Download or read book The Revenge of Brand X written by Rob Frankel and published by . This book was released on 2000 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book All New X Factor Vol 1 written by Peter David and published by Marvel Entertainment. This book was released on 2015-11-25 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects All-New X-Factor (2014) #1-6. X-Factor is back...like never before! Serval Industries, one of the world's most trusted names in electronics and a leader in cutting-edge internet and weapons technology, has just unveiled their newest contribution to society...the All-New XFactor! Led by mutant mistress of magnetism, Polaris, the team uses its corporate backing for the betterment of society. But with her half-brother Quicksilver, notorious thief Gambit and more by her side, can Polaris trust that her corporate masters really have good intentions? Especially when X-Factor is meant to help people, but one of their own has a dark secret?! (Hint: it's Gambit.) Be here as the team takes on their former frenemy, Danger, learns the sinister secret of Techno, Inc., and more! Experience the All-New X-Factor...brought to you by Serval Industries!
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Download or read book Lady Precious Stream written by S. I. Hsiung and published by Samuel French, Inc.. This book was released on 2017-04-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautiful, romantic drama of love, fidelity, treachery, and poetry presented in the style of traditional Chinese theatre.
Download or read book The Cigarette Book written by Chris Harrald and published by Skyhorse Publishing Inc.. This book was released on 2010-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A truthful and learned treasury of musings on the miracle drug.Beryl...
Download or read book written by 周肖儿 and published by 重庆大学电子音像出版社有限公司. This book was released on 2022-08-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: 消费者研究一直是企业营销策划前的必要步骤，其结果为商业决策提供主要依据和有力支撑。从宏观经济层面来说，对消费者行为进行深入研究，使得企业能将有限的资源投入到最能满足人民群众需求的地方，有利于社会资源合理分配，对于当前优化产业结构、节能减碳有着重要意义。
Download or read book Satisfaction A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Download or read book Product Planning Essentials written by Kahn and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.
Download or read book Consumer Behaviour Analysis The behavioural basis of consumer choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Download or read book Internal Revenue Cumulative Bulletin written by United States. Internal Revenue Service and published by . This book was released on 2003 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internal Revenue Bulletin written by United States. Internal Revenue Service and published by . This book was released on 2003 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Management Models written by Helen Strong and published by Business Expert Press. This book was released on 2014-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!
Download or read book Proceedings of IAC 2017 in Vienna written by group of authors and published by Czech Institute of Academic Education. This book was released on 2017-08-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017
Download or read book Artificial Intelligence and Security written by Xingming Sun and published by Springer Nature. This book was released on 2021-07-09 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set of LNCS 12736-12737 constitutes the refereed proceedings of the 7th International Conference on Artificial Intelligence and Security, ICAIS 2021, which was held in Dublin, Ireland, in July 2021. The conference was formerly called “International Conference on Cloud Computing and Security” with the acronym ICCCS. The total of 93 full papers and 29 short papers presented in this two-volume proceedings was carefully reviewed and selected from 1013 submissions. Overall, a total of 224 full and 81 short papers were accepted for ICAIS 2021; the other accepted papers are presented in CCIS 1422-1424. The papers were organized in topical sections as follows: Part I: Artificial intelligence; and big data Part II: Big data; cloud computing and security; encryption and cybersecurity; information hiding; IoT security; and multimedia forensics
Download or read book Biology written by Sandra Alters and published by Jones & Bartlett Learning. This book was released on 2000 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for a one or two semester non-majors course in introductory biology taught at most two and four-year colleges. This course typically fulfills a general education requirement, and rather than emphasizing mastery of technical topics, it focuses on the understanding of biological ideas and concepts, how they relate to real life, and appreciating the scientific methods and thought processes. Given the authors' work in and dedication to science education, this text's writing style, pedagogy, and integrated support package are all based on classroom-tested teaching strategies and learning theory. The result is a learning program that enhances the effectiveness & efficiency of the teaching and learning experience in the introductory biology course like no other before it.
Download or read book Improving Service Quality and Customer Engagement With Marketing Intelligence written by Sinha, Mudita and published by IGI Global. This book was released on 2024-07-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.
