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Book Brand Under Fire

    Book Details:
  • Author : Jeff Hunt
  • Publisher :
  • Release : 2018-02
  • ISBN : 9780999548400
  • Pages : pages

Download or read book Brand Under Fire written by Jeff Hunt and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Control Under Fire

Download or read book Control Under Fire written by M. Zachary Sherman and published by Capstone. This book was released on 2014-11-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and air superiority equals success in modern warfare. But even during the War in Afghanistan, satellite recon and smart bombs cannot replace soldiers on the ground. When a SEAL team SeaHawk helicopter goes down in the icy mountains of Kandahar, Lieutenant Lester Donovan must make a difficult decision: follow orders or go "off mission" and save his fellow soldiers. With Taliban terrorists at every turn, neither decision will be easy. He'll need his instincts and some high-tech weaponry to get off of the hillside and back to base alive!

Book Toyota Under Fire  Lessons for Turning Crisis into Opportunity

Download or read book Toyota Under Fire Lessons for Turning Crisis into Opportunity written by Jeffrey K. Liker and published by McGraw Hill Professional. This book was released on 2011-03-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive inside account of Toyota's greatest crisis—and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will channel the current challenges to push themselves to even more relentless continuous improvement." —Charles Baker, former Chief Engineer and Vice President for R&D, Honda of America "Toyota Under Fire is a superb book and should prove very helpful to American industry's understanding of the problems faced and how any company can prevent similar occurrences in the future." —Norman Bodek, author, founder of Productivity Press, and inductee in 2010 Industry Week Manufacturing Hall of Fame "As a former automotive supplier executive and student of Toyota, I was concerned to see the many negative reports and investigations into the quality and safety of its vehicles. Toyota Under Fire tells the story of how this great company is growing wiser and stronger by living its culture and values." —Michael Fisher, CEO, Cincinnati Children's Hospital Medical Center "Just as Toyota has put itself through excruciating soul-searching in order to understand what went wrong, so should we all take advantage of the opportunity for learning presented to us by Toyota's misfortune. In these pages, you will find that the actual circumstances were far more complex, nuanced, and uncertain than you saw reported in the news." —John Y. Shook, Chairman and CEO, Lean Enterprise Institute "The most comprehensive and detailed review to date of the circumstances that led to the crisis, and the events and contexts that caused it to escalate.” —Strategy & Business About the Book For decades, Toyota has been setting standards that are the envy—and goal—of organizations worldwide. Its legendary management principles and business philosophy, first documented by Jeffrey K. Liker in his influential book The Toyota Way, changed the business world's approach to operational excellence. Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009–2010. In both cases, the company was caught off guard—and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before. Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large: Crisis response must start by building a strong culture long before the crisis hits. Culture matters far more than decisions made by top executives. Investing in people, even in the depths of a recession, is the surest path to long-term profitability. Because it had founded its culture on such principles, Toyota didn’t need to amass an army of public relations, marketing, and legal experts to "put out the fire"; instead, it redoubled efforts to live up to its founding tenet, going "back to basics." Toyota began solving this crisis more than 70 years ago, when its organizational culture was first established. Apply the lessons of Toyota Under Fire to your company, and you'll meet any future management challenge calmly, responsibly, and effectively—the Toyota Way.

Book A Brand Plucked from the Fire

Download or read book A Brand Plucked from the Fire written by Julia A. J. Foote and published by . This book was released on 1879 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Tom Clancy Under Fire

    Book Details:
  • Author : Grant Blackwood
  • Publisher : Penguin
  • Release : 2015-06-16
  • ISBN : 0698404866
  • Pages : 401 pages

Download or read book Tom Clancy Under Fire written by Grant Blackwood and published by Penguin. This book was released on 2015-06-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Ryan Jr. stands alone against powerful enemies in this thrilling novel in Tom Clancy’s #1 New York Times bestselling series. On a mission in Tehran, Jack Ryan, Jr., meets his oldest friend, Seth Gregory. As they part, Seth slips Jack a key, along with a perplexing message. The next day Jack is summoned to an apartment where two men claim Seth has disappeared with funds for a vital intelligence operation. They say he’s turned and leave Jack with a warning: If you hear from Seth, call us. Do not get involved. Jack soon finds himself lost in a maze of intrigue, lies, and betrayal where no one is who they seem to be—not even Seth, who’s harboring a secret that harkens back to the Cold War. A secret that is driving him to the brink of treason....

