Download or read book Breweries Politics and Identity written by Tycho van der and published by African Books Collective. This book was released on 2019-09-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Namibian beer is celebrated as an inextricable part of Namibian nationalism, both within domestic borders and across global markets. But for decades on end, the same brew was not available to the black population as a consequence of colonial politics. This book aims to explain how a European style beer has been transformed from an icon of white settlers into a symbol of the independent Namibian nation. The unusual focus on beer offers valuable insight into the role of companies in identity formation and thus highlights an understudied aspect of Namibian history, namely businessstate relations.
Download or read book The History of the Beer and Brewing Industry written by Ignazio Cabras and published by Routledge. This book was released on 2018-04-19 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.
Download or read book Untapped written by Nathaniel G. Chapman and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Download or read book The Brewers Association s Guide to Starting Your Own Brewery written by Dick Cantwell and published by Brewers Publications. This book was released on 2013-05-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed—not least a brewery's obligations to the inland revenue service—along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.
Download or read book Beer and Racism written by Chapman, Nathaniel and published by Policy Press. This book was released on 2020-10-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.
Download or read book The Geography of Beer written by Mark Patterson and published by Springer Science & Business Media. This book was released on 2014-03-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer.
Download or read book Crafting Craft Beer Brands written by Dylan Fehribach and published by . This book was released on 2017 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer is a commodity that has been produced and consumed by humans for millennia. Within the U.S., the craft beer industry has grown considerably over the last decade, accounting for 19% of all beers sales in 2014. Despite this increased market presence, craft beer marketing and production has received little anthropological consideration. To address this dearth of case studies, I consider the local craft brewery scene, or area of activity, in Orlando Florida. My 2016 ethnographic research reveals that the local craft brewery scene exhibits both variation in identity and community locations. Interactions among breweries present opportunities for local breweries to build and grow their brands. Collected data elucidate the choices and decisions that craft brewery operators consider when producing beer, developing facilities, and promoting their beers and brand images. I conclude that the breweries create brand identity and grow their customer base and distribution through planned decisions as well as reactionary choices based on outside events. Such considerations are relevant for understanding the formation of a business's identity and brand identity while producing a craftwork product, as well the communities of each brewery interact with communities outside of the specific scene.
Download or read book The Spaces and Places of Canadian Popular Culture written by Victoria Kannen and published by Canadian Scholars’ Press. This book was released on 2019-08-28 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exclusively Canadian textbook, this collection investigates the relationships between identity, geography, and popular culture that are produced and consumed in this sprawling country. Expanding beyond the clichés of friendliness and snow, this text provides a fresh perspective on what it means to be Canadian, both nationally and transnationally. Scholars look at historical subjects like Québécois identity and Indigenous self-representation and explore issues in contemporary media, including music, film, television, comic books, video games, and social media. From Drake to the Tragically Hip, Trailer Park Boys to The Amazing Race Canada, and poutine to maple syrup, mainstream icons and trends are studied in the interdisciplinary context of race, gender, sexuality, politics, and patriotism. Contributing to the location of Canadian popular culture, this unique resource will engage students and scholars of communication studies, cultural studies, and Canadian studies. FEATURES - Includes key concepts and theories and a glossary - Engages students with relatable historical and contemporary examples of Canadiana through a breadth of media, including television shows, websites, journals, celebrities, newspapers, literature, comic books, video games, music, and films - Ensures equal representation of a national and transnational Canada, which includes examples of race, gender, sexuality, and ethnicity, with particular attention to geographical intricacies that contain all provinces and territories
Download or read book Taste Politics and Identities in Mexican Food written by Steffan Igor Ayora-Diaz and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the history, archaeology, and anthropology of Mexican taste. Contributors analyze how the contemporary identity of Mexican food has been created and formed through concepts of taste, and how this national identity is adapted and moulded through change and migration.wing on case studies with a focus on Mexico, but also including Israel and the United States, the contributors examine how local and national identities, the global market of gastronomic tourism, and historic transformations in trade, production, the kitchen space and appliances shape the taste of Mexican food and drink. Chapters include an exploration of the popularity of Mexican beer in the United States by Jeffrey M. Pilcher, an examination of the experience of eating chapulines in Oaxaca by Paulette Schuster and Jeffrey H. Cohen, an investigation into transformations of contemporary Yucatecan gastronomy by Steffan Igor Ayora-Diaz, and an afterword from Richard Wilk. Together, the contributors demonstrate how taste itself is shaped through a history of social and cultural practices.
