Download or read book Brand Cliches written by Raman Kalia and published by One Point Six Technology Pvt Ltd. This book was released on 2015-08-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners.This is not a textbook. Its visual pages posequestions. The answers lie with the brandowners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.
Download or read book Clich s written by Nigel Fountain and published by Michael O'Mara Books. This book was released on 2012-09-06 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertaining and informative, this collection of clichés really is the best thing since sliced bread ...
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Download or read book The Dragon s Path written by Daniel Abraham and published by Orbit. This book was released on 2011-04-07 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything I look for in a fantasy." -- George R. R. Martin All paths lead to war. . . Marcus' hero days are behind him. He knows too well that even the smallest war still means somebody's death. When his men are impressed into a doomed army, staying out of a battle he wants no part of requires some unorthodox steps. Cithrin is an orphan, ward of a banking house. Her job is to smuggle a nation's wealth across a war zone, hiding the gold from both sides. She knows the secret life of commerce like a second language, but the strategies of trade will not defend her from swords. Geder, sole scion of a noble house, has more interest in philosophy than in swordplay. A poor excuse for a soldier, he is a pawn in these games. No one can predict what he will become. Falling pebbles can start a landslide. A spat between the Free Cities and the Severed Throne is spiraling out of control. A new player rises from the depths of history, fanning the flames that will sweep the entire region onto The Dragon's Path -- the path to war. The Dagger and the Coin The Dragon's Path The King's Blood The Tyrant's Law The Widow's House The Spider's War
Download or read book Talking in Clich s written by Stella Bullo and published by Cambridge University Press. This book was released on 2022-11-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, social perspectives, and even academic studies of language, have considered clichés as a hackneyed, tired, lazy, unthinking and uninspiring form of communication. Authored by two established scholars in the fields of Systemic-Functional Linguistics and Discourse Studies and Pragmatics, this cutting-edge book comprehensively explores the perception and use of clichés in language from these complementary perspectives. It draws data from a variety of both written and spoken sources, to re-interrogate and re-imagine the nature, role and usage of clichés, identifying the innovative and creative ways in which the concepts are utilised in communication, interaction, and in self-presentation. Observing a rich, complex layering of usage, the authors deconstruct the many and varied ways in which clichés operate and are interdependently constructed; from the role they play in discourse in general, to their functions as argumentative strategies, as constructs of social cognition, as politeness strategies, and finally as markers of identity.
Download or read book Brand Gappa written by Kiran Zende and published by Notion Press. This book was released on 2019-03-29 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Kiran Zende has an extremely grounded and practical conversational style. In this book he answers, in an engaging & lively manner, several questions which people might have on the branding process. Brand Gappa is necessary reading for all those interested in branding.’ - Vinay Kanchan, A well-known personality in the field of Advertising and Marketing, coach to various advertising agencies, corporates, and the author of ‘Sportivity’, ‘Lessons from the Playground’ & ‘The Madness Starts at 9’. Charity Partner – Sanskar Charitable Trust Major part of earnings from this book will go to Sanskar Trust who is creating a Symbiotic Rehabilitation for Special Adults and Senior Citizens
Download or read book 12 Cliches of Selling and Why They Work written by Barry Farber and published by Workman Publishing. This book was released on 2001-01-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the fundamentals of selling through twelve sales maxims that cover the basic principles of sales success, and includes advice and anecdotes from top sales representatives and entrepreneurs.
Download or read book Brand It Yourself written by Lynn Altman and published by Penguin. This book was released on 2006-11-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers. Altman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments. In Brand It Yourself, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies. Winning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques inBrand It Yourself, your company can develop better branding ideas with less stress and wasted time.
Download or read book Authenticity written by Mark Toft and published by Bloomsbury Publishing USA. This book was released on 2020-01-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Equal parts provocation and exhortation, the insights of Authenticity apply to business, marketing, and life in general. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds.
