Download or read book Branding in the Diamond Industry written by and published by GRIN Verlag. This book was released on with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Assessment of a New Identification and Branding Technology for the Canadian Diamond Industry written by Yvonne A. Petkovic and published by . This book was released on 2002 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Global Diamond Industry written by Roman Grynberg and published by Springer. This book was released on 2016-01-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Diamond Industry: Economics and Development brings together a collection of papers covering various aspects of the diamond industry including economics, law, history, sociology and development across two volumes.
Download or read book The influence of Corporate Social Responsibility CSR on Taiwanese Consumers Purchase Intention and Brand Image in the Diamond Industry written by Peter Maine and published by GRIN Verlag. This book was released on 2014-01-28 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Kent, course: BA, language: English, abstract: In spite of the pessimistic worries of the global economy, in 2011 the global diamond industry performed successfully beyond expectation. A total of 124 million carats of rough diamonds, which is worth of $15 billion, were excavated (AWDC, 2013). According to the industry consulting organization, Bain & Company (2013), “those stones were worth $24 billion after moving through the chain of dealers, cutters and polishers, on their way to making diamond jewellery worth $71 billion at retail”. They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond company for more than a century, reached their second highest level of sales ever to $6.5 billion in 2011. In the 1990s an issue of “conflict diamonds” or “blood diamonds” was heatedly debated across the globe. The diamond industry encountered the crisis from their diamond sourced countries. In several politically unstable African countries, such as Angola, Sierra Leone, Liberia, the Democratic Republic of the Congo, the diamond mines were under control of the military as a means to finance their military power. With the media‘s widespread coverage and the movie “Blood Diamond”, the transactions between diamond buyers and the military, although not all from such illegal channels, were regarded as intensifying violent tribal conflict. Consequently, the reputation of the diamond industry was blackened (The Kimberly Process, 2013; Pauwelyn, 2003; Worldbank.org, 2013). In response to this situation, the Kimberley Process was organized in 2002. Under the auspices of the United Nations, The Kimberley Process Certification Scheme (KPCS) conducted a list of rules that every diamond trading country should obey: certification of rough diamonds is now required before being exported (Pauwelyn, 2003; Schefer, 2005). This is to "guarantee that their trade does not finance rebel activities" (The Kimberly Process, 2013).
Download or read book Face your brand The visual language of branding explained written by and published by Alex Greyling. This book was released on with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 2001 02 Diamond Industry Report Diamond Facts written by and published by . This book was released on 2002 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report begins with an overview of the world diamond industry, including information on production in the leading countries, the demand for diamond jewellery, the trend toward branding of diamonds, and diamond trading to fund civil wars (conflict diamonds). It then reviews the year's activities in the Northwest Territories diamond industry, with information on exploration, production, government involvement, local processing of diamonds, marketing & promotion of Northwest Territories diamonds, and the economic impact of the diamond industry on the Territories.
Download or read book Managing Luxury Brands written by Eleonora Cattaneo and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.
Download or read book Stateless Commerce written by Barak Richman and published by Harvard University Press. This book was released on 2017-06-19 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Stateless Commerce, Barak Richman uses the colorful case study of the diamond industry to explore how ethnic trading networks operate and why they persist in the twenty-first century. How, for example, does the 47th Street diamond district in midtown Manhattan—surrounded by skyscrapers and sophisticated financial institutions—continue to thrive as an ethnic marketplace that operates like a traditional bazaar? Conventional models of economic and technological progress suggest that such primitive commercial networks would be displaced by new trading paradigms, yet in the heart of New York City the old world persists. Richman’s explanation is deceptively simple. Far from being an anachronism, 47th Street’s ethnic enclave is an adaptive response to the unique pressures of the diamond industry. Ethnic trading networks survive because they better fulfill many functions usually performed by state institutions. While the modern world rests heavily on lawyers, courts, and state coercion, ethnic merchants regularly sell goods and services by relying solely on familiarity, trust, and community enforcement—what economists call “relational exchange.” These commercial networks insulate themselves from the outside world because the outside world cannot provide those assurances. Extending the framework of transactional cost and organizational economics, Stateless Commerce draws on rare insider interviews to explain why personal exchange succeeds, even as most global trade succumbs to the forces of modernization, and what it reveals about the limitations of the modern state in governing the economy.
Download or read book The Global Diamond Industry written by Roman Grynberg and published by Springer. This book was released on 2016-01-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Diamond Industry: Economics and Development brings together a collection of papers covering various aspects of the diamond industry including economics, law, history, sociology and development across two volumes.
Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Download or read book Introduction to Globalization and Business written by Barbara Parker and published by SAGE. This book was released on 2005-05-20 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through creative use of examples, case studies and exercises from organizations worldwide, this book demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations.
Download or read book International Marketing written by Rajendra Nargundkar and published by Excel Books India. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
Download or read book Brand Management written by Can Akdeniz and published by Can Akdeniz. This book was released on 2019-01-04 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand plays the role of differentiating products of one producer or manufacturer from another. Brand generally offers two things: One is products and the other is services. Successful brand management is very important for creating a strong and powerful brand. It requires one to follow a number of strategies. Establishing consumer's faith and trust in a brand is not an easy task. Each and every brand element matters when it comes to successful branding, be it brand name, brand logo, packaging design, pricing and much more. There must be a mutual understanding between the brand and the consumer. Using high-end technology and providing quality products to the consumer is essential for gaining their trust. Advertising and promotion also play a big role in creating brand awareness and equity. Nothing should be underestimated or given low importance when it comes to establishing a strong and faithful brand.
Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Download or read book A Requiem for a Brand written by Pradeep Chandra and published by Roli Books Private Limited. This book was released on 2011-04-06 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
Download or read book Creating Powerful Brands in Consumer Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Download or read book Intellectual Property written by Gordon V. Smith and published by John Wiley & Sons. This book was released on 2004-11-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.
