Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Download or read book Decoding Branding written by Royce Yuen and published by Routledge. This book was released on 2021-05-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Download or read book Your Book Is Your Business Card written by Michelle Prince and published by Performance Publishing Group. This book was released on 2017-01-13 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to promote your business and yourself by writing a book which will lend credibility to you as a business person.
Download or read book Brand Storytelling written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2023-02-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Download or read book SSC General Awareness Chapter Wise Note Book Complete Preparation Guide For CGL CPO CHSL GD MTS written by EduGorilla Prep Experts and published by EduGorilla. This book was released on 2022-10-01 with total page 3208 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Best Selling Topic Wise Book for SSC General Awareness Exam with objective-type questions as per the latest syllabus. • Increase your chances of selection by 16X. • SSC General Awareness Notes Book comes with well-structured Content & Chapter wise Practice Tests for your self-evaluation • Clear exam with good grades using thoroughly Researched Content by experts.
Download or read book Whisky Rising The Second Edition written by Stefan Van Eycken and published by . This book was released on 2023-05-02 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japanese Whisky is the most up-to-date, comprehensive resource on Japanese whisky. This fully updated guide by whisky authority and Japanese whisky expert Stefan Van Eycken takes you on a tour of some of the most coveted whiskies in the world. Japanese whiskies have become some of the most highly valued whiskies, and have bested traditional producers in major international competitions. Blending proven Scotch and American methods with new ideas, these whiskies are imbued with exotic flavors from local Japanese woods to make a unique and signature product that rings true to Japanese terroir. This revised edition features new craft distilleries, putting a spotlight on their stories, their distillery set ups, and philosophies. Inside you’ll find: - Fascinating interviews and profiles with the most celebrated distillers and blenders, updated to include new competitors in the Japanese whisky world - An insider’s guide to the best whisky bars - How to drink whisky properly - Delicious cocktail recipes - Tasting notes and reviews of the best Japanese whiskies Shedding light on Japan’s most famous blends, its unique whisky culture, and history, Eycken takes you to the heart of Japanese whisky making. Find out why, when it comes to whisky, all eyes are on Japan with Japanese Whisky. "There isn't another guide on the market like it." — Jim Meehan, author of The PDT Cocktail Book "Japanese single malts have achieved cult status around the world." —Eric Asimov, The New York Times
Download or read book DU JAT Delhi University Joint Admission Test Guide Book 12 Full Length Mock Tests 1200 Solved Objective Questions with Free Access to Online Tests written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2020-12-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delhi University is one of the best Universities in India to pursue UG education. Getting admission in the Delhi University is a matter of pride and it is one of the oldest and most reputed universities in India. DU JAT is a national level entrance exam conducted for admission to professional undergraduate programmes offered by 16 colleges affiliated to Delhi University and its provides admission to the the courses are Bachelor of Management Studies (BMS), Bachelor of Business Administration (Financial Investment Analysis), BA (Hons) in Business Economics.DU JAT is a computer based online test and it is conducted once in a year.
Download or read book The Ambassadors written by Paul Richter and published by Simon & Schuster. This book was released on 2020-10-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran diplomatic correspondent Paul Richter goes behind the battles and the headlines to show how American ambassadors are the unconventional warriors in the Muslim world—running local government, directing drone strikes, building nations, and risking their lives on the front lines. The tale’s heroes are a small circle of top career diplomats who have been an unheralded but crucial line of national defense in the past two decades of wars in the greater Middle East. In The Ambassadors, Paul Richter shares the astonishing, true-life stories of four expeditionary diplomats who “do the hardest things in the hardest places.” The book describes how Ryan Crocker helped rebuild a shattered Afghan government after the fall of the Taliban and secretly negotiated with the shadowy Iranian mastermind General Qassim Suleimani to wage war in Afghanistan and choose new leaders for post-invasion Iraq. Robert Ford, assigned to be a one-man occupation government for an Iraqi province, struggled to restart a collapsed economy and to deal with spiraling sectarian violence—and was taken hostage by a militia. In Syria at the eruption of the civil war, he is chased by government thugs for defying the country’s ruler. J. Christopher Stevens is smuggled into Libya as US Envoy to the rebels during its bloody civil war, then returns as ambassador only to be killed during a terror attach in Benghazi. War-zone veteran Anne Patterson is sent to Pakistan, considered the world’s most dangerous country, to broker deals that prevent a government collapse and to help guide the secret war on jihadists. “An important and illuminating read” (The Washington Post) and the winner of the prestigious Douglas Dillon Book Award from the American Academy of Diplomacy, The Ambassadors is a candid examination of the career diplomatic corps, America’s first point of contact with the outside world, and a critical piece of modern-day history.
Download or read book 2700 Mcqs Based On Current Affairs Events Issues 2021 written by Aamir Bin Usman and published by Prabhat Prakashan. This book was released on 2021-01-19 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2700+ MCQs BASED ON CURRENT AFFAIRS EVENTS & ISSUES 2021 by Aamir Bin Usman: In this non-fiction book, Aamir Bin Usman provides readers with more than 2700 Multiple Choice Questions (MCQs) covering current affairs events and issues in 2021. With its extensive coverage of the subject matter, helpful study aids, and insightful analysis, this book is a must-read for anyone preparing for competitive exams that require knowledge of current affairs. Key Aspects of the Book "2700+ MCQs BASED ON CURRENT AFFAIRS EVENTS & ISSUES 2021": Comprehensive Coverage: Aamir Bin Usman's book provides comprehensive coverage of current affairs events and issues in 2021. Study Aids: The book features helpful study aids, including explanations and analysis of the questions. Insightful Analysis: The book provides insightful analysis of each MCQ, helping readers develop a deeper understanding of the subject matter. Aamir Bin Usman is an Indian educator and author who specializes in current affairs. His books, including 2700+ MCQs BASED ON CURRENT AFFAIRS EVENTS & ISSUES 2021, are highly regarded for their comprehensive coverage, helpful study aids, and insightful analysis.
