Download or read book Branding Bud written by David Paleschuck and published by Ed Rosenthal. This book was released on 2021-05-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck

Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Download or read book Cannabis Capital written by Ross O'Brien and published by Entrepreneur Press. This book was released on 2020-01-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cannabis industry is seeing an explosion of entrepreneurship and a great amount of capital is flowing into the sector globally. It is essential for cannabis business owners to understand how to be one of the few businesses that secure funding. The answer to bridging this disconnect lies in not only understanding how to build a successful business but, directly listening from investors on what is required when backing a company. And most importantly, why they invest in certain companies, entrepreneurs and not others. Cannabis Capital is the definitive resource outlining the fundamentals for building a company that will attract investment, why investors will invest and how to successfully raise capital. Ross O’Brien brings more than a decade of investing in private companies, managing a $50 million cannabis investment fund, hosting cannabis industry events, as well as investor forums. O'Brien shares the best practices and shares proven frameworks for success.

Download or read book The Art of Weed Butter written by Mennlay Golokeh Aggrey and published by Simon and Schuster. This book was released on 2019-01-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make your cannabutter just right and get the highest quality results. Weed butter, or cannabutter, is the optimal way to transfer the THC from cannabis into an edible. Plus, with the right method, you will transfer the full spectrum of cannabis’ chemical components, including non-psychoactive ones that quietly benefit your health. In this book, you will learn how to infuse weed into butter, oil, coconut oil or virtually any fat you prefer. But you can’t just sprinkle your stash onto a recipe, as creating truly great weed butter is an art. Packed with helpful color photos and step-by-step instructions, this book shows how to make the perfect weed butter for any edible and every application, from reducing stress and battling pain to helping with PTSD and overcoming night terrors. Praise for The Art of Weed Butter “The Art of Weed Butter is part memoir, part advocacy, and part education. It's a warm invitation if you've never cooked with weed butter before and great footing if you're more practiced. Intimately written and beautifully photographed, Aggrey's passion is contagious. This is more than a recipe book.” —Alexia Arthurs, author of How to Love a Jamaican “A smart, funny, informative book, with satisfying, unpretentious recipes that even the most time-challenged will be able to prepare. It’s for anyone who wants to combine the healing properties of a good meal with the medicinal blessings of cannabis.” —David Lida, author of First Stop in the New World “Mennlay Golokeh Aggrey—a rising star in the world of weed—has written an informative, reliable and friendly cookbook about making cannabutter that works each and every time.” —James Oseland, judge on Top Chef Masters, and author of Jimmy Neurosis

Download or read book High on Design written by Robert Klanten and published by Die Gestalten Verlag-DGV. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, weed is en vogue and has evolved into a good-looking business. High on Design showcases the new brands, designs and creators behind this revolution. While cannabis is a recreational drug still strongly associated with Western subculture, it has recently become a huge industry. Over the past few years, consuming the herb and using its derivatives have become legal in several countries, and a wave of entrepreneurs has come through, looking to generate and bank on a new generation of consumers. Through insightful texts, High on Design reflects on the novel aesthetics, people, and trends of contemporary cannabis culture, and provides a wider view of the phenomenon. Addiction, crime, science, the marketing of weed as a booster of creativity and a medical aid, and the use of hemp in clothing are all considered.

Download or read book Jackson and Bud s Bumpy Ride written by Elizabeth Koehler-Pentacoff and published by Millbrook Press. This book was released on 2009-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Horatio Jackson wasn’t necessarily a betting man. But in 1903, he overheard a stranger saying that it was just not possible to drive across the United States in one of those unreliable, newfangled automobiles. Jackson disagreed - he believed in the future of the automobile. So he made a $50 bet with the man that he could drive a car from San Francisco to New York. Jackson bought a used Winton automobile, hired a mechanic named Crocker, packed some supplies, and adopted Bud, a bulldog who became their mascot. The trio’s only goal was to make it from San Francisco all the way to New York City in one piece. Yet 5,600 miles and 63 1/2 days later, what they actually did was make history. This true story is based on Jackson’s own account of the first automobile trip across the United States. Find out more about this fascinating story by watching the book trailer: Jackson and Bud's Bumpy Ride Book Trailer: Elizabeth Koehler-Pentacoff

