Download or read book Brand Competition and Consumer Preference of the Chinese 3C Markets written by MIC Research Team and published by 資策會產業情報研究所. This book was released on 2016-08-01 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using big data analytics, this research covers top 3C (computer, communications, consumer electronics) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by product sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

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Download or read book Index to China Daily written by and published by . This book was released on 1992 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Competition and Consumer Preference of the Chinese Home Appliance Markets 3 written by MIC Research Team and published by 資策會產業情報研究所. This book was released on 2016-08-01 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using big data analytics, this research covers top Chinese home appliance brands, including microwave oven, dishwasher, and water purifier, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

Download or read book Brand Competition and Consumer Preference of the Chinese Home Appliance Markets 1 written by MIC Research Team and published by 資策會產業情報研究所. This book was released on 2016-08-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using big data analytics, this research covers top Chinese home appliance brands, including LCD TV, refrigerator, washing machine and air conditioner, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

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Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).