Book Grace Under Fire

    Book Details:
  • Author : Julie Garwood
  • Publisher : Penguin
  • Release : 2022-07-19
  • ISBN : 0593546296
  • Pages : 449 pages

Download or read book Grace Under Fire written by Julie Garwood and published by Penguin. This book was released on 2022-07-19 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Buchanan will need every bit of his extensive skill set when he appoints himself as bodyguard to a woman determined not to need one in this thrilling new novel from #1 New York Times bestselling author Julie Garwood. Grace Isabel MacKenna has a hundred things to do today. Killing someone isn't one of them. It is supposed to be a quick visit to Boston for the Buchanan anniversary party, then on to Scotland to collect an inheritance. She checks into her hotel and then decides to go for a brisk walk. But after getting lost, she ends up with a wounded man stumbling into her arms—and his shooter coming after them both. When she fires back in self-defense, she doesn’t expect him to drop dead. After Isabel endures an interrogation by police, she is free to go, thanks to the Buchanans dispatching former Navy SEAL and now lawyer Michael Buchanan to assist her. Isabel knows she should be grateful for Michael’s help, but since she’s harbored an extreme dislike for him for years, gratitude is difficult to muster. Michael has appointed himself her de facto guardian, and she’s stuck with him despite their constant bickering and sizzling attraction. Even when Isabel goes to Scotland to claim her inheritance, Michael follows her—but he isn’t the only thing she can’t shake. Mysterious threats against Isabel surface, and before they can deal with their growing feelings for each other, Michael and Isabel must first survive.

Book Business Leadership Under Fire  Nine Steps to Rescue and Transform Organizations

Download or read book Business Leadership Under Fire Nine Steps to Rescue and Transform Organizations written by Pepyn Dinandt and published by Do Sustainability. This book was released on 2021-11-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disaster, disruption and change are recurring challenges in business. We are used to reading about the successful disruptors of established industries (Tesla, Amazon, Netflix, Uber, etc.), but what about the companies they disrupted? What ever happened to them? How did they cope? And more importantly, what are the secrets of making a business thrive again? "Business Leadership Under Fire: Nine Steps to Rescue and Transform Organizations" is the book every business leader needs. It will inspire readers with its thoughtful, practical and battle-hardened recipes for success. Pepyn Dinandt usually gets parachuted into an organization only after it realizes it is in real trouble. It is his job to assess and understand the situation that faces the business while also devising effective ways forward towards recovery and success. In "Business Leadership Under Fire" Dinandt draws on his own extensive business experience and, with the help of decorated army officer Colonel Richard Westley, marries this proven expertise with the leadership insights of military thinkers to develop an imaginative and practical nine-step plan for any leader who wishes not simply to survive but to inspire and thrive "under fire". Using lessons forged on the front lines of both the military and commercial worlds, Dinandt and Westley’s concise book is required reading for anyone in any organization that needs help in turbulent times.

Book Courage Under Fire

Download or read book Courage Under Fire written by Adam Miller and published by Capstone Classroom. This book was released on 2014-07-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides gripping accounts of Army, Navy, Air Force, and Marines servicemen and servicewomen who showed exceptional courage during combat"--

Book Under Fire

    Book Details:
  • Author : Scarlett Cole
  • Publisher : St. Martin's Paperbacks
  • Release : 2017-08
  • ISBN : 1250128447
  • Pages : 321 pages

Download or read book Under Fire written by Scarlett Cole and published by St. Martin's Paperbacks. This book was released on 2017-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass market debut from Scarlett Cole which blends the action of Navy SEALs with Scarlett's trademark emotion and romance.

