Download or read book Brand Singapore Second Edition Nation Branding After Lee Kuan Yew in a Divisive World written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-06-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Download or read book Brand Singapore written by Buck Song Koh and published by Marshall Cavendish International (Asia) Pte Limited. This book was released on 2017 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: �First independent book about Singapore's national brand�Balanced critique of what has had an impact on shaping the Singapore brand through history�What next? Nation branding in the post- LKY era�What will take for Singapore to reach SG100�Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy
Download or read book Curiocities Where Complex Cities Meet Curious Minds written by Chong Jin Chua and published by World Scientific. This book was released on 2022-08-17 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when complex cities meet curious minds? Starting with this simple question, Curiocities explores the work of 10 personalities whose careers have taken them places and introduced them to diverse peoples and practices.Whether through their work in fields like diplomacy, research and media or through their creative projects as novelists, travel writers and photographers, they show compellingly how sparks fly when complex cities meet curious minds.For all 10 individuals, it is their sense of curiosity and their willingness to embrace the complexities of peoples, places and practices that have helped them not only survive but thrive. All 10 have the added edge of recording their experiences in writing as, to quote renowned travel writer Pico Iyer, 'a way to wake oneself up and keep as alive as when one has just fallen in love'.
Download or read book Brand Singapore written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Download or read book Online Place Branding written by Phoenix Lam and published by Routledge. This book was released on 2020-12-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
Download or read book The Asian Turn in Foreign Investment written by Mahdev Mohan and published by Cambridge University Press. This book was released on 2021-08-26 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically discusses the increasing significance of Asian States in the field of international investment law and policy. Contains analyses of national investment law rule-making in Asia, contributions of Asian States on cutting-edge developments to the global community, and contemplates future possibilities for investor-State dispute settlement.
Download or read book Innovation and Capacity Building written by Demetris Vrontis and published by Springer. This book was released on 2018-09-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.
Download or read book Brand Singapore written by Buck Song Koh and published by Marshall Cavendish Editions. This book was released on 2020 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the "Passion Made Possible" country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial's revised perspectives on 700 years of ancient history. "A must-read for all policy-makers and business leaders. The secret of Singapore's success is precisely uncovered by Koh Buck Song." - Yasu Ota, Nikkei Asian Review, Japan
Download or read book From Poverty to Power written by Duncan Green and published by Oxfam. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.
Download or read book Lee Kuan Yew written by Fook Kwang Han and published by Marshall Cavendish International (Asia). This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lee Kuan Yew passed away on 23 March 2015 at the age of 92. This book, which was first published in 1998, tells the story of his life from when the Japanese occupied Singapore in 1941 until 1998 when he was Senior Minister. Based on 13 exclusive interviews held over 30 hours, this book chronicles the events, people and political fortunes that were to shape Lee's view of the world, as well as the path he set for the transformation of Singapore. It delves into the choices he made, the political turnings he took, the insights gained and lessons learnt, some of which were expounded to the authors for the first time, with wit, wisdom, candor and vivid recollection. Written by three leading journalists from The Straits Times.
Download or read book From Third World to First written by Lee Kuan Yew and published by Harper Collins. This book was released on 2000-10-03 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world's number one airline, best airport, and busiest port of trade, but also the world's fourth–highest per capita real income? The story of that transformation is told here by Singapore's charismatic, controversial founding father, Lee Kuan Yew. Rising from a legacy of divisive colonialism, the devastation of the Second World War, and general poverty and disorder following the withdrawal of foreign forces, Singapore now is hailed as a city of the future. This miraculous history is dramatically recounted by the man who not only lived through it all but who fearlessly forged ahead and brought about most of these changes. Delving deep into his own meticulous notes, as well as previously unpublished government papers and official records, Lee details the extraordinary efforts it took for an island city–state in Southeast Asia to survive at that time. Lee explains how he and his cabinet colleagues finished off the communist threat to the fledgling state's security and began the arduous process of nation building: forging basic infrastructural roads through a land that still consisted primarily of swamps, creating an army from a hitherto racially and ideologically divided population, stamping out the last vestiges of colonial–era corruption, providing mass public housing, and establishing a national airline and airport. In this illuminating account, Lee writes frankly about his trenchant approach to political opponents and his often unorthodox views on human rights, democracy, and inherited intelligence, aiming always "to be correct, not politically correct." Nothing in Singapore escaped his watchful eye: whether choosing shrubs for the greening of the country, restoring the romance of the historic Raffles Hotel, or openly, unabashedly persuading young men to marry women as well educated as themselves. Today's safe, tidy Singapore bears Lee's unmistakable stamp, for which he is unapologetic: "If this is a nanny state, I am proud to have fostered one." Though Lee's domestic canvas in Singapore was small, his vigor and talent assured him a larger place in world affairs. With inimitable style, he brings history to life with cogent analyses of some of the greatest strategic issues of recent times and reveals how, over the years, he navigated the shifting tides of relations among America, China, and Taiwan, acting as confidant, sounding board, and messenger for them. He also includes candid, sometimes acerbic pen portraits of his political peers, including the indomitable Margaret Thatcher and Ronald Reagan, the poetry–spouting Jiang Zemin, and ideologues George Bush and Deng Xiaoping. Lee also lifts the veil on his family life and writes tenderly of his wife and stalwart partner, Kwa Geok Choo, and of their pride in their three children –– particularly the eldest son, Hsien Loong, who is now Singapore's deputy prime minister. For more than three decades, Lee Kuan Yew has been praised and vilified in equal measure, and he has established himself as a force impossible to ignore in Asian and international politics. From Third World to First offers readers a compelling glimpse into this visionary's heart, soul, and mind.
