Download or read book BRANDING SECRETS written by KEVIN. ALBERT and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Download or read book Branding Secrets written by Kevin Albert and published by Kevin Albert. This book was released on 2024-05-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $30,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously... and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? - Branding agencies: I'm going to reveal your secrets. DO NOT buy this book… it'll only make you mad! - Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book… it'll only make you mad! - Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book… it'll only make you mad! - Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book… it'll only make you mad! - Etc. So who IS the book for? - Business owners: Whether you’re a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the “next level”. - Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: - In less than a month you'll be selling more. - You'll be able to increase your prices without worrying about you rivals selling at a lower price point. - Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. - You'll grow your returns on the investments made on present and future marketing campaigns. As you will see... You have nothing to lose and a lot to gain!
Download or read book Branding Secrets written by Furkan Eroglu and published by Intellectual Publishing USA. This book was released on 2021-11-30 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Secrets. Personal and Corporate Branding. 100 Principles of Furkan Eroğlu, the most famous branding and reputation master in Turkey (brand and reputation director). Go beyond imagination, become a brand and achieve real success!
Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Download or read book Design Secrets written by Kit Kemp and published by Hardie Grant Books. This book was released on 2021-04-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Design Secrets, hotelier and interior designer Kit Kemp shares her ideas and inspiration for creating the perfect space. Kit covers a range of topics, from specific advice on how to dress a shelf, choose curtains and create a collection to ideas on how to get inspired. She also offers solutions to common design problems, including how to decorate a small space, choose colour and bring light to a dark room. All of this will be illustrated with images from Kit's stunning hotels and personal projects. An essential for lovers of interior design, Design Secrets is full of exciting ideas on how to update your space and make your house a home.
Download or read book Game Design Secrets written by Wagner James Au and published by John Wiley & Sons. This book was released on 2012-09-19 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design great Facebook, iOS, and Web games and learn from the experts what makes a game a hit! This invaluable resource shows how to put into action the proven design and marketing techniques from the industry's best game designers, who all started on a small scale. The book walks novice and experienced game designers through the step-by-step process of conceptualizing, designing, launching, and managing a winning game on platforms including Facebook, iOS, and the Web. The book is filled with examples that highlight key design features, explain how to market your game, and illustrate how to turn your design into a money-making venture. Provides an overview of the most popular game platforms and shows how to design games for each Contains the basic principles of game design that will help promote growth and potential to generate revenue Includes interviews with top independent game developers who reveal their success secrets Offers an analysis of future trends that can open (or close) opportunities for game designers Game Design Secrets provides aspiring game designers a process for planning, designing, marketing, and ultimately making money from new games.
Download or read book Stand Out written by Brian McGurk and published by . This book was released on 2021-11-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Download or read book 250 HTML and Web Design Secrets written by Molly E. Holzschlag and published by John Wiley & Sons. This book was released on 2004-11-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This value-priced guide by one of the Top 25 Most Influential Women on the Web delivers 250 solutions, workarounds, tips, and annoyance-busters that Web designers won't find anywhere else Offers 500 pages of insider techniques to improve workflow and efficiency, save development time and money, and increase search engine rankings and site traffic, whether designers want to enhance an existing Web site or build a state-of-the-art site from scratch Covers topics such as HTML, XHTML, CSS, graphics and multimedia, cell phone and PDA accessibility, content development, tools, usability, information architecture, globalization, and site redesign Molly Holzschlag is a steering committee member of the Web Standards Project (WaSP) and spokesperson for the World Organization of Webmasters, as well as a frequent lecturer at industry conferences and the author of twenty-five previous books
Download or read book 49 Marketing Secrets That Work to Grow Sales written by Ron Finklestein and published by Morgan James Publishing. This book was released on 2012-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: 49 Marketing Secrets is a book that was conceived to fill the void on marketing books that is tailored to the small business owner. Many of the problems I have solved with my clients are marketing problems: they don't understand marketing, they don't know who to trust, they don't know what to do. The objective of the book is to provide an inexpensive and safe place for mall business owners to turn to receive trusted advice from people who have been there. The book was written by marketing experts and business owner and it describes what they implemented to grow their business. We can all become great marketers. In this book you will discover: 9 Winning Marketing Strategy 8 Branding and Corporate Image Strategies 6 Media Strategies 3 Networking strategies 9 Technology-Based Marketing Strategies 6 Event Strategies 8 Sales Strategies.
