Download or read book Writer s Digest Grammar Desk Reference written by Gary Lutz and published by Penguin. This book was released on 2011-04-12 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Source for Clear and Correct Writing Engaging but not flip, thorough but not overwhelming, Writer's Digest Grammar Desk Reference is the perfect addition to anyone's desk. This guide provides: • Comprehensive grammar instruction--readers won't need any other guide • Real-world examples and errors from well-known magazines and newspapers, making the advice even more relevant • A user-friendly package with a concealed wire binding, a colored tab system, and sidebars for easy reference Practical, thorough, and accessible, Writer's Digest Grammar Desk Reference speaks to a hole in the market: good grammar instruction that's reader-friendly, fun to read, easy-to-understand, and correct.

Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Download or read book Franchise Opportunities Handbook written by and published by . This book was released on 1978 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.

Download or read book Franchise Opportunities Handbook written by United States. Domestic and International Business Administration and published by . This book was released on 1977 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a directory of companies that grant franchises with detailed information for each listed franchise.

Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Download or read book THE ULTIMATE GUIDE TO ONLINE WEALTH Step by Step to Financial Freedom written by Odebiyi Kayode and published by Kayode Odebiyi. This book was released on 2024-08-07 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to financial freedom with "The Ultimate Guide to Online Wealth: Step-by-Step to Financial Freedom." This essential guide, penned by the renowned digital entrepreneur Odebiyi Kayode Remi, offers a transformative approach to turning your digital presence into a consistent income stream. Designed for both beginners and seasoned entrepreneurs, this book provides a clear, actionable roadmap to generating wealth online. You'll discover a plethora of proven strategies and practical tips, each meticulously crafted to help you navigate the dynamic world of digital income generation. Inside, you'll learn how to: 1. Identify Profitable Niches: Discover how to find and select niches that promise high returns and long-term growth. 2. Create High-Demand Content: Master the art of crafting content that attracts and retains your target audience. 3. Leverage Digital Platforms: Utilize social media, blogs, and other digital platforms to expand your reach and boost your income. 4. Diversify Income Streams: Explore various methods such as affiliate marketing, e-commerce, freelancing, and digital products to ensure a steady flow of revenue. 5. Scale Your Ventures: Learn techniques to grow and sustain your online businesses, maximizing profitability and efficiency. Odebiyi’s step-by-step guidance ensures that even complex concepts are made accessible. The book is filled with real-life case studies, detailed tutorials, and insightful advice, providing you with everything you need to start and scale your online income streams successfully. With "The Ultimate Guide to Online Wealth," you're not just reading another book; you're embarking on a journey toward financial independence. This guide empowers you to take control of your financial future, offering the tools and confidence needed to transform your digital presence into a powerful money-making machine. Don't wait to start your journey to financial freedom. Dive into "The Ultimate Guide to Online Wealth: Step-by-Step to Financial Freedom" and begin transforming your digital aspirations into reality today. embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the author at the email address provided.

Download or read book Financial Valuation written by James R. Hitchner and published by John Wiley & Sons. This book was released on 2024-12-05 with total page 1527 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the theory and application of valuation, along with useful models, tools, and tips for analysts Financial Valuation: Applications and Models provides authoritative reference and practical guidance on the appropriate, defensible way to prepare and present business valuations. With contributions by 30 top experts in the field, this updated edition provides an essential resource for those seeking the most up-to-date methods, with a strong emphasis on applications and models. Coverage includes the latest approaches to the valuation of closely held businesses, nonpublic entities, intangibles, and other assets, with comprehensive discussion on valuation theory, a consensus view on application, and the tools to make it happen. This 5th edition has been revised throughout, introducing new and extended coverage of essential topics like: S Corps, discounts for lack of marketability, cost of capital resources, cash flow methods, depositions and trials, and more. Packed with examples, checklists, and models to help navigate valuation projects, this book is an excellent practical tool for working professionals. It also provides hundreds of expert tips and best practices in clear, easy-to-follow language. The companion website provides access to extensive appendix materials, and the perspectives of valuation thought leaders add critical insight. Learn the art and science of estimating the value of businesses, including closely held businesses and nonpublic entities Determine the monetary value of intangible assets like goodwill, intellectual property, and brand recognition Update your knowledge with the latest valuation methods, approaches, and tools Use checklists, templates, models, and examples to make your valuations easier Business valuation analysts, CPAs, appraisers, and attorneys—as well as anyone aspiring to those careers—will appreciate the comprehensive theory and thorough practical guidance in Financial Valuation: Applications and Models.

Download or read book Reference User Services Quarterly written by and published by . This book was released on 1999 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Launching Building a Brand For Dummies written by Amy Will and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Download or read book Launching New Products written by John Westman and published by Business Expert Press. This book was released on 2015-09-25 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.

Download or read book Concise Dictionary of Business Management written by David A. Statt and published by Psychology Press. This book was released on 1999 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated to include many new terms and buzzwords, this new edition is the ideal quick reference guide for students and professionals wanting to cut through the jargon of business and management.

Download or read book The 350 Billion Question written by United States. Congress. Senate. Committee on Finance and published by . This book was released on 2005 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commonwealth Finance Ministers Reference Report written by and published by . This book was released on 2008 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Concise General Knowledge Manual written by Edgar Thorpe and published by Pearson Education India. This book was released on 2011 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Pearson Concise General Knowledge Manual 2011" is accurate, well-researched and examination-oriented. This best seller helps to master the subject of general knowledge for various competitive examinations. The book is based on current trends in general knowledge questions featured in various competitive examinations as well as in examinations conducted by UPSC, SSC, Banking Services, Railway Recruitment Boards, and central and state recruitment bodies. It includes sample practice exercises for each subject area and a comprehensive question bank for practice, in all three media paper-pencil, online and on-mobile (GPRS only) platforms. It boasts of an up-to-date national and international Current Affairs section; the latest updates and downloadable test papers available free on the web companion site."

Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Download or read book iCAN Succeed Handbook written by Burt Nadler and published by Page Publishing Inc. This book was released on 2020-11-23 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Always remember, iCAN is an acronym, series of affirmations, attitude, and action-focused strategies to facilitate success of precollege and college students as well as recent graduates and experienced candidates.

Download or read book Topical Reference Books written by Marion Sader and published by Bowker-Greenwood. This book was released on 1991 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like the other titles in Bowkers's Buying Guide series, it will be extremely useful... Booklist Topical Reference Books selects and recommends today's best specialized reference books. It gives librarians and teachers the help they need to make sound choices in a wide range of subject areas. It provides the titles, authors, publishers and ordering information for building strong collections of essential works, preparing for classes, or researching particular subjects. This book offers expert evaluations of over 2,000 preferred titles in 50 categores, from Advertising and Aging to Women's Studies and Zoology. In each category, you'll find: *Headnotes that provide background and suggestions for collection development *Core Titles that identify the most significant books *At-A-Glance charts to help you determine the suitability of particular works.