Download or read book Branding Concierge Medicine written by Michael Tetreault and published by Createspace Independent Pub. This book was released on 2012-10-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concierge medicine has always had somewhat of a "brand/identity" problem in the media, amongst patients and in the widely discussed health care debate. But in general, the term concierge medicine is used to describe a modern-day relationship with a doctor in which the patient pays an affordable fee for access and cost effective care with their primary care of family physician. BRANDING CONCIERGE MEDICINE explores the popularity of concierge medicine across the U.S. and examines recent data and surveys inside these medical practices – showing how exactly they are growing and why. Tetreault also outlines the specific marketing and branding strategies being used, both online and offline and how each concierge medical practice can follow six simple rules to reinforce and communicate their brand in their local community.
Download or read book Handbook of Concierge Medical Practice Design written by Maria K. Todd and published by CRC Press. This book was released on 2017-11-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge services. Maria K. Todd, a recognized expert in concierge medicine, branding, consulting, healthcare, marketing, medical tourism, planning, and physician practice administration, explains how to set up a concierge practice. She describes how this new business model affects workflow and outlines financial considerations including managed care payer relations, the hybrid practice, and predictive modeling to uncover the hidden factors that affect bottom-line performance. The book supplies readers with models for creating a business plan and a strategy for transforming a practice into a concierge practice. It concludes by covering the legal aspects of creating a concierge practice. It includes patient acquisition and retention strategies as well as detailed plans for adding additional doctors and physician extenders, such as nurse practitioners and physician assistants.The book provides sample employment contracts and advice on how to select and work with consultants. It includes chapters on business process re-engineering, workflow management, financial considerations, competitive analysis, developing a business plan, and how to market the new practice.
Download or read book Marketing Your Clinical Practice written by Neil Baum and published by Jones & Bartlett Publishers. This book was released on 2010-10-22 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations
Download or read book Handbook of Concierge Medical Practice Design written by Maria K. Todd and published by CRC Press. This book was released on 2017-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In concierge medicine, physicians develop amenities-rich membership programs and collect a monthly or annual membership fee to pay for the amenities in addition to the medical services rendered. Handbook of Concierge Medical Practice Design examines the many considerations physicians must make prior to transitioning their practices into concierge s
Download or read book Concierge Medicine written by Steven D. Knope and published by Rowman & Littlefield. This book was released on 2010-09-16 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when Americans are debating the pros and cons of recent health care reforms, Concierge Medicine offers an alternative to save primary care medicine. Here, the author outlines an increasingly popular, though controversial, system that offers a high level of care to patients who still need and value a relationship with their personal physician. Dr. Knope introduces concierge medicine, which encourages patients to contract directly with physicians for personalized care that is not determined by insurance coverage but rather by the patient and doctor together. For those considering an individualized health care model that can be more affordable, cost effective and straightforward, Dr. Knope offers practical advice for finding, interviewing, and contracting with a concierge doctor.
Download or read book The Doctor s Expanded Guide to Concierge Medicine written by J Catherine Sykes and published by Independently Published. This book was released on 2019-06-19 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised and expanded edition of the Doctor's Guide to Concierge Medicine, Physicians and healthcare professionals will find the guidance and resources they need to their your own Concierge Medicine or cash-based practice. The Expanded and Revised edition includes updated commentary from Physicians in this uniquely niche industry as well as exclusive interviews and access to podcasts, audio content and updated infographics. The Doctor's Guide To Concierge Medicine 2019 edition will help you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by follow and find your place in healthcare and provide the advice and insight relayed directly to us by Physicians across the country over the past decade. You'll Learn from Physicians and industry experts alike who've shared their expertise on: Advice on choosing the right business model; updated stats and figures; legal information to help you play by the rules; compliance; business planning and launch considerations; hints for effective patient marketing; launch and startup considerations; patient communication and proven strategies to acquire new patients; the latest marketplace research; and so much more!
Download or read book The Doctor s Guide To Concierge Medicine written by Michael Tetreault and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will never regret being a doctor IF you work only for patients. But if you don't work only for patients, you will regret your decision in the end." Dr. T.L., Concierge Physician, California -- Whether you're the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor's Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.What You'll Learn: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more! This book is not providing legal, accounting or any other professional advice. Disclaimer: This book in part or in full does not constitute medical, financial, legal or other professional advice. Readers should seek independent guidance and specific expertise however, when transitioning or considering moving into one of these business models and/or practices. This book, the opinions expressed and all content may be that of the publisher, Concierge Medicine Today, LLC and the individual contributors. An interview/story is also not an endorsement. Published by Concierge Medicine Today, LLC.
