Download or read book Brand Intervention written by David Brier and published by . This book was released on 2017-11-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Download or read book Brand Aid written by Lisa Ann Richey and published by U of Minnesota Press. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical account of the rise of celebrity-driven “compassionate consumption.”
Download or read book Pyramid Response to Intervention written by Austin Buffum and published by Solution Tree Press. This book was released on 2009-12-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible language and compelling stories illustrate how RTI is most effective when built on the Professional Learning Communities at WorkTM process. Written by award-winning educators from successful PLC schools, this book demonstrates how to create three tiers of interventions—from basic to intensive—to address student learning gaps. You will understand what a successful program looks like, and the many reproducible forms and activities will help your team understand how to make RTI work in your school.
Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.
Download or read book Building Models for Marketing Decisions written by P. S. H. Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
Download or read book Leadership Action and Intervention in Health Business Education and Technology written by Burrell, Darrell Norman and published by IGI Global. This book was released on 2024-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling adrift in a sea of disparate information. As disciplines become increasingly intertwined, navigating the nexus of these fields poses a significant obstacle for academic scholars seeking comprehensive understanding and innovative solutions. A cohesive resource that effectively bridges these divides is necessary to progress and hampers efforts to address pressing issues such as healthcare disparities, ethical dilemmas in technology, and social justice concerns. Leadership Action and Intervention in Health, Business, Education, and Technology is a meticulously crafted guide thorugh the murky waters of interdisciplinary study, offering a comprehensive exploration of the critical intersections between healthcare, social sciences, and technology. This book empowers academic scholars to transcend disciplinary boundaries, foster collaboration, and drive meaningful change in an increasingly interconnected world.
Download or read book Oxford Papers written by C. Terry Warner and published by . This book was released on 2013-09-20 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Educated in philosophy at Yale, Dr. C. Terry Warner has devoted a lifetime to the study of self-deception. In a steady stream of lectures, papers, and seminars over nearly three decades, Dr. Warner has presented the results of his academic inquiry into the foundations of human behavior to both scholarly and non-scholarly audiences. The papers that make up this collection, among others, were all prepared as part of Warner's work at Oxford--either presented in lectures there, prepared for presentation or publication there, or prepared in response to colleagues there--and have been assembled for the use of the serious student of Arbinger's rich and robust philosophical underpinnings"--
Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Download or read book Inference and Intervention written by Michael D. Ryall and published by Routledge. This book was released on 2013-08-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryall and Bramson's Inference and Intervention is the first textbook on causal modeling with Bayesian networks for business applications. In a world of resource scarcity, a decision about which business elements to control or change – as the authors put it, a managerial intervention – must precede any decision on how to control or change them, and understanding causality is crucial to making effective interventions. The authors cover the full spectrum of causal modeling techniques useful for the managerial role, whether for intervention, situational assessment, strategic decision-making, or forecasting. From the basic concepts and nomenclature of causal modeling to decision tree analysis, qualitative methods, and quantitative modeling tools, this book offers a toolbox for MBA students and business professionals to make successful decisions in a managerial setting.
Download or read book Creating Powerful Brands in Consumer Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Download or read book Segmentation in Social Marketing written by Timo Dietrich and published by Springer. This book was released on 2016-10-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Download or read book Seven Essentials for Family Professional Partnerships in Early Intervention written by Bonnie Keilty and published by Teachers College Press. This book was released on 2017-03-31 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family–professional partnerships are essential to early intervention practice (birth–age 3). However, building and sustaining these partnerships is complex work. This book is about digging deeper and looking closer at what it takes to have successful relationships with each and every family. The authors explore seven partnership concepts, brought to life through the words and perspectives of families and professionals themselves. New and veteran professionals can use the lessons learned from these accounts to more effectively work with families. Each chapter ends with Questions for Daily Reflection to help early intervention professionals continue to develop their practice. The final chapter describes themes that result from and span the seven concepts as well as the systems needed to support successful family–professional partnerships. Book Features: Provides a set of concrete practices for partnering with families. Presents authentic voices of families and professionals in action. Promotes enhanced reflection as readers apply the lessons learned to their work. Recognizes and highlights the individual nature of each family–professional partnership. Includes tools to help plan, implement, and evaluate the use of the practices described.
