Download or read book Brand Love is not Enough written by Max Blackston and published by Routledge. This book was released on 2018-03-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Download or read book When Love Is Not Enough written by Mary Ann Kirsch and published by . This book was released on 1999-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Love Is Not Enough written by Olumide Emmanuel and published by Xulon Press. This book was released on 2012 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olumide Emmanuel has done it again in his unusual, simple, practical and loaded approach to writing. In this unique book, written for the singles and couples, he brings a new revelation to the issue of love in relationship. What do you do when after you are married, you discovered a terrible secret about your partner? With this thought-provoking question, the author brings us into a world of reality to see that LOVE IS NOT ENOUGH. Olumide Oladapo Emmanuel is a man of multiple graces with influence across the religious and secular arena. He is a Bible Scholar, a Role Model, a Creative Thinker, a Motivational Speaker, a Business Man, Entrepreneur, Wealth Creation Agent, Leadership Developer, Counsellor and Resource Person; also a Church Planter, Consultant and Administrator. He is a best-selling author with over forty (40) books which have been celebrated both within and outside the shores of Nigeria. He is the General Overseer of Calvary Bible Church, Idimu-Lagos. He is the host of the "Wisdom for Singles" conference which was birthed February 14, 1999. Wisdom for Singles today is a household name in Nigeria and beyond, touching thousands of youths and singles. His daily and weekly media broadcast is a delight to millions. He sits on the board of numerous businesses and directly manages some of them which include Common Sense Ltd, a group of businesses; Parable Ventures Ltd. (PVL), Wealth Creation Network (WCN), Dynamites Forum International (DFI), an NGO and many others. He is the Setman over The Empowerment Assembly (TEA) and Executive Director, Success Business & Leadership School (SBLS). He is the Founder/President of Olumide Emmanuel Foundation (OEF), an NGO established with the aim of eradicating poverty and establishing legacy. He is married with children.
Download or read book Love Is Not Enough written by Jenny Lexhed and published by Skyhorse. This book was released on 2015-01-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Jenny Lexhed and her husband have their first child, Lucas, they are living the dream. They’re happily married, they’ve just bought a house, the company they built together from the ground up is starting to blossom. But with the arrival of their son, a feeling of anxiety slips into their life. What starts as a feeling becomes a conviction. Lucas is not like other children. Everything seems to indicate, and psychiatric evaluation concludes, that their son is severely autistic. Will he ever be able to communicate? Jenny vows to do whatever she can to help Lucas connect with his parents and others and live an independent life. Tossed between hope and despair, she begins a frantic effort to research the best among many competing therapies and find exactly the right treatment for her son. Her obsession takes her to the brink of exhaustion—and over, when she suffers a psychotic breakdown and must be committed to a psychiatric clinic. There begins another journey, to find her balance and recover her strong, healthy life, before she can begin again to fight for her son. Both brutally honest and deeply affecting, Love Is Not Enough is a page-turning memoir that offers insight into autism and what a parent goes through for her child.
Download or read book The psychological facets of consumer brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Love Is Not Enough written by Sonny Maton and published by Lulu.com. This book was released on 2007 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book When Love is not Enough written by Hannah Hawthorne and published by AuthorHouse. This book was released on 2010-03-30 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a story based on real life experience. Two women of very different backgrounds finally meet through adoption. Isabel, married but infertile, adopts Francesca's baby, Laura. Her wish is to provide the child with a happy,loving home and future, and to be fulfilled in motherhood herself. As the years go by, life generally and the path of adoption are far from smooth. Isabel cannot comprehend her daughter's anger and 'distancing' before, during and well after adolescence. Something deep within Laura is disturbing her, and creating this hostility. Nancy Newton Verrier's research into 'the primal wound' and separation trauma sheds light on the reasons for these problems in adopted children, hitherto unexplained. And what of Francesca? This is a book with a mission, particularly for those considering adoption.
Download or read book When Love Is Not Enough written by D. S. Brown and published by AuthorHouse. This book was released on 2016-03-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence Chelton loved hard, but at the same time it was all soft, deep, and lasting, filled with a belief that soul mates really do exist. He would do anything for the woman he loved. He was tender, caring, strong, and protective. He knew how to stand and be the man a good woman would truly wantor so he believed. When the woman he loved left him at the altar, he changed. He lost his belief in love. He lost his respect for women. He lost his ability to be decent, to be a good man. He no longer believed love was enough. He didnt know what was enough, what was life-fulfilling. However, after the altar, he felt it was only right to take advantage of as many women as possible in a depraved attempt to find the truth. To him, they deserved nothing but his contempt.
