Download or read book Brand Shastra written by Mainak Dhar and published by Penguin UK. This book was released on 2016-06-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.

Download or read book Brand Shastra Instability and Resilience written by Mainak Dhar and published by . This book was released on 2016-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Launch to Legacy A Comprehensive Guide to Entrepreneurial Success written by Vinay Rajagopal Iyer and published by Blue Rose Publishers. This book was released on 2024-03-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book You Too Can Be A Brand written by PKD Nambiar and published by Indus Scrolls Press. This book was released on 2022-11-17 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “You, Too, can be a Brand by PKD Nambiar is a useful guide to those seeking to create or strengthen a personal brand,” writes Shashi Tharoor. Written in a lucid and interesting way, the book treats the subject in an attractive manner bereft of jargon. A self-taught brand builder, Nambiar helps scores of corporates shape their strategies to emerge as formidable brands. His experience as an advertising professional has also sharpened his insights and understanding of the requirements of today’s consumer

Download or read book Guide for NIFT NID IIFT 2022 written by Aarif and published by Arihant Publications India limited. This book was released on 2021-06-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. This book is the ultimate guide for the fashion entrances 2. The guide is divided into 7 main sections 3. Complete theory has been synced with the syllabus 4. For section practice 2 Sections Tests are given in each 5. MCQs, Crack Sets and Previous Solved Papers for complete practice 6. Detailed Solutions of Solved paper 2021 & Crack Sets also have been provided. The best thing about fashion is that it ‘changes’. Miuccia Prada once said, “What you wear is how you represent yourself to the world. Fashion is instant language.” the top institutions like; NID, NIFT and IIFT conduct their own entrance exam to provide good and flourishing careers in the field of fashion. Get yourself prepared with “The Ultimate Guide for NIFT, NID, IIFT Entrance Examination 2022” that leads on the path of fashion and covering almost every institution entrance test syllabus. It carries complete study material that covers for both graduate and postgraduate entrance. Entire syllabus of the book has been categorized in 7 majors and sub categorized into chapters for complete learning. For good grasping of concepts, each chapter has been well explained & elaborated in a student friendly manner. At the end of every section 2 Section Tests are given for quick revision of subjects and ample number of MCQs are provided for complete practice. Last but not the least, well detailed Solved Paper of 2021& 3 Crack Sets are given to analyze the paper pattern. TOC NIFT Solved Paper (2021 – 2015), Numerical Ability, English Language and Comprehension, Reasoning and Logical Deduction, General Awareness, Case Studies and Caselets, Creative Ability, Group Discussion & Personal Interview, Crack Sets (1-3), Answer to Sections Test and Crack Sets (1-3)

Download or read book Guide for NIFT NID IIFT 2021 written by Arihant Experts and published by Arihant Publications India limited. This book was released on 2020-04-26 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: One certain thing in the fashion world is change. Fashion is a language which tells a story about the person who wears it. Katherine Hamnett, a Top British Fashion designer describes fashion as “Clothes create a wordless means of communication that we all understand”. Some of the top Institution like NIFT, NID and IIFT conduct their respective entrance exams to provide lucrative and flourishing careers in fashion designing. The Ultimate Guide for NIFT/ NID/ IIFT leads you to the path of fashion and its design, comprehensively covering all the syllabus of almost all the universities and Institutions which are offering the bachelors and masters courses in Fashion Designing. The book carries complete study material that covers both Undergraduate and Postgraduate entrance examinations. It has been divided into Seven Sections which are further divided into chapter as per the syllabi and exam pattern. The explanation of each section has well elaborated leave no stones untouched in a lucid manner. After each section 2 Sections Tests provided for the quick revision of the concepts, ample number of MCQs have been provided and for the complete practice 3 Practice Sets have been provided at the end of the book, Detailed Solved Paper 2020 have been provided to give hint to the level and types of questions they come in the exams.

Download or read book Green Initiatives for Business Sustainability and Value Creation written by Paul, Arun Kumar and published by IGI Global. This book was released on 2017-06-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has become an unavoidable topic in modern society. In order for sustainable development to be fully achieved, it must be integrated into the planning and measurement systems of business enterprises. Green Initiatives for Business Sustainability and Value Creation is an essential reference source including the most recent scholarly research on the development and application of green business models for contemporary organizations, with a focus on possible contexts and constructs of closed loop supply chain management. Featuring extensive coverage on topics such as consumption behavior, political economy, and structural modeling, this book is ideally designed for academicians, researchers, and professionals seeking current research on the importance of strategic green business practices.

Download or read book Numero Sutras written by Vastu Guru Abhishek Goel and published by Vastu Guru Abhishek Goel. This book was released on 2021-04-14 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Numero Sutras, Vastu Guru Abhishek Goel has revealed all the hidden secrets behind the magical power of Numbers for creating more Money, Good Health and Prosperity in Life. After reading this book, you will get answers to what is Numerology? How does it work? What is your Destiny Number, Supportive Number and Lucky Number? How to Find Universal Consciousness Number, SubConscious Number and How to Change your Name Spelling or Create a Powerful Brand name with the help of Numerology. Also, you will learn How to apply Vastu Remedies in your Home, Office or Factory based on your Lucky Number for More Money, Growth and Happiness? You will also be able to find your Lucky Gemstone with the help of Numerology.

