Download or read book Boundary Blurred A Seamless Customer Experience in Virtual and Real Spaces written by Nina Krey and published by Springer. This book was released on 2018-11-27 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Sales Management written by Kenneth Le Meunier-FitzHugh and published by Taylor & Francis. This book was released on 2023-06-02 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research. Organisations who are looking to increase revenues and add new customers to their portfolio will find it increasingly difficult to successfully do this without being aware of and adopting the appropriate, adaptive sales processes. Emergent themes such as agile sales management, digital selling, artificial intelligence and trust will be discussed in the book that also embraces the importance of customer relationship management, and how salespeople are aligning their interactions with the marketing function. The text will review recent research to identify how to grow and organise the sales pipeline, manage hybrid sales teams, and the effects of new technologies on selling processes. These discussions will be helpful in highlighting issues and providing some solutions to practitioners who are operating in new environments. This book will be invaluable to sales researchers as it summarises current knowledge about key sales and sales management topics and indicates possible future research directions.
Download or read book Perspectives on Business management Volume II written by SRUTHI. S, Dr Ravi Kumar Gupta and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond Multi Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Download or read book CINEMA INDUSTRY AND ARTIFICIAL INTELLIGENCY DREAMS written by prof.IBRAHIM ELNOSHOKATY and published by prof.ibrahim elnoshokaty. This book was released on with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The learning Machin can write like Shakespeare yes it can do that but how can do the same wording the same style but create an emotional story or play can it? or humans can like that or any passed away writer can the scientists create text to text deep learning machine learning from all of his production, style, wording, pattern plot, form and his own character it easy to do that right now it is the Eternity. to be or not to be that is the problem
Download or read book Diasporas Weddings and the Trajectories of Ethnicity written by Terence Heng and published by Routledge. This book was released on 2020-12-29 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of increasingly fragmented migration, consumption, and globalisation, how do diasporic individuals navigate their ethnic identities? Diasporas, Weddings and the Trajectories of Ethnicity investigates the ways that Chinese Singaporeans shape their Chineseness through wedding rituals and artefacts. Proposing a framework of ethnic identity as a journey, this book will Interrogate the processes underlying diasporic ethnicity-making through weddings. Offer new concepts of transdiasporic space, ethnic tastes, and aesthetic dissonance. Explore the intersections between commercialism, ethnicity, and socio-economic divides. Map the micro-social ramifications of ethnic and racial policy in Singapore. As a former professional wedding photographer, Terence Heng brings a sociological lens to the scripted and spontaneous arena of social interactions that is the wedding day. By combining ethnographic observation, photography, and poetry, Heng reveals the many decisions and demands that underscore Singaporean Chinese weddings, offering novel insights into the roles of the bridal couple, their social networks, and the wedding industry.
Download or read book Cross Cultural Design Applications in Cultural Heritage Tourism Autonomous Vehicles and Intelligent Agents written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on 2021-07-03 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 12771-12773 constitutes the refereed proceedings of the 13th International Conference on Cross-Cultural Design, CCD 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in the HCII-CCD volume set were organized in topical sections as follows: Part I: Cross-cultural experience design; cross-cultural product design; cultural differences and cross-cultural communication; Part II: Culture, arts and creativity; culture, learning and well-being; social change and social development; Part III: CCD in cultural heritage and tourism; CCD in autonomous vehicles and driving; CCD in virtual agents, robots and intelligent assistants.
Download or read book Digital Transformation written by Lucian-Ionel Cioca and published by Springer Nature. This book was released on with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book THE ART OF PERSUASION written by DAVID SANDUA and published by . This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some people have the innate ability to persuade others with ease? Or how you can influence someone's decisions and opinions without crossing ethical boundaries? In "The Art of Persuasion," you unlock the secrets behind effective and ethical influence. This book is not just a guide to persuasion techniques; it is a deep dive into human psychology and the mechanisms that drive our decisions. Through its pages, you will discover: - The fundamental principles of persuasion, from reciprocity to scarcity. - How cognitive biases, such as confirmation bias and anchoring bias, affect our perception and decisions. - Effective communication techniques, such as active listening and building credibility. - The intersection of emotion and logic in decision-making. - Ethical considerations in persuasive communication, ensuring that you maintain integrity and respect the autonomy of others. - Practical applications of persuasion in areas such as marketing, politics and interpersonal relationships. The author emphasizes that true persuasion is not about manipulation, but about understanding, empathy, and authentic communication. Whether you are looking to improve your sales skills, become more convincing in your arguments or simply understand others better, "The Art of Persuasion" is essential reading. Discover how to transform a fight into a collaboration, and how the ability to persuade ethically can be a powerful tool in your arsenal of interpersonal skills. Step into the fascinating world of persuasion and transform the way you communicate!
Download or read book Psychological determinants of entrepreneurial intentions and behaviors written by Bostjan Antoncic and published by Frontiers Media SA. This book was released on 2023-06-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
Download or read book Everyday Etiquette written by Patricia Rossi and published by Macmillan + ORM. This book was released on 2011-09-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to self-confidence is to know and understand the rules of social engagement before you're in the middle of an uncomfortable situation. Do you know how to: Pick the right fork? Shine at a networking event? Write a Thank you Note? Shake hands? RSVP to an invitation? Say no to a request for a favor?Use social media with clarity?Behave at a sporting event? Say the perfect thing at a funeral?Smoke a cigar in public? Etiquette isn't just something you need on formal occasions. It's a blueprint for how to behave every day, in every situation, to make interactions between people smooth and pleasant, with no ruffled feathers, misunderstandings or hurt feelings. It helps you smoothly transition from college to corporate life, and from professional obligations to personal ones. Etiquette doesn't exist to add a layer of extra rules to life—it's there to guide us to treat each other with kindness and consideration in our personal and professional lives.
Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Download or read book Spatial Augmented Reality written by Oliver Bimber and published by CRC Press. This book was released on 2005-08-08 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like virtual reality, augmented reality is becoming an emerging platform in new application areas for museums, edutainment, home entertainment, research, industry, and the art communities using novel approaches which have taken augmented reality beyond traditional eye-worn or hand-held displays. In this book, the authors discuss spatial augmented r
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Virtual Reality written by Melanie Chan and published by Bloomsbury Publishing USA. This book was released on 2014-01-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of virtual realities has a long and complex historical trajectory, spanning from Plato's concept of the cave and the simulacrum, to artistic styles such as Trompe L'oeil, and more recently developments in 3D film, television and gaming. However, this book will pay particular attention to the time between the 1980s to the 1990s when virtual reality and cyberspace were represented, particularly in fiction, as a wondrous technology that enabled transcendence from the limitations of physical embodiment. The purpose of this critical historical analysis of representations of virtual reality is to examine how they might deny, repress or overlook embodied experience. Specifically, the author will contend that embodiment is a fundamental aspect of immersion in virtual reality, rather than something which is to be transcended. In this way, the book aims to challenge distorted ideas about transcendence and productively contribute to debates about embodiment and technology.