Download or read book Love Enough written by Dionne Brand and published by Vintage Canada. This book was released on 2015-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From our acclaimed poet and novelist: a gem of a novel that sizzles about love—between lovers, between friends, and for the places we live in—and pays homage to each moment of experience. Love lasted only one year but the time felt like several springs strung together. In Love Enough, the sharp beauty of Brand's writing draws us effortlessly into the intersecting stories of her characters caught in the middle of choices, apprehensions, fears. Each of the tales here—June's, Bedri's, Da'uud's, Lia's opens a different window on the city they all live in, mostly in parallel, but occasionally, delicately, touching and crossing one another. Each story radiates other stories. In these pages, the urban landscape cannot be untangled from the emotional one; they mingle, shift and cleave to one another. The young man Bedri experiences the terrible isolation brought about by an act of violence, while his father, Da'uud, casualty of a geopolitical conflict, driving a taxi, is witness to curious gestures of love and anger; Lia faces the sometimes unbridgeable chasms of family; and fierce June, ambivalent and passionate with her string of lovers, now in middle age discovers: "There is nothing universal or timeless about this love business. It is hard if you really want to do it right." Brand is our greatest observer—of actions, of emotions, of the little things that often go unnoticed but can mean the turn of a day. At once lucid and dream-like, Love Enough is a profoundly modern work that speaks to the most fundamental questions of how we live now.
Download or read book Town Between Two Rivers written by Doris J. Peery and published by Xulon Press. This book was released on 2008-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doris Peery has been writing this book for sixty years. Now she has collected all her writings into these intriguing stories and poems reflecting a lifetime of experiences. Her poetry and prose together make for inspirational reading as well as humorous takes on life. * Who is the better sister to be: the cute one or the beautiful one? * What if your husband tells you not to get religion? * What special place does a neighborhood store have in a community? * Would you put a Victory Bell in your church? Doris Peery was born and raised in Emporia, Kansas. After graduating from Ottawa University in Ottawa, Kansas, she taught in elementary schools in Kansas and Virginia. She and Ken, her husband of 55 years, have two sons, five grandchildren and two great grandsons. The Peerys live in Topeka, Kansas.
Download or read book Contemporary Brand Management written by Johny K. Johansson and published by SAGE Publications. This book was released on 2014-01-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Download or read book Brand Love written by Graham Brown and published by CreateSpace. This book was released on 2015-07-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: If customers LIKE your brand, be afraid. Be very afraid. In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist. What is Brand Love? There are 18,000,000 photos on Instagram tagged #starbucks. Not one is paid for by Starbucks. When Chinese mobile brand Xiaomi launched their new tablet, stock sold out in 2.7 seconds Monster Energy drinks has become the most successful energy drinks brand in the US, without a single dollar spent on advertising. LEGO continues to defy critics and analyst expectations selling billions of dollars of analog toys in the digital age. All these stories are made possible by Brand Love. Fans don't just "like" these brands, they love them. And the good news is that it's neither expensive or exclusive to cool cutting-edge brands. Brand Love is as achievable to all brands. Whether you're an airline or selling energy drinks, Brand Love is a guide to help you build a brand worth talking about. Written by an ex-telecoms CEO, the head of marketing for one of the world's fastest growing soda brands and a digital anthropologist, Brand Love is a journey that takes you around the world from the US to China in search of the brands both fans and industry analysts are talking about. What Questions does this Book Answer? What is Brand Love? Why do some brands have it while others are just "liked"? How can you replicate their success formula? Brand Love answers these 3 questions through case studies of brands doing it right; brands well-adapted to the digital age; brands that can build billion dollar market caps without significant sums spent on advertising; and brands that defy the expectations of both investors and their category by breaking all the rules. Brands Featured in this Book: Brands mentioned in this book: 7-11, Amazon, Apple, Best Buy, British Airways, Chipotle Mexican Grill, Converse, Cisco, Coke, Delta, Disney, Ford, GoPro, Kodak, LEGO, Mattel, McDonalds, Microsoft, Minecraft, Monster Energy Drinks, Nokia, Pepsi, Pure Digital, Red Bull, Samsung, Shake Shack, Skinny Mobile, Southwest Airlines, Starbucks, Wahoo's Fish Tacos, Xiaomi, Zappos.