Download or read book The Business of Building and Managing a Healthcare Practice written by Neil Baum and published by Springer Nature. This book was released on 2023-08-31 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the foundation of the previous edition, this book takes readers to the next level of management of medical practices for the 21st century. The road to becoming a physician is not an easy one to travel, nor does it become easier once a doctor completes his\her training. After a long and arduous training process, doctors embark on their professional journey, and there are major crossroads that are fraught with challenges, unknowns and risk. The transition to professional practice is daunting, and many physicians leave their training unprepared for the business of medicine. Even at the peak of their careers, sustaining a successful and profitable practice is not easy. Opening chapters revisit the basic business concepts that every physician needs to know, emphasizing the benefits that accrue to a physician who understands the basics of business, from accounting and contracts to managing people and personal finances. The next set of chapters offers a roadmap for doctors who are beginning a medical practice and will include new methods and procedures that have become available since the original edition, defining the various options for doctors’ employment such as solo practice, group practice and academic medicine. The final chapters emphasize strategies on how to build and grow a successful practice, including the use of technology and telemedicine, cybersecurity, marketing and much more. Unfortunately, not every doctor has the background, training and skills to manage a medical practice. The Business of Building and Managing a Healthcare Practice simplifies the process of business management and provides the practicing physician with knowledge to be able to enjoy the business component of his\her medical practice.
Download or read book Start Your Own Medical Practice written by Marlene M. Coleman and published by Sourcebooks, Inc.. This book was released on 2006-12-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of school and maybe even after some years of practice, you are ready to do it on your own. Running a profitable business takes more than just being a great doctor. Start Your Own Medical Practice provides you with the knowledge to be both a great doctor and a successful business owner. Whether you are looking to open a single practice office or wanting to go into partnership with other colleagues, picking the right location, hiring the right support staff and taking care of all the finances are not easy tasks. With help from Start Your Own Medical Practice, you can be sure you are making the best decisions for success. Don't let a wrong choice slow down your progress. Find advice to: --Create a Business Plan --Manage the Office --Raise Capital --Bill Your Patients --Market Your Practice --Build a Patient Base --Prevent Malpractice Suits --Keep an Eye on the Goal With checklists, sample letters and doctor's office forms, Start Your Own Medical Practice teaches you all the things they didn't in medical school and gives you the confidence to go out and do it on your own.
Download or read book The Doctor s Guide to Concierge Medicine written by Catherine Sykes and published by . This book was released on 2021-12-14 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will never regret being a doctor IF you work only for patients. But if you don't work only for patients, you will regret your decision in the end." ~Dr. T.L., Concierge Physician, California -- Whether you're the owner of an existing medical practice or looking for guidance and advice to start your own concierge medicine or cash-based practice, The Doctor's Guide To Concierge Medicine helps you discover an old-fashioned delivery model of medicine in a modern economy. It will help you follow important steps required for conducting business, set realistic expectations and grow your practice by following in the steps and advice relayed directly to us by physicians across the country over the past decade.What You'll Learn: Physician expertise shared by over two dozen successful industry leading Concierge Medicine doctors and Direct Primary Care physicians; Advice on choosing the right business model; Legal information to help you play by the rule; Guidance on business planning and launch; Hints for effective patient communication and proven strategies to acquire new patients; Marketplace research; latest policy updates and so much more! Published By Concierge Medicine Today, LLC.
Download or read book Facebook Marketing for Doctors written by Michael Tetreault and published by Createspace Independent Publishing Platform. This book was released on 2017-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all seen them. Miracle workers and "Masters" of the Facebook Post. They continue to receive acclaim, dozens if not hundreds of Comments, multiple Likes and the elusive, Share. We want to have their creativity. Most of all, we want their audience and popularity on Facebook. After all, what medical practice can't afford not to spend a little time on Facebook? But it is time consuming. You can look up from your phone and suddenly find you've missed out on the last 30-minutes and you've accomplished virtually nothing. What if you could spend just 20-minutes each day reaching out to current patients and their friends? I'm here to tell you that after years of discovery, mishaps, mistakes, success and thousands of followers and posts later, Facebook Marketing is primarily an extension of YOU. It's not simply a billboard for your medical practice you can use on command. It's one, and only one of many tools in your marketing utility belt.
Download or read book Branding Health Services written by Amy Ziegenfuss and published by Jones & Bartlett Learning. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.
Download or read book Cash Pay Healthcare written by Stewart Gandolf Mba and published by . This book was released on 2018-11-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients.
Download or read book New Techniques for Brand Management in the Healthcare Sector written by Borges, Ana Pinto and published by IGI Global. This book was released on 2021-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.
Download or read book Brand Medicine written by T. Blackett and published by Springer. This book was released on 2001-04-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Download or read book Service Extraordinaire written by David Winter and published by Taylor & Francis. This book was released on 2017-12-15 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concierge medicine represents a relatively novel health care delivery model that is becoming more appealing both to providers and patients because of its potential to improve quality and value in health care. A gap exists in the current literature regarding the benefits and challenges associated with concierge medicine as well as best practices for developing and sustaining a successful, patient-centered concierge practice. This book aims to close the gap by discussing the role of concierge medicine in the context of the evolving U.S. healthcare system and the changes produced by the Affordable Care Act. It will address questions about affordability, access, quality, value, communication, technology, and patient-centered care, and will include real-world best practice examples from a successful concierge medicine practice.
Download or read book Crisis written by Robin Cook and published by Penguin. This book was released on 2006 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shocked and humiliated by a medical malpractice lawsuit, physician Craig Bowman receives help from his estranged brother-in-law, medical examiner Jack Stapleton, who discovers trouble after exhuming the body of Craig's alleged victim.
