Download or read book Brand Book written by Westerners. San Diego Corral and published by . This book was released on 1987 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brand Book written by Minnesota. Livestock Sanitary Board and published by . This book was released on 1976 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Branding Books Across the Ages written by Helleke van den Braber and published by Amsterdam University Press. This book was released on 2021-04-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Download or read book The Westerners Brandbook written by Westerners. Chicago Corral and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Provisional Cities written by Renata Tyszczuk and published by Routledge. This book was released on 2017-11-02 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the provisional nature of cities in relation to the Anthropocene – the proposed geological epoch of human-induced changes to the Earth system. It charts an environmental history of curfews, admonitions and alarms about dwelling on Earth. ‘Provisional cities’ are explored as exemplary sites for thinking about living in this unsettled time. Each chapter focuses on cities, settlements or proxy urbanisations, including past disaster zones, remote outposts in the present and future urban fossils. The book explores the dynamic, changing and contradictory relationship between architecture and the global environmental crisis and looks at how to re-position architectural and urban practice in relation to wider intellectual, environmental, political and cultural shifts. The book argues that these rounder and richer accounts can better equip humanity to think through questions of vulnerability, responsibility and opportunity that are presented by immense processes of planetary change. These are cautionary tales for the Anthropocene. Central to this project is the proposition that living with uncertainty requires that architecture is reframed as a provisional practice. This book would be beneficial to students and academics working in architecture, geography, planning and environmental humanities as well as professionals working to shape the future of cities.

Download or read book Brand Book written by Westerners. Los Angeles Corral and published by . This book was released on 1978 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog of Copyright Entries written by Library of Congress. Copyright Office and published by . This book was released on 1978 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Environmental Protection Agency Graphic Standards System written by Jesse Reed and published by . This book was released on 2017-10-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people." But there was one area in which the EPA--like many government agencies of the time--was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to nonstandardized formats, inefficient processes and almost everything being designed from scratch. In 1977 the EPA began working with the legendary New York design firm Chermayeff & Geismar (now Chermayeff & Geismar & Haviv, or CGH), responsible for some of the most recognizable visual identities in the world, such as Chase Bank, PBS, National Geographic, the Smithsonian Institution, Mobil Oil and NBC. Partners Ivan Chermayeff, Tom Geismar and Steff Geissbuhler set about tackling this problem. The result was the 1977 US Environmental Protection Agency Graphic Standards System. Forty years later, Jesse Reed & Hamish Smyth--creators of the NYCTA and NASA Graphics Standards Manual reissues--have partnered with CGH and AIGA, the US's oldest and largest professional organization for design, to publish this classic graphic standards EPA manual as a hardcover volume. Each page is reproduced at the same size as the original three-ring binder pages, using the same vibrant Pantone inks with a total of 14 colors.

Download or read book Brand Book written by Westerners. Chicago Corral and published by . This book was released on 1972 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Guide to Sources for Agricultural and Biological Research written by J. Richard Blanchard and published by Univ of California Press. This book was released on 2023-07-28 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.

Download or read book Rocket Dreams written by Marina Benjamin and published by Simon and Schuster. This book was released on 2003-05-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1958, mankind's centuries-long flirtation with space flight became a torrid love affair. For a decade, tens of millions of people were enraptured -- first, by the U.S.-Soviet race to the moon, and finally, as America outstripped its rival, by Project Apollo alone. It is now more than three decades since the last man walked on the moon...more time than between the first moonwalk and the beginning of World War II. Apollo did not, as had been promised by a generation of visionaries, herald the beginning of the Space Age, but its end. Or did it? Project Apollo, like a cannonball, reached its apogee and returned to earth, but the trajectory of that return was complex. America's atmosphere -- its economic, scientific, and cultural atmosphere -- made for a very complicated reentry that produced many solutions to the trajectory problem. Rocket Dreams is about those solutions...about the places where the space program landed. In Rocket Dreams, an extraordinarily talented young writer named Marina Benjamin will take you on a journey to those landing sites. A visit with retired astronauts at a celebrity autograph show is a starting point down the divergent paths taken by the pioneers, including Edgar Mitchell, founder of the "church" of Noëtic Sciences. Roswell, New Mexico is a landing site of a different order, the "magnetic north" of UFO belief in the United States -- a belief that began its most dramatic growth precisely at the time that the path of the space program began its descent. In the vernacular, the third law of motion states that what goes up, must come down. Thus the tremendous motive force that energized the space program didn't just vanish; it was conserved and transformed, making bestsellers out of fantasy literature, spawning Gaia, and giving symbolism to the environmental movement. Everything from the pop cultural boom in ufology to the worldwide Search for Extra-Terrestrial Intelligence (SETI) feeds on the energy given off by America's leap toward space. Rocket Dreams is an eloquent tour of this Apollo-scarred landscape. It is also an introduction to some of the most fascinating characters imaginable: Some long dead, like the crackpot visionary Alfred Lawson, who saw in space flight a new stage of human evolution ("Alti-Man"), or Robert Goddard, the father of rocketry, whose workshop in Roswell stands only half a mile from shops selling posters of alien visitors. Others are very much alive -- like Stewart Brand, creator of the Whole Earth Catalog and partner with Gerard O'Neill in the drive to build free-floating space colonies, and SETI astronomer Seth Shostak, who has spent decades listening to the skies, hoping for the first contact with another intelligent species. Perceptive, original, and wonderfully written, informed by history, science, and an acute knowledge of popular culture, Rocket Dreams is a brilliant book by a remarkable talent.

