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Book Branding Chinese Mega Cities

Download or read book Branding Chinese Mega Cities written by Per Olof Berg and published by Edward Elgar Publishing. This book was released on 2014-04-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont

Book City Branding in Chinese Megacity Regions

Download or read book City Branding in Chinese Megacity Regions written by Haiyan Lu and published by Taylor & Francis. This book was released on 2024-07-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples. Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory. This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.

Book Brand China in the Media

Download or read book Brand China in the Media written by Qing Cao and published by Routledge. This book was released on 2020-06-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

Book Transnational Student Return Migration and Megacities in China

Download or read book Transnational Student Return Migration and Megacities in China written by Zhe Wang and published by Springer Nature. This book was released on 2023-05-13 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study of the return migration of overseas Chinese students. By 2018, over 3.5 million Chinese students had returned from overseas universities to China, with the megacities of Beijing, Shanghai, and Shenzhen representing by far their main destinations. In other words, when overseas students return to China, many do not return to their hometown but usually land, work and settle down in Beijing, Shanghai and Shenzhen. Their return migration is thus not only transnational, but also internal-urban. This book adopts a multi-level geographical analysis to explore this important phenomenon, exploring why and how returnees choose these three cities and how they experience and interpret their everyday lives in these megacities after their return. In doing so, it highlights the importance of cultural logics and multiscalar thinking of transnational Chinese students’ return migration and illuminates how their transnational migration reproduces domestic socio-spatial inequalities. This book brings an important contribution to the fields of Cultural Geography, Urban Geography, Transnationalism, Migration Studies and Citizenship Studies.

Book Nation Branding

Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2022-04-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

Book The SAGE Handbook of New Urban Studies

Download or read book The SAGE Handbook of New Urban Studies written by John Hannigan and published by SAGE. This book was released on 2017-05-01 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing to new debates and research on the city, this handbook looks both backwards and forwards to bring together key scholarship in the field

Book City Branding

    Book Details:
  • Author : Alberto Vanolo
  • Publisher : Taylor & Francis
  • Release : 2017-02-03
  • ISBN : 131733776X
  • Pages : 208 pages

Download or read book City Branding written by Alberto Vanolo and published by Taylor & Francis. This book was released on 2017-02-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Book City Branding in Chinese Megacity Regions

Download or read book City Branding in Chinese Megacity Regions written by Haiyan Lu and published by Routledge. This book was released on 2024-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples. Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory. This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.

Book Urban China Reframed

    Book Details:
  • Author : Wing-Shing Tang
  • Publisher : Routledge
  • Release : 2021-06-22
  • ISBN : 1000404412
  • Pages : 186 pages

Download or read book Urban China Reframed written by Wing-Shing Tang and published by Routledge. This book was released on 2021-06-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given China’s rapid economic growth and massive urbanization, no one in the world can ignore what is happening in urban China. This book is a critical review of existing urban China research, which is found wanting due to the decontextualized use of theories and concepts developed in the West. Urban China Reframed: A Critical Appreciation consists of epistemological, theoretical and methodological contributions to remedy these limitations by focusing on a number of relevant topics. First, models are widely employed in any study, and China nowadays has invoked models like city system, zones and global city in socio-economic development. How to interpret them in terms of knowledge production in a strong party-state? Second, given the global prevalence of neoliberalism, it is an important debate whether neoliberalism is applicable to China. Third, what is urban ideology in China? How to contextualize it? Are debates about the differentiation between the city and urbanization relevant to China? Fourth, massive rural-urban migration in China has taken place within its mega rural-urban dual system, an institution that has persisted since the 1950s. How does it manifest nowadays? Fifth, has the town-country divide in China, like in the West, disappeared? If not, how can one interpret China’s town-country relations, within the politics and administration of the Chinese state? Sixth, how to decipher the territorial development in the Pearl River Delta, the "world’s factory," under the auspices of the state? The collection of essays in this volume contributes to the theoretical understanding of urban China. The chapters in this book were originally published in the Eurasian Geography and Economics.

Book Protest and Resistance in the Tourist City

Download or read book Protest and Resistance in the Tourist City written by Claire Colomb and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, from established tourist destinations such as Venice or Prague to less traditional destinations in both the global North and South, there is mounting evidence that points to an increasing politicization of the topic of urban tourism. In some cities, residents and other stakeholders take issue with the growth of tourism as such, as well as the negative impacts it has on their cities; while in others, particular forms and effects of tourism are contested or deplored. In numerous settings, contestations revolve less around tourism itself than around broader processes, policies and forces of urban change perceived to threaten the right to ‘stay put’, the quality of life or identity of existing urban populations. This book for the first time looks at urban tourism as a source of contention and dispute and analyses what type of conflicts and contestations have emerged around urban tourism in 16 cities across Europe, North America, South America and Asia. It explores the various ways in which community groups, residents and other actors have responded to – and challenged – tourism development in an international and multi-disciplinary perspective. The title links the largely discrete yet interconnected disciplines of ‘urban studies’ and ‘tourism studies’ and draws on approaches and debates from urban sociology; urban policy and politics; urban geography; urban anthropology; cultural studies; urban design and planning; tourism studies and tourism management. This ground breaking volume offers new insight into the conflicts and struggles generated by urban tourism and will be of interest to students, researchers and academics from the fields of tourism, geography, planning, urban studies, development studies, anthropology, politics and sociology.

