Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

Download or read book Brand Yourself written by David Andrusia and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to - Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test - Determine the needs of your target market - Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else." - Tailor your P.B.S. to the requirements of a specific job, industry, or client - Incorporate your brand in your resume, during job interviews, and in cultivating new employers or clients - Broadcast your brand--and receive the visibility to put you on top!

Download or read book Make a Name for Yourself written by Robin Fisher Roffer and published by Currency. This book was released on 2002-01-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Download or read book Build Your Personal Brand written by Rachel Gogos and published by Independently Published. This book was released on 2018-12-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.

Download or read book Build Your Own Brand written by Robin Landa and published by Simon and Schuster. This book was released on 2013-08-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Download or read book Brand You Reinvent Yourself Redefine Your Future A 5 Step Guide to Building Your Personal Brand written by Hume Johnson and published by Independently Published. This book was released on 2018-09-21 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are you and what do you bring to the table? In a fiercely competitive job market, the ability to define your core strengths, passions and talents and leverage these assets to your advantage is the key to reaching your career goals and achieving professional success. The most effective and potent way to do this is to discover your personal brand. Brand YOU!: Reinvent Yourself, Redefine Your Future is your blueprint for building your personal brand. In Brand YOU!, Hume Johnson offers you a 5-step guide to help you: - define the key variables that shape your image - discover your unique value - create a compelling personal brand and, - communicate your brand offline and online with confidence, clarity and credibility. With engaging discussions and practical exercises and guidelines, Brand YOU! gives you the tools to reimagine your professional identity, position yourself as an expert in your field and build a career that is based on your skills and unique talents, and where you show up as your authentic self.

Download or read book Personal Branding written by Matt Golden and published by . This book was released on 2019-08-26 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!

Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2010-12-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

Download or read book Being You written by Maggie Eyre and published by Exisle Publishing. This book was released on 2019-05-24 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that’s easy to say, it’s much harder to actually do. Written by Maggie Eyre, an internationally recognized expert in personal presence and leadership motivation, Being You will teach you everything you need to know about personal branding. Whether you are the leader of an organization or team, engaged in creative work, searching for a new career, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book provides you with a complete toolkit to developing a confident personal brand – both face-to-face and online. Illustrated with stories and case studies from some of the world’s biggest personal brands, Being You is practical, authoritative and inspirational. It’s your definitive guide to personal branding in the 21st century.

Download or read book You Are The Brand written by Mike Kim and published by Morgan James Publishing. This book was released on 2021-06-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

Download or read book Personal Brand Planning for Life written by Robert M. Donnelly and published by . This book was released on 2022-06-16 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Brand Planning for Life is not the typical book on how to find your brand. It is the recipe book for building a better career and life by using your brand. Personal Brand Planning is the first book to walk you step-by-step through a well-defined process of defining, managing, marketing and monetizing your brand. The book spends very little time telling you how important branding is and dives right into showing you how to assess your brand. Then, the authors take you on a marketing journey to build your strategy on and off line from the perspective of the job seeker and an entrepreneur. The book ends with lessons on monetizing your brand and expanding it into new marketplaces. Personal Brand Planning for Life provides the ultimate method for branding, which was created by a 20 year professor of entrepreneurship and a career coach for high achievers.

Download or read book Self Marketing Power written by Jeff Beals and published by Keynote Publishing LLC. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories

Download or read book Book Yourself Solid Illustrated written by Michael Port and published by John Wiley & Sons. This book was released on 2013-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book Launch Yourself written by Melissa Byers and published by Boot Camp Digital Publishing. This book was released on 2019-03-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your personal brand exists - whether you like it or not. Today, smart business professionals are taking control and deliberately crafting a compelling and authentic personal brand that gets results. This book will show you how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. This proven method will show you how to define a strong personal brand based on your strengths and objectives, how to design it so that it breaks through the noise, and is memorable, authentic, distinctive and credible, and finally, you'll learn how to deliver your personal brand in a consistent and compelling way online and in-person. Here you'll get the exact steps and framework you need to bring your personal brand to life in a powerful way that pays dividends throughout your career. Define - create a personal brand statement. Design - build your personal brand pyramid. Deliver - develop your action plan to amplify and attract." -- Page 4 of cover.