Download or read book Brazilian Telenovelas and the Myth of Racial Democracy written by Samantha Nogueira Joyce and published by Lexington Books. This book was released on 2012 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the impact of a Brazilian telenovela dealing with race and racism.
Download or read book Brazilian Telenovelas and the Myth of Racial Democracy written by Samantha Nogueira Joyce and published by Lexington Books. This book was released on 2012-04-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazilian Telenovelas and the Myth of Racial Democracy, by Samantha Nogueira Joyce, examines what happens when a telenovela directly addresses matters of race and racism in contemporary Brazil. This investigation provides a traditional textual analysis of Duas Caras (2007-2008), a watershed telenovela for two main reasons: It was the first of its kind to present audiences with an Afro-Brazilian as the main hero, openly addressing race matters through plot and dialogue. Additionally, for the first time in the history of Brazilian television, the author of Duas Caras kept a web blog where he discussed the public's reactions to the storylines, media discussions pertaining to the characters and plot, and directly engaged with fans and critics of the program. Joyce combines her investigation of Duas Caras with a study of related media in order to demonstrate how the program introduced novel ideas about race and also offered a forum where varying perspectives on race, class, and racial relations in Brazil could be discussed. Brazilian Telenovelas is not a reception study in the traditional sense, it is not a story of entertainment-education in the strict sense, and it is not solely a textual analysis. Instead, Joyce's text is a study of the social milieu that the telenovela (and especially Duas Caras) navigates, one that is a component of a contemporary progressive social movement in Brazil, and one that views the text as being located in social interactions. As such, this book reveals how telenovelas contribute to social change in a way that has not been fully explored in previous scholarship.
Download or read book The White Media written by Monique H. Ribeiro and published by . This book was released on 2010 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil was the first country in South America to launch a television network and air television shows. Television programming was designed to develop national capitalism and to foster a national identity. Although Brazil is composed of an overwhelmingly large population of African descent, they are usually underrepresented in mainstream media, chiefly in telenovelas (soap operas). This research examines what happens when a telenovela attempts to portray issues of race relations and tensions in contemporary Brazil. Duas Caras ("Two Faces"), a TV Globo telenovela aired October 1, 2007 to May 31, 2008. The show was a turning point in Brazilian programming because it was the first prime time soap opera to present audiences with an Afro-Brazilian as the main hero. It was also the first novela das oito ("eight o'clock" or "primetime soap opera") to openly address racial issues through its plot and dialogue. However, in depth critical and theoretical analysis of different episodes demonstrates that instead of debunking the myth of racial democracy, this soap opera in fact helps to further reproduce it through the portrayal of interracial relationships amongst the characters. As shown here, interracial relationships between white and Black Brazilians was used as a strategy of erasing African ancestry traits from the population through a process of whitening. This report combines a traditional textual analysis of Duas Caras with theoretical frameworks about race relations, gender and anti-Black racism in Brazil. The investigation revealed how telenovelas contribute to social ideology and hegemonic discourses in a way that has not been properly recorded. This discussion contributes to Latin American media studies generally, and the scholarship on interracial relationships in Brazilian media particularly.
Download or read book Brazilian Telenovelas written by Hanna Maslouskaya and published by . This book was released on 2019 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telenovelas have long been the most popular and widely consumed television product in Brazil. However, their role in society stretches far beyond that of popular entertainment. Brazilian telenovelas are often referred to as the narrative of the nation as they promote a specific vision of national identity in which Brazilians often recognize themselves. This thesis looks at how telenovelas of recent years have attempted to challenge the discourse of silence surrounding racism and the myth of racial democracy that has been maintained by the state for decades. It also examines how these new narratives have been interpreted by middle class, white Brazilians. I argue that telenovelas' appeal to emotion can help generate discussion and mobilize society around an important social issue. Yet, their strong reliance on (positive) emotional response from the viewer can limit their impact and lead to a reproduction of the very discourse and stereotypes that telenovelas are striving to challenge.
Download or read book Afro Brazilians in Telenovelas written by Samantha Nogueira Joyce and published by Rowman & Littlefield. This book was released on 2022-06 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Afro-Brazilians in Telenovelas: Social, Political, and Economic Realities, Samantha Nogueira Joyce examines representations of Blackness on Brazilian TV, interrogating the role of mass media in developing racial equality and social change. Nogueira Joyce challenges assumptions that place the inclusion of Afro-Brazilians in mass media as a step towards racial progress while contextualizing media representation with the social, political, and economic realities of the Brazilian society at large, thus linking media representations to progressive gains and conservative backlashes in the Brazilian public sphere. This book joins conversations with other works on multiculturalism, Blackness, and whiteness within media studies, critical race and ethnic studies, and Latin American studies. This multilayered approach combines textual analysis with studies of political and economic systems and digital media activism to carefully unravel Brazilian racial dynamics.
