Download or read book Branded for Life written by Ellen Looyen and published by . This book was released on 2015-03-30 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: You already have a personal brand, whether you know it, or not! Personal branding is for anyone who wants to move ahead in their career, climb the corporate ladder or attract new clients. This book will help you redefine your personal brand, enhance your ability to influence and put you in a whole new league.
Download or read book Branded for Life written by Howard J. Blumenthal and published by Clerisy Press. This book was released on 2005 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how the power of sophisticated brand management affects not only the goods we buy and the movies we see, but also religion, education, government, and warfare. -- from publisher description.
Download or read book Build Your Own Life Brand written by Stedman Graham and published by Simon and Schuster. This book was released on 2002-05-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, bestselling author Graham draws on the techniques used by advertisers and celebrities to show how anyone can create and project the positive and distinctive image that spells success.
Download or read book Brand by Hand written by Jon Contino and published by Abrams. This book was released on 2018-10-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.
Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Download or read book Life After the 30 Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Download or read book The Personal Experience Effect written by Jim Joseph and published by Happy About. This book was released on 2013 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
Download or read book Blowing Up the Brand written by Melissa Aronczyk and published by Peter Lang. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Download or read book Personal Brand Planning for Life written by Robert M. Donnelly and published by . This book was released on 2022-06-16 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Brand Planning for Life is not the typical book on how to find your brand. It is the recipe book for building a better career and life by using your brand. Personal Brand Planning is the first book to walk you step-by-step through a well-defined process of defining, managing, marketing and monetizing your brand. The book spends very little time telling you how important branding is and dives right into showing you how to assess your brand. Then, the authors take you on a marketing journey to build your strategy on and off line from the perspective of the job seeker and an entrepreneur. The book ends with lessons on monetizing your brand and expanding it into new marketplaces. Personal Brand Planning for Life provides the ultimate method for branding, which was created by a 20 year professor of entrepreneurship and a career coach for high achievers.
Download or read book The Man with the Branded Hand written by Alvin F. Oickle and published by Westholme Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles the life of the abolitionist Jonathan Walker.
Download or read book BRANDED FOR LIFE written by ELLEN. LOOYEN and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Champions written by I. Buckingham and published by Springer. This book was released on 2011-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
Download or read book The Bomb Life written by Claire Sulmers and published by . This book was released on 2016-12-05 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Claire Sulmers is the Editor-in-Chief and Founder of FashionBombDaily.com, one of the top 50 most influential style blogs in the world. With millions of followers on Instagram, tons of traffic, and loads of likes on Facebook, she has forged her own stylish path in the notoriously cut throat fashion industry. You'll see her twirling at celebrity parties and sitting front row at fashion week--but life wasn't always so glamorous. It took 10 years of hard work, struggle, and sacrifice to get to where she is. In this stunning memoir and self-help book, she tells what she had to do to get to the top, and offers aspiring bloggers and digital influencers tips on how to monetize their sites, build an audience, and ultimately live the Bomb Life.
Download or read book Brand Rituals written by Zain Raj and published by Spyglass Publishing Group. This book was released on 2012-01-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.
Download or read book Whiskey Bottles and Brand New Cars written by Mark Ribowsky and published by Chicago Review Press. This book was released on 2015-04-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark Ribowsky has written one king hell of a book about one king hell of a band. Buy that man a drink!" —Mick Wall, author of When Giants Walked the Earth This book tells the intimate story of how a band of lost souls and self-destructive misfits clawed their way to the very top of the rock'n'roll peak, writing and performing as if beneficiaries of a deal with the devil—a deal fulfilled by a tragic fall from the sky. The rudderless genius behind their ascent was a man named Ronnie Van Zant, who guided their five-year run and evolved not just a new country/rock idiom but a new Confederacy. Whiskey Bottles and Brand-New Cars is based on interviews with surviving band members and others who watched them. It gives a new perspective to a history of stage fights, motel-room destructions, cunning business deals, and brilliant studio productions, offering a greater appreciation for a band that, in the aftermath of its last plane ride, has sadly descended into self-caricature as the sort of lowbrow guns-'n'-God cliché that Ronnie Van Zant wanted to chuck from around his neck. No other book on Southern rock has ever captured the "Free Bird"–like sweep and significance of Lynyrd Skynyrd. Mark Ribowsky has written twelve books, including widely praised biographies of Tom Landry, Howard Cosell, Phil Spector, and Satchel Paige. He has also contributed extensively to magazines including Playboy, Penthouse, and High Times. He lives in Boca Raton, Florida.
Download or read book Adland written by James P. Othmer and published by Anchor. This book was released on 2009-09-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.
Download or read book Life is Good written by John Jacobs and published by Disney Electronic Content. This book was released on 2015-09-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring book of wisdom, life lessons, and self-help from National Geographic celebrates the power of optimism: the driving force behind the authors’ beloved, socially conscious clothing and lifestyle brand, now worth more than $100 million. Following the chronology of their personal and professional journeys, Bert and John share their unique ride—from their scrappy upbringing outside Boston to the unlikely runaway success of their business. The brothers illuminate ten key "superpowers" accessible to us all: openness, courage, simplicity, humor, gratitude, fun, compassion, creativity, authenticity, and love. Their story, illustrated with the company's iconic artwork, shows how to overcome obstacles and embrace opportunities—whether it's growing stronger from rejection, letting your imagination loose, or simplifying your life to focus on what matters most. In these colorful pages, Bert and John's plainspoken insights are paired with inspiring quotations, playful top-ten lists, deeply moving letter from the Life is Good community, and valuable takeaways from tapping the power of optimism to live your best life. Both entertaining and profound, Life is Good: The Book is the ultimate guide to embracing and growing the good in your life.