Download or read book Vietnam written by Michael Lind and published by Simon and Schuster. This book was released on 2013-07-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Lind casts new light on one of the most contentious episodes in American history in this controversial bestseller. In this groundgreaking reinterpretation of America's most disatrous and controversial war, Michael Lind demolishes enduring myths and put the Vietnam War in its proper context—as part of the global conflict between the Soviet Union and the United States. Lind reveals the deep cultural divisions within the United States that made the Cold War consensus so fragile and explains how and why American public support for the war in Indochina declined. Even more stunning is his provacative argument that the United States failed in Vietnam because the military establishment did not adapt to the demands of what before 1968 had been largely a guerrilla war. In an era when the United States so often finds itself embroiled in prolonged and difficult conflicts, Lind offers a sobering cautionary tale to Ameicans of all political viewpoints.
Download or read book The Singapore Water Story written by Cecilia Tortajada and published by Routledge. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the journey of Singapore ́s development and the fundamental role that water has had in shaping it. What makes this case so unique is that the quest for self-sufficiency in terms of water availability in a fast-changing urban context has been crucial to the way development policies and agendas have been planned throughout the years.
Download or read book How Change Happens written by Duncan Green and published by Oxford University Press. This book was released on 2016 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "DLP, Developmental Leadership Program; Australian Aid; Oxfam."
Download or read book Identity in Crossroad Civilisations written by Erich Kolig and published by Amsterdam University Press. This book was released on 2009 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deze bundel gaat over de vorming van identiteit door het samenspel van etniciteit, nationalisme en de effecten van globalisering. De essays in Crossroad Civilisations: Ethnicity, Nationalism and Globalism in Asia maken de gelaagdheid en de complexiteit hiervan duidelijk.
Download or read book Leadership for a Fractured World written by Dean WIlliams and published by Berrett-Koehler Publishers. This book was released on 2015-02-16 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders today—whether in corporations or associations, nonprofits or nations—face massive, messy, multidimensional problems. No one person or group can possibly solve them—they require the broadest possible cooperation. But, says Harvard scholar Dean Williams, our leadership models are still essentially tribal: individuals with formal authority leading in the interest of their own group. In this deeply needed new book, he outlines an approach that enables leaders to transcend internal and external boundaries and help people to collaborate, even people over whom they technically have no power. Drawing on what he's learned from years of working in countries and organizations around the world, Williams shows leaders how to approach the delicate and creative work of boundary spanning, whether those boundaries are cultural, organizational, political, geographic, religious, or structural. Sometimes leaders themselves have to be the ones who cross the boundaries between groups. Other times, a leader's job is to build relational bridges between divided groups or even to completely break down the boundaries that block collaborative problem solving. By thinking about power and authority in a different way, leaders will become genuine change agents, able to heal wounds, resolve conflicts, and bring a fractured world together.
Download or read book The United States China and Taiwan written by Robert Blackwill and published by Council on Foreign Relations Press. This book was released on 2021-02-11 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taiwan "is becoming the most dangerous flash point in the world for a possible war that involves the United States, China, and probably other major powers," warn Robert D. Blackwill, Council on Foreign Relations (CFR) Henry A. Kissinger senior fellow for U.S. foreign policy, and Philip Zelikow, University of Virginia White Burkett Miller professor of history. In a new Council Special Report, The United States, China, and Taiwan: A Strategy to Prevent War, the authors argue that the United States should change and clarify its strategy to prevent war over Taiwan. "The U.S. strategic objective regarding Taiwan should be to preserve its political and economic autonomy, its dynamism as a free society, and U.S.-allied deterrence-without triggering a Chinese attack on Taiwan." "We do not think it is politically or militarily realistic to count on a U.S. military defeat of various kinds of Chinese assaults on Taiwan, uncoordinated with allies. Nor is it realistic to presume that, after such a frustrating clash, the United States would or should simply escalate to some sort of wide-scale war against China with comprehensive blockades or strikes against targets on the Chinese mainland." "If U.S. campaign plans postulate such unrealistic scenarios," the authors add, "they will likely be rejected by an American president and by the U.S. Congress." But, they observe, "the resulting U.S. paralysis would not be the result of presidential weakness or timidity. It might arise because the most powerful country in the world did not have credible options prepared for the most dangerous military crisis looming in front of it." Proposing "a realistic strategic objective for Taiwan, and the associated policy prescriptions, to sustain the political balance that has kept the peace for the last fifty years," the authors urge the Joe Biden administration to affirm that it is not trying to change Taiwan's status; work with its allies, especially Japan, to prepare new plans that could challenge Chinese military moves against Taiwan and help Taiwan defend itself, yet put the burden of widening a war on China; and visibly plan, beforehand, for the disruption and mobilization that could follow a wider war, but without assuming that such a war would or should escalate to the Chinese, Japanese, or American homelands. "The horrendous global consequences of a war between the United States and China, most likely over Taiwan, should preoccupy the Biden team, beginning with the president," the authors conclude.
