Download or read book Brand It Like Beckham written by Andy Milligan and published by Cavendish Square Publishing. This book was released on 2011-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story behind David Beckham's commercial success

Download or read book Bend It Like Beckham written by Narinder Dhami and published by Hodder Children's Books. This book was released on 2011-11-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're 18, love football and can bend a ball like Beckham, the world must be your oyster, right? Wrong. If you're Jess - 18, Indian and a girl - forget it. Jess just wants to play football but her wedding-obsessed parents have other ideas so she hides it from them. But when Jess and her friend Jules join a ladies team and get spotted by a talent scout, it all kicks off ... The Bend it Like Beckham movie was a box-office hit, starring Parminder Nagra, Keira Knightley and Jonathan Rhys Meyers. Bend it Like Beckham was also transformed into a musical in London's West End.

Download or read book That Extra Half an Inch written by Victoria Beckham and published by Harper Collins. This book was released on 2007-11-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I've always been a girls' girl. And I know from experience that making the very best of yourself is something any woman can do. I was never the six-foot-tall pin-up. I've always been the girl-next-door who got lucky. I've come a long way in the last ten years, but this book isn't my attempt to tell you what or what not to do. It's just to share some of what I've learned.' In That Extra Half an Inch, a tongue-in-cheek reference to her love of high heels, Beckham shares her tips for finding your own style including: Learning how to dress for special occasions Shopping for everyday wear and where to look for it Accessories: defining the looks that work best for you Helpful hints for the holidays Making the most of your wardrobe How to feel confident and look great every time you leave the house That Extra Half an Inch is a beautiful, nothing-but-the truth, easy-to-use book on fashion, beauty and style. Victoria shares her personal style secrets so whether you're getting ready for work, a night out on the town or even doing the school run, you too can feel confident and look great every time you step out of the front door.

Download or read book Money Games written by David M Carter and published by Stanford University Press. This book was released on 2010-11-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner

Download or read book Brand You written by John Purkiss and published by Pearson UK. This book was released on 2014-02-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info

Download or read book Posh Becks written by Andrew Morton and published by Simon and Schuster. This book was released on 2007-07-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHE IS A FASHION ICON WITH A LUST FOR FAME. HE IS POSSIBLY THE MOST FAMOUS ATHLETE ON THE PLANET. Together they are one of the most loved -- and hated -- pairs on Earth. This sensational, highly addictive biography delves beneath the Beckhams' glossy, glamorous facade to expose the real Posh and Becks behind the headlines and the hype. Celebrity biographer Andrew Morton, hailed for his insightful, in-depth coverage of luminaries such as Princess Diana and Madonna, explores in detail how David and Victoria Beckham followed their passions -- football and fame -- to become two of the most recognizable people in the world. From their individual childhood stories of relentlessly pursuing their dreams to achieving fame together on an international level, Posh and Becks have earned their unofficial titles as the "King and Queen of Popular Culture," and they never disappoint their fans -- or the tabloids -- when it comes to making news. Their whirlwind courtship, "royal" wedding, alleged affairs, and family struggles have been lived out under the glare of flashbulbs, which they seem to simultaneously court and shun as they attempt to balance their personal lives with their public personas. With up-to-date coverage and commentary on all things Beckham, including David's disappointing stint at Real Madrid and the family's relocation to Los Angeles, Posh & Becks lays bare the truth behind the tabloids on this fascinating couple.

Download or read book Bold written by Shaun Smith and published by Kogan Page Publishers. This book was released on 2011-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

Download or read book Get Over Yourself written by Jennifer Beckham and published by Destiny Image Publishers. This book was released on 2011-04-19 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Over Yourself! Jennifer Beckham Chosen to play the coveted role of “Disney Princess,” author Jennifer Beckham knew she would find the acceptance and love she had been searching for all her life waiting there on top of that float, inside that magical carriage. Boy was she wrong! God wanted her to address a crippling tendency shared by many women—to get so stuck in the pain, the misery, and the heartaches of life that they never fully move on and into the purposes of God. In Get Over Yourself, seven practical principles serve as your roadmap to get over your “self-issues” and into a life free from shame, regret, anger, and insecurity. You can: • Get over the fickle feelings that hinder your faith. • Get over insecurity and self-doubt that steals your freedom. • Get over guilt, regret, and shame that plagues your life. • Get over the lingering pain of your past that keeps you hurting. • Get over negative belief systems that influence destructive behavior. • Get over debilitating thoughts that rule your life and wreck your day. • Get over your lack of fulfillment and find purpose. It’s time to turn your pain into purpose, misery into ministry, and heartache into heartbeat.

Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Download or read book Balancing Cultures written by Jerry Takigawa and published by . This book was released on 2021-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Balancing Cultures" is a personal narrative project that reflects the institutional racism and xenophobia endemic in America today. The discovery of old family photographs compelled me to express the impact on my family that resulted from their incarceration in WWII American concentration camps. The stories contained in this narrative humanize the historical record. If silence sanctions, communication is resistance. I am giving voice to the story my family kept hidden. The process of researching and creating these images greatly informed my understanding of what happened in the past--and of human rights abuses today.These images are a reminder of injustices that result from hysteria, racism, and economic exploitation. As a third generation Japanese American born after the camps, I was spared bitterness by the gift of my family's silence about these injustices. But their silence betrayed the gravity of the legacy I inherited. For the first time I felt the shame, anger, and fear they experienced. The title, "Balancing Cultures," derives from my personal struggle to reconcile Japanese and American cultural attributes. Growing up, I was admonished to "be American"--concurrently, Japanese values were instilled. This project seeks to balance this contradiction.Decades have passed since Executive Order 9066 was enacted. Many Americans are only now learning of this tragedy. There is no scientific basis for race; race and racism are social constructs. "Balancing Cultures" recalls a dark chapter in American history--censored in part by the Japanese precept of "gaman" (enduring the seemingly unbearable with patience and dignity) and the fear that if their voices were too loud, it might happen again. I raise my voice today because it is happening again.

Download or read book Sometimes I Lie written by Alice Feeney and published by Flatiron Books. This book was released on 2018-03-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALICE FEENEYS NEW YORK TIMES AND INTERNATIONAL BESTSELLER “Boldly plotted, tightly knotted—a provocative true-or-false thriller that deepens and darkens to its ink-black finale. Marvelous.” —AJ Finn, author of The Woman in the Window My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?

Download or read book David Beckham My Side written by David Beckham and published by HarperCollins UK. This book was released on 2010-04-22 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Beckham is one of the world's foremost media icons, his popularity transcending sport and cultural divides. This is his own in-depth account of his career to date, for Manchester United and England, and of his childhood, family and personal life.

Download or read book Myths of Branding written by Simon Bailey and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Download or read book From Plastic to Soccer Ball written by Robin Nelson and published by Lerner Publications ™. This book was released on 2017-08-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a sheet of plastic become a soccer ball? Follow each step in the process—from strengthening the plastic to boxing up a brand new ball—in this fascinating book!

Download or read book The Metrosexual written by David Coad and published by State University of New York Press. This book was released on 2014-02-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the cultural significance of the metrosexual in sports.

Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.

Download or read book See Feel Think Do written by Andy Milligan and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.