Download or read book How to Fall in Love with Anyone written by Mandy Len Catron and published by Simon and Schuster. This book was released on 2017-06-27 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully written and well-researched cultural criticism as well as an honest memoir” (Los Angeles Review of Books) from the author of the popular New York Times essay, “To Fall in Love with Anyone, Do This,” explores the romantic myths we create and explains how they limit our ability to achieve and sustain intimacy. What really makes love last? Does love ever work the way we say it does in movies and books and Facebook posts? Or does obsessing over those love stories hurt our real-life relationships? When her parents divorced after a twenty-eight year marriage and her own ten-year relationship ended, those were the questions that Mandy Len Catron wanted to answer. In a series of candid, vulnerable, and wise essays that takes a closer look at what it means to love someone, be loved, and how we present our love to the world, “Catron melds science and emotion beautifully into a thoughtful and thought-provoking meditation” (Bookpage). She delves back to 1944, when her grandparents met in a coal mining town in Appalachia, to her own dating life as a professor in Vancouver. She uses biologists’ research into dopamine triggers to ask whether the need to love is an innate human drive. She uses literary theory to show why we prefer certain kinds of love stories. She urges us to question the unwritten scripts we follow in relationships and looks into where those scripts come from. And she tells the story of how she decided to test an experiment that she’d read about—where the goal was to create intimacy between strangers using a list of thirty-six questions—and ended up in the surreal situation of having millions of people following her brand-new relationship. “Perfect fodder for the romantic and the cynic in all of us” (Booklist), How to Fall in Love with Anyone flips the script on love. “Clear-eyed and full of heart, it is mandatory reading for anyone coping with—or curious about—the challenges of contemporary courtship” (The Toronto Star).
Download or read book The Lois Wilson Story written by William G Borchert and published by Simon and Schuster. This book was released on 2009-07-22 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Hallmark Hall of Fame special, "When Love is Not Enough: The Lois Wilson Story, " this is the biography of Al-Anon creator and wife of AA cofounder Bill W. Lois Wilson, the wife of Alcoholics Anonymous cofounder Bill W., knew better than anyone that families, friends, and loved ones of alcoholics are also affected and need informed support and advice. The Lois Wilson Story: When Love Is Not Enough is both a testament to Wilson's spirit and a guiding light for those whose lives parallel hers."Bill Borchert came into my life during our astounding screen collaboration in My Name is Bill W. What a joy to revisit this friendship in his new achievement, The Lois Wilson Story. Bill Borchert will always be a seminal part of my life and now millions of others will get to appreciate his selfless devotion to the woman who founded Al-Anon and her mesmerizing story. Bravo, my friend." Emmy A ward-winning actor (My Name is Bill W.) James Woods"Bill Borchert shares the intimate recollections of Lois Wilson in an authentic and powerful tale of helplessness, hope, and fulfillment. This view of Lois' life with Bill Wilson and the birth and nurturing of the Twelve Step movement is awesome and rewarding. It is a page-turning read and a tribute to Lois, cofounder of Al-Anon, and her passion to bring healing to everyone affected by the family disease of alcoholism." -Johnny Allen, President/CEO, The Johnson Institute"The story that would complement that of Bill W's had yet to be written. And now, William Borchert has done the job. Borchert begins his book with an easy-flowing, active tense, almost fictional style that keeps you riveted on Lois and her love story. It's well done. I'll be reading and utilizing for research the Borchert story for many years." Dick B. (a pseudonym) Writer, Historian, retired Attorney, Author of 25 published titles on the history and spiritual roots of A.A.
Download or read book When Hope is Not Enough Second Edition written by Bon Dobbs and published by Lulu.com. This book was released on 2015-08-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about living with, and loving, someone with Borderline Personality Disorder (abbreviated as BPD and also know as Emotional Regulation Disorder). The purpose of this book is to share effective tools and strategies to make your life easier in your relationship with this person."--Preface.
Download or read book Why Love is Not Enough written by Sol Gordon and published by Adams Media Corporation. This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular book has been revised throughout and expanded to include two powerful new chapters: "Intimacy: The new sexuality of the '90s", and "Is your relationship ready for marriage?" a self-test questionnaire. Lecture circuit tour.
Download or read book The World Is Not Enough written by Oliver Buckton and published by Rowman & Littlefield. This book was released on 2021-06-12 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of the flamboyant life of Ian Fleming and his most famous creation, James Bond. This new biography of Ian Fleming presents a fresh and illuminating portrayal of the iconic creator of James Bond. Oliver Buckton provides the first in-depth exploration of the entire process of Ian Fleming’s writing—from initial conception, through composition, to his involvement in the innovative publication methods of his books. He also investigates the vital impact of Fleming’s work in naval intelligence during World War Two on his later writings, especially the wartime operations he planned and executed and how they drove the plots of the James Bond novels. Buckton considers the vital role of wartime deception, disinformation, and propaganda in shaping Fleming’s later techniques and imaginative creations. Offering a radically new view of Fleming’s relationships with women, Buckton traces the role of strong, independent, and intelligent women such as Maud Russell, Phyllis Bottome, and his wife, Ann, on Fleming’s portrayal of female characters. The book concludes with a thorough analysis of the James Bond films from Eon productions, and their influence in promoting, while also distorting, the public’s recognition of Fleming’s writing.
