Download or read book Brand Like a Boss written by Olori Swank and published by . This book was released on 2019-10-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thinking Like a Boss written by Kate Crocco and published by Baker Books. This book was released on 2020-02-18 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 11 million female-owned businesses in the US today, more women than ever are taking the reins to create their own success. Maybe you feel the pull to start a business but deep down you're afraid that you don't have what it takes. Maybe you have a great idea but wonder if you're actually qualified to make it happen. Or maybe you want to expand your business, but you're worried about how it will affect your family. If that's you, it's time to start thinking like a boss. In this practical and encouraging book, Kate Crocco exposes the 12 limiting beliefs that are holding you back from your true potential, such as - I should have it all together and I don't - I'm not ready or qualified to start - I don't have enough time - It's already been done before - and more With plenty of inspiring true stories and actionable steps you can take--starting now--Thinking Like a Boss will help you turn your limiting beliefs into limitless opportunity.
Download or read book Trademark Like a Boss written by Radiance Harris and published by . This book was released on 2020-11-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Obsessed written by Emily Heyward and published by Penguin. This book was released on 2020-06-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Download or read book How to Be a Boss B tch written by Christine Quinn and published by Abrams. This book was released on 2022-05-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Let’s get one thing straight right up front: If you’re going to call me a bitch, I’m going to take it as a compliment.” Christine Quinn, the breakout star of Netflix’s hit Selling Sunset, shows women how to unapologetically own their power in business and relationships to live the life they want. Part prescriptive how-to, part manifesto, part tell-all, Christine Quinn’s How to Be a Boss Bitch candidly covers sex and money, fashion and fame, gossip and gratitude, confidence and consciousness. Quinn has been called everything from “the most-talked-about woman on TV” to “the villain 2020 needed,” and she isn’t shy about any of the qualities that got her the success she has today: tenacity, confidence, and fearlessness, all while dressed in full glam and designer. By sharing details of her journey from high school dropout to self made millionaire, reality TV star, and fashion and beauty entrepreneur, Quinn gives her readers the tools to define their own Boss Bitch style and manifest their own success—without being held back by society’s terms. From branding yourself with a signature style that reflects your unique strengths, to using your opponent’s poison as your power, to learning the basics of a successful negotiation, to getting fired—and being ecstatic about it, How to Be a Boss Bitch is a modern guide to living a bold, authentic life.
Download or read book Serve Like A Boss written by Donovan Garett and published by Donovan Garett Media Co.. This book was released on 2024-04-01 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling to keep your customers coming back? Finding it tough to stand out in a crowded market? Or maybe you feel like your team just isn't delivering the kind of service that turns one-time buyers into loyal advocates? If these challenges sound familiar, you're not alone. And more importantly, we’ve got the solution for you. Introducing 'Serve Like a Boss: Crush it in the Post-COVID Economy by Mastering the Lost Art of Customer Service,' the essential book written by Donovan Garett that addresses these exact pain points head-on and gives you the tools to transform your business. This book dives deep into the strategies and skills you need to elevate your customer service to new heights. Let's give you a sneak peek into the journey we'll take you on, chapter by chapter: Chapter 1: The Technology Paradox - tackles how the pandemic forever changed the game of customer service and what you must do to adapt and thrive in this new landscape. Chapter 2: Develop a Customer-Centric Mindset - reveals how to build a customer-centric culture that makes your business unforgettable and turns satisfied customers into raving fans. Chapter 3: View Profitability Through the Lens of Customer Service - walks you through mapping out your customer journey to find every opportunity to exceed their expectations and create lasting impressions. Chapter 4: Understand Your Ideal Customer - teaches you the art of empathy and how to connect with your customers on a deeper level to create experiences that resonate. Chapter 5: Leverage Buyer Personas and Customer Feedback - explains and dives into exactly how to use buyer personas and customer feedback, showing you how to refine your products and services to truly meet your audience's needs. Chapter 6: Why is Good Help So Hard to Find? - not surprisingly, answers the age-old question, 'Why is good help so hard to find?' and offers solutions to build a team that’s as committed to customer excellence as you are. Chapter 7: Train Your Customers to be Customer-Centric - focuses on the training approach and resources to give your team what they need to be customer-centric, teaching them the skills to not just meet but exceed customer expectations every single day. Chapter 8: Customer-Centric Leadership - explores how to lead your team with empathy and vision, creating a culture where customer satisfaction is at the core of every decision. Chapter 9: Manage Resistance and Create a Culture of Innovation - covers how to overcome your team’s resistance to change and building a culture of innovation that keeps your business adaptable, agile, and ahead of the curve. Finally, in Chapter 10: Build a Legacy of Customer-Centricity - we tie it all together by showing you how to build a lasting legacy of customer-centricity, ensuring your business grows and thrives in a way that makes it truly stand out in the post-COVID world. 