Download or read book Beyond Buds written by Ed Rosenthal and published by Quick Trading Company. This book was released on 2015-01-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Buds is a handbook to the future of marijuana. Prohibition’s end has led to a technological revolution that’s generated powerful medicines and products containing almost zero carcinogens and little smoke. Marijuana icon Ed Rosenthal and leading cannabis reporter David Downs guide readers through the best new consumer products, and demonstrate how to make and use the safest, cleanest extracts. Beyond Buds details how award-winning artisans make hash and concentrates, and includes modern techniques utilizing dry ice and CO2. The book is a primer on making kief, water hash, tinctures, topicals, edibles, and other extracts from cannabis leaves, trim, and bud bits, and it goes on to explore and simplify the more exotic and trendy marijuana-infused products, such as butane hash oil (BHO), shatter, wax, and budder. More complex than lighting a joint, these innovative products call for new accessories — special pipes, dabbing tools, and vaporizers — all of which are reviewed and pictured in the book. Beyond Buds expands on Rosenthal’s previous book Ask Ed: Marijuana Gold — Trash to Stash. Completely updated with full-color photographs that are both “how-to” guides and eye candy, this book enables not only the health-conscious toker but also the bottom line–driven cultivator.

Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."

Download or read book Cannabis Grower s Handbook written by Ed Rosenthal and published by Ed Rosenthal. This book was released on 2021-10-12 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ed Rosenthal has been teaching people how to grow marijuana for decades. Let him help you cultivate bountiful buds, and lots of them. The techniques and tools for growing cannabis have changed over the past five years. Ed shows you the most productive and easiest methods in his new, most comprehensive book. Cannabis Grower’s Handbook features the latest innovations in marijuana cultivation that will save you time, money, and energy, including: How to set up different types of home gardens, indoors and out The newest, most efficient LED lights including adjustable spectrum fixtures How to use sustainable regenerative gardening techniques Fast, reliable drying and curing methods Comprehensive integrated pest management Choosing what to grow—find out more about high THC, autoflowers, and CBD varieties Many more tools, tips, and techniques! Cannabis Grower’s Handbook is the definitive guide for all cultivators. First-time home growers will learn how to get started and enjoy a successful first harvest. Experienced growers will find new information about lighting, flowering, outdoor CO2, stimulating growth, and harvesting. This book is an essential reference for developing standard operating procedures, whether for micro-operations or large-scale commercial cannabis operations. 600 PAGES OF FULL-COLOR PHOTOS, DIAGRAMS, AND CHARTS. ED ROSENTHAL is a legend—a veteran educator and an outspoken proponent of Full Legalization and The Right to Grow. His books are beloved by growers for their accessible style, accuracy, and innovative content. Ed wrote Cannabis Grower’s Handbook with a team of botanists, industry consultants, and scientists to ensure that you have the most up-to-date, accurate information to help you grow. This is the most extensively researched book about marijuana cultivation available. It will be your handy guide, like having an expert in your garden.

Download or read book The Cannabis Business Book written by Michael Zaytsev and published by Createspace Independent Publishing Platform. This book was released on 2020-01-08 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you want to be a Cannabis millionaire? In this book, 50 industry insiders share what it takes to succeed in the weed business and generate High R.O.I. In the follow up to his best-selling The Entrepreneur's Guide to Cannabis, Cannabis Business Coach and award-winning Cannabis entrepreneur, Michael Zaytsev shares the strategies and tactics that transformed him from an idealistic 24-year-old with absolutely no knowledge of Cannabis-except how to consume it-into one of the Cannabis industry's most consistently innovative, influential, and effective leaders. The Cannabis Business Book features interviews and insights from 50 industry leading insiders, including: Founder and Owner of California's largest medical dispensary (Steve DeAngelo) Investors funding the biggest deals in Cannabis business (Emily Paxhia, Asher Troppe, Alain Bankier, Scott Greiper) Chief Mentor for the world's largest network of high-net-worth Cannabis investors in the world (Francis Priznar) Renowned Cannabis grow expert and Senior Cultivation Editor of High Times magazine (Danny Danko) Attorneys who helped craft the laws that legalized Cannabis in Colorado, Florida, and Massachusetts (Brian Vicente, Ben Pollara, Shanel Lindsay) Entrepreneurs in all facets of the industry, from edibles to software and everything in between Trailblazing pioneers in activism who paved the way for legal Cannabis business and many more! Readers can expect to learn: Why Cannabis business represents an unprecedented once-in-a-lifetime opportunity for wealth creation and social impact How to take advantage of that opportunity Whether or not the cannabis business is right for you (it's not for everyone...) How the Cannabis industry is unique from every other industry in the world The mindset, leadership principles, and best practices of highly successful Cannabis entrepreneurs How to raise money for your Cannabis business How to build a potent and supportive Cannabis network The most common mistakes Cannabis entrepreneurs make and how to avoid them and more! Michael Zaytsev, or Mike Z, is the Founder of High NY -one of the world's largest marijuana Meetup communities. He has produced Cannabis education and networking opportunities for thousands of people. He is also the Founder of The New York City Cannabis Film Festival, the Cannabis Media Lab, & the High Tech Hackathon. Michael Zaytsev's writing has been published in Entrepreneur, Forbes, International Business Times, & more. For more information or to contact Mike Z, visit www.MichaelZaytsev.com