Download or read book Telenovelas in Pan Latino Context written by June Carolyn Erlick and published by Routledge. This book was released on 2017-10-02 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise book provides an accessible overview of the history of the telenovela in Latin America within a pan-Latino context, including the way the genre crosses borders between Latin America and the United States. Telenovelas, a distinct variety of soap operas originating in Latin America, take up key issues of race, class, sexual identity and violence, interweaving stories with melodramatic romance and quests for identity. June Carolyn Erlick examines the social implications of telenovela themes in the context of the evolution of television as an integral part of the modernization of Latin American countries.
Download or read book Becoming Brazilian written by Marshall C. Eakin and published by Cambridge University Press. This book was released on 2017-07-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how Gilberto Freyre's notion of mestiçagem (race mixing) became the overwhelmingly dominant narrative of national identity in twentieth-century Brazil. It will be of interest to scholars and students interested in Brazil, Latin America, race, nationalism, national identity, and popular culture.
Download or read book Imagining the Mulatta written by Jasmine Mitchell and published by University of Illinois Press. This book was released on 2020-05-25 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil markets itself as a racially mixed utopia. The United States prefers the term melting pot. Both nations have long used the image of the mulatta to push skewed cultural narratives. Highlighting the prevalence of mixed race women of African and European descent, the two countries claim to have perfected racial representation—all the while ignoring the racialization, hypersexualization, and white supremacy that the mulatta narrative creates. Jasmine Mitchell investigates the development and exploitation of the mulatta figure in Brazilian and U.S. popular culture. Drawing on a wide range of case studies, she analyzes policy debates and reveals the use of mixed-Black female celebrities as subjects of racial and gendered discussions. Mitchell also unveils the ways the media moralizes about the mulatta figure and uses her as an example of an ”acceptable” version of blackness that at once dreams of erasing undesirable blackness while maintaining the qualities that serve as outlets for interracial desire.
Download or read book Race Matters written by Samantha Nogueira Joyce and published by . This book was released on 2010 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Race Matters: Race, Telenovela Representation, and Discourse in Contemporary Brazil I investigate the primetime telenovela Duas Caras (2008), examining how different factors such as narrative, audience reaction, as well as media criticism and commentary played a dynamic role in creating a meta-discourse about race in contemporary Brazil. In a larger sense, I examine how the social discourse about contemporary race relations and racism in that country were circulated, constructed and reconstructed during the time the program aired. Additionally, I explore the role of the media, particularly the telenovela, in debunking the idea that Brazil is a racial democracy. Secondly, the research incorporates the Brazilian notion that telenovelas are "open texts", meaning they are co-authored by a variety of industrial, creative, cultural and social actors, into a methodological approach that expands the traditional idea of textual analysis. In addition to reading the telenovela text itself, this study investigates the production process, audience responses and broader media coverage. Thus, the public discourse about the telenovelas is a key part of the text itself.
Download or read book The Brazil Reader written by James N. Green and published by Duke University Press. This book was released on 2018-12-06 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first encounters between the Portuguese and indigenous peoples in 1500 to the current political turmoil, the history of Brazil is much more complex and dynamic than the usual representations of it as the home of Carnival, soccer, the Amazon, and samba would suggest. This extensively revised and expanded second edition of the best-selling Brazil Reader dives deep into the past and present of a country marked by its geographical vastness and cultural, ethnic, and environmental diversity. Containing over one hundred selections—many of which appear in English for the first time and which range from sermons by Jesuit missionaries and poetry to political speeches and biographical portraits of famous public figures, intellectuals, and artists—this collection presents the lived experience of Brazilians from all social and economic classes, racial backgrounds, genders, and political perspectives over the past half millennium. Whether outlining the legacy of slavery, the roles of women in Brazilian public life, or the importance of political and social movements, The Brazil Reader provides an unparalleled look at Brazil’s history, culture, and politics.