Book The Palgrave Handbook of Local Governance in Contemporary China

Download or read book The Palgrave Handbook of Local Governance in Contemporary China written by Jianxing Yu and published by Springer. This book was released on 2019-01-07 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive overview of local governance in China, and offers original analysis of key factors underpinning trends in this field drawing on the expertise of scholars both inside and outside China. It explores and analyzes the dynamic interaction and collaboration among multiple governmental and non-governmental actors and social sectors with an interest in the conduct of public affairs to address horizontal challenges faced by the local government, society, economy, and civil community and considers key issues such as governance in urban and rural areas, the impact of technology on governance and related issues of education, healthcare, environment and energy. As the result of a global and interdisciplinary collaboration of leading experts, this Handbook offers a cutting-edge insight into the characteristics, challenges and trends of local governance and emphasizes the promotion of good governance and democratic development in China.

Book Greening China   s Urban Governance

Download or read book Greening China s Urban Governance written by Jørgen Delman and published by Springer. This book was released on 2018-10-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how urban stakeholders in China – particularly city governments and social actors – tackle China’s urban environmental crisis. The volume’s case studies speak to important interdisciplinary themes such as new tools and instruments of urban green governance, climate change and urban carbon consumption, green justice, digital governance, public participation, social media, social movements, and popular protest. It lays out a unique theoretical framework for examining and discussing urban green governance. The case studies are based on extensive fieldwork that examines governance failures, challenges, and innovations from across China, including the largest cities. They show that numerous policies, experiments, and reforms have been put in place in China – mostly on a pragmatic basis, but also as a result of both strategic policy design, civil participation, and protest. The book highlights how China’s urban governments bring together diverse programmatic building blocks and instruments, from China and elsewhere. Written by experts and researchers from different disciplines at leading universities in China and the Nordic countries in Europe, this volume will be of interest to researchers and students who are interested in Chinese politics, especially urban politics, governance issues, and social movements. Both students and teachers will find the theoretical perspectives and case studies useful in their coursework.The unique green governance perspective makes this a work that is empirically and theoretically interesting for those working with urban political and environmental studies and urbanization worldwide.

Book Rethinking Place Branding

Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Book Green Development Of Asia pacific Cities  Building Better Cities Towards 2030

Download or read book Green Development Of Asia pacific Cities Building Better Cities Towards 2030 written by Zheng Zhao and published by World Scientific. This book was released on 2018-12-19 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book evaluates and analyses the level of green development in over 100 major cities in Asia Pacific. A quantitative analysis of the relationship with economic growth, income distribution, innovation capabilities, service sector, governance levels, and city clusters are accumulated and presented in the form of a new index; the Urban Green Development Index (UGDI). Amongst the cities discussed in the case studies are Penang (Malaysia), Singapore, Vladivostok (Russia), Portland (USA), Hamburg (Germany), and Stockholm (Sweden).

Book Online Place Branding

Download or read book Online Place Branding written by Phoenix Lam and published by Routledge. This book was released on 2020-12-28 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.

Book Urbanization with Chinese Characteristics  The Hukou System and Migration

Download or read book Urbanization with Chinese Characteristics The Hukou System and Migration written by Kam Wing Chan and published by Routledge. This book was released on 2018-04-19 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many agree that rapid urbanization in China in the late 20th and early 21st centuries is a mega process significantly reshaping China and the global economy. China’s urbanization also carries a certain mystique, which has long fascinated generations of scholars and journalists alike. As it has turned out, many of the asserted Chinese feats are mostly fancied claims or gross misinterpretations (of statistics, for example). There does exist, however, an urbanization that displays rather uncommon "Chinese" characteristics that remain to inadequately understood. Building on his three decades of careful research, Professor Kam Wing Chan expertly dissects the complexity of China’s hukou system, migration, urbanization and their interrelationships in this set of journal articles published in the last ten years. These works range from seminal papers on Chinese urban definitions and statistics; and broad-perspective analysis of the hukou system of its first semi-centennial; to examinations of migration trends and geography; and critical evaluations of China’s 2014 urbanization blueprint and hukou reform plan. This convenient assemblage contains many of Chan’s recent important works. Together they also form a relatively coherent set on this topic. They are essential readings to anyone serious about gaining a true understanding of the prodigious urbanization in contemporary China.

Book Tourism and the Branded City

Download or read book Tourism and the Branded City written by Stephanie Hemelryk Donald and published by Routledge. This book was released on 2016-02-24 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.