Download or read book Branding Miss G written by Michelle Miller and published by . This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many feminist organizations know just how hard it is to gain media attention for their cause. This was not a surprise to members of the Miss G___ Project for Equity in Education when they began to lobby the provincial government to include women's studies in Ontario high schools. To overcome this obstacle, the Miss G___ Project has used creative, eye-catching images to brand its members as third wave activists who are "approachable," more ironically feminine than feminist, catching the attention of a number of mainstream newspapers and magazines. Yet is this the best approach for a feminist organization to take? In this original and important case study, Michelle Miller takes a critical look at the pros and cons of Miss G___'s media strategies. She lauds the overall success of the group, but argues that it is time for Miss G___ to rebrand its image and build its own media networks by using the alternative press and popular technology. In doing so, the Project can achieve its goal while aligning its vision with its politics.
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Managing the Design Factory written by Donald Reinertsen and published by Simon and Schuster. This book was released on 1997-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.
Download or read book Brands and Marks of Cattle Horses Sheep Goats and Hogs written by Live Stock Sanitary Board of Arizona and published by . This book was released on 1908 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Trust written by Jennifer M. Black and published by University of Pennsylvania Press. This book was released on 2023-12-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Download or read book The Savvy Girl Media s Guide to Branding written by Janet Bernstein and published by . This book was released on 2018-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding your business doesn't have to be overwhelming. In fact, the best businesses follow a series of steps to ensure their business brand represents the mission, vision and core values they stand for and hope to convey to their customers. Branding is more than logos and color choices. It's about finding the unique voice for your brand and making it simple for your ideal customer to identify you in a noisy, saturated market. The Savvy Girl Media's Guide to Branding is the solution for new or busy entrepreneurs who truly want to align their business with best practices and attract clients who feel the heart of the brand shines through in marketing messages and content. If your website isn't converting, or your social media messages are being scrolled past without engagement, it may very well be a branding breakdown. Your ideal customer wants to find you and work with you, but you may not be speaking their language yet. Often times, entrepreneurs hurry past the foundational steps of creating their brand and business, in an effort to throw together a website, business cards, and find clients immediately. When you skip past creating your mission statement, vision, voice and style, you miss the imperative steps to designing a unique brand that truly embodies your message and speaks directly to the needs and concerns of the clients who may be seeking your products or services. The Guide to Branding is perfect for the busy entrepreneur who wants to create their brand and build a business for the long haul.
Download or read book Cracks written by Sheila Kohler and published by Open Road Media. This book was released on 2023-02-21 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “eerie, elliptical masterpiece set in a South African boarding school in the early 1960s. . . . First-rate psychological suspense . . . played out flawlessly” (Kirkus Reviews). The members of an elite girls swim team are the reigning queens at their South African boarding school. And then Italian student Fiamma Coronna joins their ranks. Beautiful, athletic, and suddenly commanding all the coach’s attention, Fiamma is the envy of every girl on the team—until the summer she walks into the rural grasslands surrounding the school and disappears. Forty years later, the former teammates return to the school for a reunion, and the memory of that summer emerges like a long buried secret, the shocking, violent truth of what really happened to Fiamma no longer able to be contained . . . “Riveting . . . while evocative of The Prime of Miss Jean Brodie and Picnic at Hanging Rock, Kohler’s writing is so smoothly confident and erotic that she has produced a tale resonant with a chilling power all its own.” —Elle “A stunning and singular tale of the passion and tribalism of adolescence, Cracks lays bare the violence that lurks in the heart of even the most innocent. Shocking, reminiscent of Lord of the Flies . . . conjures up the wildness of the veld and the passion and drama of adolescence . . . peculiarly satisfying.” —The Times Literary Supplement “A disturbing, note-perfect novel. Dissection of evil has rarely been so extravagantly executed.” —San Francisco Chronicle “Polished, compact and chilling . . . Powerful.” —Publishers Weekly A Library Journal and Newsday Best Book of the Year, now a major motion picture starring Eva Green
Download or read book Cattle Brands and Licensed Slaughterers written by and published by . This book was released on 1921 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Living with Miss G written by Mearene Jordan and published by . This book was released on 2012-08-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books have been written about the fascinating public and private life of Ava Gardner, one of the most famous and beautiful film stars of all time-but none can compare to this one by Mearene "Rene" Jordan. While some biographers had to rely on second-hand knowledge and newspaper and magazine articles that were often unreliable or deliberately inaccurate, Jordan (whose nickname is pronounced "Reenie") was on the scene for countless real-life Gardner episodes that rivaled any fiction. It is a must-read for classic movie enthusiasts and also for those who need a reminder of what true friendship is.
Download or read book Branding written by Geoffrey Randall and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Separates A Brand From A Mere Product? In This Book On Branding Geoffrey Randoll Poses This Question.
Download or read book Official Register of the United States written by and published by . This book was released on 1901 with total page 1822 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Retail Directory written by and published by The Retail Directory. This book was released on 2006 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Science and Art of Branding written by Giep Franzen and published by . This book was released on 2009 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Download or read book Bulletin written by Massachusetts. Department of Education and published by . This book was released on 1916 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by Bloomsbury Publishing. This book was released on 2022-12-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Download or read book Brand Intervention written by David Brier and published by . This book was released on 2017-11-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