Download or read book A Woman s Guide to Cannabis written by Nikki Furrer and published by Workman Publishing Company. This book was released on 2018-12-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for understanding and using marijuana, written just for women--whether they're using it for medicinal relief or for pleasure. This book is like having a knowledgeable salesperson across the counter at a dispensary who can hand-sell you a product to fit your mood and tastes--because author Nikki Furrer is that person as a producer and distributor of marijuana products to dispensaries. The book answers the questions that Nikki receives from women every week.

Download or read book Can Legal Weed Win written by Robin Goldstein and published by Univ of California Press. This book was released on 2022-06-14 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: We call it weed -- Legal vs. illegal : a market battle -- Prices get high -- We ask our data : where's the cheapest legal weed? -- California dreamin' -- Sabrina's story -- Legal weed in 2025 -- How to survive legalization -- Conclusion : five pipe dreams about legal weed.

Download or read book Bud the Spud written by Adam Byrn Tritt and published by Axios Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrates the story of a young boy, Bud, who watched so much TV that he became a couch potato, with three different endings about what happened to him as a result.

Download or read book Grandpa Bud written by Siobhan Dodds and published by Candlewick Press (MA). This book was released on 1993 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: A grandfather busily prepares all kinds of food for his granddaughter and the guests he thinks she is bringing to visit him.

Download or read book Smoke Signals written by Martin A. Lee and published by Simon and Schuster. This book was released on 2013-08-13 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the author, an investigative journalist, traces the social history of marijuana from its origins to its emergence in the 1960s as a defining force in an ongoing culture war. He describes how the illicit marijuana subculture overcame government opposition and morphed into a multibillion-dollar industry. In 1996, Californians voted to legalize marijuana for medicinal purposes. Similar laws have followed in several other states, but not without antagonistic responses from federal, state, and local law enforcement. The author draws attention to underreported scientific breakthroughs that are reshaping the therapeutic landscape: medical researchers have developed promising treatments for cancer, heart disease, Alzheimer's, diabetes, chronic pain, and many other conditions that are beyond the reach of conventional cures. This book is an examination of the medical, recreational, scientific, and economic dimensions of the world's most controversial plant.

Download or read book The Lotus and the Bud written by Christopher S. Kilham and published by Simon and Schuster. This book was released on 2020-12-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth guide to blending the practice of yoga with cannabis • Examines the physical, mental, spiritual, and energetic effects of cannabis and yoga, including their effects on the nervous system and chakras • Explains how yoga practice offers a way to tune the human nervous system and how, through the endocannabinoid system, cannabis harmonizes a multitude of functions, from respiration to pain control, in ways that enhance yoga • Offers an illustrated sequence of cannabis-yoga asanas (postures) developed to awaken kundalini, open energy channels, accelerate healing, and unlock access to unbounded states of consciousness In India, both yoga and cannabis are considered gifts from the Hindu god Shiva. They are seen as twin currents of wisdom and enlightenment, allies for healing and consciousness expansion. As ethnobotanist and yogi Chris Kilham explains, when wisely and thoughtfully combined, cannabis and yoga offer profound benefits for body, mind, and spirit. Kilham examines the history and lore of both cannabis and yoga, with a special focus on the role of cannabis in Indian and Himalayan yoga traditions where it has been used for thousands of years. He investigates cannabis and yoga’s effects on the chakras and energy body and how they assist in opening energy channels and awakening kundalini energy. He explains how yoga practice offers a way to tune the human nervous system and how, through the endocannabinoid system, cannabis harmonizes a multitude of functions, from respiration to pain control, in ways that enhance yoga. He looks at the effects of both THC and CBD as well as the different methods of consuming cannabis, with advice on selecting the right method for your yoga practice. In addition to instructions for breathwork and cannabis meditation practices, Kilham offers an illustrated guide to his own system of cannabis yoga, a sequence of asanas (postures) developed to arouse the kundalini, open up energy channels throughout your body, and unlock access to unbounded states of consciousness. Sharing his experiences combining yoga and cannabis around the world, the author shows that the fusion of cannabis and yoga dissolves the boundaries of the mind, accelerates healing, and imparts a greater understanding of the intrinsic unity of all things.

Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time