'Serve Like a Boss' isn’t just another book—it’s your roadmap to overcoming the biggest challenges in customer service and turning them into opportunities for growth. It’s about creating unforgettable experiences that turn customers into loyal ambassadors for your brand. If you’re ready to crush it in the post-COVID economy and master the lost art of customer service, then this book is for you. Sit back, relax, and get ready to transform your business from the inside out. Table of Contents: SECTION 1: Understanding The Customer-Centric Business Model Chapter 1: The Technology Paradox Chapter 2: Develop a Customer-Centric Mindset Chapter 3: View Profitability Through the Lens of Customer Service Chapter 4: Understand Your Ideal Customer Chapter 5: Leverage Buyer Personas and Customer Feedback SECTION 2: Creating a Customer-Centric Culture Chapter 6: Why is Good Help So Hard To Find? Chapter 7: Train Your Employees to be Customer-Centric Chapter 8: Customer-Centric Leadership and Culture Chapter 9: Manage Resistance & Create a Culture of Innovation Chapter 10: Build a Legacy of Customer-Centricity TOPICS COVERED: Customer-Centric Business Model, Human Interaction, Personalized Experiences, Customer Service, Brand Reputation, Brand Advocacy, Ideal Customer, Buyer Personas, Customer Feedback, Customer-Centric Culture, Employee Training, Leadership Influence, Innovation, Resistance to Change, Long-Term Vision, Business Success, Legacy Building, Exceptional Customer Service, Competitive Marketplace, Entrepreneurship, Business Communication
Download or read book Like a Boss written by Anne Harper and published by Entangled: Amara. This book was released on 2021-04-19 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antonella “Nell” Bennett is having the worst day of her life. Long-term boyfriend broke up with her? Check. Drove through the pouring rain to a small roadside restaurant, only to be told all the tables were reserved for “Couples Night”? Check. Definitely no longer one half of a couple? Check. So maybe she got a little heated with the restaurant’s host, and maybe her voice carried a bit as she lamented—loudly—that she’s never anyone’s “plus-one.” At least an attractive stranger comes to her rescue, inviting her to be seated with him, and when it turns out to be one of the best nights she’s had in a while, even ending in an innocent kiss that becomes anything but? Check please. Fast forward a week, and Nell’s rant has gone viral. Sure, her tiny hometown of Arbor Bay is collectively buzzing over their latest Internet celebrity, but Nell’s no stranger to attention. Drama seems to follow her whether she likes it or not. But even she never expected to show up to work only to discover her brand-new boss is a very familiar face... Each book in the Accidentally Viral series is STANDALONE: * Fake It Till You Make It * Like a Boss
Download or read book Vlog Like a Boss written by Amy Schmittauer and published by . This book was released on 2017-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boss Bitch written by Nicole Lapin and published by Currency. This book was released on 2017-03-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their own lives and careers. You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t even need one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner Boss Bitch — your most confident, savvy, ambitious self—and own it. A Boss Bitch is the she-ro of her own story. She is someone who takes charge of herself and her future and embraces being a “boss” in all senses of the word: whether as the boss of her own life, a boss at work, or the literal boss of her own company (or all three). Whichever she chooses, being a Boss Bitch isn’t something to apologize for—it’s something to be proud of! We all have what it takes to be a boss bitch, says Lapin. The problem is: we don’t learn how to do it in school. Even if we study business, we’re not getting enough real-deal business education. Until now. Here, Lapin draws on raw and often hilariously real stories from her own career and experiences starting businesses—the good, the bad, and the ugly—to show what it means to be a "boss" in twelve easy steps. In her refreshingly honest and relatable style, she first shows how to embrace the boss-of-you mentality by seizing the power that comes from believing in yourself and expanding your personal skillset. Then she offers candid no-nonsense advice on how to kill it as the boss at work whether you have a high-up role or not. And finally, for those who want to take the plunge as an entrepreneur, she lays out the nuts and bolts of how to be the boss of your own business—from raising money and getting it off the ground to hiring a kickass staff and dealing office drama to turning a profit. Being a rock star in your career is something that should be worn as a badge of honor. Here Lapin shows how to crush it in our careers like like a Boss Bitch!
Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Download or read book Interview Like a Boss written by Hans Van Nas and published by Createspace Independent Publishing Platform. This book was released on 2016-07-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW! Interview Like A Boss® is the #1 trusted and recommended choice by some of America's top employers and schools. Your resume will kick-@ss, your answers will rock and your job offers will be exciting as hell. Whether you dropped out or graduated, you will soon master all aspects of interviewing & job hunting. Now for the first time, a book will make all the decisions for you. Just read what's inside, try out the lessons, and you'll be ready to go. Designed for those who are squeezed for time or need an epic turnaround, this exclusive edition is by far the #1 recommended choice-go ahead, take a peek inside! Every section is highly interactive, fun and, most of all, designed to give you enormous support, and that's why Interview Like A Boss® has earned international recognition for its award-winning lessons. Jam-packed full of immensely researched, specialized tools, Interview Like A Boss® spells out EXACTLY what to say and do at the application, interview and background check stage, including how to handle a criminal record (felonies or misdemeanors). Featuring never-before published information, you'll swing away at interviewing questions, discover hot job leads, negotiate like a pro and crush any obstacles in your way. Take a look at what actual readers are saying... "Insanely effective. Exposes the secret inner-workings of the hiring process." ~Vanessa D. "My life was exploding in slow motion with massive depression and anxiety before a friend handed me Hans's book...I couldn't put the book down until I was finished...it gets rid of the fear that's all being programmed into us." ~Jose Luis G. "Feels like I've been rescued!" ~Elizabeth M. "...as a felon, I was so afraid of rejection. I'm still in shock about the 2 job offers this week." ~Chris A. "If you can't find a job with this book, it's time to move to Europe..." ~Tyrell W.
