Download or read book Brand From the Inside written by Elizabeth Sartain and published by John Wiley & Sons. This book was released on 2008-06-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Download or read book Brand From The Inside Eight Essentials To Emotionally Connect Your Employees To Your Business written by Libby Sartain and published by . This book was released on 2009-05-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand From The Inside, Libby Sartain And Mark Schumann, Branding Experts Who Helped To Build Employer Brands At Southwest Airlines And Yahoo!, Describe This Secret Weapon For A Business. The Book Gives Leaders Across An Organization Step-By-Step Instruction On How To Motivate Employees To Consistently Deliver The Experience The Customer Brand Promises. By Building The Employer Brand From Inside The Business-Ensuring Consistent Authenticity, Substance, And Voice Throughout The Business-Any Organization Can Unleash A Powerful Tool To Emotionally Engage Employees And Recruit And Retain The Best People.

Download or read book Outlines and Highlights for Brand from the Inside written by Cram101 Textbook Reviews and published by Cram101. This book was released on 2008-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780787981891 .

Download or read book Social Recruitment in HRM written by Ginevra Gravili and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage.

Download or read book Flying Ahead of the Airplane written by Nawal K. Taneja and published by Routledge. This book was released on 2016-04-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airlines willing to develop insight from foresight relating to the expected ’step phase changes’ will eventually improve their margins. However, the backward-looking airline, managed using old strategic levers and short-term metrics, will cease to exist, merge, shrink, become more dependent on government support, or become irrelevant. ’Management innovations’ are not going to deliver the required improvements; innovation within management is essential for airlines' survival. In Flying Ahead of the Airplane, Nawal Taneja analyzes global changes and thought-provoking scenarios to help airline executives adjust and adapt to the chaotic world. Drawing on his experience of real airline situations worldwide, the author concludes that there is a gulf between what executives are doing now and what they need to do to stay ahead of the curve. To close this gap, the author suggests that airline executives focus on just three relevant initiatives: a) aligning business and technology strategies, b) redesigning organization structures to centralize the role of the scheduling function, and c) developing relevant brands that integrate social networking technology. To support this third initiative, the book provides insights on branding from 20 fascinating non-aviation case studies from around the world. Flying Ahead of the Airplane will assist practitioners in airlines of every size to integrate future trends into their mainstream thinking and launch flexible business models to manage risk and compete effectively in the ’flattening world’.

Download or read book Leaders Start to Finish 2nd Edition written by Anne Bruce and published by Association for Talent Development. This book was released on 2012-03-10 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you responsible for creating a leadership training program for your organization, but don’t know where to start? Do you already have experience in developing leadership training programs, but want to improve the efficacy of your current offering? Either way, Leaders – Start to Finish offers detailed, specific insight and instructions on how to develop highly effective leadership training programs that will produce engaged and authentic leaders in your organization. Within the framework of providing detailed, workable, real-world suggestions and examples for building or improving your leadership program, some of the specific topics covered in Leaders – Start to Finish include: developing authentic, engaged leaders closing the gap on generational leadership utilizing leadership competencies developing strategic and tactical plans planning for smooth, efficient succession developing human capital leading with integrity, values, intuition, and stronger ethics building stronger teams managing the talent cycle becoming an influential leader incorporating the “three P’s” – purpose, passion and performance – into your leadership training an overview of current leadership trends. With numerous case examples from the real world, as well as checklists, discussion questions, practical exercises, training tips, and more, Leaders – Start to Finish gives you everything you need to create a professional, effective, efficient leadership training program, whether you’re starting from scratch or are interested in improving your current training protocols.

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Download or read book Fusion written by Denise LeeYohn and published by Nicholas Brealey. This book was released on 2018-03-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth. "This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work." --Adam Grant, New York Times bestselling author of Originals and Give and Take "Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!" --Ken Blanchard, Coauthor, The New One Minute Manager®, Coeditor, Servant Leadership in Action Internal culture + External brand = FUSION For years, leaders at companies like Southwest, Starbucks, and Google have done something differently that's put their organizations at the top of "the most admired companies," "best brands," and "great workplaces" lists. They don't often talk about that "something" specifically in terms of brand-culture fusion, but, as author Denise Lee Yohn reveals, aligning and integrating their brands and cultures is precisely how they've achieved their successes. Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world-class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business. This is a must-read for readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organization development.

Download or read book Branded Lives written by Matthew J. Brannan and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' Mary Jo Hatch, University of Virginia, USBranded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to 'brand' workers' lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.