Download or read book Interventions for All written by Yvette Zgonc and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you find yourself asking: How am I supposed to put assessment, differentiated instruction, and multi-tiered instruction into practice? In this book author Yvette Zgonc gives you a wealth of phonological awareness activities directly tied into the three-tiered model of RTI. At your fingertips you'll find activities for use with the whole class, for small groups not making adequate progress, and for individual students who need the most intensive and explicit instruction. Informed by research on how the brain learns best, these songs, poems, games, and activities will keep students engaged, involved, and having fun because that's when learning is sustained. So whether they're pretending to be superheroes, surgical assistants, baseball pitchers, or just lowly worms, get ready to see your students actually enjoy strengthening their phonological awareness skills. This jam-packed collection will help you to: Engage students with easy-to-do activities that take little or no prep-time; Tailor your instruction to students' individual needs; Assess students' phonological awareness skills (with tests in English & Spanish); Monitor & track student progress, and Integrate works of children's literature into skills-based activities. Whether or not you are following the three-tiered RTI model, this volume will help you to effectively teach and keep track of your students. And that brings you one step closer to the ultimate goal--success for all children.
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Intervention Research written by Edwin J Thomas and published by Routledge. This book was released on 2013-04-03 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary book presents a comprehensive conceptual and methodological treatment of intervention research, a developing area of empirical inquiry that aims to make research more directly relevant and applicable to practice. Intervention Research contains original chapters by the most highly regarded scholars in the field. These experts explain how to distinguish intervention research from other modalities, demonstrate a new model of research for the design and development of interventions, and provide guidelines for conducting intervention research in practice with individuals, families, and community organizations. Providing useful observations and a wealth of ideas, authors offer conceptual schemes, results from recent design and development studies, and strategies and methodologies to help professionals make their research more usable and meaningful. Chapters cover such important topics as the acquisition of relevant knowledge, meta-analysis in intervention research, methods and issues in designing and developing interventions, and field testing and evaluating innovative practice interventions. The book depicts intervention research through case illustrations and promotes the use of new technologies for developing innovative practice methods. Intervention Research focuses on Intervention Design and Development--the part of intervention research involving the creation of reliable, practical tools of social intervention in user-ready form. It sets forth systematic procedures for designing, testing, evaluating, and refining needed social technology and for disseminating proven techniques and programs to professionals in the community.Intervention Research has a base in social work, but is highly interdisciplinary. Authors contributing to this text come from a variety of fields, including psychology, sociology, education, information science, and communications. Professors and educators working in schools of public health, education, urban planning, nursing, and public administration, or teaching courses in psychology, sociology, or upper-level social work, will find this book full of comprehensive and practical information that is advantageous for their work.
Download or read book Brand Awareness written by and published by BoD – Books on Demand. This book was released on 2024-07-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today’s competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand’s impact and relevance in an ever-evolving digital age.
Download or read book Talking with Students in Conflict written by Nicholas James Long and published by Pro-Ed. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking with Students in Conflict: Life Space Crisis Intervention-Third Edition offers professionals and parents a brain-based, trauma-informed, relationship-building set of skills to turn problem situations into learning opportunities for young people who exhibit challenging behaviors in schools, communities, and in the home. This book offers a six-stage verbal framework to de-escalate youth crisis situations, foster self-awareness and insight in young people, improve their social-emotional skills, and bring about long-term behavioral change. The result is stronger adult-child connections, better emotional regulation, improved peer relationships, lower suspension rates, and fewer juvenile justice system referrals.LSCI skills are important because they enable any caring adult to step into a young person's life space-the heat of a stressful moment-and intervene effectively. The six-stage LSCI process helps adults de-escalate the emotional intensity of a crisis, gain an understanding of the conflict from the young person's point of view, offer new ways to think about the incident, and ultimately promote the youth's personal responsibility for behavior.This book is a must-have for educators, school administrators, counselors, psychologists, mental health workers, social workers, juvenile justice workers, paraprofessionals, and anyone working with children and adolescents who exhibit challenging behaviors.This revised edition features dozens of brand-new examples of the use of LSCI with children and adolescents from diverse backgrounds and in a variety of settings. The authors share suggestions for applying LSCI skills in real life and offer troubleshooting guidelines to make LSCI work in even the most challenging of circumstances. This edition features all new applications of LSCI skills, including as a tool with staff who inadvertently perpetuate conflicts with students, as a group intervention for building social-emotional skills, as a way to change passive aggressive behavior, and as a parenting strategy.
