Download or read book Brand Singapore written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-08-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.
Download or read book Brand Singapore Second Edition Nation Branding After Lee Kuan Yew in a Divisive World written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2017-06-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise. Since the first publication of this book in 2011, Singapore has celebrated its golden jubilee of independence, undergone a watershed general election and the death of founding father Lee Kuan Yew, and seen its nation brand rise and fall amid the disruptions of an increasingly divisive world (Brexit, Trump, China, etc). This timely second edition explores the implications of all these factors on Singapore’s future.
Download or read book Brand Singapore 3rd Edition Nation Branding in a World Disrupted by Covid 19 written by Koh Buck Song and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-11-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan
Download or read book Internationalisation of Singapore F B Companies Critical Success Factors and Challenges written by Dr James Mok and published by Partridge Publishing Singapore. This book was released on 2023-04-02 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore F&B companies must venture beyond Singapore for greener pastures. Venturing overseas can be successful for many, while others have failed. The key questions are the following: 1. What are the critical success factors? 2. What are the struggles? 3. Is internationalisation the same process for all companies? 4. What capabilities and competencies must the company possess to succeed internationally? 5. What are the internationalisation strategies to be successful? The book is based on a multiple-case study of the internationalisation of thirty Singapore food service companies. These Singaporean companies were categorised in the stages of internationalisation as aspirants, actives, and achievers. To strengthen external validity and data triangulation, the study included eleven industry experts, termed as advisers, and seven international purchasers of the Singapore F&B brands called acquirers. _______________________________________________ James Mok has written a must-read book for any F&B business considering international franchising, in particular throughout Asia. The thirty cases studies were well chosen to illustrate the complexity, challenges and pitfalls Asian F&B businesses face when introducing a foreign foodservice concept to overseas markets. This book also serves as highly useful guide for Asia-based F&B businesses to compete successfully internationally (Dr Stephen Choo).
Download or read book Singapore written by Kenneth Paul Tan and published by Cambridge University Press. This book was released on 2018-09-30 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Singapore is simultaneously a small postcolonial multicultural nation state and a cosmopolitan global city. To manage fundamental contradictions, the state takes the lead in authoring the national narrative. This is partly an internal process of nation building, but it is also achieved through more commercially motivated and outward facing efforts at nation and city branding. Both sets of processes contribute to Singapore's capacity to influence foreign affairs, if only for national self-preservation. For a small state with resource limitations, this is mainly through the exercise of smart power, or the ability to strategically combine soft and hard power resources.
Download or read book The Straits Times Directory of Malaysia Singapore written by and published by . This book was released on 1970 with total page 1274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book One Hundred Years of Singapore written by Walter Makepeace and published by . This book was released on 1921 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Companies Handbook of the Stock Exchange of Singapore Ltd written by Stock Exchange of Singapore and published by . This book was released on 2001 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Straits Times Directory of Malaysia and Singapore written by and published by . This book was released on 1971 with total page 1374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Companies Handbook of the Stock Exchange of Singapore written by Stock Exchange of Singapore and published by . This book was released on 1999 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Directory Chronicle for China Japan Corea Indo China Straits Settlements Malay States Siam Netherlands India Borneo the Philippines c written by and published by . This book was released on 1899 with total page 1396 pages. Available in PDF, EPUB and Kindle. Book excerpt: With which are incorporated "The China directory" and "The Hongkong directory and Hong list for the Far East" ...
Download or read book The Directory and Chronicle for China Japan Corea Indo China Straits Settlements Malay States Siam Netherlands India Borneo the Philippines and Etc written by and published by . This book was released on 1902 with total page 1634 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Singapore and Straits Directory written by and published by . This book was released on 1896 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Directory of British Business in Singapore written by and published by . This book was released on 1999 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Sector Branding in Asia written by Paul Temporal and published by . This book was released on 2004 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Singapore Business written by and published by . This book was released on 1998 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Singapore Accountant written by and published by . This book was released on 2005 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