Book Branded by Fire

    Book Details:
  • Author : Nalini Singh
  • Publisher : Penguin
  • Release : 2009-07-07
  • ISBN : 1101082062
  • Pages : 369 pages

Download or read book Branded by Fire written by Nalini Singh and published by Penguin. This book was released on 2009-07-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Nalini Singh allies two fierce changelings in this explosive Psy-Changeling novel. Though DarkRiver sentinel Mercy is feeling the pressure to mate, she resists savagely when Riley Kincaid, a lieutenant from the SnowDancer pack, seeks to possess her. The problem is not simply that he pushes her buttons; the problem is that he’s a wolf, she’s a cat, and they’re both used to being on top. But when a brilliant changeling researcher is kidnapped from DarkRiver territory in a seemingly senseless attack, Mercy and Riley must work together to track the young male—before his shadowy captors decide he’s no longer useful. Along the way, the two dominants may find that submitting to one another uncovers not just a deadly conspiracy, but a passion so raw, it’ll leave them both branded by fire…

Book Rose Under Fire

    Book Details:
  • Author : Elizabeth Wein
  • Publisher : Little, Brown Books for Young Readers
  • Release : 2013-09-10
  • ISBN : 1423198697
  • Pages : 377 pages

Download or read book Rose Under Fire written by Elizabeth Wein and published by Little, Brown Books for Young Readers. This book was released on 2013-09-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t miss Elizabeth Wein’s stunning new novel, Stateless While flying an Allied fighter plane from Paris to England, American ATA pilot and amateur poet, Rose Justice, is captured by the Nazis and sent to Ravensbrück, the notorious women's concentration camp. Trapped in horrific circumstances, Rose finds hope in the impossible through the loyalty, bravery, and friendship of her fellow prisoners. But will that be enough to endure the fate that’s in store for her? Elizabeth Wein, author of the critically-acclaimed and best-selling Code Name Verity, delivers another stunning WWII thriller. The unforgettable story of Rose Justice is forged from heart-wrenching courage, resolve, and the slim, bright chance of survival. Praise for Rose Under Fire * “Wein masterfully sets up a stark contrast between the innocent American teen’s view of an untarnished world and the realities of the Holocaust. [A]lthough the story’s action follows [Code Name Verity]’s, it has its own, equally incandescent integrity. Rich in detail, from the small kindnesses of fellow prisoners to harrowing scenes of escape and the Nazi Doctors’ Trial in Nuremburg, at the core of this novel is the resilience of human nature and the power of friendship and hope.” —Kirkus, starred review * “Wein excels at weaving research seamlessly into narrative and has crafted another indelible story about friendship borne out of unimaginable adversity.” —Publishers Weekly, starred review

Book Building a StoryBrand

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Book Under Fire

Download or read book Under Fire written by Oliver North and published by Post Hill Press. This book was released on 2018-06-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this candid book, Oliver North, the man who has been at the centre of the Iran-Contra controversy tells the story of his life. He reveals the inside story behind the headlines and stresses the importance of his family and his enduring faith, which have seen him through the toughest times.

Book City on Fire

    Book Details:
  • Author : Garth Risk Hallberg
  • Publisher : Vintage
  • Release : 2015-10-13
  • ISBN : 0385353782
  • Pages : 1109 pages