Download or read book Customer Service Essentials written by Robert E. Hinson and published by IAP. This book was released on 2019-08-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable resource for individuals and organizations, in the quest to achieve excellent customer service, increased productivity and enhanced employee satisfaction. It explores the practical challenges of customer service in Africa, examines critical success factors and provides guidelines for effective customer engagement in this evolving highly networked digital era. Policy makers, directors, managers and students will gain valuable and actionable insights on service management as they navigate the chapters. Praise for Customer Service Essentials: Lessons for Africa and Beyond "This book captures service excellence by detailing out in a most explicit manner essential services dynamics of Responsiveness, Accessibility, Tangibles, Empathy and Reliability. I highly recommend it!" Esi Elliot Assistant Professor, Marketing Suffolk University, Boston, MA "I am very impressed with this book and excited to see the topics being discussed in the Chapters are geared toward quality customer service in Africa. All the chapters are superbly written, relevant to the African context and above all, the authors cover incredibly interesting topics and support them with pertinent cases. Bringing together such fine minds in the field, this book is useful and a must for anyone serious about customer service, service branding and the need to respect the customer." Charles Blankson Professor of Marketing College of Business University of North Texas "Hinson and colleagues have skillfully put together a useful collection of new perspectives on modern customer service essentials with an African and global perspective. This is a highly recommended text for students and practitioners." Ellis L.C. Osabutey Reader Roehampton University Business School United Kingdom

Download or read book Managing the Laboratory Animal Facility written by Jerald Silverman and published by CRC Press. This book was released on 2016-10-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Previous Editions "The author brings in management wisdom from the world outside laboratory animal medicine and veterinary medicine. As a result, there is a rich mixture of the experience of a seasoned professional and the theoretical framework used by schools of management .... I recommend this book to managers and laboratory animal specialists at any stage of their careers." —Franklin M. Loew, DVM, PhD, DACLAM, JAVMA, Vol. 222, No. 6, 2003 "... This book is a good informational resource for any new manager to the field of laboratory management. The information is presented in a way that will keep your interest and stimulate you to think how it can benefit you and the facility in which you work." —Susan K. Cutter, BS, RVT, RLATG, Purdue University, West Lafayette, Indiana, USA, LAMA Review Written in Jerry Silverman’s trademark style, Managing the Laboratory Animal Facility, Third Edition provides the reader with sound management theory and associated management practices that are easy to read, easy to understand, easy to implement, and pertinent to the daily management and leadership of laboratory animal facilities. Maintaining the practical focus of previous editions, this greatly expanded volume presents the critical knowledge needed to help you make efficient and effective use of the key resources that are used every day by vivarium managers – people, time, money, and information. New to the Third Edition Incorporating the latest developments in management theory and application, the edition contains approximately 100 pages of new and expanded material. This more detailed coverage: Discusses lean management concepts and practices and their application to laboratory animal science Adds information on many essential topics, especially in human resources management in its treatment of negotiations, influence, and performance reviews Provides a large number of revisions and updates to Appendix 2 in its presentation of Per diem calculations Includes an extensive list of references for further study of specialized topics

Download or read book How Healthy Is Your Organization written by Imre Lövey and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's stressful work environment, organizations can be crippled not only by product failures or dramatic market shifts but by internal demons. Typical symptoms of corporate dis-ease include distrust, lack of communication, territoriality, and other negative qualities that fester below the surface and ultimately sap the organization's vitality. But according to these experts in organizational dynamics, it doesn't have to be that way. In truly strong organizations, employees experience joy in performing their tasks and give their utmost to add value and help achieve organizational goals. This provocative book, featuring over fifty case studies, shows how organizations can uncover problems in the corporate culture, root them out, and prosper. As the authors argue, sustainable profitability, over the long term, is a function of achieving a balance among financial objectives, customer demands, and employee needs. Through numerous examples, case studies, and diagnostic exercises, the authors show managers and employees, as well as students and researchers of organizational behavior, how to identify the sources of organizational disease and focus on promoting a positive, inclusive culture. The end result? Profitability, better employee retention, and a company that's fun to work for.

Download or read book Employer Branding for the Hospitality and Tourism Industry written by Sjoerd Gehrels and published by Emerald Group Publishing. This book was released on 2019-07-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Download or read book Manpower and Personnel Needs for a Transformed Naval Force written by National Research Council and published by National Academies Press. This book was released on 2008-02-25 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Department of Defense (DOD) is committed to transforming the nation's armed forces to meet the military challenges of the future. One approach to achieving this transformation is by leveraging advances in science and technology. New technologies and innovations are integral to today's military actions, and associated changes have rippled through all aspects of operations, highlighting the need for changes in policies related to military personnel. At the request of the Force Chief of Naval Operations, the NRC reviewed the military manpower and personnel policies and studies currently underway in the DOD and developed an implementation strategy for the Department of the Navy's future military manpower and personnel needs. This book presents an introduction to current personnel policies of and concerns facing the Naval forces; an assessment of demographic, technological, and other forces affecting future personnel needs and availability; a summary and assessment of previous studies; an examination of the role of research tools in implementing personnel policy change; and an analysis of obstacles to and strategies for transforming the Naval forces.

Download or read book Managing Human Resources written by Stephen Bach and published by John Wiley & Sons. This book was released on 2012-11-30 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition is a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM. As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance.

Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book The Way We Work 2 volumes written by Regina Fazio Maruca and published by Bloomsbury Publishing USA. This book was released on 2007-12-30 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: From corner office to 24/7, the world of work has permeated every facet of our culture. The Way We Work explores in over 150 A-Z entries, the origins and impact of the concepts, ideas, fads and themes have become part of the business vernacular, shedding linght on the dynamic ways in which business and society both influence and reflect each other. Assessing the evolving business environment in the context of technology development, globalization, and workplace diversity, The Way We Work covers the gamut of business-related topics, including Crisis Management, Outsourcing, and Whistleblowing, as well as popular subjects, such as Casual Friday, Feng Shui, and Napster.