Download or read book Design Secrets Furniture written by Laurel Saville and published by Rockport Publishers. This book was released on 2008-05-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in Paperback! Furniture design is a complex art. Traditionally, techniques of the craft have been passed down from master to apprentice, but these days that is less and less the case in contemporary design. Students are now required to take courses and figure out much of it themselves. This book, as with others in the Design Secrets series, takes readers into the studio and reveals tips and techniques as well as the inspiration that brought the concept to life. Many graphic and product designers are crossing into furniture design, including Karim Rashid, a designer of product, space, light, and fashion, and Todd Oldham, a photographer, graphic designer, product designer, interior designer, and influence in film/video and TV. Oldham is now the star designer at Lazy Boy-a company that has experienced a remarkable rebirth and revamp. Design Secrets: Furniture shadows similar success stories by showcasing award-winning furniture designs from around the world. Each profile is complete with sketches, notes, and interim iterations revealing how the final piece came to be.
Download or read book The Ad free Brand written by Chris Grams and published by Que Publishing. This book was released on 2012 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
Download or read book Kick Ass Business and Marketing Secrets written by Bob Pritchard and published by John Wiley & Sons. This book was released on 2011-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.
Download or read book Design Secrets written by Industrial Designers Society of America and published by Rockport Publishers. This book was released on 2001 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fifty products from the winners of the Industrial Design Excellence Awards are deconstructed....Here are the latest products and the design heat that went into their creation"--Jacket.
Download or read book Design Secrets Product 2 written by and published by . This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains fifty design projects, providing a behind-the-scenes look that uncovers the design process used to produce the award winning end results. Each project in this work provides text describing the designer's insights and inspirations, as well as the evolution of the illustrated project. It contains working drawings, sketches, and more.
Download or read book Branding Secrets written by Silvia Pistolesi and published by . This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Secrets is The First Step of a Journey you have just begun. Something you encountered in your life began you in this way, which made you need to turn out to be more. You started to understand books, study, and try, and this way, you have become who you are today, a BRAND.But as most brands soon find, no matter how much improvement you achieve, there will be a point where you can no longer progress. The only way to continue to grow is by helping others appreciate your brand by positively impacting their daily lives. Yes, it's how you add value to people that make you Memorable.Your brand has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable.It could inspire people and lead them towards new ways of thinking ...This will happen only if you deliver your message correctly by knowing whom you are talking to. Branding Secrets will help you find your ultimate quality perception(R) and give you the confidence to become memorable...Branding Secrets will show you how to focus on your message and build a huge community of people ready to hear from you...Branding Secrets will teach you how to build a world around your Brand, where people will pay to be part of it... This is not a book for everyone because it comes with work to do. It could challenge you at times, but those who are true leaders who know can give more to others and leave a life of fulfillment and freedom: Those who are tired of keep fighting and understand the need to create a memorable Brand to keep growing. "Discover How To Be Everywhere, Stand Out From Your Competition And Build An Incredible Brand People Will Remember..."Find Out The Exact Steps To Gaining Trust And Authority In The Market Using The Power of Branding! Personal Branding and Corporate Branding. Let me be blunt with you...To succeed in today's fierce market (no matter what industry you're in), you need to build a brand. Take a look at some of the biggest brands in the world: Apple Alibaba McDonald's Nike Walmart Don't they all ring a bell? When you think of a company like Apple, what do you think of? Here are what I can think of: - Simple yet sophisticated- High-tech/innovative- Great designs and what about McDonald's?- The golden arches- Consistent taste and service no matter which McDonald's you go to the bottom line is, these are companies that have stuck with consumers. That's exactly how you want to build your brand, even if you're trying to build a small business or personal brand. Why Is Branding So Important? A brand is your identity. It's what you stand for. Without a clear sense of identity and a clear mission statement, why would people consider following you? Did you know that 76% of US consumers interact with brands or products before arriving at its store? It shows just how important building a good brand is. What Are The Benefits of Building Branding? Here are a few big reasons why you need to build a brand: Increased exposure to your product/service/cause/company memorability. A brand is a sign of goodwill. It's your reputation that people will remember.It creates loyalty. It creates an emotional bond. It enables you to set a price premium. Loyal consumers will pay the premium since they believe in it so much. It differentiates you from the market. It creates greater company equity. You'll attract investors and growth. With that said, how can you get started building your brand? Where do you even start? The good news is, I've put together a course that you can follow so that you can start building an incredible brand. You discover how to be everywhere, stand out from your competition, and build an incredible brand! This is THE essential course on branding. If you're just starting out, this is the perfect companion.
