Download or read book Profitable New Bottled Water Business written by Lee Lister and published by . This book was released on 2009-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've found a great source of pure water and heard that you can make a fortune selling bottle water. You want to transfer your water from your well, pool or stream to the shops. So how do you go about it? Well first of all bottled water is a very competitive area and one where products are bought because of their brand image so it is a difficult market to break into. This means that designing a great brand and testing your market is very important. You should also be prepared to spend a considerable amount on advertising and marketing. If you want to learn all about starting and running a Profitable New Bottled Water Business - then this is the book for you. www.ProfitableNewBusiness.com
Download or read book Bottled and Sold written by Peter H. Gleick and published by Island Press. This book was released on 2010-04-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water went from being a free natural resource to one of the most successful commercial products of the last one hundred years. That's a big story, and water is big business. Gleick exposes the true reasons we've turned to the bottle, from fear mongering by business interests and our own vanity to the breakdown of public systems and global inequities.
Download or read book Mission in a Bottle written by Seth Goldman and published by Crown Currency. This book was released on 2013-09-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
Download or read book Bottled and Packaged Water written by Alexandru Grumezescu and published by Woodhead Publishing. This book was released on 2019-02-15 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bottled and Packaged Water, Volume Four in The Science of Beverages series, offers great perspectives on current trends in drinking water research, quality control techniques, packaging strategies, and current concerns in the field, thus revealing the most novel standards in the industry. As consumer demand for bottled and packaged water has increased, the need for scientists and researchers to understand how to analyze water quality, safety, and control are essential. This all-encompassing resource for research and development in this flourishing field covers everything from sensory and chemical composition, to materials and manufacturing. - Presents a detailed analysis and sensory characteristics of water to foster research and innovation - Provides the latest technological advancements and microbiological characterization methods in the field - Includes regulatory tools for beverage packaging to help industry personnel maintain compliance
Download or read book Brand Culture and Identity written by Information Reso Management Association and published by . This book was released on 2018-05-04 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Revolution in a Bottle written by Tom Szaky and published by Penguin. This book was released on 2009 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquifies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertiliser is available in more than 3000 locations. Not just a thrilling entrepreneurial success story, Szaky argues for a new approach to business, in which every business should aspire to be good for people, the environment and profits. He shows how the first two goals can help the third. This book is printed on 100% recycled paper.
Download or read book Plastic Water written by Gay Hawkins and published by MIT Press. This book was released on 2015-09-11 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why branded bottles of water have insinuated themselves into our daily lives, and what the implications are for safe urban water supplies. How did branded bottles of water insinuate themselves into our daily lives? Why did water become an economic good—no longer a common resource but a commercial product, in industry parlance a “fast moving consumer good,” or FMCG? Plastic Water examines the processes behind this transformation. It goes beyond the usual political and environmental critiques of bottled water to investigate its multiplicity, examining a bottle of water's simultaneous existence as, among other things, a product, personal health resource, object of boycotts, and part of accumulating waste matter. Throughout, the book focuses on the ontological dimensions of drinking bottled water—the ways in which this habit enacts new relations and meanings that may interfere with other drinking water practices. The book considers the assemblage and emergence of a mass market for water, from the invention of the polyethylene terephthalate (PET) bottle in 1973 to the development of “hydration science” that accompanied the rise of jogging in the United States. It looks at what bottles do in the world, tracing drinking and disposal practices in three Asian cities with unreliable access to safe water: Bangkok, Chennai, and Hanoi. And it considers the possibility of ethical drinking, examining campaigns to “say no” to the bottle and promote the consumption of tap water in Canada, the United States, and Australia.
Download or read book Build Your Beverage Empire written by Jorge S. Olson and published by Jorge Olson. This book was released on 2009-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
Download or read book Bottlemania written by Elizabeth Royte and published by Bloomsbury Publishing USA. This book was released on 2011-01-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's better: tap water or bottled?
Download or read book Springs and Bottled Waters of the World written by Philip E. LaMoreaux and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides information about springs, mineral waters, and thermal waters used for municipal, industrial, and agricultural water supplies and the rapidly expanding bottled water industry. The role of springs is described for ancient civilizations, military campaigns and, in more recent times, for tourism and health spas. In addition, their source, occurrence, and methods for development and use are described. The book contains data obtained from major hydrogeologic databases and from leading hydrogeologists.
Download or read book Profit from the Core written by Chris Zook and published by Harvard Business Press. This book was released on 2010-02-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. Zook and Allen explain how companies can: • Develop a strong, well-defined core and use it to establish a leadership position • Follow the golden rule of strategy: discourage competitors from investing in your core • Assess whether your core is operating at its full potential • Uncover hidden assets in your core that provide the seeds for new growth • Find a repeatable formula to apply core business strengths in adjacent markets Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.
