Download or read book Brand Aid written by Brad VanAuken and published by Amacom Books. This book was released on 2003 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit. Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."
Download or read book Brand Aid written by Lisa Ann Richey and published by U of Minnesota Press. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical account of the rise of celebrity-driven “compassionate consumption.”
Download or read book Brand Aid written by Lisa Ann Richey and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.
Download or read book Brand Aid written by Brad VanAuken and published by AMACOM. This book was released on 2014-12-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right. With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!
Download or read book Brand Aid written by Larry G. Linne and published by Penguin. This book was released on 2015-01-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others. We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. BRAND AID isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.
Download or read book Brand Aid written by John La Forgia and published by Savio Republic. This book was released on 2019-08-20 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in 1980, Mayo Clinic was transformed from a single clinic in Minnesota to a global brand with a revolutionary digital and social media presence. Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging style, Brand Aid is deep in concepts but a pleasure to read. Unlike other “how-to” books, John La Forgia’s Brand Aid presents personal stories and real-life examples that bring his concepts to life in a vivid and relatable way. Simultaneously a memoir about La Forgia’s career at Mayo Clinic, a how-to manual for practitioners and leaders in the field, and a higher-level excursion into some of the burning issues of American health care today, this is a uniquely compelling and illuminating read. “La Forgia blends his personal experiences running marketing at the Mayo Clinic with the many lessons and rules he learned along the way. It is an absolute must-read for anyone seriously interested in health care marketing or, more broadly, the marketing of professional services.” —Kevin Keller, PhD, Author of Marketing Management and Strategic Brand Management
Download or read book SEC Docket written by United States. Securities and Exchange Commission and published by . This book was released on 2006 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Information Systems written by Raymond McLeod and published by Pearson Educación. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Aid written by Larry G. Linne and published by Penguin. This book was released on 2014-01-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others. We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. BRAND AID isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.
Download or read book A Framework for the Comparison of Marketing Models written by Jean-Claude Larréché and published by . This book was released on 1977 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hector written by Bernd Krause and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume and volume II HECTOR - Basic Projects present the results of HECTOR, the four-year cooperation from 1984-1988 between the University of Karlsruhe and IBM Germany. The HECTOR Project has two major aspects: the first is to explore new ways in university education. The associated projects are presented in this volume. It includes a survey of the objectives of the cooperation project, its organization and the experience of the project management. Experience in student education using data processing equipment and particularly personnel computers is presented, e.g. distribution of software, introduction of standards and coordination of the activities in the different institutes. The second aspect of HECTOR, i.e. research work, results and experiences of the installation of the prototype of a heterogeneous computer network in a university, is presented in volume II.
Download or read book SEC Filings Insight written by and published by . This book was released on 2002 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Actors and Alliances in Development written by Lisa Ann Richey and published by Routledge. This book was released on 2016-03-17 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together an interdisciplinary group of scholars exploring how development financing and interventions are being shaped by a wider and more complex platform of actors than usually considered in the existing literature. The contributors also trace a changing set of key relations and alliances in development – those between business and consumers; NGOs and celebrities; philanthropic organizations and the state; diaspora groups and transnational advocacy networks; ruling elites and productive capitalists; and between ‘new donors’ and developing country governments. Despite the diversity of these actors and alliances, several commonalities arise: they are often based on hybrid transnationalism and diffuse notions of development responsibility; rather than being new per se, they are newly being studied as engaging in practices that are now coming to be understood as ‘development’; and they are limited in their ability to act as agents of development by their lack of accountability or pro-poor commitment. The articles in this collection point to images and representations as increasingly important in development ‘branding’ and suggest fruitful new ground for critical development studies. This book was originally published as a special issue of Third World Quarterly.
Download or read book The Relationship of Advertising Expenditures to Sales written by Avijit Ghosh and published by Facsimiles-Garl. This book was released on 1986 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Leverage Impact of Judgment Based Marketing Models written by Shelby H. McIntyre and published by . This book was released on 1979 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UNITED STATES POLITICAL SCIENCE DOCUMENTS VOLUME ONE 1975 written by and published by . This book was released on 1976 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