Download or read book The Dharam shastra written by and published by . This book was released on 1979 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Art 2 Start written by Sandeep Mehndiratta and published by Notion Press. This book was released on 2021-05-14 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Challengers who wish to generate Ideas that sell & take them to the finishing line. They start with seeking an answer to: a. I want to start, but what, how, and where to start? b. I already have an idea, how can I build conviction and a business model? c. I am a professional in a job, can an entrepreneurial mindset help me? d. I am in the middle of my career, can I start something now? “Entrepreneur”, the word itself is so inspiring and captivating that we fall in love for being one. You are driven by a dream to do something transformational. The book reveals the path to get there through start-up Shastra, which has 15 sutras, and the key being: a. Idea generation: Ideas that sell b. Fishing the Niche c. Value proposition d. Designing differentiation e. Business Modelling, and more Every chapter moves like a story and ends with actionable takeaways. Even a professional in a job can do wonders if thinks with an entrepreneurial mindset. You can be an Entrepreneur WITHOUT leaving your job. The book includes: a. Start-up Shastra: 15 Sutras b. 100 trending start-ups in 10 categories c. Winning business models d. Innovative techniques e. Actionable takeaways f. Anecdotes & inspiring stories g. FREE E-book on 7 STEPS STARTUP SYSTEM h. FREE Workshop on OUT OF THE BOX THINKING

Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2009-10-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.

Download or read book Wi written by Bill Reed and published by Reed Independent. This book was released on 2020-01-03 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surely you remember Wi, a name especially chosen to fit our attention spans? The world-record kidnappee, nabbee, swipee, snatchee, hoisted so many times even he’s lost count? (How about those three times in five minutes effort? That takes rare raw talent, that does.) I mean, if it wasn’t for our Wi how many of these yabbers, yarns, shaggy dogs and yank-your-chain whoppers could I trot out for you? Even getting across one’s not easy when it’s always against the wind from people laughing in your face. No, really, without our Wi, where would all the odd-balls be, drowning their sorrows by ingesting the food in Dominic’s Eatery, swallowing whole mouthfuls without a thought for their own safety? Would any plate get the Wi wipe and come out miraculously unscathed from what had been just laid upon it? Without Wi, how many screwballs could have hired him to do all they’ve always wanted to do? God knows, and the Talls say ‘God knows’ because, if you take it that God made him in His own image, then maybe you’ve stumbled across the one time God spoke too soon. Okay, setting that aside, coming to you is a cast of Lankan characters – and you’d cast too -- and barf, and burp – if you had some of Dominic’s food inside you, let’s not kid ourselves. Not all of us have cast-iron guts and can absorb what could canonize you if you kept it down. And our Wi can’t help being White, either. Did he ever ask for the hoists he’s had to suffer, or complained about the lack of duty-of-care his kidnappers have shown him -- their kidnappee, after all? No. All he asked was a hideaway high above the stars so bright. At least he got that. And, though having to watchfully wait, at least he received the epiphs, too. With the epiphs, he could epiphicatedly dream, so I guess he had something going for him. And let’s not forget he’s Talls recorded as having said, ‘Just let me know if I’m breathing too much and I’ll stop’. Hey, what kidnappee or country like Australia gets a kidnappee so considerate? Is he a peach of a pooch, or what? ---------------------- Bill Reed is an Australian novelist, playwright and short-story writer with national awards for all three. He now lives in both Australia and Sri Lanka.

Download or read book Indigenous Indian Management written by Ashish Pandey and published by Springer Nature. This book was released on 2022-03-09 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects on the growing appetite for plurality in management knowledge that addresses the problems important to business and society. Over the last three decades, India’s rapid economic growth has helped to make it a leading economy of the world. The social and cultural setting of India is unique because of its diversity, large population, and social and economic stratification. India is a living culture of more than three thousand years that simultaneously embraces traditional and contemporary beliefs and practices. From world trade to climate change to democratization, India’s actions have a global impact. Reviewing management literature in the Indian context, this book attempts explaining and addressing the problems important to business and society. This book has three primary aims: to identify and describe the insights from traditional culture of India relevant to management, to report on the Indian institutional dynamics and its reflection on management and to present pedagogical initiatives that integrate the wisdom of Indian culture and tradition with contemporary management knowledge. In light of these objectives, this book will be relevant to management scholars, educators, and practitioners, particularly in the areas of organizational behavior, human resource management, strategic management, marketing, entrepreneurship, and international management.

Download or read book Panjab University Research Journal written by and published by . This book was released on 2010 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Book Publishing Record written by and published by . This book was released on 2003 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Fundamentals of Design Management written by Kathryn Best and published by Bloomsbury Publishing. This book was released on 2010-05-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by SAGE. This book was released on 2004-08-15 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need Shaastra`, which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the `Heed Shaastra`) and brand market share growth strategy (or `the Breed Shaastra`). Through a stepwise presentation of these concepts, Jagdeep Kapoor maps the entire journey of any brand from inception to success!/-//-/Simple and direct, 9 Brand Shaastras distils decades of brand building experience into an easy to read book which every marketing person must have. Numerous real life examples, combined with the author`s vast experience, will give the reader a strong grounding in the fundamentals of brand building.