Download or read book The Forrest J Ackerman Oeuvre written by Christopher M. O’Brien and published by McFarland. This book was released on 2012-09-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although he is most remembered for his vast collection of science fiction memorabilia; his influential magazine, Famous Monsters of Filmland; and his frequent sci-fi convention appearances, Forrest J Ackerman (1916-2008) also left a sizeable body of work in print. An introductory biographical section traces Ackerman's early enthusiasm for pulp magazines and film productions of a fantastic nature, his rise to prominence in "fandom," his acquisition of memorabilia, his work as a literary agent, the founding of his landmark magazine in 1958, and his friendship with a number of performers and personnel from genre films. The extensive bibliography includes listings of books, published letters, articles, fiction, verse, speeches, screenplays, comics, discography, liner notes, and periodicals edited and published by Ackerman. A thorough filmography, a selected listing of nationally televised appearances, and rare photographs of Ackerman throughout his lifetime complete this definitive catalog of one of science fiction's most interesting personalities.

Download or read book Bryce Canyon National Park written by Chris T. Wenker and published by . This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book William Henry Jackson written by and published by Carl Mautz Publishing. This book was released on 1995 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bibliography is a catalog of works relating to William Henry Jackson.

Download or read book The Third Wave written by Alvin Toffler and published by Bantam. This book was released on 2022-01-04 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Future Shock, a striking way out of today’s despair . . . a bracing, optimistic look at our new potentials. The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy. Praise for The Third Wave “Magnificent . . . an astonishing array of information.”—The Washington Post “Imperishably fresh.”—Business Week “Will mesmerize readers, and rightly so.”—Vogue “Alvin Toffler . . . has written another blockbuster . . . a powerful book.”—The Guardian “Fresh ideas, clearly explained. . . . Toffler has proven again that he is a master.”—United Press International “Toffler has imagination and an ability to think of various future possibilities by transcending prevailing values, assumptions and myths.”—Associated Press “Once you have walked into his version of the future, you may decide never again to whitewash some of the built-in frailties of the real present.”—Financial Post “Rich, stimulating and basically optimistic . . . will unquestionably aid many to a greater understanding of [today’s] puzzling social changes.”—The Globe & Mail “A detailed breathtakingly bold projection of the social changes required if we are to survive. . . . Toffler’s vision of a democratic, self-sustaining utopia is a brave alternative to recent grim warnings.”—Cosmopolitan

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Download or read book Victorian Alphabet Books and the Education of the Eye written by A. Robin Hoffman and published by Oxford University Press. This book was released on 2024-10-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Victorian Alphabet Books and the Education of the Eye shows how the familiar genre went beyond mere reading instruction to offer nineteenth-century British writers, illustrators, and publishers a site for representing and re-thinking literacy itself. This interdisciplinary study traces how individuals throughout the Victorian era deployed alphabet books to promote visual literacy or oral culture as a vital complement to textual literacy. Their strategies ranged from puns and political allusions to elaborate designs that addressed adult audiences alongside or even instead of children. As the format became more familiar in the first part of Victoria's reign, George Cruikshank, William Makepeace Thackeray, Henry Cole, and Edward Lear were quick to recognize its critical potential. This history pivots around the mid-1860s and 1870s, when the production of illustrated alphabet books exploded thanks to evolving printing technology and national education reform. Case studies of individual works and makers show how a revolution in picture books reflected and responded to laws assuring children's access to schooling. On the one hand, Socialist artist Walter Crane was able to develop alphabetical illustration from a utilitarian mid-century product into an aesthetically rich, yet accessibly priced "education of the eye." On the other hand, Kate Greenaway, Hablot Knight Browne (Phiz), and their publishers tended to leverage commercialized nostalgia against pedagogy. This survey concludes by showing how market-oriented trends and the development of photographic reproduction toward the end of the century fed into interpretations of the alphabet, including works by Rudyard Kipling and Hilaire Belloc, that reflected growing ambivalence about industrialized print culture.