Download or read book Brand Warriors China written by Fiona Gilmore and published by Profile Books(GB). This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely viewed as being one of the world's fastest growing markets. In pursuing this rapid economic expansion, Chinese companies have now begun to recognise the importance of brands, and their development. Brand capital is one of the key drivers of growth and wealth in the First World. Creating and managing brands in China has become a crucial component to success in the China market. In this book, leading brands experts Fiona Gilmore and Serge Dumont analyse the development of brands and branding in China. They provide detailed case studies of over a dozen leading Chinese brands - including Sina.com, Legend, China Mobile, CITIC, Asia Info, Yanjing Beer - and their brand strategies. The book contains unique business insights into modern China and the brand lessons for any company seeking to operate in the China market.
Download or read book Brand Warriors written by Fiona Gilmore and published by . This book was released on 2007-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when brand awareness and brand identity are more important than ever before, this series of essays - by some of the most successful and high-profile names in the business - looks at the nature of brands and brand building.
Download or read book China s Terracotta Warriors written by Yang Liu and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With contributions from leading scholars, this fully illustrated catalogue represents a panoramic view of Qin artistic, military, and administrative achievements under the powerful First Emperor, who unified China in 221 BCE. In addition, it examines the period of Chinese history preceding the emperor's reign and the role of earlier Qin rulers in the evolution of a small state into a superpower."--Provided by publisher.
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Download or read book China s First Emperor and His Terracotta Warriors written by Frances Wood and published by Macmillan + ORM. This book was released on 2008-06-10 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This biography of the ancient Chinese ruler delves into his life and times, chronicling his immortal achievements and reconsidering his legacy. Unifier or destroyer, lawmaker or tyrant? China’s First Emperor (258–210 BC) has been the subject of debate for over 2,000 years. He gave us the name by which China is known in the West and, by his unification or elimination of six states, he created imperial China. He stressed the rule of law but suppressed all opposition, burning books and burying scholars alive. His military achievements are reflected in the astonishing terracotta soldiers—an astonishing army of statues buried with the emperor. And his Great Wall still fascinates the world. Despite his achievements, however, the First Emperor has been vilified since his death. China’s First Emperor and His Terracotta Warriors describes his life and times and reflects the historical arguments over the real founder of China and one of the most important men in Chinese history.
Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Download or read book The Terracotta Army of the First Emperor of China written by William Lindesay and published by Odyssey Books & Maps. This book was released on 2007-12 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1974, near Xi'an in central China, villagers chanced upon what has become one of the world's most astonishing archaeological finds--an 8,000-man army in battle-ready formation, each warrior a life-size figure in pottery made over 2,200 years ago.
Download or read book Building Consumer Good Brands in China written by Judith Frey and published by diplom.de. This book was released on 2004-04-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Against the backdrop of the Western world s saturated and fatigued consumer goods markets, the evolving of China s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and consumer analyses, this author discusses in detail how companies can implement and adapt these elements and concepts to the requirements of the Chinese context. Promising options as well as possible challenges and risks are pointed out accordingly. Relevant examples from the current brand scene in China, such as Wall s, Lenovo, BMW, Haier, or Samsung, illustrate these recommendations and suggest creative starting points for further exploration. Major findings of this thesis are that Western brands need to maintain strong symbolic values, and that comprehensive brand building based on brand substance and personality may be the key for sustainable success. Particular focus is to be on durable, close brand-consumer relationships. A main challenge for Western brands will be the adaptation of brand communication to the local consumer requirements. Furthermore, this thesis supports the assumption that the Chinese market must be broken up into regional markets, and that the [...]
Download or read book China The Stealth Empire written by Edward Burman and published by The History Press. This book was released on 2008-06-08 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: China: The Stealth Empire asks why it is that China despite its size and once advanced culture and technology did not become a world power centuries ago? Burman traces the answer through Chinese innate sense of superiority which made foreign conquest and trade an irrelevance. This is about to change with the evolution of what is termed the Stealth Empire characterised by world dominance in the production of consumer goods, a growing share of world manufacturing and a strong sense of nationalism. The Chinese believe that they need to do nothing as they evolve by the middle of the century into the dominant world power. Burman's book opens a window onto this history and growing sense of national destiny. It will be essential reading for anyone wanting to understand what is going on in the Stealth Empire.
Download or read book International Brand Management of Chinese Companies written by Sandra Bell and published by Springer Science & Business Media. This book was released on 2008-03-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Download or read book The Rise of the Chinese Consumer written by Jonathan Garner and published by John Wiley & Sons. This book was released on 2005-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.
Download or read book Terracotta Army written by Jian Li and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This catalog accompanies the exhibition Terracotta Army: Legacy of the First Emperor of China, organized by the Virginia Museum of Fine Arts"--
Download or read book Under New Ownership written by Shahid Yusuf and published by World Bank Publications. This book was released on 2006 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although China's centrally planned economy is a little more than a shadow of its former self, the closely inter-linked reforms of the enterprise and banking sectors are still incomplete. The relative size of the state-owned enterprise sector has been much reduced, however, the sector remains the dominant borrower from the banking system and is responsible for the majority of bank non-performing assets. Thus in the interests of financial stability it is crucial to implement the remaining reform agenda. The accession to the WTO has also made it more urgent for China's most-dynamic state-owned en.
Download or read book Soldiers of the White Sun written by Philip S. Jowett and published by Schiffer Military. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese Nationalist Army was at war almost continuously from 1931 until 1949 fighting first against the invading Japanese Imperial Army until 1945. This was followed by a four year civil war in which the Nationalist Army fought the Chinese Communists until its final defeat in 1949. Millions of Chinese soldiers fought and died during this eighteen years of conflict and their sacrifice has been largely overshadowed by the events of the Second World War. This new book presents in a large number of period images the history of the Chinese Nationalist Army and its campaigns.
Download or read book Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo written by Wei Feng and published by Springer. This book was released on 2017-06-09 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Download or read book Brand New Art From China written by Barbara Pollack and published by Bloomsbury Publishing. This book was released on 2018-06-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and visionary generation of young Chinese artists are coming to prominence in the art world - just as China cements its place as the second largest art market on the planet. Building on the new frontiers opened up by the Chinese artists of the late 1980s and 1990s, artists such as Ai Wei Wei who came to the West and became household names, this new generation are provocative, exciting and bold. But what does it mean to be a Chinese artist today? And how can we better understand their work? Here, renowned critic Barbara Pollack presents the first book to tell the story of how these Chinese millennials, fast becoming global art superstars, negotiate their cultural heritage, and what this means for China's impact on the future of global culture. Many young Chinese artists have declared they are "not Chinese, but global" - this book investigates just what that means for China, the art market, and the world. Brand new Art from China is the first collection to showcase the dynamic new art coming from Chinese artists, and features full-colour photos and video stills throughout - with many works being published in book-form for the first time. Featuring an in-depth interview with Zhang Xiaogang, probably the most well-known artist in China itself, whose sombre portraits of Chinese families during the Cultural Revolution sell for as much as $12 million at auction, alongside unparalleled access to the tastemakers of today's art scene, Brand New Art from China is the essential guide to Chinese contemporary art today - its vision, values and aesthetics.