Download or read book Chinese Corporate Identity written by Peter Peverelli and published by Routledge. This book was released on 2006-07-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identity will prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.
Download or read book The Geography of Beer written by Nancy Hoalst-Pullen and published by Springer Nature. This book was released on 2020-03-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on the highly successful Geography of Beer: Regions, Environment, and Society (2014) and investigates the geography of beer from two expanded perspectives: culture and economics. The respective chapters provide case studies that illustrate various aspects of these themes. As the beer industry continues to reinvent itself and its economic and cultural geographies, this book showcases historical, current, and future trends at the local, regional, national, and international scales.
Download or read book Egypt s Beer written by Omar D. Foda and published by University of Texas Press. This book was released on 2019-12-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation. Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.
Download or read book A Nation Fermented written by Robert Shea Terrell and published by Oxford University Press. This book was released on 2023-12-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did beer become one of the central commodities associated with the German nation? How did a little-known provincial production standard DS the Reinheitsgebot, or Beer Purity Law DS become a pillar of national consumer sentiments? How did the jovial, beer-drinking German become a fixture in the global imagination? While the connection between beer and Germany seems self-evident, A Nation Fermented reveals how it was produced through a strange brew of regional commercial and political pressures. Spanning from the late nineteenth century to the last decades of the twentieth, A Nation Fermented argues that the economic, regulatory, and cultural weight of Bavaria shaped the German nation in profound ways. Drawing on sources from over a dozen archives and repositories, Terrell weaves together subjects ranging from tax law to advertising, public health to European integration, and agriculture to global stereotypes. Offering a history of the Germany that Bavaria made over the twentieth century, A Nation Fermented both eschews sharp temporal divisions and forgoes conventional narratives centered on Prussia, Berlin, or the Rhineland. In so doing, Terrell offers a fresh take on the importance of provincial influences and the role of commodities and commerce in shaping the nation.
Download or read book Charlotte Beer written by Daniel Anthony Hartis and published by Arcadia Publishing. This book was released on 2013-03-05 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charlotte has entered a golden age of craft brewing. Join author Daniel Hartis for a journey into the center of this of the Queen City's beer scene. While the fermented frenzy of Charlotte's craft brewing fans may feel altogether new, it evokes a forgotten heritage that dates back to colonial days. Beginning with Captain James Jack, whose tavern was a Patriot haven burned by the British during the American Revolution. Local beer writer, and founder of charlottebeer.com, author Daniel Hartis follows a frothy trail through the highs and lows of this sudsy story. Grab a pint and discover how Prohibition took hold of Charlotteans. Ruminate over odes to beer by the Brew Pub Poets Society, and sample the personality and spirit on tap today around this North Carolina city. Charlotte Beer includes photos and a foreword by the Executive Director of the North American Guild of Beer Writers, Win Bassett.
Download or read book Constructing Identity in and around Organizations written by Majken Schultz and published by Oxford University Press. This book was released on 2012-01-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Constructing Identity in and around Organizations is the second volume in Perspectives on Process Organization Studies, a series which explores an emerging approach to the study of organizations that focuses on (understanding) activities, interactions, and change as essential properties of organizations rather than structures and state - an approach which prioritizes activity over product, change over persistence, novelty over continuity, and expression over determination. The constructing of identities - those processes through which actors in and around organizations claim, accept, negotiate, affirm, stabilize, maintain, reproduce, challenge, disrupt, destabilize, repair or otherwise relate to their sense of selves and others - has become a critically important topic in the study of organizations. This volume attempts to amplify - and possibly refract - contemporary debates amongst identity scholars that question established notions of identity as "essence", "entity," or "thing". It calls for alternative approaches to understanding identity and its significance in contexts in and around organizations by conceptualizing it as "process" - that is, being continually under construction. Based in diverse theoretical and philosophical traditions and contexts, contributions by leading scholars to this volume offer new perspectives on how individual and organizational identities evolve and come to be constructed through ongoing activities and interactions.
Download or read book Brewing an Identity written by Katherine M.. Horigan and published by . This book was released on 2014 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Geography of Beer written by Mark W. Patterson and published by Springer Nature. This book was released on 2023-12-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the geography of beer in the contexts of policies, perceptions, and place. Chapters examine topics such as government policies (e.g., taxation, legislation, regulations), how beer and beerscapes are presented and perceived (e.g., marketing, neolocalism, roles of women, use of media), and the importance of place (e.g., terroir of ingredients, social and economic impacts of beer, beer clubs). Collectively, the chapters underscore political, cultural, urban, and human-environmental geographies that underlie beer, brewing, and the beer industry.