Download or read book She Thinks Like a Boss written by Jemma L Roedel and published by . This book was released on 2021-06-04 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to become an effective woman in leadership -- even if you're shy, avoid conflict at all costs, or lack confidence. Are you tired of seeing men at work get promoted, be given better assignments, and enjoy pay raises even though you know your skills and results are just as good, if not better? Do you find it difficult to express yourself during work meetings without being hostile or apologetic? Perhaps you're tired of coming home feeling frustrated because you didn't speak up at the meeting, or maybe you feel as though, no matter what you try, people just walk all over you. You know that there must be another way. And you're right. But don't worry: help is at hand. In an incredibly male-dominated world, it's crucial -- now more than ever -- to develop the necessary skills to become an effective leader and start demanding what you deserve. Luckily, it's easier than you think. You don't have to buy into the self-help industry, which wastes your time, resources and energy on costly and often condescending life coaches and counselling sessions. All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills. If you're someone who: Is new into leadership Wants to know how to manage a team more effectively Finds it difficult to deal with employees Doesn't feel worthy of their leadership position (or doesn't know how to reach one) Lacks self-confidence Wants to know the secrets to improving communication then Jemma Roedel can help you. Many people don't understand that there's a lot more to being a leader than just managing people. The first step to thinking like a boss is having the insight and understanding that pioneering successful women have -- and using it to take constructive action. In She Thinks Like a Boss, here's just a fraction of what you will discover: What successful women in leadership are doing -- and how you can copy them What 'imposter syndrome' is, and how to FINALLY defeat it Essential strategies for overcoming the fears that are holding you back Why having a great team is the foundation to every business success (and how to build yours) A blueprint for optimizing your team and the outstanding results it can produce The 4-step communication model for setting strong boundaries The rules of negotiation -- and how to use them to get what you deserve And much more. Even if you feel uncomfortable or scared to face the issues that being a great leader brings, the key is to dive straight in. In She Thinks Like a Boss, you will be given specific and practical techniques to help you gradually overcome the problems you're facing. You're on a personal journey, but there are key steps you can take to set you on the path to live the life you dream of and be an inspiration to other women in business. Become an inspirational female leader today: scroll up, and buy now!
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Download or read book Think Like a Boss written by Alexandra Bernard-Simmons and published by Bookbaby. This book was released on 2016-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dreams don't work unless you do! Think Like a Boss is for the aspiring entrepreneur in all of us that want to live happy, fulfilling, and successful lives. Information is today's competitive edge, and Think Like a Boss is a comprehensive guide that will lead you straight through your entrepreneurial journey towards the road of success! Alexandra's 31 tips walk through all aspects of your business with a touch of wisdom to apply to your life. This book is the key to unlocking you're ideal extraordinary life. Its time to make your dream a reality!
Download or read book She Thinks Like a Boss Leadership written by Jemma Roedel and published by . This book was released on 2021-05-18 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to become an effective woman in leadership -- even if you're shy, avoid conflict at all costs, or lack confidence. Are you tired of seeing men at work get promoted, be given better assignments, and enjoy pay raises even though you know your skills and results are just as good, if not better? Do you find it difficult to express yourself during work meetings without being hostile or apologetic? Perhaps you're tired of coming home feeling frustrated because you didn't speak up at the meeting, or maybe you feel as though, no matter what you try, people just walk all over you. You know that there must be another way. And you're right. But don't worry: help is at hand. In an incredibly male-dominated world, it's crucial -- now more than ever -- to develop the necessary skills to become an effective leader and start demanding what you deserve. Luckily, it's easier than you think. You don't have to buy into the self-help industry, which wastes your time, resources and energy on costly and often condescending life coaches and counselling sessions. All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills. If you're someone who: Is new into leadership Wants to know how to manage a team more effectively Finds it difficult to deal with employees Doesn't feel worthy of their leadership position (or doesn't know how to reach one) Lacks self-confidence Wants to know the secrets to improving communication then Ava Clarke can help you. Many people don't understand that there's a lot more to being a leader than just managing people. The first step to thinking like a boss is having the insight and understanding that pioneering successful women have -- and using it to take constructive action. In She Thinks Like a Boss, here's just a fraction of what you will discover: What successful women in leadership are doing -- and how you can copy them What 'imposter syndrome' is, and how to FINALLY defeat it Essential strategies for overcoming the fears that are holding you back Why having a great team is the foundation to every business success (and how to build yours) A blueprint for optimizing your team and the outstanding results it can produce The 4-step communication model for setting strong boundaries The rules of negotiation -- and how to use them to get what you deserve And much more. Even if you feel uncomfortable or scared to face the issues that being a great leader brings, the key is to dive straight in. In She Thinks Like a Boss, you will be given specific and practical techniques to help you gradually overcome the problems you're facing. You're on a personal journey, but there are key steps you can take to set you on the path to live the life you dream of and be an inspiration to other women in business. Become an inspirational female leader today: scroll up, and click the "Add to Cart" button right now.