Download or read book City on Fire written by Garth Risk Hallberg and published by Vintage. This book was released on 2015-10-13 with total page 1109 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A mystery that reverberates through families, friendships, and the corridors of power in New York and "captures the city’s dangerous, magnetic allure" (The New York Times). • Streaming now on Apple TV+ “As close to a great American novel as this century has produced.” —Stephen King New York City, 1976. Meet Regan and William Hamilton-Sweeney, estranged heirs to one of the city’s great fortunes; Keith and Mercer, the men who, for better or worse, love them; Charlie and Samantha, two suburban teenagers seduced by downtown’s punk scene; an obsessive magazine reporter and his idealistic neighbor—and the detective trying to figure out what any of them have to do with a shooting in Central Park on New Year’s Eve. When the blackout of July 13, 1977, plunges this world into darkness, each of these lives will be changed forever. City on Fire is an unforgettable novel about love and betrayal and forgiveness, about art and truth and rock ’n’ roll: about what people need from each other in order to live—and about what makes the living worth doing in the first place.

Book Cop Under Fire

    Book Details:
  • Author : David Clarke Jr.
  • Publisher : Hachette UK
  • Release : 2017-02-28
  • ISBN : 1683970640
  • Pages : 272 pages

Download or read book Cop Under Fire written by David Clarke Jr. and published by Hachette UK. This book was released on 2017-02-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: America has become increasingly divided and polarized in recent years. With growing racial tension, animosity toward law enforcement professionals, government corruption, and disregard for the constitutional process, there seems to be no easy answer in sight. But Milwaukee County Sheriff David Clarke knows where we must begin: we must stop blaming others; look at our problems with open eyes; take ownership of our family, community, and country; and turn to God for solutions. Deeply rooted in Sheriff Clarke's personal life story, this book is not a dry recitation of what has gone wrong in America with regard to race. It's about the issues that deeply affect us today-both personally and politically-and how we can rise above our current troubles to once again be a truly great people in pursuit of liberty and justice for all.

Book Children Under Fire

    Book Details:
  • Author : John Woodrow Cox
  • Publisher : HarperCollins
  • Release : 2021-03-30
  • ISBN : 006288395X
  • Pages : 360 pages

Download or read book Children Under Fire written by John Woodrow Cox and published by HarperCollins. This book was released on 2021-03-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the PEN/John Kenneth Galbraith Award for Nonfiction * Winner of the Goddard Riverside Stephan Russo Book Prize for Social Justice Based on the acclaimed series—a finalist for the Pulitzer Prize—an intimate account of the devastating effects of gun violence on our nation’s children, and a call to action for a new way forward In 2017, seven-year-old Ava in South Carolina wrote a letter to Tyshaun, an eight-year-old boy from Washington, DC. She asked him to be her pen pal; Ava thought they could help each other. The kids had a tragic connection—both were traumatized by gun violence. Ava’s best friend had been killed in a campus shooting at her elementary school, and Tyshaun’s father had been shot to death outside of the boy’s elementary school. Ava’s and Tyshaun’s stories are extraordinary, but not unique. In the past decade, 15,000 children have been killed from gunfire, though that number does not account for the kids who weren’t shot and aren’t considered victims but have nevertheless been irreparably harmed by gun violence. In Children Under Fire, John Woodrow Cox investigates the effectiveness of gun safety reforms as well as efforts to manage children’s trauma in the wake of neighborhood shootings and campus massacres, from Columbine to Marjory Stoneman Douglas. Through deep reporting, Cox addresses how we can effect change now, and help children like Ava and Tyshaun. He explores their stories and more, including a couple in South Carolina whose eleven-year-old son shot himself, a Republican politician fighting for gun safety laws, and the charlatans infiltrating the school safety business. In a moment when the country is desperate to better understand and address gun violence, Children Under Fire offers a way to do just that, weaving wrenching personal stories into a critical call for the United States to embrace practical reforms that would save thousands of young lives. *A Newsweek Favorite Book of 2021 *An NPR 2021 "Books We Love" selection *A Washington Post Notable Work of Nonfiction *A Kirkus "2021's Best, Most Urgent Books of Current Affairs" selection

Book Brand Turnaround  How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Download or read book Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference written by Karen Post and published by McGraw Hill Professional. This book was released on 2011-12-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.