jacket

Download or read book From Bricks to Clicks 5 Steps to Creating a Durable Online Brand written by Serge Timacheff and published by McGraw Hill Professional. This book was released on 2001-07-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.

Download or read book Bricks to Clicks written by David Feinleib and published by Apress. This book was released on 2017-05-22 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize onine sales by understanding the key metrics you need to measure and optimize Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients

Download or read book Bricks and Clicks The right balance between virtual and physical stores written by Eva Müller and published by GRIN Verlag. This book was released on 2015-04-13 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Shanghai University (International Management), course: E-Commerce, language: English, abstract: As the importance of E-Commerce is constantly growing, traditional brick-and mortar companies have to consider building up an additional sales channel – the Internet. In order to be successful, companies have to find an appropriate proportion between full integration and separation of virtual and physical store. The purpose of this paper is to give an overview of the article “Get the Right Mix of Bricks & Clicks” by Ranjay Gulati and Jason Garino, which was published in the Harvard Business Review of June 2000.To understand the concept better, the author is applying the arguments to two E-business firms: “Zara”, a clothing retailer and “Dell”, a computer manufacturer.

Download or read book Bricks Vs Clicks written by Fiona O'Sullivan and published by . This book was released on 2014-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book E Business Models Services and Communications written by Lee, In and published by IGI Global. This book was released on 2007-11-30 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid advancement in information technologies, e-business is rapidly growing in significance and is having a direct impact upon business applications and technologies. E-Business Models, Services and Communications provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation issues.

Download or read book Management Consulting written by International Labour Office and published by International Labour Organization. This book was released on 2002 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: New topics covered in this edition include: e-business consulting; consulting in knowledge management; total quality management; corporate governance; social role and responsibility of business; company transformation and renewal; and public administration.

Download or read book Beyond E Business written by Paul Grefen and published by Routledge. This book was released on 2015-07-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-business. This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts. Included is coverage of the Big Five—social media, mobile computing, big data, cloud computing, and the internet of things --as well as service-oriented business and technology. This essential text provides a compact roadmap to networked e-business for engineering, information systems or business students as well as professionals in the field.

Download or read book Business written by Bloomsbury Publishing and published by A&C Black. This book was released on 2011-06-06 with total page 4123 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers

Download or read book Badass LEGO Guns written by Martin Hudepohl and published by No Starch Press. This book was released on 2011 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEGO Guns is packed with building instructions for five impressive looking "weapons" built entirely from LEGO TECHNIC parts. In this heavily illustrated 2-color book, you learn how to use LEGO TECHNIC pieces to build working model guns like the Warbeast, a sophisticated, fully-automatic submachine gun; Parabella, a semi-automatic pistol; Thriller, a slide action crossbow pistol with smooth cocking and chambering mechanisms; and the Magic Moth, a simple butterfly "knife" built with TECHNIC pieces. With the help of a bit of sanding, some rubber bands, and Krazy Glue, each gun actually shoots LEGO bricks at high speed, with surprising accuracy. The building instructions for each model are easy to follow and include detailed parts lists. LEGO Guns also includes sections discussing the general concepts of LEGO gun design and offers practical building tips and tricks. The models range from sophisticated to easy, and readers of all ages will find something enjoyable to build and play with.

Download or read book How to Sell Online written by Christer Holloman and published by Pearson UK. This book was released on 2016-11-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forrester Report June 2000 written by Seema Williams and published by . This book was released on 2000 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retail Design written by Ann Petermans and published by Taylor & Francis. This book was released on 2016-12-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

Download or read book Brick by Brick written by David Robertson and published by Crown Currency. This book was released on 2013-06-25 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Download or read book Virtual Technologies Concepts Methodologies Tools and Applications written by Kisielnicki, Jerzy and published by IGI Global. This book was released on 2008-05-31 with total page 1842 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication presents incompassing research of the concepts and realities involved in the field of virtual communities and technologies"--Provided by publisher.

Download or read book Workplace Experience written by Leni Rivera and published by . This book was released on 2019-08-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace Experience is the combination of physical features and employee-centered services that create an environment unique to the company. It is the everyday experience you encounter in your work environment which supports you to thrive in every aspect. It brings together the multifaceted disciplines of Corporate Real Estate, Interior Design, Facility Management, Corporate Food Services, and Workplace Technologies to create a work environment that is cohesive and consistent across an entire company. As an emerging industry, Workplace Experience has already proven to drive a positive impact on employee engagement and business growth, and holds the ability to restore faith in corporate cultures worldwide. This book reveals how Workplace Experience directly manifests a Corporate Culture, its true relationship with Employee Experience, and what leaders like you can do today to start creating a place where people thrive, business grows, and the company's unique culture lives.

Download or read book Democracy and Education written by John Dewey and published by Createspace Independent Publishing Platform. This book was released on 1916 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: . Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits. Never does the stone attempt to react in such a way that it may maintain itself against the blow, much less so as to render the blow a contributing factor to its own continued action. While the living thing may easily be crushed by superior force, it none the less tries to turn the energies which act upon it into means of its own further existence. If it cannot do so, it does not just split into smaller pieces (at least in the higher forms of life), but loses its identity as a living thing. As long as it endures, it struggles to use surrounding energies in its own behalf. It uses light, air, moisture, and the material of soil. To say that it uses them is to say that it turns them into means of its own conservation. As long as it is growing, the energy it expends in thus turning the environment to account is more than compensated for by the return it gets: it grows. Understanding the word "control" in this sense, it may be said that a living being is one that subjugates and controls for its own continued activity the energies that would otherwise use it up. Life is a self-renewing process through action upon the environment.