Download or read book Pentagram Papers written by Pentagram Design and published by Chronicle Books. This book was released on 2006-12-28 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrated global design firm Pentagram has produced a series of signature annual documents, known as Pentagram Papers, exclusively for clients and colleagues since 1975. On the occasion of the firm's 35-year anniversary, these quirky and influential Papers are collected here together for the first time. Each Paper explores a unique and curious topic of interest to the Pentagram designersMao buttons, the Savoy ballroom, rural Australian mailboxes, and the pop architecture of Wildwood, New Jersey, have all been featured subjects. Included here are not only in-depth reproductions and detailed discussion of the Papers' origins, but also an exclusive new Paper created especially for the book and set into a tray inside its back cover.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Download or read book Tuning the Eardrums written by Gary Diggins and published by FriesenPress. This book was released on 2016-09 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tuning the Eardrums invites the reader to approach listening as an intentional act. Gary Diggins draws upon his background as a musician and therapist in order to help individuals become more present to the ever-shifting nature of sound, music, words, or even silence. This guidebook considers our aural sense from multiple angles and provides practical ways to relate to someone or something through deep listening. The content mixes personal stories, psycho-spiritual principles, scientific research with mindful and musical practices. In a time when distractions and multi-tasking abound, this book helps us remain attentive as we receive or respond to the unseen world of sound.
Download or read book Stereotyping Religion II written by Brad Stoddard and published by Bloomsbury Publishing. This book was released on 2023-05-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the success of Stereotyping Religion: Critiquing Clichés, this follow up volume dismantles a further 10 widespread stereotypes and clichés about religion, focusing on clichés that a new generation of students are most familiar with. Each chapter includes: - A description of a particular cliché - Discussion of where it appears in popular culture or popular media - Discussion of where it appears in scholarly literature - A historical contextualization of its use in the past - An analysis of the social or rhetorical work the cliché accomplishes in the present Clichés addressed include: - "Religion and science naturally conflict" - "All religions are against LGBTQ rights" - "Eastern religions are more spiritual than Western religions" - "Religion is personal and not subject to government regulation" - "Religious pluralism gives everyone a voice" Written in an easy and accessible style, Stereotyping Religion II: Critiquing Clichés is suitable for all readers looking to clear away unsophisticated assumptions in preparation for more critical studies.
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Download or read book Branding Authoritarian Nations written by Petra Alderman and published by Taylor & Francis. This book was released on 2023-07-28 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.’ She shows that nation branding is an inherently inward-looking strategy aimed at shaping the social attitudes and behaviours of the nation’s citizens in line with the government’s domestic agenda and legitimation needs. Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014–2019 military rule, the book is primarily aimed at academics in the disciplines of politics, international relations, communication, and area studies as well as business, cultural, and intercultural studies.
Download or read book The Worth of Water written by Gary White and published by Penguin. This book was released on 2022-03-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the founders of nonprofits Water.org & WaterEquity Gary White and Matt Damon, the incredible true story of two unlikely allies on a mission to end the global water crisis for good On any given morning, you might wake up and shower with water, make your coffee with water, flush your toilet with water—and think nothing of it. But around the world, more than three-quarters of a billion people can’t do any of that—because they have no clean water source near their homes. And 1.7 billion don’t have access to a toilet. This crisis affects a third of the people on the planet. It keeps kids out of school and women out of work. It traps people in extreme poverty. It spreads disease. It’s also solvable. That conviction is what brought together movie actor Matt Damon and water expert and engineer Gary White. They spent years getting the answer wrong, then halfway right, then almost right. Over time, they and their organization, Water.org, have found an approach that works. Working with partners across East Africa, Latin America, South Asia, and Southeast Asia, they’ve helped over 40 million people access water and/or sanitation. In The Worth of Water, Gary and Matt take us along on the journey—telling stories as they uncover insights, try out new ideas, and travel between the communities they serve and the halls of power where decisions get made. With humor and humility, they illuminate the challenges of launching a brand-new model with extremely high stakes: better health and greater prosperity for people allover the world. The Worth of Water invites us to become a part of this effort—to match hope with resources, to empower families and communities, and to end the global water crisis for good. All the authors’ proceeds from the sale of this book will be donated to Water.org.
Download or read book Star Wars on Trial written by David Brin and published by BenBella Books, Inc.. This book was released on 2009-06-22 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Star Wars: the most significant, powerful myth of the twenty-first century or morally bankrupt military fantasy? Six films. Countless books. $20 billion in revenue. No one can question the financial value or cultural impact of the Star Wars film franchise. But has the impact been for the good? In Star Wars on Trial's courtroom—Droid Judge presiding—Star Wars stands accused of elitist politics and sexism, religious and ethical lapses, the destruction of literary science fiction and science fiction film, and numerous plot holes and logical gaps. Supported by a witness list of bestselling science fiction authors, David Brin (for the prosecution) and Matthew Woodring Stover (for the defense) debate these charges and more before delivering their closing statements. The verdict? That's up to you. Covering the films from A New Hope to Revenge of the Sith, Brin and Stover provide new forewords that explore the newest generation of Star Wars films and what JJ Abrams must do to live up to—or redeem—the franchise.