Download or read book Bottles Preforms and Closures written by Ottmar Brandau and published by William Andrew. This book was released on 2012-06-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, there have been great advances in the phylogenetic classification of infectious diseases of man. Taxonomic Guide to Infectious Diseases organizes this information into a standard biological classification and provides a short, clinically-oriented description of every genus (class) of infectious organism. It covers an overview of modern taxonomy, including a description of the kingdoms of life and the evolutionary principles underlying the class hierarchy, and each following chapter will describe one phylum and the genera that contain infectious species. Taxonomic Guide to Infectious Diseases is written in an engaging, narrative style, providing the reader with an easy to digest yet clinically-oriented story of the pathogenic features of each genus. Designed for researchers, clinicians and students of infectious diseases, medical microbiology and pathology. Offers genus-by-genus classification of infectious diseases along with short, clinically-oriented descriptions of each genusPresents comprehensive lists of infectious species for each genera and identifies diseases caused by each species. Compiled and written by a well-known pathologist with extensive experience in diagnosing human infectious diseases.
Download or read book Inside the Bottle written by Dr Arthur Shapiro and published by . This book was released on 2016-12-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.
Download or read book Business Ethics and Sustainability written by Roman Meinhold and published by Routledge. This book was released on 2021-11-29 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book equips readers with the knowledge, insights and key capabilities to understand and practice business activities from ethical and sustainable vantage points. In our interconnected global business environment, the impacts of business activities are under increased ethical scrutiny from a wide range of stakeholders. Written from an international perspective, this book introduces the theory and practice of ethical and sustainable business, focusing in particular on eco-environmental sustainability, intergenerational responsibilities, current disruptive technologies, and intercultural values of the business community and consumers. Written by an expert author who also brings to the fore non-Western concepts and themes, this book: features positive case studies, as well as transferrable and applicable key insights from such cases; highlights the importance of taking cultural differences into account; takes a transdisciplinary approach which considers findings from research fields including conceptual and empirical business ethics, behavioral economics, ecological economics, environmental ethics, and the philosophy of culture; weaves in pedagogical features throughout, including up-to-date case studies, study questions, thought experiments, links to popular movies, and key takeaways. Written in an accessible and student-friendly manner, this book will be of great interest to students of business ethics, environmental ethics, applied ethics, and sustainable development, as well as business practitioners striving toward ethical, sustainable, and responsible business practice.
Download or read book Wellsprings written by Frank Chapelle and published by Rutgers University Press. This book was released on 2005 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many people consider ground water deep beneath their feet as mysterious, perhaps even supernatural. To clarify matters, hydrogeologist Frank Chapelle has written a definitive history and science of subsurface water in his Wellsprings, a book both accessible to the lay reader while being filled with startling nuggets of information pleasing to the professional water scientist."--Donald Siegel, professor of earth sciences, Syracuse University "This book tells the story of bottled water in the United States in a highly readable and in-depth way, covering both the facts of the subject, and the persons and events that resulted in this now ubiquitous product."--Stephen C. Edberg, professor, Yale University Bottled water is a part of everyday life for millions of Americans. Per capita consumption in the United States now tops fifteen gallons per year with sales over $5 billion in 2002. Even as fuel prices climb, many people are still willing to pay more for a gallon of bottled water than they are for the equivalent in gasoline. At the same time, bottled water has become a symbol of refined taste and a healthy lifestyle. But despite its growing popularity, many people cannot quite put their finger on just why they prefer bottled water to the much less expensive tap variety. Some have a vague notion that bottled water is "healthier," some prefer the convenience and more consistent taste, and others are simply content to follow the trend. The fact is most people know very little about the natural beverage that they drink and enjoy. It is reasonable to wonder, therefore, just what differentiates bottled water from other water? Is it really better or healthier than tap water? Why is it that different brands seem to have subtle variations in taste? As Francis H. Chapelle reveals in this delightful and informative volume, a complex story of geology, hydrology, and history lies behind every bottle of spring water. The book chronicles the history of the bottled water industry in America from its beginnings in Europe hundreds of years ago to the present day. Subsequent chapters describe the chemical characteristics that make some waters desirable, and provide an overview of the geologic circumstances that produce them. Wellsprings explains how these geologic conditions vary throughout the country, and how this affects the kinds and quality of bottled water that are available. Finally, Chapelle shows how the bottled water industry uses this natural history, together with the perceived health benefits of spring waters, to market their products. Accessibly written and well illustrated, Wellsprings is both a revealing account and a user's guide to natural spring waters. Regardless of your drinking preference, this timely exploration will make your next drink of water refreshingly informed.
Download or read book Growing a Business written by Paul Hawken and published by Simon and Schuster. This book was released on 1988-10-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The companion volume to the public television series explains what it takes to be a successful entrepreneur.
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1994 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