Download or read book Antiracist Discourse in Brazil written by Teun A. van Dijk and published by Rowman & Littlefield. This book was released on 2020-09-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antiracist Discourse in Brazil: From Abolition to Affirmative Action follows Teun A. van Dijk’s earlier studies on racist discourse in Europe, the USA, and Latin America. This book focuses on antiracist discourse, focusing on the history of the discourse against slavery and racism and in favor of abolition and affirmative action in Brazil. After a theoretical chapter on antiracism and antiracist discourse, the author studies Jesuit texts of the 17th and 18th century criticizing the abuses against slaves and the texts of black and white writers in the 19th century advocating abolition. The author analyzes discourses of 20th century scholars, journalists, and activists who explicitly combat prevalent international eugenicist and racist ideologies as well as post-abolition discrimination of black people all while challenging the dominant myth of Brazil as a ‘racial democracy.’ After the historical study of these antiracist discourses, this book offers a detailed case study of contemporary debates on affirmative action in Brazilian parliament.
Download or read book Branding Brazil written by Leslie L. Marsh and published by Rutgers University Press. This book was released on 2021-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding–promising progress, cultivating buy-in, and resolving contradictions–are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Download or read book Visualizing Black Lives written by Reighan Gillam and published by University of Illinois Press. This book was released on 2022-04-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new generation of Afro-Brazilian media producers have emerged to challenge a mainstream that frequently excludes them. Reighan Gillam delves into the dynamic alternative media landscape developed by Afro-Brazilians in the twenty-first century. With works that confront racism and focus on Black characters, these artists and the visual media they create identify, challenge, or break with entrenched racist practices, ideologies, and structures. Gillam looks at a cross-section of media to show the ways Afro-Brazilians assert control over various means of representation in order to present a complex Black humanity. These images--so at odds with the mainstream--contribute to an anti-racist visual politics fighting to change how Brazilian media depicts Black people while highlighting the importance of media in the movement for Black inclusion. An eye-opening union of analysis and fieldwork, Visualizing Black Lives examines the alternative and activist Black media and the people creating it in today's Brazil.
Download or read book Black Lives Matter in Latin America written by Cloves Luiz Pereira Oliveira and published by Springer Nature. This book was released on with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Writing About Screen Media written by Lisa Patti and published by Routledge. This book was released on 2019-07-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing About Screen Media presents strategies for writing about a broad range of media objects – including film, television, social media, advertising, video games, mobile media, music videos, and digital media – in an equally broad range of formats. The book’s case studies showcase media studies’ geographical and industrial breadth, with essays covering topics as varied as: Brazilian telenovelas, K-pop music videos, Bombay cinema credit sequences, global streaming services, film festivals, archives, and more. With the expertise of over forty esteemed media scholars, the collection combines personal reflections about writing with practical advice. Writing About Screen Media reflects the diversity of screen media criticism and encourages both beginning and established writers to experiment with content and form. Through its unprecedented scope, this volume will engage not only those who may be writing about film and other screen media for the first time but also accomplished writers who are interested in exploring new screen media objects, new approaches to writing about media, and new formats for critical expression.
Download or read book Screen Culture written by Richard Butsch and published by John Wiley & Sons. This book was released on 2019-05-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this expansive historical synthesis, Richard Butsch integrates social, economic, and political history to offer a comprehensive and cohesive examination of screen media and screen culture globally – from film and television to computers and smart phones – as they have evolved through the twentieth and twenty-first centuries. Drawing on an enormous trove of research on the USA, Britain, France, Egypt, West Africa, India, China, and other nations, Butsch tells the stories of how media have developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures. Screen Culture offers a masterful, integrated global history that invites media scholars to see this landscape in a new light. Deeply engaging, the book is also suitable for students and interested general readers.
Download or read book BRICS Media written by Daya Kishan Thussu and published by Routledge. This book was released on 2020-12-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together distinguished scholars from BRICS nations and those with deep interest and knowledge of these emerging powers, this collection makes a significant intervention in the ongoing debates about comparative communication research and thus contributes to the further internationalization of media and communication studies. The unprecedented expansion of online media in the world’s major non-Western nations, exemplified by BRICS (Brazil, Russia, India, China and South Africa) is transforming global communication. Despite their differences and divergences on key policy issues, what unites these five nations, representing more than 20 per cent of the global GDP, is the scale and scope of change in their communication environment, triggered by a multilingual, mobile Internet. The resulting networked and digitized communication ecology has reoriented international media and communication flows. Evaluating the implications of globalization of BRICS media on the reshaping of international communication, the book frames this within the contexts of theory-building on media and communication systems, soft power discourses and communication practices, including in cyberspace. Adopting a critical approach in analysing BRICS communication strategies and their effectiveness, the book assesses the role of the BRICS nations in reframing a global communication order for a ‘post-American world’. This critical volume of essays is ideal for students, teachers and researchers in journalism, media, politics, sociology, international relations, area studies and cultural studies.