Download or read book Guide to RBI Grade B Officers Phase I Exam with Previous Year Questions 7th Edition 2022 2023 Phase II Past Description Questions written by Disha Experts and published by Disha Publications. This book was released on with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disha's revised and updated 7th edition of the book Guide to RBI Grade B Officers Phase I Exam with 8 Previous Year (2015 - 2023) Solved Papers contains detailed theory, illustrations and fully solved exercises as per the latest pattern. ✍ The book has been upgraded based on the latest pattern of the exam. ✍ The book now includes Phase 2 previous year solved objective questions Chapter-wise ✍ The book now includes Phase 2 previous year descriptive questions on Economic and Finance.✍ The book covers 8 previous year solved questions added chapter-wise. ✍ The general knowledge section has been thoroughly revised and updated and covers Economics, Social Issues, Finance & Management as asked in the Ph I & II Exams. ✍ The book has a special focus on the Financial & Banking Awareness portion in General Awareness. ✍ Government Schemes, Agreements & Deals, Economic & Banking Terms, Current Affairs are also covered in the Book
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Download or read book Lessons from the Edge written by Marie Yovanovitch and published by HarperCollins. This book was released on 2022-03-15 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER | An inspiring and urgent memoir by the former U.S. ambassador to Ukraine—a pioneering diplomat who spent her career advancing democracy in the post-Soviet world, and who electrified the nation by speaking truth to power during the first impeachment of President Trump. By the time she became U.S. Ambassador to Ukraine, Marie Yovanovitch had seen her share of corruption, instability, and tragedy in developing countries. But it came as a shock when, in early 2019, she was recalled from her post after a smear campaign by President Trump’s personal attorney and his associates—men operating outside of normal governmental channels, and apparently motivated by personal gain. Her courageous participation in the subsequent impeachment inquiry earned Yovanovitch the nation’s respect, and her dignified response to the president’s attacks won our hearts. She has reclaimed her own narrative, first with her lauded congressional testimony, and now with this memoir. A child of parents who survived Soviet and Nazi terror, Yovanovitch’s life and work have taught her the preciousness of democracy as well as the dangers of corruption. Lessons from the Edge follows the arc of her career as she develops into the person we came to know during the impeachment proceedings. “A brilliant, engaging, and inspiring memoir from one of America’s wisest and most courageous diplomats—essential reading for current policymakers, aspiring public servants, and anyone who cares about America’s role in the world.”—Madeleine K. Albright “At turns moving and gripping and always inspiring … a powerful testament to a uniquely American life well-lived and a remarkable career of dedicated public service at the highest levels of government.”—Fiona Hill, New York Times best-selling author of There Is Nothing for You Here: Finding Opportunity in the Twenty-First Century
Download or read book The Back Channel written by William Joseph Burns and published by . This book was released on 2019 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a distinguished and admired American diplomat of the last half century, Burns has played a central role in the most consequential diplomatic episodes of his time: from the bloodless end of the Cold War and post-Cold War relations with Putin's Russia to the secret nuclear talks with Iran. Here he recounts some of the seminal moments of his career, drawing on newly declassified cables and memos to give readers a rare, inside look at American diplomacy in action, and of the people who worked with him. The result is an powerful reminder of the enduring importance of diplomacy. -- adapted from jacket
Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
Download or read book Complete Guide to Japanese Drinks written by Stephen Lyman and published by Tuttle Publishing. This book was released on 2019-10-01 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: **2020 James Beard Award Nominee** **2020 Gourmand Cookbook Award Winner for Japan in Spirits Books** Drink your way through Japan (even from home) with the help of this book! Japan is home to some of the world's most interesting alcoholic beverages--from traditional Sake and Shochu to Japanese whisky, beer, wine and cocktails that are winning global acclaim and awards. In this comprehensive survey of Japanese drinks, experts Stephen Lyman and Chris Bunting cover all the main types of beverages found in Japanese bars and restaurants, as well as supermarkets and liquor stores around the world. The book has chapters on Sake, Shochu, whisky, wine, beer, Awamori (a moonshine-like liquor from Okinawa), Umeshu plum wine and other fruit wines. There is also a fascinating chapter on modern Japanese-style cocktails--complete with recipes so you can get the authentic experience, including: Sour Plum Cordial Sakura Martini Improved Shochu Cocktail Far East Side Cocktail Thorough descriptions of the varieties of each beverage are given along with the history, production methods, current trends and how to drink them. Detailed bar and buyer's guides at the back of the book list specialist establishments where readers can go to enjoy and purchase the drinks, both in Japan and cities around the world, including London, Paris, New York, San Francisco, Chicago, Washington DC, Shanghai and more! This is an indispensable book for anyone interested in brewing, distilling, new cocktails or Japanese culture, travel and cuisine. Kampai! Cheers!
